Molly McPhersonCrisis and Reputation Strategist | Creator of Mollyfi | Host of The PR Breakdown

Justin Baldoni Skipped the Publicist. The Data Says It Worked

20 Jul 2026 · 1 min

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In this introductory segment, Molly McPherson highlights Justin Baldoni's recent decision to break a two‑year silence by posting a self‑recorded Instagram video instead of using a publicist or traditional media outlets. She points out that the data confirms the strategy’s effectiveness and notes that she has been teaching this direct‑to‑audience approach to her own clients, positioning herself as a social‑media/marketing advisor who advocates for authentic, data‑backed content distribution.

Chapters

A man who has not said a public word in almost 2 years has come out with a response. He finally spoke this week. And here is the part I want you to pay attention to because it's the first thing I noticed. He didn't work with a publicist. He didn't ask to be in People magazine. He picked up his phone or camera. Recorded a video and posted it to his Instagram. That's the whole move. I wanna show you why this video worked. The data said it worked, and I've been telling my clients to do the same thing that Justin Baldoni did with this video. I've been teaching this to my clients of late, and now I wanna teach it to you.