Your Body’s Reset Button: Healing Through the Vagus Nerve with Povilas Sabaliauskas

Tell me about what is actually happening with this subtle stimulation.

A lot of things are happening, but in general, we are pushing the electricity to relax nerves. And we need to understand that those fibers which are neatly responsible for relaxation, usually we have a lot of, let's say, function. Your. Let's say, no, that learning is also increased when we are in relaxed state. So we are, let's say, increasing with badness in the brain. We're increasing a little bit of blood flow in the brain and from that, you know, additional signals are going to the body. Sensory signal tries to lower the heart rate, it tries to lower the breathing rate. Alcholine is treated in the spleen. So let reduce this inflammation. Your heart is trying to repair itself.

Good morning. I've been so looking forward to this conversation with you. You can see for people who are going to be watching, I've got my pulsar device on and I was so excited to learn about your brand, to start following you, to start looking up all the information. So welcome to Rooted in Wellness. Thank you for being here.

Thank you for having me. It's a pleasure.

Yeah, we'll dive into absolutely everything around your story. So for everyone tuning in, Bogalus is the CEO and co founder of a brand called Pesetto, which I was super excited to talk about because I'll share more about my journey with you. But I think that tuning into my vagal tone, my vagal, you know, just the health of my body and the connection through that was a big part of my healing journey. So before we dive in, just so you know, this podcast is all about just rooting in our wellness, how we could merge ancient wisdom with our modern world, how we can merge ancient wisdom with modern day science. So to just kick things off, I'd love to know what are the things that help you feel really rooted in your health or grounded in your health?

It's a very good question. You know, I don't know, just. Just trying to intercept, feel how I'm feeling. Usually, you know, if I am out of myself, I usually try to give myself a training session which basically restarts my, I don't know, let's say medicine, pathetic nervous system. So in general, nothing fancy. I try to follow 8020 rule due to that, you know, having business should. You should not have a lot of time to allocate for, you know, wellness. So in general are trying to find the best things which can give the most, let's say, impact.

Yeah, I love asking this question mostly for our listeners so that they can understand that Every single person who sits in that seat says something that has to do with getting them into their body so that they can feel just grounded again and able to go out and tackle all the things that we have going on in our busy life. So with your healing journey or with your journey and obviously with the foundation of building this company, do you actually know when things cause you to feel uprooted? So on the opposite spectrum, as you know we live in this world of biohacking and wellness seems very challenging and sometimes like we have a big checklist of all these things that we have to do. Do you notice when you feel uprooted?

Yeah, I notice it and I try to measure myself, I try to allocate some time when I'm checking my fin, usually I try to crochet, you know, how am I feeling, what the data shows and trying to understand if I'm overworked or have some tension. So I tried to create a system on which I let's say try to evolve during I don't know, seven years and like when I start to have additional tracking devices, you know, some, some. So let's say noticing some patterns but in general, yeah, I, I, I know myself quite well and usually I know when I'm, I will get an injury when I won't be down. So you know, I know that. But still this is like a normal thing to even get injured or get down. And you know, this is a, let's say work in progress constantly.

Yeah, it's especially as we're aging, right. Like life doesn't seem to be getting easier and our world seems to be getting a lot more fast paced. So yeah, it's part of that excitement to dive into this because I think that when we look at the inspiration you'll obviously share more about this. But for century I feel like ancient traditions have really known about these modalities to really calm the mind to heal the body to come back into center. But today science or like the biomarkers that you're checking for, for example, it shows us really how much of that magic from those things has to do with our vagus nerve. It's almost like turning a switch on to our body to pull us into, to stretch to feeling calm. So for listeners who are not seeing this device around my neck, this is called a pulsetto vagus nerve stimulator to literally biohack your parasympathetic nervous system. And as somebody who I had a big healing journey with ancient wisdom, this is the kind of tech that I really get behind because it falls in line with the wisdom that we've known for so long. So let's start off with the basics for people who are listening. Vagal tone and understanding. The vagus nerve is coming a little bit more online. But can you describe what exactly is the vagus nerve? Where is it and what role does it play in regulating our health?

So vagus nerve is a longest cranial nerve. So the nerve which comes out from your, let's say brain and then goes to all your internal organs. So gut, spleen, kidneys, lungs, heart, et cetera. So vagus nerve, it has also Latin name von Trichnevo, which basically shows that it wanders throughout the body. So via the Vegas nerve, all the communication is happening between your brain and all your organs. And you know, if you are parallel, if something is wrong with your, let's say, I don't know, you have a lot of stress, your, your heartbeat is elevated. So that signal goes through vagus nerve to your brain. And your brain tries to adapt your body and try to make a decision. What is needed to do? Is it illness, is it stress or is it other things? So you know, we said it's like a wire of, or a high level of information and now there's a lot of communication. And with full setup we are trying to tap into that communication and provide some, let's say, or activate fibers which are responsible to push your body from fighter flight to rest and digest it. So it's a quite, let's say complex and in some way quite easy, let's say, mechanism of action, how it works.

