Michael UngarCEO of the Industry 4.0 Club

IoTify Equipment: Unlock Data, Improve Products & Marketing

26 Mar 2026 · 1 min

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In this segment, the speaker outlines the compelling reasons for manufacturers to IoT-ify their equipment. From the OEM perspective, connected devices provide richer data that can drive product improvements and enhance marketing strategies. For end‑users, localized data collection enables better operational decision‑making and deeper insights. The speaker then highlights Sandeep’s expertise in integrating these data streams using the Asset Administration Shell (AAS), emphasizing its role in normalizing disparate equipment data for consistent use across the value chain.

Chapters

And of course, there are amazing reasons why companies would want to IoT-ify their equipment because they can get more information about it from an OEM perspective, which can allow you to improve your product. It can help you maybe from a marketing perspective. It can help you for all kinds of reasons. And then from a user perspective, if you really do get that data there locally at that site, you can use it to inform your operations better and you can have more insights and more data. And I think that's where Sandeep can offer some some great insights with his particular experience and some of this integration, particularly as it pertains to the Asset Administration Shell and how all that can be utilized to kind of normalize your data.