Map your teams to the channels they use: content, paid ads, events, email. Organic search matters to multiple teams. A simple table shows overlaps and helps everyone prioritize what actually moves the needle for their work.
How do we do this? Like I said, we know the who, the what, the when, but how do we structure this information? Now, I have kind of put across this table at the top various teams that might need this information. Content teams, paid ads or agencies, your events team, your email. This may not be true for your company. It might be much broader. You might just have one team, and that's okay. I've got the channels kind of broken down by teams. That doesn't mean that they're not mutually exclusive. Organic search is still going to be important for your events team and your e-val team. All of these things work together, but there are certain topics and channels that are a little bit more relevant to content, and there are different ones that are a little bit more relevant to paid ads. So an idea would be when you start thinking of this, if I'm showing my content team which channels matter, they're going to be looking at organic, especially if you have an SEO agency or an SEO person. They want to know what are their organic channels working.
