Molly McPherson says the best TV experts aren't the smartest people in the room, they're the ones who make the reporter's job easier. Test your camera and mic, prepare soundbites you can stretch or shrink, and tighten them as you go. Producers will call you back.
Make their job easier. Make sure the tech is there. Make sure they can see you, they can hear you. You will be asked questions over and over and over again. It doesn't mean that they don't understand what you're saying. They're looking for tighter soundbites, or they just want a bunch of options with your soundbites. The soundbites that I was providing, I think I repeated a number of them a number of times. Some were longer, some were drawn out, but some were quicker, shorter. And really by the end is when you can start tightening your soundbites The more usable soundbites you give them, the easier it is to do their story, and the more likely they'll call you again. The best TV experts aren't necessarily the smartest people about the topic. They're the people that make the reporter, the correspondent, and the producer's job easier. Do that, and they'll love you for it, and they'll likely call you again.
