Molly McPherson was handling PR for Coldplay when the "Astronomy" mess hit while the band played Foxborough. She couldn't speak because of novocaine, but the crisis actually worked in their favor: it made millions aware they were touring and sparked renewed interest.
They were involved in a PR crisis, as we all know. Many of you who follow me and know me well know I was very much wrapped up in the whole Astronomy mess when this happened. Chris Martin and Coldplay, they were performing at Foxborough. And I found out about all this online like everyone else. And my first thought was, damn, Coldplay's here. I would have gone to that concert, Damn. But then my phone blew up. And I have never, ever had my phone blow up like it did because, like, I have friends who ping me on things, but then I have friends who don't follow anything. And then they're writing me, like, my universe of people who said, why aren't you talking about this? And I had press reach outs from every. Every press outlet, I think media outlet reached out to me to comment on it. And as this was happening, I had novocaine in my mouth, so I couldn't speak anyway. But I didn't want to go on, say anything because I just felt that the circle, the ring would be too close because it took place in Boston. And. And the two Astronomy employees, that they were still at that time, they were. We were all the same age. I thought, I'm going to know people who know them. And I found out later that night I did. So I had to thread the needle on this reputation. Chris Martin and Coldplay, my goodness. The PR win for them was absolutely incredible because what did everyone find out that. That many people probably did not know that Coldplay was on tour. It was a world tour, and all of a sudden everybody was into Coldplay. It's incredible. It is incredible what happened to them.
