The PR Hits, Misses, and Face Plants You Missed This Week

If you work in strategy or communication, you know the real crises are the ones leadership refuses to face. This month's Strategic Media Training workshop is built around a moment where everything is collapsing at once. Join me on December 17th at 12:00pm Eastern Time for a 60 minute case study focused on RFKG. He is getting squeezed from multiple directions. Olivia Nutze's memoir is now out. It's wrapped in leaks and and denials at the same time. Tatiana Schlossberg's New Yorker essay lands like a moral thunderbolt. That combination creates a crisis no talking point can fix. Even sending out his wife Cheryl will not patch this one. If you want the strategic lesson inside the case study, we will walk through the headlines, the data, the sentiment, and the press. We'll break down what a competent response would actually sound. If you've ever been handed a mess and told to just fix it, this is your session. The members only training in my subst. It's also open to all annual members of my Modified AI Communication Agent. For more information, head to my subsect or use the link in the show notes. Hope to see you there. Hey there. Welcome Back to the PR breakdown. I'm your host Molly McPherson. Welcome back to all my listeners. Or welcome in either way, you picked a good one. This week's episode is a taste of the live sessions I do every Friday. Or at least I'm trying to on Substack Soon. Thanks to Substack technology, I will be able to live stream simultaneously on TikTok, YouTube, Instagram and Facebook. So everyone's going to be joining the party soon. If you haven't checked in on my Substack live chats every week we dig into the hot stories that are bubbling up in culture and crisis land. I bring the stories I'm wrestling with, I'm watching, I'm trying to figure out. And then the community in the chat brings their knowledge, their questions, and yes, thankfully, their sharp humor. For this episode, I pulled together the PR hits and misses that we were all talking about last Friday. Think of it as a sampler plate of reputation cast unfolding in real time or at least a couple days ago. And you know how it goes. Give people the floor or the chat and suddenly everyone has votes, opinions, links, clips. And I encourage it. So take a listen to the episode and come back next week when I break down the best and worst PR crises of the year 2025. I've been asking people on social media and in these live chats to share their choices because coming up with my list is Half the fun. The other half is definitely getting your list. You're going to hear some of the choices that came in the chat last week, and I would love to hear yours as well. Take a listen and hopefully next time you can join us live. Hello, everyone. I did a pivot here. Typically on Fridays I do my top where we talk about our top PR stories for the week that I'm watching reputation wise. But it is the end of the year, I thought why not give you some of the PR hits and misses for the week. I want to get your thoughts on it as well and then give me your choices. Let's do the quick hits of the week. Does anyone have any thoughts? Hits and misses for the week? I'm doing so many. I have best and worst hits. We gotta settle on what we're gonna do. I'm just gonna give you a couple of them and then we're going to end here with our list. Because when people start thinking about 2025. And as Manny pointed out yesterday was the impromptu. That was Voltish. I like how you said that. It was Voltish list and the names were fabulous. They were really, really good, the brands and the names. But I had someone come into my DMs and start giving me scuttle, which is one of the great things that I love is when people give me scuttle about certain things. Someone also mentioned to me that Ad Age named Astronomer the ad, the Ryan Reynolds produced ad with Gwyneth Paltrow for Astronomer. And I know so many people think this, I am not one of them. It was listed as one of their best ads of 2025. I'm not quite sure of the metric that they are using, but my metric of reputation makes it a massive, massive fail when you send millions, probably six figures minimum, maybe up to a million. I think I read a million to Ryan Reynolds to fix a reputation problem when he's in the middle of a reputation problem. So go ahead. For your list. We can put down Ryan, we can put down Blake. So many people already did that. So quickly for this week. Let's just do our PR hits and misses for this week. I have a couple. Right before I hopped on, I was texting back and forth with a client when people are pissed off online and what they complain about, and then when they start to complain, they