Yeah, it's fascinating because like what I want to point out to everyone is on the pulsetto website too. I love that you make a lot of this data and the research really accessible. And I think when people think about, you know, the cranial nerve that you mentioned touching all of our major organs, like you said that it really is maybe just about digestion or helping us relax. But it's really cool to see that you have the studies to show how it impacts your recovery, your mood lowering inflammation to the body, which is such a big buzzword these days. Right. But also our heart rate variability, which is also coming online and how that allows us to go out into the world feeling a little bit more peace and calm. And your team sent over some notes and they call the vagus nerve the body's built in reset switch, which when you understand it through that lens it's like, oh my gosh, I just have to do that. And what is so refreshing about this where I get excited because it's not something that's hardcore. It's not a pill that you have to take. It's not something that you have to go and spend a lot of time. It literally is just a few minutes of day through this activation and this activation through ancient times. Like have you ever been to an ashram? Do you know what an ashram is?

No.

So you'll have to come with me one day. It's a spiritual center where you go and you practice lots of yoga and you live outside in nature and you practice chanting every single day and humming and all of these modalities breath work as well, which is vagal activation. Right. So instead of going away, this is a way that kind of anchors you in that exact same feeling. So I guess the next question is, when we think about this built in reset switch, why is the vagal nerve often called the reset button? Or why do you call it the healing highway? What does it actually mean? Like what how are we supposed to feel when we know that we've turned on this vagal tone activation versus not.

So you know how you should feel? It's a little bit different. Maybe a question due to that, you know, people feel different different ways. But you know, one thing that let's say a majority of people have witnessed, basically when you have those butterflies in the stomach, this is basically overactivated vapes. When you're in love, when you have some, I don't know, major let's say event or etc. So this is overactivating Vegas. So this is through Vegas. But in general, you know, as I mentioned, there are natural ways how to create games. You can hum, you can sing, you can do breath work, you can do contrast call voucher. You know, everything is working perfectly in my opinion. And you know, if you can maintain this kind of things, I would say keep that kind of let's say happens but majority cannot maintain them. And this is the biggest issue to let's say the building cats. And how when we created this device, our logic was create the device which does not have a lot of, let's say strain on your mental capacity when you put the device. You can let's stimulate the data center but we do not need to allocate additional time by doing meditation or prayer. For it works perfectly. But you know, we need 10, 15, 20 or 40 minutes to do this kind of activities and reach those states. You know, can say that oh okay, I'm calm, I am let's say close to myself and etc. So our mission was Basically create a device which helps you to ground yourself quite easily and without any, let's say, education. You do not need to go to retreat to learn how to properly meditate or how to properly chant. But now it's, it's, it's not a magic bullet. It's just a tool and a cool box. And, you know, usually when I say, okay, if I s n any personality how you should live your life, 99 would know how to live the life so that they would be healthy. They need to sleep well, have less stress, exercise, eat healthy, and have a community. But how many people can maintain the lifestyle is just a fraction of a percentage. So, you know, it's a, it's a, let's say, see, we all know how to live, but nobody's living that life.

Yeah. And it's frustrating because this isn't a part, this isn't something that's unique to one part of the world. You're in a different part of the world that I am. I work with clients all over the world and the feedback is the same. And I think that a lot of people, they don't really associate the symptoms that they're suffering with with vagus nerve dysfunction. And what I was excited to share with you. So I've have a handful of clients who've been using the device for about a month now. Two of them specifically have irritable bowel syndrome. And both women describe saying that, you know what, at first they didn't necessarily feel anything happening. It wasn't like the magic bullet, like you said, which I'm so happy you said, that this isn't a magic bullet. But when you use technology like this and it causes you to take a few breaths or at least come back into that memory of, oh, I'm supposed to breathe, I'm supposed to relax. Oh, yeah, I'm doing this because I want to feel a certain way that that's tough. Technology that's really working for you. Right. And can you imagine the impact? And maybe this is something that's on the radar for your company, but if you go into the corporate world, the impact of using tech like this for people who are at the office every day, in front of screens every day, inside every single day, maybe corporations aren't yet ready to build meditation rooms or breath work rooms or cold plunge rooms and all of those things, but tech like this would just be so impactful. What do you think?

I think it's a very good idea. And, you know, this is like a blessing and disguise. You know, when you Feel better. What you can do work more. And this is like a closed loop system in my opinion. Okay, I can give you a retreat and you will do more. I can give you some tool which will allow you to relax faster. Let's say deeper that bit. But still, you know, the output is what is needed. So it's a very good tool. But you know, I would say, you know, of course the employer needs to be aware of this kind of things, but employee also needs to be aware of his own. Let's say, well being due to that, you know, business is providing, let's say growth, let's say every quarter, you know, that I would say the employee needs to be more aware of. So I would say it's good to use the tool to make better decisions. But in my opinion this would be better to use it at home when you need to relax, when you need to, let's say switch the states. Because if you're in office, it's still not working environment. When you come home, you need to relax, you need to forget some things and keep the time for yourself. So I would say that this is the more applicable way in my opinion. Course in our office, everyone use it, but now. But I would say no, we're trying to even promote some other things, some challenges, a little bit to more.

