Michael Jordan and Tom Brady stay locked in during the season, turning down commercials and sponsorships to keep their focus entirely on winning. The speaker argues that this extreme dedication to one thing is what separates champions from everyone else.
Chapters
If you look at Michael Jordan or Tom Brady during the peak of their careers, when it was prime time, meaning it was in-season game time and it's time to lock in, they were maniacal about their focus. They were so locked in. And what they would do during the season is they would not do their commercial shoots, they would not do their big sponsorship shoots, they would not appear in movies and commercials and TV shows and all that. They were locked into the season, laser focus, blinders on, this is what I'm doing. This is what my whole career is built on. Hey, whether or not I'm one of the best in the world— and they knew that, and they understood that, and they were also just so driven to win, but they were so hyper-focused.