start to poke and dig. And then that's how these crises happen because they usually start with something that's going to be my lead off for my list for the week. The watch list that I sent is the first story. So every Monday, if you're in the membership, you'll get this list. Because I also want to know what you're watching too. 100% Pete Hegseth. The screws are tightening so hard on this guy. But what I noticed was the press on Sunday with Donald Trump, when he was explaining Pete Hegseth and doing the second shot, he was agreeing, doubling down in support of Pete Hegseth. But to me, how he said it almost when he came out and doubled down, he set a tripwire. Pete Hegseth is on his way out. He's setting up Pete Hegseth to fail. And then Pete Hegseth is setting up Admiral Frank. But actually, I think he goes by Mitch Bradley to fail. So it is a cluster clock, if you know what I mean. So I actually think Pete Hegseth. And even though that Pete Hegseth is the Secretary of Defense, I won't call him anything else. In my work, in my client work, it's the same thing. And like I was saying when I was going back and forth with this manager, there are just tells that are out there and the tells on Trump and watching him. I was watching the Cabinet meeting live this week because Greg, he was doing the. They needed them to fill in on the new news. And then I kept it running and they happened at his station, happened to run the Cabinet live. And I'm watching Trump fall asleep. It's not only all the other sundowning in the middle of the day, the things that are happening, but I don't think he cares. He just doesn't care about any of these people. All right, so Hegseth. Definitely one of them. Another one. I threw this in today. Is it just me? Let me know. Did anyone get their Spotify wrapped? All right, so. And let me know this week if you guys have anything else this week also. Signal gate is crushing. That's what I want to say, that the screws are tightening. I'm Pete Hegseth. Remember the whole signal gate. I did a podcast about that a while back. Pete Hegseth. I'm using signal Apple, Oxford University names, rage bait as word of the year, I think. Oh, what? Did someone just tell me this? I think it was on TikTok. They were comparing. I know what it was. Well, thank you, Gregory. So we all know American Eagle. Now, I'm going to tell you this right now. You guys let me know, is American Eagle, reputation wise, a win or a loss? We kind of talked about it yesterday. But American Eagle, what do you think? And it and it ties hand in hand with Sydney Sweeney. Right. But Oxford University, their names. Rage bait is Oxford University names Rage Bait as word of the year. And Greg says it's two words. And he's right, it is two words. Nothing gets by Greg, but there's rage bait choices. American Eagle to me is a rage bait ad campaign. The other ad campaign from this week, Spotify thinks you're 80 because you stream jazz and classical. Okay. My 23 year old was 73. My 21 year old was 74. Or no, 77. I was 70. Yeah. That's why the whole thing is great. The stock market says American Eagles will win her. Yeah. I'm going to put them in the win column. I think they'll probably be in our win column. I think they're going to be in our win column. But the other brand. Did anybody see and this is what someone was texting me on the back end. They're a journalist. The Pantone Color of the Year. I posted it on Substack today and also on Threads. Anybody see the Pantone Color of the Year? And I wrote back to this journalist. They're at a network. They write for network. I said, it seems very American Eagle esque. Did anybody see the Pantone Color of the Year I had posted? When I heard the name of it, it reminded me of Private Dancer. Cloud. It's cloud, yeah. It's not a color. It's like a creamy. It's like an oatmeal that's been sitting out for a couple days. Pantone's president talked about it. Really? And she's a black woman. Ooh, I have to see then the response from Pantone. It's not getting good vibes here. Now, you could say they chose this cloud White because where we are right now is in a world of nothingness. Like nothing. But. Yeah. So it's Cloud Dancer. So yeah. In my head, all I can hear the brain worm is, I'm your Private Dancer. But to make it in this day and age of I don't want to do. I want to say xenophobic. I guess I could. I wonder how it landed. Cloud Dancer's a Native American name. Oh, that's in there as well. Caleb, you love Private Dancer. So there's that. So there's Pantone. I said, this is going to be a bad crisis and they will not recover. They will not recover from this. It wasn't a cancellation. They're still in it. So yesterday I'm at my salon and I'm sitting