Yeah, yeah, maybe in the future. But I agree with you, it has to be something that needs to be merged with all the other modalities. So it's just a reminder for people to take that cue to come back into peace. So some of the other exciting studies and maybe you want to share some of them that you've done with us. So the less obvious signs of vagus nerve dysfunction, beyond the usual things that we're talking about, the stress, the anxiety, the sleeplessness, what are some other symptoms that you say that people aren't linking together with vagus nerve dysfunction?

You know, it's also closed system. So in general, if you have a lot of stress, usually you cannot. Let's say they just recall. So visual common bro. Some inflammation is happening in your body. Let's say if you have psoriasis, you can for sure check your. Let's say your rash. Yeah, a lot of things. High fatigue, low energy. And you know, we have a lot of customers who said that okay, accelerate my Vegas and I have a boost of energy. So you know, people are even not aware that we have not that stress or anxiety. We had a burnout. Basically just simulating a vehicle cell push pushes you into let's say like equilibrium which you need to be and it, it feels like energy boost of energy but it is basically just pushing you into your normal state. So a lot of things are let's say linked to biggest network but I would say you know, the biggest that's a solution. What we can provide is stress detection of stress, anxiety and improvement of sleep. And if you have let's say quite good establishment on those kind of groundwork, you can even go further, let's say improve your digestion due to that. If you have any condition and it breaks your sleeping patterns that would be let's say the most efficient way how to check if you're getting better or not. Because you know one part of the day you are in bed and this is the worst thing that we need to tackle in my opinion. So you can is maybe sometimes forgotten now it's getting a little bit more traction. But you know, if you cannot go fast you bed this is also a problem. So you know we have let's say aura users who are using our device and we see that we can push people do follow suit fast but just by four minutes. It doesn't seem like a lot but four minutes every day. And let's say combine the effect those if you are using our device. Not one yet. So.

Yeah, definitely that's up to quite a lot actually.

Yeah. So you know there are some small blips that you can do. But in general to see that we can move your RM and deep sleep but we cannot prolong the duration in a bed but we can reduce the awake time when you are moving in bed etc. So you know there are some good, good, very data on this let's say things, you know, say it elements the problem to bed simulate for 10 minutes together a dedicated program for this in that kind of. And you know people are getting very good results and very. And let's say the final thing is that the person is moving less than that usually they're let's say close a lot is also getting better quality of sleep that they are not awakened during the movement. So you know, improving one person sleep quality usually has some let's say additional effects.

Yeah and I would say like improving your sleep quality that's life changing. Like it really is life changing that impacts absolutely everything. And I love that you brought that up too with your studies. It's this cumulative effect. I don't know what it's like in Lithuania where you are but here when we look at this lens of longevity and aging really well there's a lens of Stress that comes with it. Like people are worried or scared about getting sick or scared about getting old. We're scared about all these things. But I think that's important to point out if you have something or a practice like this where you have comm. Sorry, where you have cumulative effects that support your health, that's going to help you age well, it's going to help to lower inflammation. And I would say that there was one common feature to everything that you mentioned. So the studies that you've done on sleep, anxiety, stress, digestion or low energy, it's this stress to the body. It's stress that's happening within us and we don't necessarily see it, we don't always feel it, we know that it's there. But can you describe then just to really give people an understanding, like when we're thinking about vagus nerve dysfunction or maybe living chronically in that sympathetic state, what's physically happening to the vagus nerve? Like is it overactive? Does it shut down? Is it communicating through different nerve endings to the body? What are the issues that are happening?

So basically okay, vagus nerve is still working, but just about the vagus nerve, which is usually linked to sympathetic nervous system. So in general what is happening? Basically you have two states, sympathetic and parasympathetic. So one is fight up flight, which is okay. Constantly looking for some, let's say causes which are causing you stress. Due to that your body is naturally adapted to reduce the stress and get out of the. But you know, this day and age, you know, does not differentiate between real stress and artificial stress due to that, you know, stress can come from apps, I don't know, social media, slack messaging, emails and et cetera. So if your body cannot differentiate, so usually it goes into that constant stress loop where your body says okay, and I'm stressed, I cannot find a way out. And we are always, let's say on a higher heart rate, higher breathing rate due to that your body is optimized to reduce the stress. But you know, usually if you cannot pinpoint stress, so you're already in anxiety mode due to that, you know, your body cannot allocate any source of point of stressors. In general, if you're an anxiety mode, so you are in way that worse shape and if you are maintaining this kind of, let's say, state later you go to a whole not mode that your body starts to break, you know, and you become even more anxious. And so what we are doing basically activating those fighters which are responsible to push your body into Relaxation state. So we push factories into them and the brain recalculates. Okay, my body is found, let's say like Oasis where I need to relax. It sends the signal, tries to lower their heart rate, it tries to lower the breathing rate is depleted in the spleen. So let there inflammation. Your heart is trying to repair itself. So this is maybe a quick let's say thing that you know, we are very nervous act but you know, some of its part it's not activating properly. So that is what is happening if you cannot differentiate the stress. And you know there's a lot of things, you know, these day and age that you're searching rolling via social media apps and yeah, I sometimes say that you need to evaluate it like eating junk food. You know, if you're consuming junk food, usually understand that you're doing damage to your body. But when you're consuming social media you are doing the same but just to your brain due to that it's not giving you any relaxation state. So you know, we, let's say consider falsetto as a, let's say digital or mental toothbrush, you know, just to clear your thoughts a little bit to, to, to reduce the waste and try to relax. So this is let's say like our mission to give yourself, you know, in just four minutes, let's say like hygiene to your brain a little bit.

