PR Crisis of the Week

But our big news, which I think we have to talk about right now, I mean, typically we come on here and we kind of like break down the big stories of the week and what we see from a messaging point of view is the phone charged. Manny, I checked that already. And if I have phone charging issues, we will be in, we'll be in trouble. But of course, the big story this week, you know what it, what, what happened on September 10th, it's now September 12th. It's crazy for the people who lived and worked, you know, like in their adult lives. When you experienced 9, 11 and to go through 9, 11, 20, 25 and have it be completely swallowed really for the most part by, you know, what, what's happening right now, particularly with Charlie Kirk and what happened there. Charlie Kirk brought in. So I guess if we're looking at lanes just to be in right now, like part of the lane that I stay in is messaging. And one of the challenges I think, and I would love to get your opinion on this, is the messaging cycle around it and when it happened. And what I mean by that is so when I, when I first heard about it, you know, everybody has their story when they hear about these types of stories and how they happen. My, you know, I was driving and my son, my 20 year old son told me. And what was crazy is we, we were, we, we had conversations about Charlie Kirk recently because Charlie Kirk was one of the like focuses in a trolling episode from South Park. Their separate episode, second episode, got a Nut is the one where they really trolled Christine Ohm, the head of DHS. I want to see this, L.A. yeah, okay, well done. I go with that. But the head of dhs, President Trump obviously, and Charlie Kirk. Um, and so I, so my son and I were chatting about it and then we were watching Charlie Kirk's reaction to that south park episode. And, and, and I ended up filming a video about it, like a social media about it. But I ended up not posting it again, like it just algorithm. I, I didn't want to get into the algorithm. I didn't want to get into the Charlie Kirk algorithm. And even though I was going to say the Charlie Kirk response was a good one because Kristi Noem, of course went after South Park. Everything coming out of the administration was going after south park, even dhs, which I cannot even believe this as a former DHS employee, that the DHS X feed actually acknowledges the cartoon and then takes a swipe at the cartoon. And I think, oh my gosh, dhs, a federal agency is in a pissing match with a cartoon. It just, it was a sigh moment. But then here's Charlie Kirk, who's very much on brand. Charlie Kirk on Brand, you know, like, looks at both sides because both sides is a part of his shtick, really, and says, you know what? I thought it was kind of funny. And I thought, well, you know what? Good on you, Charlie Kirk, for doing that. So yesterday, south park, you know, they pulled the episode because it was going to air again next week, but they did not pull it from rotation. So you could still see it and watch it if you want. But area now would have been in a horrible taste, obviously. But, you know, as we found out, like, the rhetoric around the shooting and the shooting itself, I mean, my personal opinion on it is it's horrific. Political violence is horrific. You know, if you've been in our lives, talked about, you know, what happened in Minnesota, you know, my home state, my area state Democratic leader, you know, gunned down in her own home in the middle of the night by someone who she thought was a trusted public servant coming to their door and assassinated her and her husband and her dog, and then also attempted an assassination on her colleague, Senator Hoffman. So this rhetoric coming out of the White House, Nancy Mace, you know, saying that it was politically motivated and this attack against liberals. And as an aside, too, I was, you know, I have local people on Facebook. There was just one post that I saw that I thought just really illustrated the problem with messaging. If we were to talk about messaging Persona saying, oh, you know, oh, well, you kind of brought it on yourself. And then some people trying to have reasonable discourse around it. But this person, this friend. Well, actually, I shouldn't say friend. It actually is a friend who I didn't know was extremely conservative. I didn't realize that until, you know, recent years, obviously, but said that, you know, he lost a lot of friends because of the conversation around him. This and is so upset about the Democratic kind of liberal progressive take on it. And it was. And. Or blaming Democrats and progressive Democrats for all the violence. And then everybody in the chat starts saying, starts ripping and progressive and Democrats like. And no one sees the hypocrisy. So that's like my personal opinion on it, you know, that the discord and discourse. Discord is actually what the, what the, this Tyler Robinson was using. And that's how they led to him. But that's just my personal take, like Charlie Kirk, I, you know, I had a friend last night who was telling me who found other people talking about it and it's not to call it anybody, but a lot of people highlighting the