42:19

In this French‑language interview, host Mohamed Boclet talks with Caroline Jurado, a former HR‑SaaS founder turned crypto educator and media entrepreneur. Caroline recounts how she built a HR software startup from scratch with no network, raised €350,000 by convincing investors she already had “big clients,” and later sold the company after three years of profitability. She then pivoted to the crypto space, creating a TikTok channel that quickly amassed 130 k followers and a newsletter that now has 64 k subscribers with a 70 % open rate. Caroline explains her content strategy—targeting an underserved female audience, using short‑form videos to drive newsletter sign‑ups, and diversifying revenue through sponsorships and a paid training course. She offers beginner‑friendly crypto explanations, discusses market cycles, investment tactics like DCA and price‑target planning, and stresses the importance of diversification across assets. The conversation also covers her challenges, such as burnout, the difficulty of relying on a single revenue source, and the transition from CEO to employee after the exit. Caroline shares personal branding tips (e.g., using GIFs in newsletters) and mentions her best‑selling book on earning in Web3. The episode blends entrepreneurial storytelling with practical crypto advice for listeners interested in finance and digital assets.

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