A crisis-management expert analyzes Andrew Mountbatten-Windsor's arrest and the Epstein scandal, noting that 10,000 negative articles appeared that morning with "Epstein" dominating the word cloud. The 2019 Newsnight interview exemplified his hubris. Even privilege and expensive PR can only delay the inevitable when public documents and legal scrutiny close in.
Andrew Mountbatten Windsor was arrested this morning and anyone paying attention to his media interviews and reading his media statements would not be surprised. Andrew being tied to the Epstein files wasn't just one bad story, it was years of them. And in a crisis, reputation, negative reputation, tends to compound mentions of his ties with Epstein. Then the Newsnight interview, the DOJ files stripped of the titles and then being forced out of the Royal Lodge. Each one a consequence of the 1. This is your case study moment. The 2019 News Night interview. The subject has the ego, the hubris to think that they can out control the message, that they're smarter than the journalist. As a crisis manager and someone who works with executives for media interviews, I cannot tell you how many times I've seen or have struggled against someone who thinks that they're smarter than the journalist. But what happens is that they get outsmarted, all the while showing no empathy for the victims. I have been following him for years so if you want to check this out link in bio where I note the dodges and deflections of the past. As I was writing the article I went to my media partner Muckrack and I pulled the articles as of I think 7 o' clock this morning. 10,000 articles that read that's negative sentiment. And the word cloud attached to all those news articles from this morning at what's in the middle? Epstein. Epstein is bigger than Andrew. The compound crisis always seems to have collateral damage to the adjacent these five words the law must take its course. That's closure. That's an institution not standing behind the brother privilege and money made by access and lawyers and fancy PR fixers. But what it doesn't buy is a different outcome. Particularly when documents are public and the public is weighing in. The press follows, deny, deflect. Delay only works until it doesn't.