virtues of Charlie Kirk. And you know, that he, you know, he helped people become Christian and believed in free debate and speech. And I don't side on that as much, honestly. I see it more from my point of view that he was a media, he was building a media empire growing up. He worshiped Rush Limbaugh. That's who formed him, Rush Limbaugh. And if you're around my age and you remember Rush Limbaugh, he be, he was like a washed up radio person who found a format in conservative, conservative ideology and then turned it into a big format. Right? And we all know conservative radio is a huge format. It's everywhere. But that's who he wanted to be. Charlie Kirk wanted to be the new Rush Limbaugh. So he drops out of school, finds a benefactor, gets mine. And where I, where I give Charlie Kirk a lot of credit is he was building a media empire. He was one of those people who was in the right place at the right time with the right message. And he was, it's, it's, it's, it's, it's FBO first bester. Only if you're the one who can do that, you become incredibly powerful person, which is what he was. And then he became so influential in, in conservative politics. That's what I credit him for. I will give him all the credit for that. And, and no one should be killed for. It was absolutely awful. But I guess where I get a little is when people speak to his virtues, that he was such a good Christian and that he supported free speech and all that. Now I look at it as a shtick, but a very effective one and one that you gotta give him credit for, like going to college campuses, getting young people a voice and, and letting young people feel like they're part of the process and actually letting young people feel like they're important. So he was very good about that. And pushing free speech, of course, is a good virtue there from a constitutional point of view. But really, if you look at those debates, it wasn't about free speech. It was about bringing in a minority viewpoint. So you bring in all your conservative young people, predominantly male, and you bring in a liberal progressive who comes in to argue him and they get swallowed up whole in a sense. You know, it's, it's almost like the lines then, you know, like walking right into it or like the big arena and, and then he would, you know, just kind of attack them and come down on them, which is so much about, in my opinion now, just the conservative way of communicating. So I don't think he's as virtuous as. He was a really, really good business person and a really good organizer and a really. And just an influencer who knew how to make it work. And I don't think there's anything wrong with that. I don't. So I don't criticize that. But that's the part where, you know. Cause also he, he had a. Also part of his stick was this witch hunt mentality. You know, going after professors. Like on the one hand it's great to go to college campuses, but on the other hand he also had like a witch hunt mentality of attacking teachers. Like if you were on his list these students, he would just rabble rouse these students to just go after that professor. And that's not good either. That's not, you know, and ideologically just against, you know, so many different people. So that's just my personal take, but from a messaging point of view, I want to look at the comments too. From a messaging point of view, I just personally hate that we have. We're a place in our society now where we do have such political violence and it is so terrifying. And it's also in our schools. The fact that we had a school, Evergreen High School, had a shooting, barely makes the news when there are parents out there whose kids died. We still have Annunciation in Minneapolis. There's so much. And we hate that as a country that guns become so much a part of how we settle scores. It's just horrible that we're. That we're in this place right now. But that's my soapbox. That's how I feel about it. What really bothers me is the messaging. I don't like doesn't even matter the political party, but that we have a president in the Oval Office talking about an organizer, a terribly effective one for them, but then immediately denounce the radical left and blames them when. When his FBI. And I also read that, you know, part of the reason why the investigation was struggling to get off the ground is because they let go of the special agent in charge in Utah, who was a Pakistani woman, I believe, and then immediately blame progressive. So now what we know about, you know, the killer, you know, again that what's the Persona? A young male, you know, wrote stuff on bullets. So that's just my take. I just wanted to start with me so you kind of knew where I was coming from. But I'm open to all opinions and thoughts and love to hear from other people as well. This will definitely be a podcast topic for next week. Louise says that video really got to me. How could it not right? That video. And if you think really also this is about young males too. Anyone who has young males or sons, you know. You know, in our society right now, these are our pandemic kids. These are our kids who are altered by that lifestyle. Like they're becoming loners. They're