Episode 238: A Lover of People – ‘Implementer of the Year’ Finalist Terren Moore

25 Nov 2023 · 37 min
Episode

25 Nov 2023 · 37 min

0:00

Episode 238 (host Mike Stromsoe) interviews Terren (Taryn/Terren) Moore, a Texas-based farmer and founder of More Farms & Insurance (MFI). The conversation covers Moore's personal background (outdoors, farming, church music), daily routine and mindset, rapid agency growth (nearly two years in business, anniversary Dec 1), hiring and team development (first hire Sarah in July 2022; subsequent hires Emily, Amy, and a recent team member), and creation of a structured training portal called 'MFI University'. Marketing tactics that generated leads are described: website cleanup, farm/ranch-targeted blog posts, YouTube videos, SEO coaching, and automated social proof/testimonial distribution via AgencyZoom. Moore emphasizes relationships, niche focus on agriculture, automation of processes, reinvesting to scale the business, and the importance of mindset and showing up to take action.

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