Episode

11 Feb 2023 · 39 min

0:00

Episode 197 ("Excellence Wins — Part 3") is a conversation between host Mike Stromsoe and guest/co-host Joel McKinley that finishes a three-part series translating the Ritz-Carlton’s "20 basics" of service excellence (this episode covers basics 11–20) into actionable practices for independent insurance agencies. Key themes: client retention as the primary path to wealth, mastery via habitual practice (10,000-hour idea), adapting hospitality standards (cleanliness, personal preferences, instant complaint ownership, smiling/eye contact, ambassadorship, escorting clients, telephone etiquette, grooming/remote professionalism, safety/cybersecurity, protecting company assets/book of business) to agency operations, and the importance of daily reinforcement (reviewing standards ~12+ times/year). The episode closes with calls-to-action to visit Unstoppable Profit Producer resources and live events.

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