A six-part framework for scaling expert businesses from six figures to multi-seven figures. Find your zone of genius, identify your highest-paying 4% of clients, build an irresistible offer using twelve psychological principles, delegate to an A-player team, and broadcast your authority publicly.
Chapters
The Aligned and Prosperous Expert Pathway. When I started working with entrepreneurs about 6 years ago and started actively mentoring them, I noticed there were some that got disproportionate results, some that just went from making like $350,000 to $900,000 in 6 months, or went from $100K to $500K, or $100K to $400K, whatever it may be. And then there were some that did not make it. They stayed stuck. And so I started asking myself, hey, why did these these people make massive headway and then this person didn't? And because as a coach, you know, you want to get results for everyone and you want to also be intentional and, and thoughtful about who you invite into your programs as a mentor, right? Like, your desire is to impact. Yeah, you want to get compensated well, but you want to make the impact even more. So I broke it down and I started asking, hey, this person— one time I had one client, I've had less than 5 clients really upset at me out of the hundreds that I've worked with. And I had one client that was really upset with me. I realized I hadn't done enough hard work on rewiring her money story. So that became the first part. I'm going to break down all 6 parts. The 6 parts are first, your money story. You got to get that money story right and rewire your money story from the money story you have into the money story you want, which involves shifting your relationship and your energetic attachment to money, from scarcity to abundance, from middle-class mindset to an abundant mindset, and the decisions that flow out of that. So when we focus on that, beautiful things happen. And that involves some deep work of recognizing the opportunities that are right before you instead of the lack of, lack of opportunities that you think you have, right? And, and all the stories and reasons and starting programming your mind Using NLP techniques as well, programming your mind to seek opportunities and to recognize opportunities. And the next piece is within that money story is removing, eradicating weak-ass language. Weak-ass language sabotages you because your words are your commands. All right, so whatever I'm commanding into my life is what I am going to experience. And our daily self-talk or how we describe things— do I use things like maybe, hope to, or would love to. Those are all subtle weak-ass commands instead of powerful I am becoming, I am showing up, I am attracting wealth, I am providing massive value, etc., etc., right? So that's step number 1, rewrite your money story from the money story you have to the money story you want. Step number 2, find your zone of genius. This is your natural pathway to wealth, fulfillment, and impact. When someone goes through all steps that I've created in the Zoning Genius course, in the process, where first you go through 5 unique personality tests and you get the greatest accumulation of clues about who you are and where you're a badass that you've ever had in your life. So you basically craft out your unique pathway to wealth, fulfillment, and impact because you start identifying, hey, this step number 1, your unique talents, step Step number 2, you do a deep dive inventory on your key relationships because we have clusters and hotbeds of relationships that are giving us clues every day. Step number 3, your unique life experiences. When you look at your life experiences and you're like, hey, I've got this, I've got that, you know, it tells you, hey, you're meant to go in this direction. Okay, and then third thing, or fourth thing I meant, is your values and passions. This is the intersection of Like, hey, where are you? What do you stand for? What do you stand against? And where do you have an endless, insatiable dose of curiosity? All right. When you find that, beautiful things happen. And step number 3 is you find your 4% client. Some would call this your perfect customer, your core avatar. For me, I go a little bit more specific than that, because if you look at the 80/20 principle, which is one of the hallmarks of figuring out, hey, the top 20% produces 80% of your results. What about if that principle is true? What about the top 20% of the top 20%? That'd be 4%. They produce 80% of 80%. That would be 64%. So your top 20% could produce 64% of your revenue. Wow. That's a game changer. Now there's a couple of key questions you ask when you go through this process. First, does my 4% A, have the money? B, do they have a bleeding neck? Like, imagine your neck is bleeding. You're going to— and if you don't get it fixed, you're going to die. You're going to do whatever it takes to get that fixed, right? So that's step number 3. So once you've done step number 3 of finding your 4% client, then you go into step number 4, which is crafting an irresistible offer for that client. There are hallmarks of an irresistible offer, and I think there's 12 keys. Now, you don't need all 12 in every single offer, but the more you have, the easier it is for your ideal client to say yes. And at the end of the day, a great offer, you've made it easy for your ideal client to say yes. So there's some deep-rooted psychology around it. There's also alignment and attunement to your perfect 4% client. All right, so once you've done that, then you go to Step number 5, which is start building out your team, because as you're growing an expert-based business, you can't do it all. You're not good at it all. In fact, as you get your zone of genius clarified, you'll find out, hey, there's a lot of things you're a bad asset, but there are some things that you are a total suck-ass at. Let's be honest, if you suck at certain things, A, you're going to have emotional energetic blocks where you won't want to touch it, and B, you're not going to do it nearly as well as someone else. And you can start out even with some low-cost VAs and different things like that that will help you elevate. But when you start scaling, and as you go from like 6 figures to 7 figures to 8 figures or multiple 7 figures, and you are elevating your A-player team. And that's one of the big, big things you need. Then the next piece is Elevating and establishing expert authority. This is where you pull out the gems and the areas that you are an expert, but you continue to craft the elements that you are an expert. You become more and more of an expert in that, but you also get more effective at communicating how you are truly one of the world's best at whatever it is you are offering. And whatever brilliance is up here, you got to let the world know Muhammad Ali became one of the greatest boxers of all time, and most would consider the greatest, is partly because he let us know. You got to own and claim your greatness. You cannot be bashful. You do not do the world any service by dimming your light. So hope that's helpful, guys. The diagram is epic, and if you want to know more about how I can help you move through the Align and Prosperous Expert Pathway, comment below or shoot me an email at mike@mikezoller.com. And just depends on what I have going on. I have one-on-ones, VIP opportunities, then I have a variety of group programs and high-level masterminds. Just depends on what stage you're at for what is appropriate, but would love to serve you guys. Share this with someone else that needs to know their clear pathway for how to build their expert business that might find themselves stuck. It's, you know, at the end of the day, it's simple but not easy. So it's there for each of you. And I'm here to support and here to cheerlead and here to call out your greatness. So can't wait to connect more.
