Episode 68: How Failure Leads to Massive Results with Chris Paradiso

Welcome to the Unstoppable Profit Podcast. Wherever you are today, if you're starting with nothing or are well on your way to the success you desire, with the right people, processes and promotions in place, you will be unstoppable. And now I'd like to introduce your host, Mike Stromsoe.

Greetings, everybody. This is Mike Stromsoe coming to you live from the Living Agency Laboratory. And welcome to the next episode of the Unstoppable Profit Podcast. Today is not only an honor and a privilege, as it always is, but I am pumped and excited to have Mr. Chris Paradiso on the podcast. Chris, how you doing, sir?

Awesome. How are you?

Unbelievable. Thank you. And I am excited. And as we said before we went on, we could probably go on for hours about this particular subject, but we're going to keep it short and sweet and stay on point. But before we go there, I just have to share. You know, Chris Paradiso is one of the most passionate and dynamic insurance agency owners in the industry today. If you know him, you know what I'm talking about. Established in 2006, Paradiso Insurance recently won the Safeco and Liberty Mutual National Agent of the Future Award in 2019. Congratulations on that, Chris. Thank you for that. Their partial delivery division is currently the second largest in the country for ensuring FedEx operations, and it now includes Amazon, DSPS and LSPS as well. Chris's clear vision is absolutely paramount in what they're trying to do, and it's helped direct other agencies as well to continue to push the envelope. And that's what we're going to be talking about today, to find their own success through his coaching with Paradiso Presents. Thank you for giving back to the industry, Chris. He also sits on the advisory board of Rough Notes, Giving back to the industry again. His Bikes for Reading program, his reverse trick or treat in his own communities, his annual Flag Day event has become paramount. And so many people have started the same thing, all because of Chris's work. Thank you for that. In 2011, he formally decided to give back to others through Paradiso Presents. It's a social media marketing program. He's a digital junkie making a difference out there. But most importantly, Chris is a family man. He leads his team with these fundamental principles. Family is everything. And if you do what you love, you'll never work a day in the rest of your life. In the words of Harvard McCabe, sharks is one place that I heard that as well, and I couldn't agree more. Chris, welcome to the Podcast, sir.

Thank you. Thanks for having me, brother. Appreciate it.

You're welcome. You're welcome. So there may be somebody out there who doesn't know anything about you. I can't believe that's true. But just in case there is, give us a 1 to 2 minute intro on who you are. If you want to go back to where you started, high school, college, whatever, you are comfortable with where you're located, city and state, etc.

Sure, sure. We're located in Stafford Springs, Connecticut. A small. We're in a small town in Connecticut. 11,800 people. Hasn't moved 50 people in the last 25 years, as I call it, Stagnant Springs. Because we're stuck in the 50s. Very old school. Mom and pops go to grocery store. Mike, you've been here. Everybody knows everybody. It's the community that I love.

And wouldn't want to live anywhere else in the country. And we've been fortunate. We built an agency that's. We write more in other states than we do in our home base of Connecticut. We're registered in over 37 states, write regularly in about 28, 29 of those and specialize in parcel delivery, but have divisions in everything that you and most agencies have from home, auto and umbrella to small commercial, mid and large commercial. So, you know, kind of, kind of the everyday Joe, except with a niche realizing in the last week, doing the SWAT test, which I highly recommend everybody analyze and do, every agency owner should do it at least every 24 months, open my eyes to a micro niche within a niche that I have, saying to myself, what am I doing writing this other business when this other business is so much more profitable without all the noise? I have enough gray hair, don't need the aggravation and stress and really opened my eyes. So would highly recommend that.

Fantastic. Well, congratulations on that. I know what is unique and cool about your agency. Let's see if we're on the same page here. What do you believe is at the core of the insurance agency business? And I know it's paid paramount in your agency. It's the client.

I think it's the client and customer centric focus that we have to have today and what people demand that they have, whether you call it customer experience or customer service. And sometimes those words are intermingled and I think they're two drastically different things. And we focus on great customer service. But we are going to make mistakes and mistakes are going to be made because we're all human beings and the customer experiences. How do we respond to that and how do we leave people feeling? You know, when we make a mistake, it's the best thing we can do is pick up the phone and hey, Mike, we made a mistake. But it's as, it's one of our promises, we're going to bring a solution to the problem and how we're going to fix it. I'm calling you because I want to bring the solution. I want to apologize and let you know I'm going to fix it. And that's, that's the core of the agency is we need to serve others just as we do in life.