I love that so much. How much junk are you consuming that's impacting your vagus nerve signaling signaling? That's a good one. Yeah. Social media is the biggest, the big one. Right. And I don't think that people understand necessarily through social media or if it's the news or any education platform that we're seeing, we're seeing these global events happen right before us and it's really no different than us being like hyper present to them as well. So I think that that's so relevant to point out. So through the studies that you've done, you know, you talked about obviously inflammation, you talked about stress, but what about injuries? Right. I think you've done some studies with some athletes and stuff like that. But as a lot of people get older, we're prone to more injury. Are there any studies that you're linking in terms of healing the body faster and healing injuries simultaneously or specifically with athletes, do you have any examples?

So with athletes we have some studies, but about the healing injuries, I would say just in general lowering stress and the reducing inflammation should help. And you know, let's say like this, we consider our company a little bit like I don't know if it's total way to say that, like sexy science due to that, you know you can provide all the data, all clinical trials. Yeah, okay. Lower cortisol and cortisone levels etc and basically no user can do this kind of test on their own. They need a lab or they need to let's say take a sample over here or saliva or blood test and usually let's say minority of people are doing like this and usually they're already quite healthy due to that they know what check. So you know, our mission was basically to create a system where the user could measure themselves. So you know, we can connect wearable devices like our whoop strap Apple watch and you know, 70 or 80% of all the let's say people who has smartphone usually got some random wearable device which can track some basic metrics like heart rate for a week, the resting heart rate, some sleep scores. And we said okay, if you have your own trend line and you can measure it and if you just let's say try to use for tool setup and we can improve it. This is let's say our promise to you, it works. We're not providing some data on which you need to somehow understand is it working or not. We're saying okay, perfect, very good, we can decrease.

Yeah.

So you know, this is let's say not over complicated due to that we can provide some amazing graphs but usually people do not like to read studies and studies usually around for people who read science and understand science, you know, majority of people like to see the effects quite easily. And usually I say like this, do you know how your cell phone works? No. Let's say I don't know some percentage. No. But you know what it needs to do. If it is providing the function which you have needed, it works. So we are also trying to make it as easy as you would not need to understand. Okay. What kind of signal we are pushing. But you know, just providing let's say like the closed loop system whether you on your own data can make the decision is it working or not, is it improving or not so that the customer would not need to, you know, dig deeper into science, which usually is overwhelming for some people.

Hearing that from you as a founder, I have to say is so refreshing because typically somebody with a product, you know, you want to blast these studies out there. But I understand exactly what you're saying. It's like meditation, right? Like anyone who's meditated or tried breath work or experienced something where they got their body into a relaxed state they know how good it feels, but they still don't do it. And here we are, like centuries later, we're finally coming out with data, data, data, data on how these things, what they're doing physiologically, almost like to convince us a little bit more. So I totally hear what you're saying. As a practitioner, I love the science and stuff like that. And I think that the more people like you, like me, like other practitioners who can then go out into the world like, oh well, if you need the data, by the way, 70% of your users lowered cortisol in their bodies. Like that's the belief or maybe the anchor that some people need to hear to come into practices like this. Because I think what you're doing is so great. It's like the science that you're providing is finally catching up to the wisdom that so many healers have known all along, which I think is really, really great.

Yeah, in general, you know, Vegas are as you mentioned, it's is used to, let's say some practices practically for centuries. Even let's say like a neural relation. It sounds quite new. But you know, even in ancient Greek and ancient Egypt, they were using electrical wheels to, let's say the shock feet and hand to reduce some lower back pain and etc. You know, we took a lot of centuries to control electricity. So in general it's nothing new, maybe just, let's say pinpointed to the exact place where it needs to be applied. But yeah, now you can, let's say like this from the studies. The best thing that you can do for your body is to exercise every week, every, I don't know, two, three days, it has the longest, the biggest impact on your own journey. Later you can say, okay, megastruction is very good also. But in general, you know, there are core things needs to be intact so that we could have, let's say, additional beneficial effects. So you know, if you, if you're consuming alcohol on smoking, you know, you can use every device on the market which is available, but it will not have any dent in your, let's say already damage. So yeah, you know, it's, you know, for us it's a just a small nudge to write patterns and later you can maybe build some, some, some, let's say habits did due to that, you know, a lot of our customers are asking, okay, how much I need to use it and for how long? Yeah, it's very good question. But you know, you can always ask a question, we can answer a question with a question. How Long do you need to train to get in shape and can you stop in general, you can get into shape stop, but you know, in two, three months you will get out of shape. So this is also the same for stress, resilience, anxiety or sleep improvement. You need to make it as a habit and you need to maintain it so you feel, you know, when this is, let's say there is no magic basically. And this important made the message that you need to enjoy the journey. You need, you do not need to over complicate five things in a row and break all of them in two weeks.

