Digital Transformation: Leadership Vision & Organizational Strategy

And it all starts with the leadership having a vision. They don't have to know all the technical details, but they have to have a vision and frankly, some exposure around what's possible. I'm fortunate enough to be in a position where our CEO, my boss, she, like I say, she's committed to this. She's committed to making digital, like I say, driving competitive advantage and is willing to give the organizational resources to support all of that. And so it really starts, to me, it starts there. And if, and especially for small and mediums, it could be a challenge, right? Because they're not interfacing necessarily with a lot of companies on a national level as the Fortune 100 or 500 companies are. They tend to work a little bit more locally, right? So how do you help them get a vision of what's possible locally, I think is important. But I think, like I say, I think that's the first step is showing them Showing the leadership meaningful, tangible case studies. And by that, I don't mean pilots, but I mean actual things at scale that are bringing value. And then help them get that vision of where this could really help their company, where the most important areas, right? Is it about increasing throughput, right? Wherever the, the key touchpoints are that'll drive ROI, and then working your way from there.