That's exactly, that's what a great segue to exactly what we're going to talk about today. Because today we're going to talk about something that a lot of people are not comfortable with at all. They're not comfortable experiencing it, talking about it. Therefore, they sometimes are fearful of it in a big way. And as you and I were trading earlier this week, fear is a liar, right?

Oh, it sure is.

We got to get rid of that fear. So it starts with the mental gaming business, does it not, Kris?

Oh, absolutely. Mindset is everything, right? Right?

Yeah, absolutely. Mindset is everything. So let's talk about failure. You know, Kris, because I was speaking with you recently and I'm so fortunate to be able to talk to you once in a while. I asked you what one of the most important attributes and the incredible success that you've had in business so far was, and you said it was failure. Well, how does failure create success, though?

Well, I don't think you can succeed without failing multiple times. You don't fail once and then become Michael Jordan. You know, a great quote by Michael Jordan is, I've missed more than 9,000 shots in my career. I've lost over 300 NBA games in my career. 26 times. 26 times I've been trusted to take the game winning shot and I missed. I failed over and over again in my life. And that is why I succeed. I don't think. I think it's the most powerful message both in life and in business.

The fear stops you right from failure. But you know what? Fear stops you from growing. And if we embrace fear and embrace change and the possibility of failing, you will grow and grow in a big, big way.

Absolutely. It's the lessons. We talk about that in our circles. We don't call them failures, we call them lessons. But it's the same thing. They're teaching points, right?

Win or learn, right, Mike? You say it every day of your life. I Probably hear it every week when we chat. Right.

Win or learn. We lost your audio. There we go. Are you back?

Win or learn.

Win or learn. Absolutely. Could not agree more. So why is it important then to embrace failure?

Well, I think, I guess there's a difference between in my life, personal life, and my business life. I think failure is going to allow me to become first a better person. I mean, we all make mistakes, but failure do we? In a society today that I think of, you know, there's so much negative, but there's so many positives. You know, we talk about COVID Stop with the negativity. Just think about in the industry, what it's done to your life. Technology wise. Covid, it's changed the independent agency avenue. Look at about it in your home life. What has Covid done? If Covid has not opened your eyes to how important your family is, shame on you. Because we as a family unit in the United States, in the last three months, people have not spent more time with their family. And that's what's needed. That's what's needed. And it's my faith. I mean, my faith says it happened for a reason. We need to embrace it. We can't run from it and make the positives out of a negative. Right. You have to do that. So failure is critical because in my personal life, I can't grow and become a better everything from a better husband to a better parent to a better son to my dad or a better brother to my sister. And in business, I can't become, nor the team can become better if we don't all fail once in a while. Not only fail, recognize the failure. And let's understand why we failed. Because that's the key to moving to the next level.

Yeah, absolutely.

That's the next level.

Yeah, yeah. And you recently had one of those, if you will, aha moments about failure with a team member where you had a golden rule, but through that failure, you realized that you had room for growth. You want to share about that?

Yeah. And I had a teammate who I adored her traits. She embraced everything about family. She embraced everything about our agency brand. And this was a few years back, but the aha moment was understanding that we continue to put programs, basically, you know, probationary programs that will help you lead people out if it doesn't change. Five months, almost six months into it, I realized I need to look in the mirror. And looking in the mirror, I said, wow, I've misled this person. And I think she's failing to do not even A good job. She's failing because I failed her in my leadership to help guide her to become a great customer experience, a great customer service rep. And we changed everything about her training. But we started by changing her seat on the bus, and once we moved that seat on the bus and then got her around the positivity of other people who were excellent at some of the traits we wanted her to pick up and do.

