In this YouTube segment, Molly McPherson dissects the public relations fallout surrounding a controversial advertisement produced by Good Good and approved by Callaway PGA. She begins by clarifying that a preceding skit involving a fake tackle was staged, distancing herself from any real assault. McPherson then frames the incident as a textbook case of poor PR for communications students, outlining the timeline: Callaway’s Tuesday statement that it had approved the ad, followed by a Thursday “repost” that framed the company as a passive bystander. She argues that the core issue is Good Good’s misguided brand identity—positioning itself as a media company akin to Barstool rather than a golf merchandise brand—and the influence of high‑profile investors like Omaha Productions (Peyton Manning). McPherson critiques CEO Matt Kendrick’s attempt to emulate a Peyton Manning‑style media empire while adopting Barstool‑style humor, suggesting this identity clash fuels the current crisis. She references her own podcast and Substack live analysis, positioning the episode as a learning tool for PR and communications students.
Chapters
And he's gonna run over there and, uh, fake tackle you. I didn't actually tackle Alexis. I know a lot of people do think that. I didn't do that. I know most people probably knew that it was a complete skit and that I didn't actually tackle a woman, so I want to say that first. I never would. And I—
Oh, well, thank goodness. I'm glad we cleared that up. Any new comm students, PR students starting the semester, you need a case study on the worst PR response, uh, look no further. That was Garrett Clark, uh, posting a video, uh, apology Explaining the video itself. Listen, Good Good is having the worst, worst run right now. Everybody is dumping them. Callaway PGA just saw the statement there. But I have a theory thesis that runs a little different than what everyone else is talking about. I recorded my podcast yesterday that I will post tomorrow, but I also did a live on Substack where we kind of broke down all the statements and what we predicted would happen. Here are the two threads that I have in this story. The first one, CEO Callaway, in their Tuesday statement, approved approved the ad before posting. Then on Thursday, they drop good good donate a million dollars make it a value statement. But then they use the word reposted. It's a bystander statement. In other words. They're just a bystander, but but a bystander in something they created. They approved the ad, but but now they get to start the fire and then flee the scene. Now the good good piece of it—it all comes down to this: Peyton Manning. Good goods crisis can be boiled down to, in my opinion, the bar stoolification of. Brands. They are not a golf merch company. They're a media company. They are a media company first that happens to sell merch. The algorithm giveth and the algorithm taketh away, making stupid parody bro dumb humor, right? But they got rewarded for that. But then $45 million got invested, injected into the company, and one of the investors, Omaha Productions, Peyton Manning. But the problem is, uh, Matt Kendrick, I think his name is, the CEO of Good Good, he's trying to be a Peyton Manning, Eli Manning media company, but he's really Barstool. He's a Dave Portnoy. That's the problem. And that's why I think the CEO of Good Good is so angry right now, because that video got through. But He has no right to be angry because what he's trying to do is be a Peyton Manning. But Peyton Manning is never going to attack a woman in an ad. It's as simple as that. It's goofy dad humor. That's why it's a multimillion-dollar brand. Good Good is not Peyton Manning.
