Nuseir Yassin spent $1.25 million to buy the domain nas.com after a decade of wanting it. He built the NAS brand traveling to 100+ countries making people-focused videos, and now plans to turn the domain into an AI-first platform to compete with Shopify and Etsy.
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I just spent $1.25 million of my personal money to buy something. It's not an apartment. It's not a luxury car. It's a domain name. I've been chasing it for 10 years and now I can afford it. I want to share this news with you because you've been with me for the last 10 years. When I started NAS company, I had no money, no girlfriend, no job. It was just me and a camera and a lot lot of energy, infinite energy, to travel the world and show it to you. I made videos about people in more than 100 countries because Nas means people in Arabic. And now I finally have the money to buy my dream item. nas.com. 3-letter domain name for $1.25 million. If anyone should have it, it should be us. As of today, nas.com is rebranding to nas.com. The goal of nas.com is to help you work for yourself and start your online business with AI. I bought this domain to compete with the big dogs, the Shopify, the Wix, the Etsy. nas.com is much simpler, much more AI-first, and much more people-first. $1.25 million is a lot of money. I spent 5 years negotiating and saving for this. My parents don't agree with this decision, and you can call me stupid in the comments section. But for me, it's worth it. I spent 10 years working my ass off, and now nas.com is what I will be building for the next 10 years. And as you can see, eyeballs ¡Madre mía!