Albert Preciado : Driven Mindset for LO's & Realtors

Hey guys. Welcome to the Neil Holm Podcast. Today we have a really special guest, my buddy Albert Preciado. Thanks for doing this, man.

Thank you for coming.

Yeah, yeah, we just got into town, came straight over here. Albert's actually not feeling as good as normal, but he still, still did the interview. So that's awesome. Thanks for doing it. This happened last time. Like, I noticed every time you have an event, you have an event this weekend. Last time before Driven, the night before, you said you had like 105 fever. You're sick. Like, is this, is this like a common thing that keeps happening to you right before the event?

Well, yeah, I don't know why it happens, but I think it's because I'm doing a lot of things and then, and then sometimes things just, just happen. But I'm always prepared for worst case scenarios. I'm always thinking like, something might happen, so I'm ready. But this time it's not that bad because it happened yesterday. But everybody's sick right now, so. Everybody was sick in the office. My daughter was sick and I was meant to get sick. I haven't gotten sick like in maybe 12. Like the last time was Driven, but like the whole year I didn't really get sick. It just happens like weird times. But you just have to be prepared for any worst case scenario that might happen.

Yeah, like, because I remember we saw you at the event, it's like nothing was going. Nobody knew you were sick.

Yeah, but it's like I have like four or five days to get better, so everything's good.

That's good. So I remember seeing the first Driven and then the second Driven, it kept getting bigger. And then this last one was massive. It was at Long Beach Convention Center. And I just wanted to know, why did you go kind of all in on events? What was your strategy behind doing events?

I had two guys and they didn't give me an opportunity to speak on their stage. And I always had a dream to speak on stage. And one person turned me down when he had promised to give me the opportunity to speak on stage. And then I wanted to speak on a different stage. And I just kept on hearing, like, it's not your time yet, it's not your time yet. And I just said, you know what? I'm not gonna keep waiting. I'm just gonna create. So I came back home and I came back and I started like writing things down, like, what am I gonna do? What's my next move? And I said, well, I'm gonna do my own event. I Wanna make an event like that. And I thought about a name, and I told my wife, hey, we're gonna do an event. I came back from the 10x growth con, from the one in Miami, all inspired, and I told my wife, we're gonna have an event because two things. Jared, you know, Jared Glenn, right? Jared Glenn told me, hey, Albert, you're not speaking on stage. Even though you make more money than most of the speakers, you're not speaking on stage because you don't have an audience. You need an audience to sell tickets. And then Grant, one time, I was having some tequila shots with him, and he said, the only reason. And you know, when people are drinking, they're kind of a little more loose. So he said, the only reason why Tony Robbins is kicking my ass is because he's a genius marketer. So those two things stuck to my head, and I said, I'm gonna become a genius marketer, and I'm gonna build an audience. So I came back and I told Sal, we're gonna create an event. And she said, what are you talking about? What are we doing? And I said, well, we're gonna create an event like the 10X, but we're gonna call it Drive. And she said, drive. Okay, and when is it going to happen? When are we doing it? And, like, three months from now. So we booked the hotel, and. But before that, I took a shower, and I was thinking, drive, drive, drive. And I said, you know what? Let's add an end to it. Call it Driven. So I came out and I told her, hey, you know what? I fixed it a little bit. It's going to be Driven, and we'll do it in three months. And then we got the Ritz. And then we got Grant so that he could bring an audience. And then later on, we converted the audience. But the whole point was because I got turned down two times to speak on stage, and I wasn't gonna give up.

So that drove you to do the actual.

I wasn't gonna wait.

Yeah. So instead of waiting to build, you know, be invited to do other events, you just decided to put on your own event, make your own stage. Yeah. And then so, like, for the people that are wondering, you know, you're not in the event business. This supports your real business, which is where you make the majority of your income. So what has the events done for your business? Like, all this attention you're getting?

Well, the same thing you're doing, like, you're killing it. Like, you're getting a bunch of views. You're getting A lot. Comments. You're becoming a natural, like, on camera. Like, the way you communicate is, like, getting better and better and better. So what it. You're basically doing what I did, just. You're maybe a few years back, because you're just starting to. You just started to do it maybe a year ago, but I did it. And, I mean, results speak for themselves. Like, they verified me on Instagram. They verified me on Facebook. They verified me just recently on Google. Then I started getting interviewed by Inc. Magazine, by Forbes, and things are just. They. They pay out. But you have to be willing to spend money. And that's one of the things that you've been doing. You've been spending money on putting yourself out there. And in the beginning, people are gonna make fun of you. People are gonna laugh because you're not a good speaker, because you're not a good interviewer. But you do it one time, two times, three times, you get experience, and you get better and better and better.

Yeah.

You just can't be scared.

