Two surveys reveal how companies define digital transformation differently. GetSmarter found 35% see it as people-focused versus 32% tech-focused. Baker McKenzie showed 69% prioritize process efficiency, while only 8% view it as a path to new business models.
According to GetSmarter, 35% of companies view digital transformation as people-centric, but 32% view it as tech-centric. That's a fundamental massive difference in the approach that you're gonna take, the vision, the strategy, just off that one statistic. But then Baker McKenzie did another study that found that 69% of organizations define digital transformation as a tool for improving process efficiency. Only 23% view it as a tool for developing new ways of selling products and services, and only 8% think of it as a tool for developing new business models. Once again, it further proves the fact that not everyone agrees on it, even within a company.
