Technology like ChatGPT and automation tools only work when they're built around the people who use them. Without understanding your audience and their actual problems, you miss the whole point.
For me, the biggest thing is remembering that the technology serves people. As much as we talk about ChatGPT, as much as we talk about automation and everything, if we don't consider how the people fit into the equation, if we don't make these solutions people-oriented, we're missing the thread entirely. So I would say that you have to remember at the end of the day who your audience is and who needs to use the technology and what it's trying to solve.