there on Substack. And there someone has just opened a substack and doing something that is straight out of the Molly McPherson playbook. I am not talking about Blake, I'm. It is not Blake. Which by the way, December 17th, 7:00pm Eastern Time. Dr. Abby is coming in the Vault. We are going to do a one year roundup on Blake Lively, Ryan Reynolds and Justin Baldoni. Will Blake and Ryan be on the 2025 list? What do you guys think? What do you think? Okay, Herb saying Ashton, Joe and Sophie. No, Caleb, I like your timing, but not Joe and Sophie. No, same time of year. I'll do more hits. I'll do. I'll do more hints because I have to. Oh, Ashton, could you. By the way, his wife Mila, right? Where did she pop up recently? I think she did an article about being in the moms group or something like that. And I thought, ooh, that was smart. So she's trying to distance herself brand wise from her husband. Ashton. Yeah, it was something in town. She was doing something in town. Do you think by the at the end of 2024 that we'll still be talking about Blake Lively at the end of 2025? No. Well, yes, Louise, I did. Because a year ago, the Friday before the Christmas holiday is when Blake Lively filed that complaint against Justin Baldoni. So we are going to do a one year revisit. So December 17, 7pm if you want to join me in the Vault. It's for members only. In the Vault, we are doing a deep dive with Dr. Abby. I'm going to talk about the reputation of it and Dr. Abby's going to talk about the psychology. Mila Kunis. Thank you, Herb. I can always rely on you. Reveals she's head of the hoa. That's what it was Alzheimer's association for her. And I love this. Her Beverly Hills neighborhood. It's like she tried, but she did oh, Prince Harry skit on Stephen Colbert. Even as a Brit. Carla, you're a Brit. Who? The Washington Post. An opinion essay in the Washington Post. It was so biting about Megan's new program comparing her to Wallis Simpson. It was really, really good that when you're a royal in loves and you've been excommunicated or by choice, which really kind of in a way, Harry's not a king, but they kind of excommunicated themselves. What do you do? You sit and you make jam and you go on Stephen Colbert. You go on Stephen Colbert. Right? Okay, so we, we bounce around a lot. But no this artist. And then I'll wrap here and then we'll go to our list, our tops. Sephora's Christmas ad. Someone tell me, what was the Sephora Christmas ad? Did they do something? Yikes. Not Wallace Simpson. Yeah, like Wallis Simpson. They quoted that wall. Simpson said something. Love. Love is a difficult thing. Sacrifice for love. Which, let's face it. So this artist is on substack now. And this artist posted, there's two essays on there, Mariah and Sephora. So I'll look at the Sephora ad with Mariah Carey. Interesting. But this artist was canceled two years ago and is still canceled and went on substack and wrote an essay about being canceled. And I'll give you the title. I'll give you the title of it and see if you can guess it from the title. Cancel Me again. A canceled woman's take on why everyone should get canceled at least once. Who wrote that article? I saw that right away and I had to read it. And I read it and I already started writing it. I went, girl. But I can't write that because then I'll be lashed at that. But. But when I say girl, I call my daughters girl. I call everybody girls. I want to write girl. You were not canceled because of these reasons. And do you think, who do we have? Sheri Chris, you got it straight out of the Molly McPherson playbook of when you're canceled on one platform, you go to a com, you go to the opposite platform, and you're right there. So Lizzo, showing up on Substack, it's like showing up on LinkedIn. I mean, you would never expect it. But she's in the replies. I mean, I believe that that's her in the reply. I was reading her essay about being canceled and she's naming all these things that she did. And my podcast next week is going to be about it. But I read it. She said this is the reasons why she was canceled. Doing a smoothie detox, wearing a mask, not wearing a mask, playing a crystal flute, crying, complaining, saying, I make music for black women unknowingly using. Do you remember that? When she used the slur in a song, which I think was before the cancellation, and she changed the song. Whatever she talked about. I don't know if she went to a Lakers game where she went on. She was in the court and she kind of had an outfit on that showed her butt cheeks. But anyway. But in this whole article she's saying about being canceled. Hey, if you haven't been canceled yet, what did she not do in this article? What did she not do? She did not name the