PR Breakdown: Andrew Mountbatten‑Windsor and the Epstein Files

Molly McPherson discusses the royal family's PR challenges, including Prince Andrew's next steps after the Epstein files and whether Prince William and Catherine need to rebrand. She's planning a members-only livestream to dig deeper into royal media strategy.
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You guys see me now? We're having streaming problems. Dang it. And we were on a roll, weren't we? We were on a good roll with the royal family. Great. You guys are here. So the question is, I want to hear from you guys, what next? What next for Andrew? What next for the royal family? What next for Harry and Megan? What next? I think if Megan's smart and I think I may have received an email from as ever in the last 24 hours. If Megan is smart. They are. They're gonna do this. They're just gonna do this and keep focusing on their brand and not. And not get into royal family at all. Then they shouldn't write about the royal family. They should do anything about the royal family. Nothing. Just focus on them and. And distance themselves because it's going to get messier and messier and everything that they've already said, it's just going to come out and be verified. So you guys, I just came back on and now I gotta leave because I have to get to my office because I have to do this interview. I'm so sorry, but you guys. Oh, Manny, Andrew. Probably a posh jail. Rails are going to need to rebrand. So Will takes forefront. Will's going to have to take the forefront. Right. But oh, my God. Will and Catherine, they got to nail down their stuff because there's still a lot of whispers about those two going on and about the state of their marriage. So they're gonna have to come out and they're gonna have to start doing press. They're gonna have to put themselves out there. But then they have to do it also in the same ecosystem with Megan and Harry, of those four not talking. So now the royal family desperately needs Meghan and Harry. They need them. Meg's in. Yeah. So Megan and Harry have to keep doing. Megan and Harry, they have to keep doing as ever. They have to talk about kids. They got to do all of this. All of this. And they have to. They have to sit and do they have to go on their redemption tour. They don't have to say a word. Do we think that Princess Diana knew anything? Oh, I think Princess Diana had absolutely had it. It was hell because even back then and now I gotta go. But watching the JFK love story, Carolyn Bassette, which I've been enjoying, but watching Ryan Murphy's take on the 90s and tabloid media, it's just. It just brings you back there. And that is. That that's the era of Diana and it was brutal for Diana. The tabloid world was Brutal. Yeah. So here. Here's. Here's our log up. You know what, you guys, we have to do a royal chat. I think we have to do a royal chat because we have a lot of. We have a lot of Canadians in here too. And the Canadians are incredibly wired in. We got UK people here as well. But I think we gotta. You know what, everybody? I'm gonna make. I'm gonna make that one of our. One of our member chats. Not a Friday one. We're gonna do it. We're all gonna come on YouTube. Would you guys be open to that? Oh, getting into Muhammad Afayed was rivals with Robert Maxwell. Are you kidding me? Ghislaine's father. Okay, I'm gonna tell dm. We are gonna schedule a live chat, you guys, and we are gonna do royals because you guys all know. We all know, like our own little space of royals. And let's. Let's do that. Let's schedule the next live chat and let's break down what we think is going to happen. And we need to look at. And we're going to talk about. Let's talk about Megan. Let's talk about Harry. Let's talk about William and Kate. Let's talk about the future of the monarchy. Charles, Camila, what people knew, what people did not know. Let's bring in Diana. I am not a royalist. I am not like a pro. Megan, Whatever either. I'm right down the middle with all of it. But I'm a Gen Xer who lived in the 90s. And I lived and died by tabloid media. And I watched everything and I read everything. So I can at least talk about it from a culture point of view because I remember a lot of it. So we are going to schedule this. I. I have to run off you guys because I have to do this media interview. I'm so sorry. They fought to buy the same news platform. Oh, the Scandinavian. And I didn't even talk about all the other Epstein. Oh, my gosh, you guys, there's so much. The Scandinavians come into it as well with Epstein. You guys. Okay, Carlos and Okay, we are going to schedule a royal. A royal crisis chat. Okay. We'll do it at night if that works for everyone. We could do it on the road. I'm traveling all next week. Maybe I could schedule when I'm on the road or the following week. Maybe we'll do that. Let's actually. Let's give it a beat. Let's give it two weeks because things will happen because then we'll have it and we are going to talk about all of it. So I'm gonna have DEANNE Schedule it 7, maybe 8 Eastern, 7 Central ish UK time. Oh, that's kind of brutal because that's midnight for you guys. Okay, maybe we'll do it 6pm I don't know. We'll work on it. Scando scandals. I love it. All right, you guys, I'm so sorry to leave you, but I have to go do a media interview right now to talk about serious topics. No, it's not going to be serious. It's going to be about Coldplay and all the things. Okay, so let's do that, you guys. Okay, let's do that. So thank you for your patience with this live. I don't know what was going on with our restream. Must be a platform problem. Thank you with your patience. And look for my Substack members. So subscribe to my YouTube but also subscribe to Substack and you will get a notification and we will do a an RSVP so you can reserve time for it. And we'll all hop and we'll all hop in. All right, we'll do it. We'll do it at night. Okay. All right, you guys have a great weekend, everyone. We will talk to you soon. And thank you so much for joining me on the chat and thank you for bringing all your thoughts in as well. I cannot wait for this next live, you guys. Oh, and also, we do have Abby coming up. I believe we already have the RSVP for Abby. Dr. Abby. That's going to be a 7:00pm one coming up. And then we have some other things. Oh, and then next month, our monthly training is going to be about influencers. Mel Robbins, Tony Robbins, Peter Attia, you share me the influencer that drives you crazy. And we are going to talk about it because we're going to talk about that whole influencer realm right now and what's going on. All right, you guys have a great night, a great day and a great night, and we'll talk soon.