Yeah, I know. Like, I was here probably a year and a half ago. We did one and been practicing. Obviously, we've been doing a lot of these things, doing more content. So it just gets better. Like, the only way to get to a good video is to do a few bad ones. I say, you know, like, that's. That's literally the only way we could get better at this stuff. But I think people are so scared to get started that they never try. They never put themselves out there. They never start the podcast because they think the beginning, when we do the first episode, three people see, you know. Yeah. So they don't want to start from that. They're embarrassed. Nobody, you know, so they don't get going. But I've noticed the more you do it, the better you get. More people get involved.

Well, I know you're interviewing me, but just going back, like, just maybe in a couple minutes. Tell me what happened with you. Like, how you. When you tripled your business or maybe more. Right. And you just. By doing this, being out on the marketing game.

Yeah. So for those of you guys that don't know, like, the first. It was driven too. That was my first when I started following your content and your stuff, and I bought my ticket. It was like a super VIP ticket. And part of that ticket was like a coaching session with Albert. So I got with Albert, and Albert says, dude, you need to get a video guy. Bring a video guy to Driven to. I'd never done a video, never done anything like that. I'm like, what am I gonna do? I knew mortgages, I knew real estate, but I didn't know anything about marketing. So I ended up linking up with Eric, who still works with me today, and we did a video at Driven, that was my first video ever that day at Driven 2. And then from that point on, just started doing more content. More content, doing interviews. I take your advice, as far as putting out more stuff, you know, paying for access to get more, to get quality content. And then the content just kept getting better and better. Audience started to grow, grow. And then as a result of that, from 18 to 19, my business went from, say, a net income of 300k to 1.2 million, which is about four times just from getting more attention and understanding marketing. And I just got started. I don't know that people think it's not real, but I want to show them. If you go all in and make the investment, this is what can happen. You gotta know what you're doing, but if you put in the work, well.

You'Re different than any other mortgage lender over there in Nevada, right?

Correct.

I don't think there's other lenders that are interviewing and hanging out with Gary Vee and all these big names.

Yeah. So it's just, you know, we got. We did something with Gary Vee, Tom Ferry, you know, you. We're trying to get more and more just to bring the most value to the people, you know, and I focus on that and then the audience comes.

You know, and then a big thing, a big thing that you're doing that people, Most people are scared or they don't, they just don't have the balls for. It is spending money. I'm sure it's not free. Right. Or it's not cheap to get all these people.

No, no. In the beginning, you have to pay for access. You have to pay for events. Like, you know, the first event, when I came to thing, I'm buying the ticket in the front row to get access to talk to Bradley, to talk to you, to talk to people like this. And that's how you can initially get in. Because how else can you get in front of these people? They don't know you. They're not gonna. You can't just DM somebody and they're gonna respond, their DM is full, you know, so you have to pay for access, unfortunately. But then what you do with that is what's important to me. So that's what you kind of talk a lot about, is you're taking an interview, but then you're squeezing it, you're putting it here, you're putting it there. You're using that interview to get the next interview.

Yeah. And actually what we're doing right now is one of my techniques. When I interview these big names, I interview myself. So I kind of trick them and I'm there interviewing them. But then I start off saying like, hey, you know what? Hey, Ryan, let me tell you a little bit about me so that you kind of understand where I'm coming from. And we find similarities and I start telling him my story. So he's like listening to me.

Then he's asking you questions?

Yeah, he starts asking me questions. And then I'm interviewing myself. When I'm there, I fly to New York to interview these guys. But then I start interviewing myself. And then you use this content. You put it on Instagram, Facebook, YouTube. And then it seems like, cool. Cause it's like, oh, why is he this guy? Why is Gary Vee interviewing Neil? And it looks cool and you just build and build and it pays off. But most people are just scared to take that first step of, hey, let me pull out five grand, 10 grand, 15 grand.

Yeah. And then, I mean, it's just they're scared to spend money on anything, on marketing, because they don't see the everybody's in a sales mindset, I think. So, like growing audience guys who are just getting started. You, you know, not everyone can get these interviews or start their own show. What is the way you tell your los that work here for mortgage guys? How are you telling them to build their audience and grow their marketing to use me?

Like, I already spent a lot of money getting all these people, so now I have credibility, I have a following. So now driven is my megaphone. So I use driven to attract people to grow. And then I boost a lot of stuff on Facebook, Instagram, and I get more known. So now I use my power to flow power to my people and grow them. Grow sales leaders. Because I have a company, so I run a company. We have multiple companies, but mortgage guys is our first company. It's our core business, our business that makes us the most revenue. So mortgage guys and ambiance realty is right behind. It's just two years behind, but it's starting to generate a lot of revenue too. So. But mortgage guys, the more I grow my salespeople, the more I grow my staff, my team, everybody in the company, the more the company grows, the more I grow. Because Patrick once told me, the mortgage Guy is a 10 million dollar company. But you Add a nest mortgage guys becomes a billion dollar company. So then I started thinking about that and I said, you know what? I'm gonna commit to the mortgage guys and I'm gonna build a company, and all my power is gonna go to build the company, and everybody's gonna. There's no favoritism. Everything is based on numbers. So whoever produces numbers, those are the people that get my attention and the people that I invest time in to grow.