reason why she was canceled. She was not canceled for those reasons. And she does mention conservatives came after her or whatever. When conservatives come after you, especially if you're a singer, if you're Lizzo, you're a black singer. You're a black singer. Loud, proud. You are all out. You are you, and you make no excuses who you are. Her brand was fantastic. It was close to. It was not canceled for those reasons. Yeah, conservatives may not have liked what Lizzo did, but that's not why she was canceled. If conservatives don't like you in your Lizzo, that's not cancel. That's engagement. That's what makes you big. It's in pain. You're not being canceled. You're being boosted because it's negativity online, and that's what makes people important online. You were canceled because of how you treated your dancers and more than that. And it actually. That wasn't the reason why you were canceled. Really? I'm actually writing this article, my rebuttal to Lizzo right now, and it's actually more of a Lizzo, let me help you. She was canceled because she hired Marty Singer, who is a lawyer. Bill Cosby, Charlie Sheen, Come on. And the response was to go after the dancers. That's why Lizzo was canceled. She wraps up my PR miss for the week. That is my biggest PR Miss for the week. And she does not deserve to come back. Now, I will say I don't blame Lizzo because this is her representation. She needs new representation badly. And reading her article, maybe it's just me. If you guys want to read it, I feel parts of it were her and then other parts weren't her. And if I had to guess, her team is made up. She has the lawyer, Marty Singer. Who else? Marty Singer in our group. Remember we talked about Marty Singer? Jeremy Renner hired Marty Singer. That's how I look at it, as a reputation manager. How do you know someone's guilty in Hollywood or in the whole entertainment world is when they hire Marty Sanger because he's the lawyer who gets off people who are guilty and Lizzo, but they think, oh, he's a bulldog. But he does not understand online sentiment and how it works. He does not understand there is zero accountability to it. So that's our podcast next week. What do you guys think about the whole Lizzo thing? Is it just me? Am I screaming in the woods? Okay, so that's my week. That's my week for. Oh, I joined late. I'm in Lizzo's private channel. You are. Who else is in Lizzo's private channel? What is, what is Lizzo's private channel? Lizzo's substack rebrand is so wild, isn't it? It is so contrarian to her brand. It is so contrarian to her brand. I completely agree. I think. Oh, this is what I was saying. Her team does not have a true reputation manager on there, someone who understands reputation management. She has publicists. And here's the thing, this is nothing against publicists, but too many people in the entertainment industry or in the space. And even if it's not entertainment, even if it's. I deal with a lot of content creators and influencers. One person, actually. I'll say this on TikTok, I posted what are the. Oh, juicy tea. What kind of juicy tea is she dropping in that private channel? Exactly. But speaking of juicy tea, and I'm just going to give you the heads up right now, I cannot tell you the juicy tea, but someone in my comments asked, asked, asked me how come you didn't comment on this? And I let it go. And the reason why I didn't is because I was hired to help someone because of that said crisis. That was unsaid to me. But it, but it was huge. And this person, but it's the same thing. They get publicists who come in and they hire publicists who act like crisis managers. Publicists are there to get press for people to get engagement. Crisis managers and reputational managers like me, we're out there looking for risk and we tell you what not to do. We want to pull you back in and publicists want to put you back out there. When a crisis happens, what these publicists do is they go out, they put this stuff out there to try and claim it and you can't. That's when you lose it. I think it was just a ploy to change your image. Yeah, it was. Lizzo is trying. Sometimes when you feel that someone watches you and takes advice from you seriously, I think someone on Lizzo's team looked at my stuff because I've done a lot of Lizzo content. I think I did six posts two years ago, but I did a documentary with ABC News. I did the Nightline, npr and I've said the same thing over and over in my playbook. And actually this big kind of crisis that happened in the news that I really can't comment on, the person at the center of it told me they said, I follow you. And this was a statement that I thought would follow your framework. And I was, oh my gosh. You forget