The whole game changed. I've never, in the last two and a half years, have not put her on any probationary programs. She has done nothing but shine and blow every goal we've ever had for her out of the water. And I don't think we always remember as leaders, Mike, not only as agency owners, but as business owners or in life, we really need to sometimes look in the mirror before we get rid of somebody or before we realize that they are failing. Maybe it's something we're doing. We can't always just assume it's them. We have to challenge ourselves to look at ourselves. It's the same thing that happened in 2010. Biggest year of my life. I looked in the mirror in an American bar in Rhode island with two very close friends. One's an agent, one's a coach, the industry. And I said, you know, I failed my team. And it was second week of December, not far from Christmas, And I said, going in January, I think I'm going to sit down with each teammate and ask them that I would like to sit down with them and say, hey, I think I failed you, and I think you need a new. A new place to work, and I want to help you find. Find a new place, a new home. And it was because I was allowing people to get away and hurt teammates, such as showing up late, all the little things that are detrimental to teams. And I really looked in the mirror and said, it's not them. It was me. And started from scratch in 2010. Probably my biggest failure that I've ever had was I never looked in the mirror that aggressively and said, wow, you stink, Chris. And if you don't improve, your team will never improve. And you can't look at them. It's not their fault. It's your fault. And it was an emotional roller coaster for six months. But I started hiring with one person. That person is now our agency leader. She runs our whole agency.

That failure brought something very special into the agency life and into my life, which is. Which is Stephanie. And it was remarkable because she was the start in 2010. And then a year followed was Hillary. So that failure led to, if we want to call it success, because I think that's a tough word to say. Oh, you're massively successful. Well, you know, everybody's word of success is defined drastically different. But that failure is where what's put me today in a much better position than I ever was. And it was looking in the mirror and accepting that I failed. Right, Right.

Well, so let's talk about success and that word for 30 seconds. If it's not success, what's another word for that?

Learning.

Learning. Okay. And that's a shift because everybody's so used to it, you know, they want the comfort zone. They want the. The place where there is no fear and they're not uncomfortable. But as we know, you can't grow.

And in last year. So every year, Michael, I take a year and I dedicate it to a cause, and it's a cause of basically a quote. So last year was the year to get comfortable being uncomfortable. This year is the year of gratitude. Amazing Covid hits, right? And I always think about this in December. And by January 1st, I write it down as I work in Darren Hardy's Living youg Best Year Ever. Every week, going through my goals, I write on the top. And this year, it's the year of gratitude. And last year was the year of getting comfortable being uncomfortable. I think that's critical because that's a mindset shift. Every single week, I'm acknowledging what I'm changing, and it's a major change. It's a major life change.

Right, Right. Couldn't agree more. And I learned that from you. And that really got permeated in my mind when I heard you say that enough, you know, we have to get comfortable being uncomfortable.

Yeah. It's just like. I mean, learning for, you know, it's amazing. On. When we're having a chit chat and we're talking about, I say, hey, Mike, what's your failure like? Wow. And then you look back, you say, you know what? That opened my eyes to something that I maybe overlooked when it happened. You know, My advice, if they take. If any agent takes one thing away, is if you're going to communicate with a successful person, whether it's a pastor, whether it's your wife, your life coach, whether it's a business coach, whether it's another agent, agency owner, just ask them one thing. Stop with asking, what are you, Mike? What are you successful at? Because success is defined so drastically different by every one of us. I actually think it's a really stupid question. I think the Best question we can ask Mike. I'm a new agent. I'm only a year into this, the first year in business. As a business owner, what was your major failure? And then can you elaborate on, after you thought about it, what you could change that maybe you wouldn't have failed? Could you do anything different? That is life altering, not asking you what you're succeeding at. Because if you tell me you're succeeding at writing more business, some other agent may say, I don't want to write more business. I want to write larger accounts, fewer accounts, because I don't want to have to serve. So success is defined differently, but failure, just an enormous learning experience for all of us.

So learning is defined differently. I would eliminate success, right? Or progress.

Yeah, absolutely.

Yeah. Thank you for that. So, you know, I now look at my gratitude calendar every day, and at the top of this, it says, gratitude turns what we have into enough.

It absolutely does, doesn't it?

Absolutely does. You know, Bezos, y' all have heard of Amazon, maybe?

No, never.

Yeah, I know. He feels that failure comes part and parcel with innovation, and he's installed failure as part of their culture. I mean, think about that for a minute.

