Molly McPherson breaks down four recent stories, from Trump's Iran comments to the Beckhams' family drama, showing how each uses the same PR playbook: framing actions as protective or loving. She's hosting a livestream at 12 PM Eastern to analyze the top ten PR moves of the week.
Let me give you a few headlines from this week and see if you can spot the PR move from all of them. Story number 1: a leader of a country— okay, Trump— said the Iran war was going swimmingly. Religion is in the news. Sabrina Carpenter, Coachella, a reaction to audience members. A CEO and hamburger. Wall Street Journal. And speaking of the Wall Street Journal, Victoria Beckham, she spoke about the estrangement story with their son Brooklyn. I did content about it back in January, the rift between the parents and the son. And David Beckham went on CNBC and essentially threw Brooklyn under the bus. But now Victoria is saying, quote, we love our children so much, we've always tried to be the best parents that we can be. We've been in the public eye for more than 30 years, and all we've ever tried to do is protect our children and love our children. That's all I really want to say about it. That— okay, so that last line, all we've ever tried to do is protect our children and love our children, is the hint for the PR moves that I want to highlight this week. If you want to hear my top 10 PR moves of the week, all using the exact same PR move. Join me, Substack, 12 PM Eastern time. And if you can't join me live, then you can watch it on YouTube. And let me know in the comments if you can spot the PR moves from 10 stories this week. Let me know below.