and you forget the power of social media. I was, wow. And I did say on the thing, I went, nicely done. But. There was a but in there because there was this outlier thing that they had to deal with. I'm really happy you mentioned that. I didn't do that research yet. I'm going to thank you for that. In the podcast. Speaking of divine, Erica Kirk, I forgot to add her on our list. You guys, I think I'm going to give Erica Kirk. I'm not a fan, but people in my vault know, in my community here we know I'm obsessed with Erica Kirk. I'm obsessed with Erica Kirk. And the reason why I'm obsessed with her is she is reputation in real time. We are watching the chameleon. The chameleon. Ms. Demure. Yes, I posted that, I think yesterday or two days ago when she showed up at the the New York Times Book Summit when she showed up on stage in a capelet and the Louis Vuitton's and sitting there with the cape and the sweater dress and all the bling is gone. Erica Kirk is one of our people. So what's your list, you guys? So coming out next week, Olivia Nutsy. So with the JFK or the rfk, she's gonna get for the week, she's gonna get thumbs down for the week. Thoughts on the Pantone color of the year. We talked about that. That is apparently growing to be a PR miss, like a big time miss. But I learned in the chat that oh, Dr. O is funny. A client that I had this week, someone really, really big in a space. I'll just say I was going through all their stuff and I said let's clean up our media section. Okay. You have Jay Shetty, Dr. Oz and Mel Robbins. That doesn't carry the flex that you think it does. I didn't say it with that snark, but they went what? Really? I went really? Take it off. There's a Vice news doc. Oh, oh, Ryan. There's a Vice news document, a documentary about Jordan Hudson and Belichick coming out next week that will be amazing. Guess who is supposed to be on Extra on Tuesday? Me. Because I'm in the documentary Core Extra. They have reached out to me, the producer's advice twice to do it back and forth with. Is it Derek Howe? Derek Hough. Is he Huff or Howe? And Dancing with the Stars. I keep going round and round and I keep forgetting it. And they said it yesterday or they sent me another email yesterday. Like, can you do an interview with him? Derek Howell will do the intro. Blah, blah. I'm like, I can't. I'm traveling. I'm speaking, I'm on stage. But, yeah, I'm appearing. I appear in the Vice News documentary about Jordan, Jordan Hudson and Bill Belichick. I filmed it when it was warm. Newton, Massachusetts. Yeah. So I hope. I hope you watch it. It's. Oh, and can I tell you, it will be amazing. It will be amazing. A hundred percent. It's going to be great. Yeah. Jordan. Oh. Oh. Well, is that going to be Bill Belichick in our list? And Jordan Hudson. Jordan Hudson. Jordan Hudson. What would she be, a win or a fail? Honestly, you guys, what do you think? Because no one likes her, right? But she's someone kind of like a Gwyneth. I'm not that I put her at the level of a Gwyneth, but people hate Watcher, and so she's getting so much publicity. She was supposed to be on Dancing with the Stars, and she can't. And actually, that was breaking as I was doing the interview with Vice News, and I told the producer, they didn't even know that I told them that about Jordan Hudson being asked. And she got pulled four hours before filming or something. It was crazy. She got. They got pulled because she wouldn't cooperate. She was being difficult, saying, I win. I think I might give her a win. Jordan Hudson is American Eagle. Oh, you're right. They're going to get the win. We may not like it, but they're going to get the win. Bill is totally on the list with the upcoming hall of Fame vote coming up. Oh, I see that. Kraft and Belichick. And I'm going to be honest, between all of us, part of the reason why I was happy, I could legitimately say I don't want to do the interviews for the Vice thing, because even participating in it, I kind of felt a little. Because when you're in Patriots Nation, you just kind of support the cause, and I don't want to be coming out against a coach. I think Jordan is crashing with Bill's win, win, loss. Red. Yeah, I know. It's. I saw that there's a video of him helping with the coach. They can't. It can't. Right. Mike Vrabel compared to Bill Belichick, Mike Vrabel is almost, in a way, kind of erasing all this stuff. On another side note, does the US Care for Stephen Bartlett? Oh, Carla, that's so interesting. Remember when I said The Mel Robbins, Dr. Oz Shay Shetty. I kind of feel, even though I don't. I personally don't put him in there, but I think in the world there's. I think maybe it's just me. You guys let me know if you think this. That in the