So, you know, it's a must. That's why he's as successful. He is the richest man in the world. And I'm not saying that success based on rich. That's why the guy continues to succeed at whatever he does, because he's embracing failure. And you have to fail in order to get there is what he's saying. So part of the ingredient.

Right, right. So, you know, to follow up, I could. I couldn't agree more. And I just had a wild thought. Maybe we should do a collaborative book on failure.

I would love that.

We could just share our failure stories.

One after the other. And, you know, I mean, it's brilliant. Yeah, I'm gonna hold you to that now.

Good. So we'll be launching that sometime in the future. So I'm looking at a book. I'm reading a book right now, and I just had that aha moment to support the next question I've got for you. If your dream is bigger than your team, you've got to give up the dream or grow your team. And that was something that was a failure for me because I was so focused on the dream, and I did not do a good enough job with the team. And so I have spent all of the last two and a half years working on the team. And now I am here to say, really sweet. So, Chris, back to the failures the five lessons of making failure necessary.

Why? I'll explain it pretty simply. And why it's necessary to fail is lesson number. I will say failure lesson number one is experience. Go ahead. What are you going to say?

I was going to say you might want to get something to write with and write on and you can pause and start this. So Chris, go ahead.

The five Experience is number one. The first important lesson is gain from failure is experienced. Experience, experience, experience. It's key. What happens when you fail, when you go through something and you can walk away with a firsthand experience, it helps us to develop a deeper understanding, not only a life of business, of a lot of things. So experience is absolutely key. That's failure. Lesson number one. Failure lesson number two is knowledge. My grandfather always said you can have and fought in World War I. Barely spoke English when he came from Italy, but he always said the one thing nobody can ever take away from you, ever is knowledge. Knowledge is king. Okay? They can take your dignity away. As a prisoner, they could any. And he was relating it to coming over to America not knowing a single soul and then going and fighting in World War I. He says, if I was captured, the one thing they could never take away is that knowledge. And don't you ever forget that. That knowledge is. I mean, that failure brings with the important firsthand of knowledge. That knowledge can be harnessed in the future to overcome the very failure that inflicted so much pain to you in the first place. Knowledge is just so powerful.

Lesson number three is resilience. Failing in life helps you build it. We all need it. You know why? We all want to quit at times, but quitting is not an option. Ask Michael Jordan, who got cut from his as a sophomore. Okay, who then lives on arguably, I say non. Arguably the greatest basketball player ever to live, ever. The man has proven resilience. Another person recently passed away, which Kobe Bryant never really cared for. Kobe Bryant since he passed, hearing the stories of his friends, his teammates, absolutely remarkable. His, his will and his passion and his drive.

Nobody was going to outwork him. He was extremely resilient. Lesson number four is growth. If we're not growing, where are we? We're stagnant. Stagnant is not a good place to be. Right? We always say. And you know, somebody said, hey, I grew by one policy this month. That's a terrible month. No, you didn't stand still. You didn't go backwards. You still move forward. Maybe it's not to the same speed, but you still grew. And growth is key in business. We can Talk about it all day. I think it's even more important in life. Your business will grow if your life will grow. Right. Darren Hardy always talks about the intermingles. If you have a great business and you have a terrible home life, just imagine if you had a great home life. How good business, if you had, you wouldn't be a great. You would be a superb business. Right. I mean they go hand in hand. I mean growth is just. How do you. We grow, we mature as human beings. We do the same thing in business. I think the failures are in both. Last but not least is value. One of the biggest lessons we can all learn in life's failures is necessary to create and spread an exceedingly high amount of value. Right. In fact, value lies in the heart of success. And the lack of value is a fundamental.

Pillar to failure. It is a fundamental pillar to failure. And you got to have value. So those five are absolutely key. Repeat them really quick to people. Experience, number one, knowledge, number two, resilience, number three. Growth, number four, value number five. I don't care if it's in life or in business. Those are the five keys on why you have to fail. Have to.

The five lessons for making failure necessary.

Necessary.

Paramount to our success personally and professionally.

Absolutely.

So you know one thing and we were talking about failure before we went on and then I love this and I know how much you love your family. I know it is the absolute paramount reason you get out of bed in the morning, first and foremost. Well, maybe second. Second, but meaning I know you're a very spiritual man as well, but you talk about failure also with your kids and you were telling me a story about that and I loved that. Tell us about why it's important to, you know, if you have children or other people in your life, why is it important to talk to them about failure as well?