becoming. They don't have strong systems in place support. You know, just like what happened in Annunciation. You know, we can make the Catholic school shooting about trans, but really wasn't about trans. It's just about this. This isolation and how they want to settle scores. Something about seeing someone die while just sitting on the couch trying to work. Then it feels. How ridiculous to be bothered by it because everyone has seen it. But I'm just not desensitized. Yeah, either am I. But so many people are. Yeah. People celebrating a death is frightening. I think my biggest issue is the martyrdom and cleansing of a story. Will there be a Charlie Kirk? Dana, Manny, I'm going to agree with you there. I think Charlie Kirk deserves to be noted for what he did for that. For the. To. To just energize young voters and, and for the party and for being in. And what that guy built by the age of 31 is incredible. It's incredible. But I agree with you. Holding him up as a conservative martyr. Now finding out I actually want to get the background on this kid. Did I get. Yeah. So it's a 22 year old. It's a 22 year old male. I saw the video this morning, you know, jumping off the roof. Did you see him jump off the roof? And then apparently he left an imprint of his Converse sneaker there. Thought they have. How can they not get this guy? Blaming the other side seems to be the default of both sides. Yeah, that's never gonna help. But you know what, Louise? You know, I think back like. Cause watching the Minnesota media around the killing of Melissa Hortman, I don't think I remember it being as vitriolic against conservatives. So I guarantee it was definitely there. But as it was coming out, like I remember against the shooting, we immediately didn't go anti, anti, anti. Cause I was looking at local too. It was. It took a while for them to piece together this Vince Bowler, I think his name is. What that background was. What they highlighted in the press was that he was on a commission with Governor Waltz, who's a Democrat. So. So tell me like so, Manny. Yeah. Will there be a Charlie Kirk day? I think though, that the, that the conservative right, folks about maga, I'm not going to call it the conservative right too, because I don't want to even paint them with that. It's mega. I think mega's still going to go to town on this and blame progressives. They're going to say, because I guess in one of the bullets he had written, I don't want to speak out of turn here. Take that, fascist. Like I was reading it real quick. So Trump comments. So Trump went on Fox and Friends to announce there was an arrest. The last person to speak. Oh, yeah. And then also the liberal tiktoker asked Kirk about mass shootings. So it seems like the conspiracy theorists, actually he had the funding to build his media and outreach. Ashley, you're right, he did. You're right, he had, I don't want to call him Trigger Daddy, but he did. He had, I can't think of the name right now. Come in and give him a lot of money and say, you run with it. I totally agree. I don't want to take anything from the Charlie Kirk media empire that he built. But you're right, we also need to acknowledge how he got there. How we got there. So I had a very lengthy conversation last night with a friend of mine. We were talking about who leans right. And also it's really nice to have polite conversations and discussions about it. I always appreciate doing that with other people, but when the algorithm gets involved, it gets really, really frightening. But yeah, I'll admit it. Charlie Kirk, to me, I take it with an asterisk, all this. I give him tremendous credit for what he built from a media point of view at such a young age. But the virtue piece of it is what I struggle with. So the messaging. So let's look at, like, let's look at Trump's. Well, let's. First of all, so Nancy Mace, like when she came out here would be, here's, here's an issue. So, so Nancy Mace, so she's a Republican, South Carolina, who I believe is running for governor. So she went, so she, she came out and came out to a little bit of a, of the scrum, but said Democrats owned what happened today. She told reporters outside the Capitol, just because you speak your mind doesn't mean you get shot. And then there's this reporter, an NBC reporter who's from Albany. Greg told me so the reporter said, by logic, does that mean Republicans own the shooting of two Democrat lawmakers? Democratic lawmakers In Minnesota. Isn't this on both sides? Very good question from a reporter. And also measured. And she shot back, are you kidding me? We don't know Charlie Kirk's condition right now. And some raging leftist lunatic put a bullet through his neck. And you want to talk about Republicans right now? No. So he's pointing out, this reporter's pointing out the hypocrisy right there. Nobles asked Mase if she would condemn political violence on both sides of the aisle, to which he replied, we're talking about Charlie Kirk right now. Mace's comments came before he was pronounced dead. And then May said earlier that she would begin carrying a gun when permitted. Went home in South Carolina. So again, that, that, that messaging, that messaging. Annie, there's