A LinkedIn survey found that 41% of companies struggle most with getting internal buy-in for digital transformation, while 28% don't know where to start, 16% can't define their vision, and 15% lack strategy. The biggest barrier is convincing your own team why the change matters.
And one of the things I find is interesting is, so I actually conducted a LinkedIn study a couple of weeks ago on what's the current biggest struggle that companies have, we'll call it on their digital transformation towards Industry 4.0. 16% said visioning, answering what the company should do. 15% said strategy, how they should do it. 41% said justification and buy-in, and 28% said prioritization, which is kind of where to do it. Which shows that a lot of people can't explain internally necessarily, like how they can convince their company to do it.