reasonable world. That's a word that I use a lot in my work. I always tell people when they're getting attacked by trolls, just remember, just look for the reasonable people, you know? But reasonable people now are very anti grift, which is why the Jay Shetty is the Rachel Hollis, the Mel Robbins of the world. Make me insane. Because it's grift. The fact that a Mel Robbins is. People go to her for therapy makes me insane. Really. But some people put Stephen Bartlett in there because. Because he. He platforms these people. Right? But you tell me, Carla. I mean, that's kind of your neck of the woods, your. Your neck of the island. Mel Robbins is not a therapist. Bartlett is a huge grifter and. Oh, and spreader misinformation. See, Yeah, I actually kind of said the same thing about this about appearing, because there were clients that appeared with them and. And I ended up saying, had you come to me, I would have said no, it makes total sense. But I forgot what he did. I did a post about it. I can't remember what it was. There was a big thing. He's terrible, Michelle. Yeah. The Times took him apart, then hid the article behind a paywall. I think I remember this, Carla. Tell me what he did. I forgot the BBC went for him midway through the Dragons Den season. He's also on the red pill list as he's done interviews, claiming when you're at the top of, everyone wants to take you down and the BBC don't protect you, which is not true given the volume of scandals it covers up. Yes. Trump canceled Kennedy Center Productions for the people drawing to be held there. Okay. Of course. Oh, my gosh. He kissed a player without consent. Thank you, Selma. That's it. That's what it was. Thank you for telling me. That's exactly what it was. Yep. So it really tracks, right? It tracks okay, you guys. So give me. Also give me your list, though, for just. For our year list, our roundup. So I had a lot of people in the chat in our thread, my community thread in the vault, give me their choices. I think I already know my number one positive. I think I already know it. I think it's gotta be solid. Tell me who. Sydney Sweeney? Duffy, Karen Reid. Where does Karen Reed fall, you guys? Oh, Travis and Taylor. Yeah, we Talked about that yesterday. Yeah, I mean, geez, do you get any better than that cracker barrel? Yep. He's apparently over inflated the numbers, but it was bad comms on his part. The millions were for the agency group, not social chain alones the times when digging into the accounts. Oh, and he's also creating his own media agency now. Oh, that's what they all do. That's what they all do. I know, right? Meghan Markle. Meghan Markle. Has anyone even mentioned Meghan markle in our 2025 list? Let's mention it. What is Megan? Is Meghan positive or negative? If we're looking at it analytically. Okay, I actually have to come up with my parameters too. Press, mention, public sentiment, social engagement. Those are the three things. And then maybe the outlier is, are they garbage or not? But where does Meghan Markle fall? Seriously? She gets press crazy though. I refuse to ever do any more press around Meghan Markle. I'll do it on my own, but I'm not going to ever do press because the press always, always, always for clicks. They always make it negative. Always. And I'm sick of that. She's pivoting. Oh, yeah. Carla, you're uk, I would love your opinion, but not there yet. I think Markle is positive considering how low she started. You know, what are we basing? High and low? I honestly think her suits Tig years. That was the right direction. Did you guys follow her then? I followed Tig really early and I feel she was different than so many other actresses out there. She got the royal, let's say, the pedigree of it all, but I think she missed out on millions of endorsement deals and other things. I think she was cusping to be much bigger. Not because of her acting, which I think is middle at best, but she was a terrific influencer and going the hairy route. The UK are bored to death of the hate articles. I'm sad about her lack of effort and her philanthropy. Yeah, but they need to make money. They need money. They need money. Someone else just reached out to me too. I have to talk to them. Someone who worked with her. I'm like, oh, yeah, we can chat. We can definitely chat. Just seems to be going in circles. It was a huge sacrifice for her and she missed out on a lot. Carla. Yeah. Don't you think? I think she put up with a lot of crap. Meghan Markle put up with a lot of crap. No doubt. Racism even. Now all this stuff Reddit serves me so much. Royal stuff. You have the loyalists. And then you have. There's just so many different groups, and they'll never think differently, ever. And it