so many conspiracies from his push to release the Epstein files. And that's why they did him. Russia, Israel, because of the time they published to the book released on Prime. Also crazy. It. You know what? It really is crazy, isn't it? Isn't it? So let me, let me bring up in case anybody doesn't know. Sorry, I'm off site right now. So I didn't have all my notes prepped like I normally do. So I do know the kid is 22. So like, if, if, if we look at like everything that was said from the Oval Office to Nancy Mace to all these people. Okay, so here we go. So the suspect in the shooting, his name's Tyler Robinson. He's 22. So as an aside, something else I was talking about with a friend, we were texting back and forth because we talked about this last night. It's just this Persona of young males. Young male Pandemic. I'm going to call him Pandemic. Age meals. He's on discord. I guess there was some connections to gaming, you know, there as well. I think there's just a real, real epidemic here, too, of our young people of Gen Z, particularly males. A lot of these people, young people, they don't work in offices with people. Everything is remote. A lot of kids can't get jobs. They can't afford to live on their own. They living at home. They're living in a basement. I have it, you know, kind of close ring. In my family, you just worry about young males, not my son, but, you know, family. And it concerns me all the time. So. Robinson was apprehended after a family member alerted law enforcement that Robinson had either confessed or hinted at his involvement. Surveillance footage captured him arriving. It doesn't say here, but utility vehicle moving across the Rooftop from which the Strats was fired. So I'm curious, did you guys all see the social media posts of people like the one with the finger saying, did you see that? Do you see that? Well, it looks like that was him. And then the footage they released this morning of him jumping off the building, which was a steep jump, so you could look at that. You don't even have to be a federal enforcement agents to know law enforcement to know like, that's a young kid. Right. And then kept running at the time of capture. He matched the clothing. So he must have been wearing the same clothing. Have to wonder how the narrative would change if this guy ends up being a Republican. Who even knows? Because he's 22. He's 22. Is he even registered? Is even registered. Charlie Kirk once. Okay, so the law enforcement recovered the rifle from the nearby area. Robinson had become politically active in recent years. Although his voter registration listed no declared political affiliation. Officials haven't disclosed clear motive. Wow. Okay, so. So he was arrested. Oh, so they. Is this the mug shot? Okay, so there's already a mug shot. I wish I could share all this. I can't share it. So he was arrested in St. George, Utah. Just as an aside. This is so weird. I was watching. Did anyone watch the Ruby Frankie documentary? I watched it. I. I finished it yesterday. Ruby Frankie was living in St. George when she was arrested. When she abused. She's a big like kind of mommy vlogger who ended up. She's serving like her and her accomplice, which is a woman. They think they had a relationship with her. She was a psychologist. End up abusing two of their kids and charged with it. I think she's like. They're serving like 30 years. I think they were arrested in St. George, Utah. Okay, so was arrested yesterday, 10pm and law enforcement was noticed by. By Robinson's father, who recon. Who recognized him and police. He recognized him from the photos and arranged for authorities to apprehend his son. So it was the father. Now my friend was telling me something. So we're going to hear about Tyler Robinson very, very quickly on all of this. But it really does break out, break apart. Yes, the Frankie. Olivia. Oh, Olivia. Yeah, you would know that. Good. Thank you. You're so wired. And Olivia. Okay, so the parents, Matt Robinson and Amber Robinson and has two younger brothers. His father is a. Okay. Yeah. Dear. Did you see the video of the handlers? I swear, it looks like they're giving the signals. Yeah. So yes, the signals. One touched his hat, rubbed his arm. Another did some signals as well. They looked like the kind of signals a baseball pitcher. You're absolutely right. Looked like a picture like a third base coach would be doing. You're 100% correct. But that's a conspiracy theory. And all that led to nothing. But he has two parents, Matt and Amber, which sound like such young parents, you know. So his father is a 20. So a 27 year law enforcement veteran with the Washington County Sheriff's Department. And his mother works in social services supporting people with disabilities. Oh my goodness. Who is the shooter that I looked up yesterday? Whose mother? Charlie Kirk wasn't a shooter. It was Charlie Kirk. Charlie Kirk's mother worked in like social services too. The Robinson family is described as active and involved with social media posts featuring family vacations and milestones such as Tyler's I ACT scores and achievements. Matt Robinson played a crucial role in Tyler's arrest, ensuring he did not flee after