I think it's embracing them for life and I think it's embracing them to succeed. And I talk to my kids about failure because I want them to fail. I want them to learn, I want them to grow. I also want to share the emotional aspect of failure. When you fail alone, it's tough.

I failed many times and being able to have my father, my best friend to support me during.

Late 2000s outside in Denver, that I failed was absolutely life altering to know. And it builds this bond that's just unstoppable. Because if I don't talk to my kids about failure and they fear failure, okay, that's one thing I'm going to do that. But the second Thing I'm going to do is I'm going to also tell them, when you fail, we need to look in the mirror. You need to embrace me, embrace your mother. Embrace. Embrace your loved ones. Because together we will get through it. We will get better, we will get stronger. And one of the key aspects, I keep teaching them because my son. My son loves to fish. My daughter loves the ocean. She sees a beach bum or loves to swim. But my son, he wants to fish and do anything fast. Jet skis, motorcycles, jump. I mean, anything. Kind of like me when I was a kid. But, you know, the aspect of it.

Is being able to be with them and say, hey, guys, we failed at this, but I'm here for you. I want you to understand emotionally that I'm here for you. That brings it to a whole new level, and I think it gets you through. Fair. I'm a guy that if I fear something like heights, I'm going to go and I'm going to jump off a bungee jump. It's just what I do. I'm not going to tell you I feel good. My son loves snakes. I hate snakes. My son says, oh, we're going to put the. We're going to go, we're going to grab this snake. What do I do? I go grab the snake. I hate snakes. But I can't show fear with him. I need to let him know it's mind over matter. Right? So do things that scare you and you'll embrace it. Just, you know, if you. A lot of us hate heights, just go do it. You're going to be all right. Go skydiving. You're going to be all right. Just do it, face it, look it in the mirror. And don't let fear overcome you and stop you from growing, because something good is going to come out of it.

Chris, you got to get comfortable becoming uncomfortable, man.

You're damn right you do. Even with snakes, Even with snakes, even with heights.

Even with heights. Yeah. Fantastic. Hey, great stuff. Thank you for sharing. I know I'm so privileged to have just a little bit of your time today. Thank you so much. Much I want to. Do you have anything else to add on failure? Before I mention one other item.

Fail forward. That's just remember, you know, I played college basketball. Very fortunate. A lot of life lessons. And when you fail forward, you're going to take chances. You're going to take chances. You're going to never want to go. Woulda, coulda, shoulda. There's nothing worse in life. And I had a friend a Lot of my friends are older, Michael. It's just my life, my best friends have always been 10 to 25 years older. I don't know why. I just. That's just, I guess, the mentality type of thing. And unfortunately, before this specific friend was passing.

He said, you know, I'm going to leave this world saying, woulda, coulda, shoulda. It's not a good feeling. If I could give you one piece of advice. Live your life to the fullest and don't have any. You say, leave no regrets, literally and figuratively in your life. If there's something you want to do, don't say, I'm going to do it tomorrow, do it. Because you don't know what tomorrow is going to give. And God forbid you're in the same position my friend was in. It's invaluable life lessons that you got to embrace today. And don't leave what you want to do till tomorrow, because what happens if you don't get there? You don't do it. It's the same reason why I tell my kids every day I love them. I don't tell them once. I tell them 10 times. My son, sometimes, Mike Demko, was spending some time with me this week, and he's like, johnny just came downstairs. It's like 1:30 in the afternoon. Love you, Dad. I said, it's vitally important that we tell each other off the cuff we love each other, because you never know. You just never know. Something so simple. It's the same thing with a teammate. If you walk by somebody, you really adore them, and you do a great, hey, Mike, I just want to tell you, you're doing a freaking great job. I just want to thank you. Nothing more. Don't skip that opportunity to say something positive. You just changed their world. What happens if you don't have that moment back again? I'm not willing to. I'm not willing to take that chance.

The wealthiest man that. Well, if you want to measure money as any.

Item, if you will, but he was very wealthy, and I learned from him live. He said, you don't know what you don't know.

True.

And so to follow up on that.

