Empowering Customer Service: Building Stronger Brand Advocacy
In this segment, the speaker emphasizes that while many companies stress the necessity of customer loyalty and advocacy, they often overlook the pivotal role of customer service teams in fostering that advocacy. She argues that strong customer service directly translates to strong customer advocacy, creating a reciprocal support relationship. Drawing from her current role at LinkedIn, she notes her exposure to a wide range of industry leaders, especially female leaders, and recounts her participation in the six‑month Girls Club sales‑management leadership program. Through this experience she recognized that, although she possessed solid foundational skills, she had not been fully leveraging or stepping up her team as she intended, prompting a shift in her leadership approach.