he confessed, with some reports noting that he involved a youth pastor to assist with the surrenders. Relatives shared that Tyler had recently become more politically active and expressed strong views about Charlie Kirk at a family gathering before the shooting. That's interesting. Amber Robinson's online post show. So, okay, without even knowing. So Tyler looked like a good kid. One who was lauded by mothers on Facebook. Pride in Tyler's academic accomplishments, including a scholarship to Utah State University. However, left the university after only one semester. My goodness, isn't this the profile? This is the profile of the family. Despite being deeply shaken, have cooperated fully with law enforcement and. And has been publicly comm. Publicly commended by the Utah's governor and other officials. Wow. Okay, so here's a. I wish I could show you. Like here's. Can't see it. Like, that's Tyler. That's Tyler. Looks like Tyler. And it looks like Tyler in his dorm room. So mangione. These young. Okay, here's Tyler with his dad. It's Tyler with his dad. Wow. What. What a. What a tragedy. So now I'm looking at the times. Okay, so this is someone who wrote Matt Robinson is a good father who did the right thing. Probably. Oh, no, it's just a tweet. Oh, so. Which again sounds like. Okay, someone this morning mentioned how the same secret agent. The same secret service agent. Oh, secret agent. Yeah, it wouldn't be Secret service that was next to the president during. Oh, hold on, hold on. Let me go back here. Someone this morning mentioned how the same secret agent that was next to the president during the attempted unaliving was the same guy. Oh, you mean Secret Service agent was the same guy in the Black Polo. Okay, I'm not going to feed into conspiracy theories here, but didn't the Secret Service agents. Which fun fact. I applied to be a Secret Service agent 30 years ago. An FBI agent. I couldn't be an FBI agent because I had to move due to a military transfer somehow. So my FBI dreams came to a screeching halt. But if I were still in the FBI, I probably would have lost my job this year. But the Secret Service agents who worked the rally in Butler, Pennsylvania, I know they were suspended, but they might have lose their job. So, Manny, are you telling me, are they saying that maybe Charlie Kirk picked up the Secret Service agents that used to work for Trump? Which again, sounds like a conspiracy theory. It does sound like a conspiracy theory. But I'm just wondering, you know, you would have been formidable. Still are. Yeah. Thank you. I don't know. I would have been like. I don't know. I don't know. I would have definitely had a way different life. A way different life on that. It does look like the same guy in photos. I want to see a secret agent. Molly. Movie screens. I still would have been. I got all the way to the end. The FBI. I took the test. I did the interview. And another fun fact. So the woman who was in charge, it was a woman in charge of hiring, and she put me all the way to the end. I was there because you have to take the test that you take. It's like. It's like a SAT test. I mean, it's. It's math, it's logic, it's all these things. So I scored really, really well on it. Um, and I was just waiting to get picked up, you know, for it, and then I had to move. I had to pull myself out of it. It would have been a really cool job, but at the time that I was applying to the Boston field office for the FBI was the same time that was it. John Connolly with the whole Whitey Belcher thing. So that office was in complete chaos. So I was. I think I was felled, too, by Whitey Bulger. I blame Whitey Bulger and all that. Anyway. But now. Now I have to look here. So what you guys are telling me, I have to see the photo now of the Secret Service agent. I don't want to feed into conspiracy theories at all. But now I'm curious. What are. This is why I love AI. What is it? The man in black. Is a Secret Service agent. Like, former Secret Service agent. Okay. Okay. Rumors online have speculated About a man in black protecting Charlie Kirk and whether he was Secret Service. But there is. Yeah, because Secret Service, he wouldn't have. Charlie Kirk wouldn't have secret Service detail, but he could have former secret Service detail. But there's no credible evidence that Kirk was protected by Secret service agents. Yeah, he. He definitely wasn't because he wouldn't. He was accompanied by private security detail. But his security detail may have been made up of a former Secret service because secret Service agents lost their job after Butler. The man in black mentioned by witnesses refers to Kirk's personal security, not federal agents. And official sources confirm that only Planko's officers and Ohio staff are present. So all that is true. But you know what? All that. It's true, but it does not explain if it's the same person. It could be the same person. Okay, let me. I'm just going to go down the rabbit hole just a tiny, tiny bit. But also, you know what? Like this kid. How did this kid have this shot? So I mean, he grew up with a dad in law enforcement, so he knew, you know, so this kid knew about guns. There was a side by side picture. Okay, Manny, I