So thank you, person I would say that ever walked the face of the earth, Mother Teresa. She died a very rich woman.

Yeah, exactly. So because giving, you follow that same path as Mother Teresa, if you will, which is just always thinking first about other people, always thinking first about giving back to other people. And that's one of the long, long list of attributes that I feel About Chris Paradiso. I'm so privileged to know you, sir. You have started something.

Excuse me, Goes both ways.

Well, thank you. You have started something that has really taken hold within our industry in your efforts to give back. And you published a magazine and you're getting ready to launch volume five. And I want to make sure that everybody learns a little bit about the magazine and why it's so important as we move to wrap up today, at least. So how and why did you start the magazine?

Chris, starting a magazine is really, really, really two reasons.

My bestest of best friends are industry leaders. And I don't want to say just industry leaders. They're leaders of their agency, they're leaders of the industry. And I think we as agency owners and agents become agents and have a passion. The passion drives. It's an inner drive and an inner passion to serve other people. I know people say it's crazy. You sell insurance. I make a difference in people's lives. When you sell a life insurance policy and have to deliver that to a 28 year old mother of two, you are serving people and you're taking care of people in their most vulnerable time when someone's house burns down. So I just think we share and I'm very selfish because I love giving. So this was some way that I thought it could be different. Nobody else is doing a magazine. Everybody's writing a book. Not knocking them for writing a book. There was just a lot of books. So I want to write a magazine that is going to be a format that is going to be kept for years to come. For example, our first magazine, I got an email the other day, hey, I'm buying volume five, but I just want to let you know I have volume one and I saved it. I still rinse and repeat the branding information. And next year we're thinking about depending upon what happens with COVID of rebranding our agency and utilizing our brand guide to redo our office. And I was like, that's awesome. I think that's great. I just wanted to be able to give back to the industry and share with others and be able to say, hey, here's some different thoughts. I'm not telling you to. Social media marketing may not. It may work for you, it may not work for you. It doesn't work for everybody. You got to be real. Digital marketing might work for you. Email marketing, I've had plenty of arguments with people. Email marketing is not dead. It works for some, it doesn't work for others. It's the approach, right? Some People can say things a certain way and it comes across not so nice. And other people can say that same thing, and it comes across like, bless your heart. I mean, you know, it can come across very nice. So the number one reason was to be able to give back to the fellow men and women that I consider. I serve with our independent agents and agents throughout the country. Number two reason is I wanted to raise some money for charity. One of my goals in life is not just to share my sister and show off. My sister is to try to educate people, to be able to understand that people like my sister may be intellectually disabled, but they laugh like us, they cry like us, they smile like us, and damn it, they just want to be accepted like us. How can I bring awareness on these beautiful human beings who God put here for a reason? I promise you, spend one hour at Special Olympics, it will change your outlook on life forever. Forever. And if it doesn't, maybe you should look in the mirror, because my sister has changed my outcome, my outlook, my world. And she may be very limited, but damn it, I'm telling you, just get a chance to know her or somebody like her. I promise you, your life becomes very much more important. Not on the material things, but on giving back. Like the Patty Lars who goes out in the streets and wants to feed the homeless. She doesn't do that for a pat on the back. She does that for the passion to serve other people. I don't care if it's Joe Jimenez. I don't care. Another great leader. There's so many out there, Mike. You live it. I've seen you live it. I've seen you feed the homeless people. And I've seen you, more importantly, say you got to sit down with them. You want to give them food or give them money. You know what they want. They want an ear. Maybe you can drive them and just spend 10 minutes with them, make them feel important. Maybe you can help them get the confidence to get back on their feet. Vitally important. It's just we need to serve others. So the magazine was built for two things. For agents and for the ability for me to hopefully bring awareness and give back to group homes that take care of people like my sister with intellectual disabilities.

Well, thank you for doing that. And just to give a couple of words about the magazine, I wish I thought about it. I've got all my first four volumes sitting right behind me over here, but I'm not going to go grab them because I continue to learn from them. And that's the great thing. One of the things that was an aha moment for me years ago. There's nothing new under the sun.

There really isn't. It's just how we position it and more importantly, how we take action and.

How we look at it and how.

We look at it and our perspective and perception.