Absolutely, yeah. The concept of you can't exercise your way out of a terrible diet and terrible lifestyle. Right. Yeah. And you said a word, word that I love, which is to build resilience. And I think that that is really special. So maybe, let's just describe. So for people who maybe can't see me when you watch this, I'm wearing the pulsetto device around my neck. I put a little bit of gel, sort of like the activator, right? The conduction between two metallic pads on both sides of my neck where my vagal tone, my vagus nerve runs through. I set up my app, there's a few different options to run. And I sit with this and for me I notice it causes me to just take a breath, which already is a really good sign. But tell me about what is actually happening with this subtle stimulation.

So a lot of things are happening, but in general we are pushing the electricity to vagus nerve. And you need to understand that those fibers which are me responsible for relaxation usually we have a lot of let's say functions your let's say knowledge learning is also increased when you are in relaxed itself. A lot of things are happening, but we're pushing electricity into a register and that signal usually is linked to desynchronizing some electric EEG patterns. So in some regular waves which is linked with patterns. So we are, let's say increasing good patterns in the brain. We're increasing a little bit of blood flow in the brain and from that additional signals are going to the body as we mentioned, let's say heartfelt and etc. So you know, usually we, we are asked, okay, the more power we provide to the device, is it more effective or not? And you know, then the intensity is not for, you know, getting more or something like this. It's just to see if you are in the right place, can you apply the device and you are increasing the stimulation. And you see the lip pool. It shows that you are in the right place and you can lower the intensity until you reach the let's say good level, which is comfortable for you. And you know, you also mentioned that resilience is quite important. So how I use my pulse setup myself due to that, you know, I prepare my. This work before going to bed. I wake up a little bit more anxious already due to that. No, I had a lot of things to do on my mind and I stimulate my legacy. I go to the, let's say calm state and I use it for the finger. I use it that I need to do and first check it. Okay, is it really that important? Is it let's say like important and urgent or not? So I give myself a little bit of ground and due to that I like to get a lot of stress in the morning so I can remove it and make my evenings, let's say more quiet. And this is building a resilience due to that. I think I got quite high tolerance of stress due to that. I build myself a habit on which I can go day by day. And if I see that, okay, this is all pathogen, I can simulate myself more. It's several times and understand, okay, you can go through and try to, you know, push your body into. Into like this. Let's say every person who has its own business, I would say they are like stress resilience athletes in my opinion due to that stress workloads, high state decisions and etc. So you know, you get stress resilience with this kind of let's say you can say train faster.

Yeah, I love that. What you also described was this concept of habit stacking first thing in the morning. So cortisol goes up first thing in the morning. You're naturally cueing the body to come into a relaxed state as you're doing something that could be your most stressful part of the day. Which is important because I can imagine that you're also retraining your nervous system that way to come back into parasympathetic when you typically are sympathetic. I'm like you first thing in the morning. As much as I wanna stay grounded and present and I can do all the things and check the checklist of starting my morning off right. Sometimes the stress is just overwhelming. So that is a beautiful concept to bring resilience. And can you share a little bit around the concept or the studies or the four minute concept with falsetto?

So four minutes is basically we understood that we push enough electricity to vagus nerve so it activates some push. Push your body into relaxation and let's say like at this point, we know the best signal on which in four minutes you can reach the parasite. Particle system activation, let's say in next iteration, or maybe iteration after it, maybe we'll find an even better algorithm and it will take only two minutes, you know, but four minutes is just enough to push your body into that motion where you can relax. Of course, you know, if you're king, you all know the sympathetic thing, but you know, it's also training. It's training is, it's constantly pushing your body into some, some, let's say environments which you usually can control. And you know, we give standard, let's say easy way out. If you see that you're, or, well, you can go. They apply for four minutes and relax, center yourself, go to the, to the, let's say equilibrium, you know, due to that, this is how, let's say professional athletes are using it. So we are getting, let's say before competition, we get sometimes overnight and you know, weight of four minutes or six minutes, it depends, you know, how much we are overstimulated. So they push themselves to that thing where they can control their decisions. Decision making is very critical for professional athletes. And later after a competition, usually they have additional, let's say first of all, where we cannot go to bed and next day competition usually falls through. So we also calm the nervous system. We don't push backward into relaxation so that we can, can easily go to rest state and go to bed. And this is a critical thing. And a lot of people, I think, okay, professional athletes are something out of this world. But usually when you need to do a presentation, when you're talking with your boss or owner, usually you're also in these kind of states and sometimes just a small thing which matters the most.

