Molly McPherson examines how a company capitalized on chaos surrounding its leadership during a viral incident. She critiques the company's response and how it managed the resulting publicity fallout.
Now look where we are culturally right now. We are. This story was published on Thursday. Four days earlier. Five days earlier, we saw a tweet, a post from the President of the United States commenting on Rob Reiner and his wealth and his wife Michelle Singer Reiner's death, horrific murder, and saying essentially that Rob Reiner deserved it. This is the culture that we're in right now. This is the mood of culture. It should not be surprising at all that people are going to dox her or people are going to say things to her in public. Like, we shouldn't be surprised by that at all. But that's not our fault. That's not our fault that people are like that. Okay, so when you put that in the same pot, that's where I don't buy that. Arg. Where I don't really buy that argument. Like, oh, but did she deserve that? No one deserves to be have death threats for a viral moment. No one deserves that. But that's not our fault. That's the fault fault of my loser here. The company astronomer and the board and the CEO who allowed the story to fester because they loved the publicity. And how do we know they love the publicity? Because they invested how much money with is it maximum impact or endeavor for Ryan Reynolds company to then get Gwyneth Paltrow to turn it into a bet? They invested the company funds to defend their CEO and chief people officer who were spotted having a relationship together. But still, even if it was cheating or not, doesn't matter. Those two should not be in a relationship. Senior leadership, that is a legal liability. And the company's response was to capitalize on the publicity. That's BS. So anyone who challenged me on TikTok like this, this PR takedown lady girl on TikTok about that I should be snarky, but it's true.