Right. Number one thing you just said, the one nugget if anybody leaves here is action. You know, you can come up and you can see brilliant people get brilliant ideas, but how many people lead and take action? Right? That's the key.

The action is going to lead to the next win or the next learn lesson or failure.

Yeah, absolutely.

Back to your five. I mean, I think number three is one of the absolute key of the top five lessons about failure. Resilience. If you don't keep feeling, if you don't keep failing, your skin's never going to become thick enough to fail again.

Would Michael Jordan be the greatest basketball player of all time? He missed so many thousands of shots, right? Imagine if he quit after a thousand. He didn't. He didn't.

Yeah.

You know, greatness comes with failure. And many, many, many failures. Thomas Edison failed 10,000 times. 10,000 times. Do you realize how many times that is? And then what did he do? He turned the lights on in the first house in America, in New York City for J.P. morgan.

He changed the world. Today, 100 years later, what do we have more than 100 years later? We can't survive without his creation. Imagine if he quit. Resilience.

Imagine. So I've had the pleasure of spending time with the awesome Rachel. She is an incredible human being. Thank you for that opportunity.

Couldn't agree more.

The other thing about the magazine is it's just chocked full of articles and stories from incredible agency entrepreneurs who have failed, who have learned, who have become more because of all of that. And thank you for collaborating to put that together so that we can all become more. Chris, you are to be commended. Like, I can't commend you enough for making the effort, putting the energy into it, giving up the resources of your team to make all of that happen. Everybody that is watching this podcast, if you will just go to send an email to infounstoppableprofitproducer.com infounstoppableprofitproducer dot com or, and, or there could be a link right below this video. Just click on that. We will get you a complimentary copy of the magazine, either digital or the hard copy, whichever you want. Just tell us what you want. But the key word is failure. If you send an email, the word failure only must be in the subject line to open up the keys to the kingdom. And get your copy of volume five. Chris. And we want to give that to everybody because all we want to do is support success. And I reached over and grabbed something based on what you just said. Make a difference today for somebody who's fighting for their tomorrow.

Absolutely.

And that's on my.

You know who did that? Michael. And he's in your state. Daniel Sung. I don't know if I could be prouder of somebody who's come farther.

And down and out. Patty Lars. Another one down and out. I mean, these people were handed nothing. You want to talk about success stories? It isn't Chris Paradiso. It's the Daniel Songs of the world, and it's the Patty Lars of the world. It's the Claudia Macleans of the world. It's just remarkable. Human beings want to learn from somebody. Pick up the phone and call these people.

They have experience, they have knowledge, they're resilient, they. They have growth and they have value. Every single one of them has those five characteristics.

They have the right attitude and are willing to share, which makes it even more powerful.

Yeah. So if somebody wants to obtain a copy of the magazine and they're hearing this later or they can't find it, what other places can they go to get a copy?

They can go to www.paradiso. p A R A D I S O presents P R E S e n t s.com paradisopresents.com and it will pop right up.

Okay, fantastic. And you can share that with anybody and everybody out there. Chris, we got a wrap. Thank you so much for being on the podcast today. Grateful for our relationship, grateful for our friendship, grateful for your contributions, and we will. I'm going to have to rename this, I think, because this is one of my icons that was developed five, six, seven years ago in a collaboration with other successful people. But we're going to have to, because the only thing standing between you and success is in the mirror of truth. Right. But I think we may need to change that word, success. So. And the new book coming out, I don't think this is a good title, but it just flashed into my mind the Kings of Failure.

You know, that's for people who want to get better and quote, unquote, succeed, take it to the next level. They're going to embrace failure. And that title would definitely work.

All right, my friend, thank you so much. Keep being unstoppable.

Appreciate it.

All right, talk soon. All right, everybody. Thank you. Get out there and take action. Like Chris said, make a difference, be unstoppable, leave no regrets. We'll see on the next episode of Unstoppable Profit podcast. And if you want to check out any of the back episodes, go to unstoppable profit podcast.com thanks, everybody. Talk to you soon.

Thank you for listening. If you would like to listen to more episodes or share this podcast with someone you care about, please visit www.unstoppableprofitpodcast.com. now go out and make a difference. Be unstoppable, and leave no regrets.