Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

AI is the 2002 version of the Yellow Pages

14 Oct 2026 · 1 min

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In this concise monologue, Mike Andes argues that the dominant home‑services companies of the 2030s will be those that fully integrate AI and software into their operations. He illustrates his point by tracing two prior technology shifts: the early 2000s, when businesses optimized for the Yellow Pages (the era’s “AI”), and the 2010s, when success hinged on Google Ads and polished websites. By showing how firms that embraced the prevailing technology of their time grew into market leaders, Andes predicts that today’s AI and software will play the same role, and businesses that fail to adopt it will be left behind.

Chapters

The biggest businesses of the 2030s in home services will use AI and software. And if you're like, oh no, I know someone that has built a $30 million business and they use paper and pen. Great. I want you to rewind 20 years ago when they used the technology of their day, which was the Yellow Pages, and ask why do they have A1 Lawn Care or AAA Lawn Care, A1 Garage Door? They were optimizing for the Yellow Pages, which at their time was their version of AI and software, which is new technology. And then you look at the 2010s, the biggest businesses were the ones that used Google Ads and had great looking websites. And then we move forward to today, the new technology is AI and software, and the companies that implement it will become the biggest in 2030s.