gotta see it. Now. Show this side by side photo of the man in black. Because I will say, and I only say this close because in my work I got a little bit close to that. I'll just say this. Well, no, I won't say it. I'm sorry, I can't. So the side by side. I'm just saying that I know more about the Butler. The Butler rally than. Than the average cat out there. Show the side by side for the man in black from Secret service and Charlie Kirk detail. I am not pushing conspiracy theories. This is. This is curiosity theories. Okay. I'm not seeing any photos that come up for it. Okay. Angie, good to see you. Would have been such a. Have you ever applied to go through the FBI citizens academy? Oh, you went through it, Jared. Yeah, no, I remember looking into that, but I was too upset. Lots of them go to private security. Yes, they most certainly do. And I know that because I have family members who did that. I also have. My brother in law was an FBI agent. You saw it on TikTok? Naturally. I can't find it or I would send it. Yeah, let me just go to TikTok real quick. Let's go to conspiracy talk. Why not? What time is it? Okay, we. We'll stand for a little bit. Oh, shoot. I can't. Side by side. It's bringing me up man in black. That's but then again it goes, it hits another conspiracy. Is that was there, was it an inside job, you know. Yeah, nothing's security and black. Oh, do I want to get into this algorithm? You guys are going to send me into a bad algorithm. Yeah, it's not coming up right now unless I log in and I okay the accuracy of the shot. There was a study years ago that showed video games increase accuracy from game to real life. Not blaming games just on accuracy. But you know what, this kid was a gamer and this kid's dad was 27 year law enforcement. So this is a total assumption. We don't know this but if your dad's in law enforcement and you live out in Utah, are you going to do gun practice with your dad? Is that a likely scenario? Sure. The kid was a gamer. That's something that we know about him. So. That's a good point, Angie. Yeah, these kids would have practice. So Tom, it's just sad. Like I really and I'm saying this as a mom of a 20 year old, not one who I'm concerned about but still just that generation. You really concern it really there's a concern for Gen Z I, I, I'm a, I, I think the pandemic took so many more victims than not just the victims of the of COVID I really do. I'm a, you know with four kids who are really, really hit it hard. Yeah, it's not coming up. It's not coming up. Angie. There's an. Yeah, it's not coming up but we'll certainly see it but like, but what do you guys think about like just what, what you know, my, it's just the messaging. Well, let me go to Fox, let me go to Fox right now and see what they are saying now that this new, that this kid so Tyler Robinson is in custody and can I tell you he looks like such a normal kid. He really does. So, so Fox News Tyler Robinson identifies the suspect Former special agent explains why FBI kept shooter's identity secret Timeline tracks suspected what we know about the rifle used GOP lawmakers unite to honor Kirk Conservative students fear for safety. Patrick Mahomes mother shares heartfelt message after Charlie Kirk Kelly that's a new. That's a news story. Patrick Mahomes. It's interesting. MT's wife Julian Michaels reflects on Charlie Kirk's influence on her teenage son. So nothing about messaging right now. Nothing about messaging. You see. Hunting is big in Utah. So many hunters take down Alquist shots that far. I mean that's a good point too right Yeah, I mean, hunters would have a good shot. But by the. But the shot that they had, I mean, based on how far away? I mean, still incredible. Just incredible. So I'll read the questions linger that they have here. Oh, that's just video. Jason Chavitz. Okay, what's one more website? You guys, give me one more website for me. Let me see. Okay, I'm going to go. So now I'm at cnn right now. Okay, so now Tyler Robinson. So two minutes ago, since we've been on this, he's been held on charges. So he had on a bullet that said, hey, fascist, catch. God. Could you imagine being the parents? I mean, look at this kid. I don't know if you could see it, but look at him. You know, that was probably on his mom's Facebook. Grew up in Washington, Utah, under scholarship. Facebook video his mother posted in 2021 featured Robinson reading a letter about his resident presidential scholarship at school. Wow. Okay, what he wrote. Let me get out of his son here. What he wrote on the casing. Straight from the. Yeah, exactly. Man, Joni, it's. It's almost like they're the same kid. Mangione was a prep school kid, but same thing, right? Like, same thing. In my opinion, we have to separate young men leaning conservative. Right. From young men in mental health crisis. I agree. I agree. Angie, we can't just equate the two. Young men are in crisis. I totally agree. Young men are in crisis. I totally agree. More. There's no recourse for politicians slowing false narratives that are multiplied so quickly to followers through the algorithm. Thank you for mentioning the algorithm. You're 100% correct. Things are so quickly