Molly McPhersonCrisis and Reputation Strategist | Creator of Mollyfi | Host of The PR Breakdown

PR Breakdown: the call is coming from inside the house.

8 Aug 2026 · 1 min

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0:39

In this segment of her YouTube PR analysis, Molly McPherson examines a social‑media controversy surrounding The Holistic Psychologist. She notes that an Instagram Story posted on the psychologist’s official account claimed the brand’s face—not its voice—was featured, prompting nearly 9 million followers to suspect a hack. However, court filings later revealed that the posts were actually made by the psychologist’s wife, turning the incident into an internal, inward‑facing PR crisis. McPherson frames the situation as a classic “call is coming from inside the house” scenario, highlighting the messy nature of the brand’s reputation management challenge.

Chapters

That line about she's the face of the brand, she not voice, that appeared on the holistic psychologist's own account. It was in the stories. And I saw some of the screenshots. And if you look, a lot of the people here are wondering, like, wait a minute, is this you? Have you been hacked? Like, what's going on here? Because of the millions, almost 9 million followers, this, this is broadcast to through Instagram stories. But according to court filings, it's— this is the case of the call is coming from inside the house. It was her own wife who posted it. So this is a story. It's a messy one.