I love that you gave so many examples because I'm sure listeners and I'm sure people that you've worked with or they want to know, well, how quickly, how quickly can someone get benefits from doing this? Are we talking minutes, are we talking days? But I think what I'm really hearing is that on one part of it, you're using this to build resilience of your nervous system. But on the other hand, you can also use it to be strategic in those times. And whether you're a mother, an athlete, a CEO, someone having a big meeting with your boss, or, gosh, if I go out to dinner late at night, my mind comes back. I'm just wired because I have a different routine that night. It's hard to wind down So I think it really is something that applies to everyone and tuning into a bit more about the innovation behind all of it. How did your understanding of the vagus nerd Nerf lead you to creating falsetto and what was the inspiration that you wanted to. To try to make it different than other devices in the marketplace?

So I finished let's say biomedical engineering or biomechanical engineering in general, let's say first, first thing that I saw was it was not phase of simulation, it was deep brain simulation for Parkinson's and Dysonia diseases which are very debilitating. But you know, you can find it on YouTube where the, you know, when, where they place the leads into your brain. But after implementation they start the device and you see that frameworks are just removed basically. And this looks like science, like magic basically. This was my, let's say understanding, okay, some specific electrical signal to specific body part can make a world of change. And the, even, even if you do not believe that you. You see that it with your own eyes and you understand that this, you know, it's magic in some ways. So yeah, I got my let's say career and later I. I got let's say a job, worked with plantable devices, legal snap stimulation devices, deep brain stimulation, final penal stimulation and also organ transplantation. So I had very interesting job, you know, because interesting people I met, very smart people, way smarter than me, you know, on let's say on that site. But you know, I had like a personal mission due to that. My father came to a till and you know, we did all the tests on him and he was migrating overnight but we could not find any disease. Basically every biomarker was, you know, good in a sense. And you know, I was working with various stimulation devices for drug resistant epilepsy and drug resistant depression. And it works wonders, you know, even some, let's say patients were not responding for their epilepsy, but the quality of life was improving. So know, you know that a lot of things are happening and you know, I had a good network. I talk with neuroscientists, neurosurgeons, neurologists and say maybe my other has some sort of depression which is undiagnosed. And you know, I tried to let's say find a device market which I can try externally, let's say, because they use nurse invasion for direct resistant athlete sick is implanted inside the body. But I could not find one on the market. So. So I tried to build it myself but I could not finish it in time. My passed away. So you know, it was left like you know, a project which I decide and Covid happened. I met my co founder Talus whose wife was suffering from cluster headaches. And you know, cluster headaches is basically it has a second bane, like a suicidal bane. And you know, one of the things on a research paper is that data science innovation can help to reduce cluster headaches. So I got like a prototype. So during foxes we build a device, we try to tried it on her that we have something, you know, and we understood that we need to build this to develop. We not buying this handle device in the market. So you know, the rest is history. We, we launched like on Integral Go campaign which is funding campaign because we did not know if it is needed or people are understanding this kind of concept. You need to reduce the stress, anxiety. But you know, in just one month we raised around €200,000 and we understood that okay, this is needed. You know, we can democratize a standard technology for common users which has some problems, but maybe undiagnosed some conditions, but they want to help themselves. And you know, we build it, you know, now we're growing very fast to that. The more we sell usually the more worth of map we get and it's easier to even promote it and get good customer feedback which is the most important product.

What a journey. I'm so happy that I asked you about that question. Hearing about the passion that goes into a founder's journey and the creation of the product when it fills such a massive need is key. I'm so sorry to hear about your dad. I'm in a stage where so many of my friends were dealing with parents who are aging. And unfortunately at that stage in life, doctors tend to dismiss you if things look okay on those biomarkers, right? And here we are as children trying to figure out what is wrong. And I think that a big part of this also has to do with the mental health stuff that you brought up. And I think that when people think of pulsetto addressing that is something that's major because this isn't something that's just unique to seniors or to adults. It's also happening with children, right? These states of anxiety, anxiety related disorders and depression, mood disorders and everything that's impact so many people today. And the amount of drugs, prescription drugs that are now being prescribed when there's different modalities that people can try. And I really hope that the future is going to talk more about the body's electrical system. This like fascinating, beautiful electricity that the body already conducts. You probably don't know this about me but I've had two heart surgeries and all that I can think about when I speak to practitioners like you. I heart palpitations that led to atrial tachycardia. We talk about the gut brain access but what about the gut heart brain axis and we think about electricity. The biggest conductor of electricity is our heart. And the studies that you had mentioned also around lowering your heart rate, lowering your breath rate. It's all connected to the heart. Have you come across any studies or any awareness or do you speak to this aspect of gut brain heart?

