Molly McPhersonCrisis and Reputation Strategist | Creator of Mollyfi | Host of The PR Breakdown

5 Questions I get from Medical Content Creators

17 Sept 2026 · 2 min

Watch on YouTube

2:00

In this monologue, crisis manager and communicator Molly McPherson addresses the five most common concerns she receives from credentialed medical and mental‑health professionals who create educational content online. She explains why backlash can feel disproportionate, how to decide whether and how to respond (video, statement, or silence), the potential impact on credentials, licensing, employment and reputation, whether to accept paid partnership deals, and how to handle personal attacks from fellow provider‑creators. McPherson promotes an interactive Substack training session scheduled for Wednesday, September 23 at 12 PM Eastern, offering live access and a professional‑tier subscription that includes the recorded training and guides for navigating social‑media crises.

Chapters

As a crisis manager and a crisis communicator who counsels people through a crisis, primarily viral crisis, when your reputation is in the hands of the internet advisor, these are the 5 questions I get asked by the sector who hires me the most. Healthcare and mental healthcare. These are credentialed, licensed, educated people who become content creators for the primary reason To educate. High trust is rewarded with high follows, but that also means high risk. Number 1, why is the hate so out of proportion to what I did? 2, do I respond? And if I do, is it a video or is it a statement? Or do I say nothing? 3, will this crisis cost me my credentials, my licensing, my job? My reputation. 4, should I do the deal? Should I take the money? And 5, this is a big one. What do I do when a colleague, another medical provider content creator attacks me personally? Because I get so many of those phone calls and I've had so many of those conversations and a lot of the same questions, I decided to create an interactive training via my Substack. It's Wednesday, September 23rd at 12:00 PM Eastern time. Members can watch it live. Otherwise, you can sign up for the professional tier of my Substack where the training will live, as well as all the guides for what to do when you are facing it on social media. So if you're a credentialed medical mental healthcare provider, you're a content creator, whether you're new or you've been doing it for a while, I will give you the guide that I give as I walk them through the challenges of being a medical educator On the internet. Wednesday, September 23rd, 12 PM Eastern Time. Link in bio for information.