accepted as fact and there's no rebuttal. I totally agree. I think it's going to happen more too is the fact they haven't gotten an angle in messaging since they announced that they had in three hours. Yeah, well, Manny, the fact that they're not saying anything about messaging, I mean, because even looking at Fox like, that's like going to the heart of the matter, right? They're not messaging about it anymore because now they have to be cautious because this is now granted, Utah is very red leaning state. It's a red state. The father was. Okay, we're gonna make, we're gonna make jumps here, but I don't think these are far jumps. Just looking at some of the photos. Father was in law enforcement. They live in Utah. Even looking at Fox like, that's like going to the heart of the matter, right? They're not messaging about it anymore because now they have to be cautious because this is now granted, Utah is very red leaning state. It's a red state. They had guns. Likely use law enforcement. It's very likely that they're Republican. They are. That's a Republican family. Very likely. We don't know this but how. What's your messaging now that they have Tyler, what's your messaging? So I think it's interesting is the fact. Oh, I didn't, I didn't read your whole comment. The fact that they haven't gotten an angle in messaging since they announced that they had them like 3 to 4 hours ago should be wearing. So they're, they're scrambling for it right now. They so desperately wanted it to be. And remember like right away when they, when they arrested the one guy that it was trans. Remember that. That it was a trans shooter. And then all of a sudden the narrative was tying it into Minneapolis. But you know, the, the, the Meg, the father was lying. Okay, we're gonna make, we're gonna make jumps here, but I don't think these are far jumps. Just looking at some of the photos. Father was in law enforcement. They live in Utah. The mega narrative was it was a trans shooter in Minnesota but also it was a young male in distress in, in Minneapolis. Just a normal looking kid in their twenties. Smart. From all accounts I've read this far. Promising, beautiful future gone. Sad. Yeah, sad. I totally agree. Collectively don't know how to process this. The popular football star isn't the high school shooter. The deep and gray narratives are shifting and we don't know how to deal with new roles. I totally agree. It's a great comment. They had guns. Likely use law enforcement. It's very likely that they're Republican. They are. That's a Republican family. Very likely. We don't know this, but what's your messaging now that they have? We need to get some statements from his girlfriends or boyfriends to see what their impressions of him were. They're going to come out because from all accounts, like if you, if you look at it, this is going to be an incredibly involved family. You know, on Facebook, if, you know, if the mom's putting up all the stuff that they do, there's two siblings in there highly active. There's going to be a lot of stuff out there about Tyler and we're going to see it. And I think what we're going to find is that Tyler was a pretty normal kid from a pretty normal family. That was a Republican family. So the scary through line on all this is what's happening to our young males. It's almost like, how do we punish one of our own? Mm. Where. My guess is that they would message that a good Republican family and the son had been radicalized by the left. Yeah. But I. I agree. What. I think what they're going to find is they're not. I don't think they're going to find anything left about this kid. You know, I don't know. My guess is that they would message that a good Republican family is. Oh, yeah, you got that. Did it shock you that TMZ had some footage? Tyler, what's your messaging? So I think it's interesting is the fact. Oh, I didn't. I didn't read your whole comment. The fact that they haven't gotten an angle in messaging since the endage that no one else had. Oh, what. What did. The only footage from TMZ that I saw was the moment Harvey Levin find out, found out about the shooting and how they immediately go to their law enforcement because they have insiders everywhere. Though it didn't sound like they had insiders in Utah, but, you know, they're probably everywhere. Thank you for mentioning that. I should have gone to tmz. Go to TMZ and Twitter. He has more photos, too. Oh, my God. So TMZ went straight to. Social media. So it makes you wonder, oh, am I losing soap? And on my thing, because I'm using my. Now said they had them like three to four hours ago. Should be wearing. So they're. They're scrambling for it right now. They so desperately wanted it to be. And remember, like, right away when they. When they arrested the one guy that it was trans. Remember that thing? And then I'll log off pretty soon. So they have all these photos from him moving in. So of course there's. And then in his dorm room, there's all the computer screens. Oh, here. So just look at this, you guys. Can you see that? Like, see him? He's a gamer. That's him at a football game. Same at school wearing the mask. Him at dinner with his family. Oh, from his mom. See, they