So we you know, we know of course about this and we have some, some data on this but you know it's not currently available. But yeah we did like with relation good that we managed to to let's say to reduce the the times that you which is can be expected with Apple Watcher etc. So we're trying to do this but you know health conditions is very hard to let's say to understand. Is it let's say a huge problem or is it like maybe something is happening in let's say I don't know, maybe you got bad, bad sleep night and you know, if you get a better sleeping quality maybe you correct yourself. But, but this is a very interesting topic. We actually had also like a trial where you know we're using our device to see if we can reduce let's say systole blood pressure. So we also managed to reduce it a little bit but you know we need to conduct it more. But no high elevated let's say blood pressure is one of the major things with heart problems in general deaths in, in the world. So we're trying to delve into this market with military shape ground to say something and you know, I would like to say okay, we can help with something that currently has. There is a need to gather more data but in general people are forgetting that neuromodulation, let's say face makeups are one of the first devices which were let's say start has been planted and use them. You know, say okay, neuromobil something. No, it's not new. It's already well established and you just do not understand what kind of let's say mechanism of actions happen. But in general it's, it's a biggest use case actually.

Yeah, I'm with you. We can't make any bold statements like that. But I think that the more that people understand the electrical component of the heart and that could say support them in healing and the fact that everything Is connected. And earlier you had mentioned the fact that your vagus nerve connects to organs throughout the body and how it can impact the organs throughout the body. So I don't know about you, but my hope for the future is that doctors just have more education and that they're getting just more points or tools for people to use that could be around. Hey, maybe you want to try this out. As we look at the potential for surgery around afib or tachycardia or any heart condition that you might have around electricity. Maybe you want to learn look at calming the body through vagal tone activation as well. So can I ask you like what's coming up for Pulsetto? What's the mission? What are you most excited about?

Now you know we have this kind of version two of the device and I know that you were holding the device with it next to your neck. So this was a common issue. Now we have like a magnetic paddings which you can add additional padding and to have a better place. So you know we, we know that this kind of issue we have. So we want this device to try and grab up with our manufacturing. So this is you know, very good for us due to that. You know, I don't mean just I.

Have a teeny tiny neck.

Yeah, yeah, yeah.

I saw when you noticed that I have a really tiny nick. So thank you.

We know this is an issue and we fix it. Next issue I would like to try to fix it and we have like a roadmap for this to reduce gel do like the J stimulation. So this is also thing that we are trying to do. Of course we have a lot of things with our data. You know, we're trying to optimize and provide individual stimulation programs. Okay. If we let's say detect higher stress levels, let's say stimulate, I don't know in this kind of window. Or maybe we would have more indications in the app where you can submit. I don't know what topic. So you know I can speak a lot on this. But no, just the small things at the time trying to fix the most things which is I don't know, not annoying. But the critical issues for our customers. So we know adding later we have better insights. As I mentioned just try to give bullet points when you need to do how improved and maybe how you can even check how having any day we would have like good customer. Let's say an experience where you know, we talk to some customers in our exhibitions and we say okay, I have removed all the road rage. You know and we Said, okay, this is quite interesting but in ourselves stress or maybe burnout, etc. But now that mother et cetera, you know, one thing this road rage second is that my children started the see me as a normal person to do better. I do not react to some small issues, overreact small issues. And you know, this is helping even not do the person self but surrounding people also usually getting some feedback on your stress and say, okay, I'm calmer, you know, I have a better relationship with children, you know, and this is compounding and we understand that. Okay, this is interesting topic on which we never thought about and concept how we can impact maybe not that directly, not on biomarkers, but you know, niche kind of thing. So a lot of things are happening. A lot of data we're trying to gather and you know, trying to find some patterns on which, you know, we can base some decisions. So maybe even provide some, let's say stress resilience solutions. Okay, if you are getting, let's say good quality for your sleep, but you want to get better, you know, provide, get, let's say in dark shades, which usually improves sleep, you know, lower temperature in a bedroom. This is also usually improves the poor lipid sleep. So maybe some add some things, you know, the application which provides like, you don't know, like a lot of weather can gather some more information and maybe build some better habits which overall, you know, gives, you know, a better quality of life. And this is the most important thing.

I think that is lovely and I'm smiling so much right now because I think that something we should really call out right now is the information that we're getting on social media and online. It's overwhelming and it's almost like there's so many brands who are sensationalizing these products or modalities or studies and stuff like that. But what I'm learning, I've got a private membership community. It's through storytelling. Just like what we're doing today about your experience. Sharing the experience of how you are as a father with your children and what you're feeling there. Sharing the experiences from people who are using your device and how it improves their digestion. It's the storytelling which I think is human nature for us to like, okay, that's someone, they're like me. I'm suffering with that too now. I want to try that. And I'm curious, have your kids ever tried the PulseTTO device themselves? Do you talk to them about breath work? I know we can't, you know, make any claims for children or anything. But are you curious? Have they tried?

So I do not have myself children, but I know people who are using their children. So, you know, there are some good stories maybe you know, where we can, let's say, maintain some focus for longer, you know, just trying to, let's say, optimize the hormonal balance that, you know, try to stay in one place. But, you know, it's a learning process and you know, children, I would say it should be, let's say like this and maybe in the future we will get something which is more relatable for them. Due to that I need to gamific, gamify, etc. It's a different user. User journey is usually it's also a key to understand how a person is using and when they should use it.

