Molly McPherson analyzed news coverage to test whether blame-focused messaging actually works better than competence-focused framing. She found grievance-style arguments appear frequently but don't necessarily drive media coverage or public perception the way competence and control framing does.
and completely up-leveled this. But I have in my article, The Deflection Trap, which is up right now, I have the numbers from Muck Rack. Many of you know I use Muck Rack as my media database partner. And, uh, they were pulling the numbers because I was looking for a narrative. I want to know, like, does this fucking shit work? Like, the fact that Trump And even Hegseth, even if you watch the Hegseth confirmation hearing, does this bullshit work? Now, this is what I asked in the poll, like some of the numbers here. I was looking for two different types of framing. And framing being one of the most kind of basic PR words, but it's one of my favorite, favorite PR terms out there. Or really it's like a perception term. And it's not just professional in the PR sense of it. You'll see it wherever in life. Okay. You'll see it wherever in life. You could see it with friends. You could see it in breakups. One person is framing it from one side of the story. This person is like treating me like garbage. And then another person framing it on the other side. Well, this person won't talk to me. We all have our drama. I was talking to my daughter Rory about boy drama with someone this morning. We were talking about the framing. but the framing on Instagram, someone's Instagram only frames how great your life is now that they don't have this guy in there. I, so the numbers I was looking for, grievance framing, which we could also call, um, MAGA framing, just everybody, like we're, we're just going to blame the Democrats for everything, but then also competence and control. So think about all the news coverage. That's out there. Just think about the news and let's say we're calling news the baseline. I didn't draw social media. I'm just looking at news articles. We're looking at those two.