creates all this engagement. But the relevancy of the royal family, it's waning. And then you look at William, Prince William. Now, do we put William in there at all? Catherine. Wait, was Catherine's cancer. That wasn't 25, was it? Someone help me. That wasn't March20. No, that was 24. Publicists here. TPUSA PR blunders are historic. Despite media suppression. Canada's destroying them. Ooh, interesting. Someone else mentioned Turning Point. PR wise press mentions. Lots. We'll come back to the royal family. Lots of press mentions. But when you have the Candace of the worlds. Yeah. Not that we're giving Candace the platform there, but I don't know. Right. How many more millions did they make? I don't know. That's a tough one. That's a tough call. There's a lot of former Turning Point former workers making statements on TikTok. Really? Oh, I gotta start looking at this. I will say look when you watch the video. And again, we all know my obsession with Erica Kirk when she brought the Medal of Freedom back with the staff and all the staff looking at it, going, oh, doesn't look like one staff member at Turning Point. Erica. Is that. Is that just me? Manny, you are going to introduce me to the former employees or current employees of turning point TikTok algorithm. I'm thanking you. Now, they're young kids in their 20s. How can you not be obsessed with it? I know. I just am. Because Erica Kirk. And someone was just calling me out on this, saying, okay, so you're not Christian. That whole prosperity gospel, evangelical conservative, Christian conservative, Catholic, JD Vance of it all. And then Usha not wearing a ring, not once, twice. And then Erica Kirk appearing at that summit, which was smart, by the way, on her part. Brilliant. But she is struggling so hard. Oh, here's the PR angle of Erica Kirk. What do you do when your brand was being submissive, subservient to your husband being the mom, and now you're the CEO just trotting around everywhere? I'm too scared to let the algorithm get taken over by. How about Kate and Will not wearing Queen's Royal order pin at the banquet? Not that I know what that means, but on Reddit, I know what that means because a lot of people are talking about it. My only level of knowledge is Kate's crown tiara was crooked. Is that just me? It looked really crooked. It looked really heavy. And Kate Middleton or Catherine? Princess Catherine looks really thin. Too thin. And all the pregnancy rumors. Oh, who are the pregnancy rumors? Oh, with Erica Kirk. Are there pregnancy rumors with it? Could you imagine? She said that she wished that she was pregnant with Charlie. I think Prince Will's PR team has had their work cut out for him. Prince William looks so sour of late. Reddit came for me for saying supportive things about Megan. I'm also scared of that place. Oh, Reddit came for you. Oh, Carla, Wow. Oh, yeah. Reddit will come. I truly think Erica Kirk is shacking up with J.D. vance. I will say there is a friendship there. Let's just say there's energy there. I think there's energy there. Reddit is such a schizophrenic platform, but I would be lost without Reddit. I love Reddit and I'm not afraid to admit it. All right, you guys, we're coming up to the top of the hour. Help me out if you have anything for 2025. If she had a cheating scandal, it would completely destroy her career and JD's reputation. I might, I I a solid, solid opinion, Right? Your opinion is solid. There's disability in this movement and in my annoyance is less about the bigger world of it all, the tpusa, the Erica Kirk's of the world. And just personally, because I know so many people personally, as someone who grew up and went to Catholic schools my entire life, k through college. It's the hypocrisy because you just have those certain people who are now conservative Catholics. The hypocrisy of it all. But they all find ways to justify it, right? There's some divine reason why having all this money in the world is okay. There's divine reason why we can say all these horrible things and treat people horribly. The bar is pretty low. Yep. I'm yet to work out what sugar means, but I'm guessing it's not as sweet as it sounds. Oh, Carla, what is it? Sugar? I disagree. Maga doesn't like JD's wife. Oh, I know. They do not like his wife. And they're rooting for Erica. I think they. No. Oh, no. The conversation they mentioned here was cheating if cheating pregnancy, if it got that. But if JD divorced Usha and then hooked up with Erica, oh, I think they'd have a parade. I really do. Oh, sugar is what Reddit calls me. Oh, gotcha. If she had an affair with jd, it would be conservative. Yeah, so I don't think they'd have. Let's talk about Bub the fold. It Wouldn't be an affair. JD's