Yeah, yeah, good point. And I think it's about that whole picture and everything that you're doing cumulatively together. Right. And especially for kids, getting them to take that really, really deep breath is important. All right, we're coming up to the end of our time. I would love just a couple of rapid fire questions that I'll, that I'll ask you. Let's say, you know, for listeners who are really inspired today, they're understanding vagal tone and vagal nerve activation a little bit more. What are three things that if you could wave a magic wand, people who purchase a pulse setto, what are three things that they should be doing with their pulse setto every day?

Three things you need just two things, you know, use it twice a day and let's say if you have variable devices connected and see on your own data, give let's say two weeks and this is not working. You can always tell the device how questions asked and this, let's say like they are promised from our end, you know, if it doesn't suit you in your well being, you know, you just can return it or maybe give to your relative. Maybe it will have some impact. So, you know, this is, let's say, a thing that you need to give yourself a moment to relax. And this is one of the easiest way to do this. Due to that, you know, when we decided to create a device, I would say, you know, first it should be easy to use. Second is, is it working or not? And if you are not testing the first area, usually you will not go through the second better. So, you know, my let's say cor thing was make it as easy except acceptable to use it and later the results should come beautiful.

Couldn't agree more. And I'm curious through the studies that you're looking at or over the years, what's one of the most common mistakes that people are making around their health that you see?

I think the common mistake people are using. Usually people our signatures are gambit and they say, okay, let's say like a new resolution. This is one of the biggest things people are doing. So first, we are waiting for some specific deadline. Usually this does not work. And second, they try to weighing too much habits in once, you know, okay, I will not drink, smoke, I will do exercises, do meditation and just tricks throughout the role of a day. Due to that you do not have mental capacity. You did not bring it as a small habit. So, you know, just try to establish one habit every, let's say, four weeks or something like this, until you do not have to think about it and do it. And I also did this mistake hundreds of times. And now it's okay. The newest thing I will drink, let's say two or three liters of water every day. So for 30 days I'm doing like this and say, okay, this is easy for me. Now I can add additional habit. Let's say wake up in the. In the morning and do two times a week, let's say. And after this, you know, like I. Let's say two. Two gadgets on which I can rely on, you know, building things like this.

Oh, I love that you brought that up. Yeah. We're making healing and health and happiness way too complicated. And I'm like you, I drift. And it's like I'm doing it again. It's too much. Simplify, simplification is just so, so key.

Yeah.

And I have to ask, you know, we talked, we talked about a lot of ancient healing remedies today. Is there one specifically that you like to practice? Are you a meditator? Are you cold plunging? Are you going out into nature? What is your thing?

I live there in nature. So for me it's hydronote. I live near to a forest, so usually I walk my daughter to a forest. It's quite easy to do. But I like actually cold baths. I do not know why, but they symphony quite well. But one thing is usually that it takes time, you know, it takes time to prepare those kind of things in our hand. But I would like to do more of this. But I would say due to a lot of traveling and so usually it's quite demanding.

Absolutely, I get you. Well, thank you for sharing that today. So we're going to link out everything in the show notes, everyone listening if you want to try pulsetto use code Mona M O N A please go to the pulsetto tech website. Look up all of the incredible information that they have there. It was really inspirational speaking to you today. Very refreshing. I love being able to talk to founders who can share such depth in their story but also with the studies that you've done and I'm really excited about the direction for this brand and on my last community call I'll share with you. I would say virtually 90, 95% of the people mentioned having some issues. Whether it was too much stress, too much anxiety or major digestive issues, they were all key. Right. And I think that these are foundational pillars of health health that we need to really, really address. And Paul Seto really came in there and we did an entire month on vagus nerve activation where we talked about pulsetto also along with all the other modalities that we talked to today. So thank you so much for the work that you do. Thank you for joining me today. Where can people find you? How do you stay in touch with people who want to connect with you?

Yeah, so I try to do as, as small social media as I can But I use LinkedIn due to that, you know, it's a network of companies and et cetera. So if you have any questions you can always find me on LinkedIn. And if you write me, I usually rebuy myself. Maybe not instantly but sometimes I get a lot of customer related issues and I try to solve it myself. Sometimes I agree with too much. But yeah, you know I, I like to read, like to get some stories, you know, due to that the company is growing and you get sometimes lost your customer voice and we're trying to get it not forget it and you know, not make it just a statistic. So that is a thing that I always try to read some, some feedback, good or bad, you know, or something like this, but it's always good to be, you know, near to your question.

I couldn't agree more. Well, keep sharing those stories. That was very special and I think very impactful and you have a big fan over here too. So just say the word. If there's anything I could do to support you, come see us in Los Angeles and maybe we'll do our next session in person. Thank you so much for today.

Thank you very much. It was a pleasure.

You too.