Breaking down the four communication narratives swirling in “The Bachelorette” PR meltdown.

The Bachelorette. There are so many statements going back and forth, we have to break them down. My apologies to the network producer, I could not do the interview yesterday. I'm so sorry. Let's just read the statements and try and figure out what is the intention behind the statement in terms of what's going on and who comes out where in all of it. But bottom line up front, no one is a winner in this. Bachelorette supposed to premiere on Sunday, counter-programming to March Madness. This is ABC Disney's March Madness. Here's their statement: In light of the newly released video just surfaced today, we've made the decision to not move forward with the new season of The Bachelorette at this time, and our focus is on supporting the family. Wow. Controlled, clinical. If you look closer, they are not defending her. They are not saying that they're working with her. They've made a decision, and it's as if they're saying, we can't trust what's going to happen next, so we out. Because they don't know legally if anything can come from this as well. Taylor's spokesperson, quote, here's her framing: gaining strength to face her accuser and taking steps to ensure that she and her children are protected from any further harm. There are too many women who are suffering in silence as they survive aggressive, jealous ex-partners who refuse to let them move on with their lives. Can't you just picture her like yelling that in a phone? To her spokesperson like, you all let me move on. Taylor has remained silent out of fear of further abuse, retaliation, and public shaming. She is currently exploring all of her options— uh, potential threatening, kind of like legal— seeking support, preparing to own and share her story. Very future-facing. She's not taking accountability. She's not owning up to anything, but she's not ruling it out. She's just putting a pause. That's what these statements are. They're just pause. They're like holding statements. But she says so much, so they're a lot more than a holding statement. Releasing old video which conveniently omits, omits context on their son's birthday is, is a reprehensible attempt to distract from his own behavior. So listen, no one should be surprised. I said this to my daughters, based on how like Taylor's mother treated her, it is no surprise that Taylor is going to be in this type of a trauma relationship. No surprise there that ABC would choose to pick her as The Bachelorette is picking clicks and algorithm and views and hype over common rational sense. Is it just me? I think it— they did not— they should not be surprised by this. And I don't think it's fair what they did to Taylor or their family, or Dakota for that matter. But Dakota's saying, this is called physical abuse, your daughter's right here. So you know his framing. He's— it's victim versus aggressor versus aggressor versus victim. They're both doing it. Disney controlled, neutral, distancing. Taylor, very vague but very