Create Your Dream 100 List to attract Dream clients. Why Chet Holmes & Russell Brunson were spot on.

Your Dream 100. Let's dive into this. This is one of the most powerful concepts I've ever personally heard of. Chet Holmes, who was Warren Buffett and Charlie Munger's right-hand man for turning around businesses and driving sales, He's the first person I've ever heard write or talk about it. In the, actually, 2000s, he wrote a book called The Ultimate Sales Machine, one of my favorite sales books of all time. Phenomenal, phenomenal book. And one of the secrets of how he would turn around Warren Buffett's and Charlie Munger's companies is this Dream 100 process. And actually, it was the core secret. And what he would do is he would make a list Say if this company that he starts with is number 35 out of 37 in the industry, that means they're basically at the bottom, right? So he'd make a list of the top 100 advertisers, top 100 spenders, top 100 potential clients for that business. And he would make a list and then he would target them and figure out and study them and become a master savant of their interests, their likes, what they care about, what their problems are. And also the decision makers in those 100 companies, right? And then he would figure out ways to creatively gift and connect and add value to those 100 customers and prospect with them, building high-quality, intentional relationships. And then over time, and usually within 1 to 2 years, he would have a majority of those top 100 on his client roster. And he would take that company from, let's say, number 35 out of 37 to number 1 or number 2. And he kept doing it over and over and over again until he finally decided, hey, I've got something here. And he became a business partner with Tony Robbins and his Business Mastery and wrote the best-selling book Ultimate Sales Machine, which I highly, highly recommend. And so that's how the concept basically was first crystallized. I'm sure Chet learned it from someone else. I don't know who taught him that, but it's been out there probably for a little while. But then the next guy that I heard really write about it, when I finally got serious about it, was I was reading Russell Brunson's Traffic Secrets last year. Such a great book as well. I'm reading this book and I'm in Dublin, Ireland. We're over there for about 6 weeks and I was like, hey, you know what? I gotta put this into practice. So I finally created a spreadsheet and I just went down the spreadsheet and wrote out the names of the 100 people that most represent who I want to serve. And you wanna think about your core avatar, your core message, the core problems that you solve. And for me, you know, a lot of them were thought leaders, authors, speakers, podcasters that didn't know how to monetize their genius or their giftedness that's right up here. And then I was like, alright, so who reaches these people? Part of what Russell does is if you're gonna book Russell Brunson, for a whole day of consulting, one of the smartest marketers in the world, if you're going to book him for a whole day of consulting, he charges $100,000 for that day. And guess what? He won't do anything until you've done your Dream 100 list. So your very first activity is going to be create your Dream 100 list, which is the, the people from his perspective, it's the people who are reaching your top prospects, your ideal avatar, what I call your 4% client. So if you reach them, if you connect with them and you serve them and you build a relationship with them and you create collaborations and opportunities with them, then you're going to automatically be reaching their audience and you create ways to reach their audience, right? So one of the guys that was on my list was this guy John Lee Dumas. He wrote a best-selling book called The Common Path to Uncommon Success. Well, I when I started studying him, I didn't have a relationship with him. And by the way, some of the people on your Dream 100 list, you won't have a relationship with, and that's the intent, right? They're people that are dream prospects, like Oprah, right? I have Tom Brady on mine, all right? But I also have people that are more palatable and attainable, like Ed Mylett or Tom Bilyeu or, you know, Jay Shetty, guys like that, that I'm a stone's throw away from, okay? Or John Lee Dumas, he was number 3 on my list. Alright, so I started studying him and I was listening to one of his podcasts and I was like, you know what, he's got a book coming out this December, I'm working out in the gym and I'm listening to one of his podcasts and I'm like, you know what, I'm going to support his book launch. Maybe there will be an opportunity to build a relationship through there and sure enough there was. And now I've been on his podcast and we have a strategy session in Puerto Rico booked and things like that. And other opportunities, collaboration opportunities, etc., that are coming down the pipe because I first paid attention to his audience, paid attention to him, and now I'm opening— other new doors are opening up, right? So I want to point out, it's not perfect, it's not rocket science, and some of these people are going to be more attainable, meaning you're going to get them and get a relationship with them and be able to serve them, and also be served sooner. Others might be 3, 4, 5, 10 years away. For example, Tony Robbins was on Dean Graziosi's list for over 10 years, if I understand it correctly. 10 years to connect with Tony Robbins. Well, he finally got him on board as a business partner, and now they're great friends and partners. All right? So that's how powerful this is. And what happens if So you make that list. It's kind of like that law of attraction thing. Make the list and then subconsciously, somehow, opportunities start coming your way to interact, connect with those people. Doesn't mean you're going to hit everyone on your list in the first year, unless you're super intentional, you could. But you start seeing opportunities and you start studying each of those people and you start paying attention more and more and more. And I promise you, Great things will come out of that. So that's how the Dream 100 list works. I'm going to make another video walking you guys through a worksheet that I take my High Level Mastermind members through in symposia that helps them identify, connect, support, create, create value with their Dream 100 list. But this is where I want to start. I want to go ahead and get this done tonight because you know what, I know I've got hundreds of people in the last week that wanted more info on the Dream 100 list. By the way, click the link for the free downloads, um, go ahead and grab those, uh, or actually if you're seeing this video, you've probably already got those for your blank Dream 100 template plus example of mine. And let me know how else I can serve. Give me some likes on this video, subscribe if you want more of this, comment if you want a second video where I walk you through the Dream 100 worksheet, and if you want that as well just to help you guys build because this truly your Dream 100 list, you know what, one of my core principles is I want to do business with people I love, people I enjoy serving, people that are aligned energetically, interest-wise, and this makes it so much easier. And I do business with some of the top people in the world in different industries and it's an honor and it's a joy and I get to serve alongside them and serve alongside and serve amazing people like you. And I wouldn't be able to do that if I didn't have that vision. You know that old Bible verse, Proverbs 29:18 says, "Where there is no vision, the people perish." So set a vision. This Dream 100 has the capacity to set the vision for who you are, who you're going to attract, and let it be congruent with your higher self, not your lower-level imposter self. I think our reality is often our most, most imposter-like self. Alright? So I love to challenge people. Hey, what if that higher self is your true self and the current reality, the one that is playing small, that is hiding and avoiding shining as fully and brightly as you are capable of, is actually the real imposter? And I think that's true. And this Dream 100 gives you a tactical, strategic way to build relationships and a target list, almost like a hit list of people to follow up with, to connect with, to study, to befriend, to support, to buy their products, but also to eventually build a kinship with and a collaboration with and help you make the impact you are worthy of. So, hope that's helpful. Give me some likes. Give me some subscribes and, uh, I'll see you guys soon. Comment below, that helps the algorithm as well. See you soon.