Rachel struggles to recruit truck drivers because experienced ones aren't job hunting. GeoFraming, a patented technology, pinpoints drivers within one square meter by tracking visits to truck stops and weigh stations, then matches them to home addresses and routes. This lets recruiters send targeted messages only to qualified passive drivers whose home-time needs match the job.
Meet Rachel. Rachel is in charge of driver recruitment for a large transportation firm. Her organization does a great job of retaining good quality drivers. However, she is always dealing with retirements and driver turnover due to life changes. The number one problem Rachel has is filling the pipeline with good quality candidates for her open positions. She has tried everything from job boards to mass media with some luck, However, what Rachel has found is that most good truckers are not actively seeking a new career move. Therefore, reaching passive experienced candidates and convincing them to move from another company to yours is the best way to fill her trucks with highly qualified drivers. Introducing GeoFraming from American Solutions for Business, the holy grail for driver recruitment. You have most likely heard of geofencing. This is a process where you can capture a driver that falls in the parameter of cell towers. With this technology, you have some downfalls. You can only capture the people within cell tower range. You capture all the devices in that range, not just truckers. Once the driver is out of the area, you lose the ability to advertise to them. With geo-framing, you can capture a mobile device down to 1 square meter. With our patented process, we can identify truck drivers and only truck drivers that stop at truck stops, weight stations, distribution centers, trade shows, and competing company locations. After we capture their mobile device, we match it back to their home address and routes, which allows you to market to prospects that best fits both of you and your recruiter's needs. You then message truck drivers, and only truck drivers, so there is no waste of your recruiting dollars, via email, social, and mail, whether they are on their Facebook page or checking sports scores on ESPN's app. Leads are then sent to your recruiters for timely application process. The number one benefit drivers are looking for is home time, so recruit the drivers that best fits both your needs. To schedule a discovery call, please go to go.oncehub.com/referralcoach or call Mike Larkin at 515-577-3750.