marriage would already be over. Okay. Oh, and okay. And the bus coming out of the Trump administration that runs over people after it runs over Pete Hegseth and The Admiral and J.D. vance, it's going to run over Usha. That bus is going to run over first. It will run over Usha. It will. It will. It will. Erica Kirk has the same story as Serena from the Handmaid's Tale. I know. It would be a cult love story. Oh. Oh, Cash Patel. Thank you. Cash Patel. I think the knives are out for Cash Patel too. Oh, my God. I read. I think the Atlantic had an article about Cash Patel. Oh, he is. As I said in my thing. The what first? That was my. In my post. I did that because my daughter Quinn and I love Ben Schwartz. We love him. But to speak up, Cash Patel should not even be in the FBI, much less leading it. Usha is being talked about by the South Asian community as a positive conservative role model. Well, she is, but also she's got a pretty strong background, but she is conservative. Look who she clerked for. Yeah, Cash should be nervous right now. Cash is a liability, Chris. Cash is walking around. Don't be suspicious. Don't be suspicious. That's very funny. Who isn't a liability in the White House? I know, Michelle, it's such a peculiar question, but if you think about it, there's so many reasonable people out there that would say every walking person in the White House is a liability, frankly. But in Mega World, their power is weighted differently. Even if you're not a strategic comms person, you might find it interesting or be be able to use it on your work. So that's gonna be at noon, and then at 7:00pm Eastern Time. Noon Eastern Time, and then 7:00pm Eastern Time, we're gonna do a live deep dive with Dr. Abby, Blake Lively, Ryan Reynolds, the Justin Baldoni. And really, it's less about Justin because we're doing the one year roundup. All right, first openly gay man. Who are we talking about? Who talking about Jonathan? Her. Who are we talking about? All right, you guys, this was great. Oh, wait, yes. First gay man named sexiest man of the year. Is that true? Is that true? Interesting. Okay, you guys, this was fun. You guys, this was fun. This was great. All right, everyone, thank you so much for joining. Maybe we got to put Jonathan Bailey on the pop list for that. Any other UK people here? Louise, are you serious? CIPR uses my lives for crutch. Olivia Nutsy on the Bulwark podcast. Oh, My God. Yeah, we're going to get into it. Olivia Nutzy's. This. This book, this. This rollout for Olivia did not go as planned. All right, everyone, thank you so much for joining. We try to be here every Friday when we can. We'll be here next Friday at noon. We'll set up the stream and then hopefully I can just stream to all places at once. All right, everyone, thanks for joining me and have a great weekend, everyone. All right, that was our rundown for the week. A little community chaos, little Molly chaos, a little cultural analysis, and plenty of reputational face plants. If you like this sneak peek of the live session, remember, come join me every Friday. Right now it's on substack, but soon the live streams will hit TikTok, YouTube, Instagram and Facebook. The room always gets lively, and the more the merrier. Next week, we level up with the official list of the year's best and worst PR crises. Some choices you'll agree. Well, some you might not. And some may force you to rethink. Hmm. What a real PR crisis looks like. Until then, pay attention to what people actually react to, not what the talking points tell you, because that's where the truth lives. That's all for this week on the podcast. Thanks for listening. Bye for now. All right, that was our rundown for the week. A little community chaos, a little Molly chaos, a little cultural analysis, and plenty of reputational face plans. If you like this sneak peek of the live session. Remember, come join me every Friday. Right now it's on substack, but subscribe soon the live streams will hit TikTok, YouTube, Instagram and Facebook. The room always gets lively, and the more the merrier. Next week we level up with the official list of the year's best and worst PR crises. Some choices you'll likely agree with, some you may not. Some choices you'll likely agree with, some you may wonder. I don't know if that classifies as a crisis. Maybe that's just Molly. Christ. Maybe that's just Molly's version. Some choices you'll agree. Well, some you might not. And some may force you to rethink what a real PR crisis looks like. Until then, pay attention to what people actually react to, not what the talking points tell you, because that's where the truth lives. That's all for this week on the podcast. Thanks for listening. Bye for now.