took this all from Facebook. Here we go. They took this from Facebook. Happy Halloween. So weird. Not trick or treating with the boys this year. Off they go. And that. That it was a trans shooter. And then all of a sudden, the narrative was tying it into Minneapolis. But, you know, the. The. The Meg, the kid Tyler is sitting on the back of Trump. Here, let me show you. I don't know if you guys can see this that's his costume. I wonder what that means. Oh, that's the mom. Totally normal looking. That's the mom. Look at this. This is the kid. The Megan narrative was. It was a trans shooter in Minnesota but normal family also it was a young male in distress in Minneapolis. Just a normal, normal family. Those who all the boys. Pandemic mask. Pandemic mask. Yeah. It's really sad, you guys. All right, so I guess here's the takeaway from our. From our call today is that it's the looking kid in their twenties, smart from all accounts. I've read this far. Promising future gone. Sam. Yeah. Sarah. Messaging. Right. The progressive radicalized left messaging has paused for a moment. Why Everybody collects their thoughts on it. Corrupted by education. Yeah. They had footage of him walking through the neighborhood after. Before the incident. Really my heart breaks for you as a boy mom. Thank you, Angie. I appreciate it because believe me this is. This is on my mind. And I have a boy mom who suffers from diabetes every day and really with equipment failures and the kid is constantly drained and just has obstacle after obstacle after obstacle. And I think this and this is a kid who's thrown by friends and families and he would never get like that. But. But as a mom I worry about it. I totally agree. Collectively don't know how to process this. The popular football star isn't the high school shooter. The deep ingrained narratives are. So thank you for saying the whole thing is sad. I have to wonder how to help kids who are at risk for the future. TMZ is likely scraping his entire digital footprint. Absolutely. Dylan Klebold's mom has been trying to talk about this for 20 plus series. Yes. She had a book. Yeah. Go back to Columbine. Right. It's the same you guys. Thanks Angela. I appreciate it. Okay guys, so I'm gonna sign off now. A couple minutes shifting and we don't know how to deal with new roles. I totally agree. It's a great comments. We need to get some statements from his girlfriends or boyfriends to see what their impression over him. For my subsec members in here, thank you so much for being a part of the membership gen zone him more. They're going to come out because from all accounts like if you. I wanted to let you know now we're back in our normal cycle and our normal schedule. We're going to have our weekly lives. I do have a live next week for Dr. Abby. The sign up should be in the membership section that you should be able to sign up for it. So you get notifications for it. I'll make sure. I'm having a team meeting on Monday. We'll make sure that all that is set up. And then in October, I have another monthly session coming up that's actually going to be a part of a bigger kind of webinar series, training series because of the launch of my. My AI messaging product. And we're going to. We're going to just test it and try it in real time for everything. So speaking of real time, I'm going to take this time right now to log off and thank you all for joining me. It's great to be back again and needed the rational chat. I know the algorithm has been a beast. If you look at it. This is going to be an incredibly involved family lately, hasn't it? You guys curious up? This is also heavy. Thanks, Angie. Coming from Canada and it seeps up there. You guys can certainly see this news regardless. Value boat. I totally agree. I totally agree. This is, this is, you know, on Facebook, if, you know, if the mom's putting up all the stuff that they do, there's two siblings in there. This is hard. And the other piece of it too, that's so hard about it is, is the footage, like being of the sage, highly active. There's gonna be a lot of stuff out there about Tyler. And we're gonna see having kids in their 20s that all my kids watch the video. I talked to all of them. They all watch the video. And my son telling me, mom, like, viewer discretion when you watch it. Like, could you imagine, like what that does to a brain when you see that? It's. It's just so incredibly sad. And it's sad for that family and it's sad for that kid. And I think what we're going to find is that Tyler was a pretty normal kid from a pretty normal family that was a Republican family. You know how troubled he was. All right, you guys, I'm going to log off now. Thank you so much for joining me. I will. I'll be back, I believe next Friday. We'll be back same. The same time. But I think it'll either be between 9aM and noon is usually when I do this. Are you guys. Bye for now. So the scary through line at all. This is what's happening to our young males. It's. Almost like, how do we punish one of our own? Where My guess is that they would. Message that a good Republican family and the son had been radicalized by the left. Yeah. But I, I agree. But I think what they're going to.