A study of 25 million citations made by AI engines found that 99% come from owned and earned media, not paid sources. This is the largest analysis of its kind.
And we've put out this report 3 times in a year. It's called What Is AI Reading? You can get it on the Generative Pulse site if people are interested in it. But what that research found was that 99% of what AI engines are citing— this is across 25 million citations, I would say the biggest study of its kind— come from non-paid sources, owned media and earned media sources.
