Mike Milligan uses a classic Budweiser ad about four friends sharing a beer to show why authenticity works. Financial advisors, he argues, should ditch the staged stock photos and jargon and talk to clients the way real people actually talk.
What's up? What's up? This one became a cultural phenomenon. 4 guys checking in on each other while watching the game, drinking a Budweiser. What's up? Nothing, watching the game, having a Bud. That's it. Real friends. That was it. Real conversation, real life. It worked because it was authentic. There weren't actors with a script. There weren't actual friends talking about how friends actually talk. People saw themselves in it. Real people living real life. Here's the financial planning lesson. Most advisory marketing prioritizes image over substance. Stock photography staged to resemble clients, carefully lit offices designed to signal success, polished corporate language that a few people actually use in conversation, like, we provide comprehensive wealth management solutions to high net worth individuals in the pre-retirement phase. Yeah.
How to evaluate AI growth stocks (Nvidia, Oracle, CoreWeave) beyond market hype
How to evaluate AI growth stocks (Nvidia, Oracle, CoreWeave) beyond market hype