Okay, so you're helping them based on. Based on performance, based on sales. Okay, that's. Yeah, because then it's like the cream rice to the top. And then I noticed this. As you grow, you know, your audience has grown and growing. There's people that have come to the company and then left, or there's people that were in your circle that left. And these are the haters. You talk about this. Like, is that. How do you deal with these people that kind of like talk shit about the whole things that you're doing? Or they're like, they're trying to say Albert's faking all this stuff.

Well, you can't. It's hard to fake a Ferrari and Rolls Royces for like five years. But it's funny because these guys, I mean, I have a lot of fun. And they, they pump me up in the mornings. Like, I wake up and I just wake up pumped up. Like, first I wake up feeling like shit. So I'm like, oh, man, I didn't sleep that many hours. I'm a little sore because I. I pulled something working out or, or whatever. So like, you. I don't wake up like Superman, like, like, like feeling great. So I make myself feel great. I do my whole morning routine, self improvement, brush my teeth and all that stuff. As I prepare to go to the gym, I work out. And that just puts me on the. On the good state of mind. And there's something like when I'm working out and my blood flow is going like super fast, and then I. I just remind myself, or I get a little hater comment. It just, like makes me. It gives me so much more energy and it just. It's just like, like I'm thankful to them. Like, I love haters. Like, I really love them. But it's funny because a lot of them have converted to become fans.

Yeah.

So now I want to. I'm looking for more haters. Like, I need more haters because they feed me.

Yeah. No, it's crazy. You even called them out. They wanted to come to Driven 3, but they couldn't come yeah. Like, they were blocked.

Yeah.

From coming to. They actually want to come to the event, which is crazy. And that was the other thing I noticed, like, when you put that event on, I was thinking, like, this. The amount of jump up in size from 2 to 3 was huge. Like, it's a huge convention center. This is like. This is where they have concerts. Yeah. And things like that. And there was. It was full all the way to the back, like, every seat. And how do you have the balls to take that type of. You know, like, it's a thousand. How many people are there? 2,000.

2,000 plus.

Yeah. And. But you filled every seat. You know, like, and the last event was, you know, was. Was half that size or less.

Yeah.

So, like, you just commit first, and then you all of a sudden fill. Work on filling the seats. Yeah.

I always done that my entire life. So the first driven event, I only had $50,000 in my bank account.

Yeah.

And I had. And I had more money that was stuck on the 1031 exchange, so I couldn't touch it. But I had $50,000 liquid in my bank. So I need to create this event. I already committed to it. And I go to a partner, like a close friend partner, business partner, and I ask him, hey, let's go 50, 50. Cut me 25 GS, and I'll put the other 25 GS. We'll go 50, 50 on driven. And it didn't happen. There was some sort of. Of, like, scarce. Like, he was a little bit scared. He didn't want to put that money out. Because I'm not a professional event planner. I'm not a professional speaker. Like, what's gonna happen? You know? Like, it's just. There's so many doubts. So I just said, okay, well, whatever. I'm gonna do it on my own. So I have 50 grand. So I put 25 grand down to. As a deposit to get a grant. So I put 25,000 to get grant deposit, and then I put 25 grand down for the Ritz to reserve it. So I'm at zero. And now. But now I have an event. So now I'm able to put the Ritz Carlton and Grant Cardone and Albert at the Ritz. So now people are like, who's Albert? Like, why is he with Grant? The Ritz. So Grant's having an event at the Ritz. So everybody thought it was, like, a 10x conference from Grant. And they're like, and Albert. And I mean, who's Albert? So that got me, like, a lot of started getting me credibility and a little bit of fame. So people started coming. But first two days, no ticket sales. So then I'm like, man, I was checking the sales, like every minute and no sales. It was starting to get in my head. And then finally, two days later, I get a sale. Somebody buys a $2,500 super VIP ticket. So somebody buys a $2,500 super V.I.P ticket and it just gives me life again. It gives me life again. And I'm like, okay, like, we're closer now. Now we're not at. We're not so much at a deficit.

Yeah. So then that, like, that led to the big. The next event. I mean, somebody said it cost half a million dollars to put on. And then the next event's even more. Right. So this. The scale just keeps growing and growing. Correct.

Like what I learned from Patrick, but David is something that he taught me. See, my first mentor was. I mean, not my first mentor, but one of my first top level mentors was granted. Yeah. And I learned a lot from him. Like, how. How are you going to scale your business? How are you going to grow your army and take risks and have courage? But I didn't learn systems and operations, and I needed somebody that was going to help me with systems and operations. So I started researching who's. Who's closer to my age, who's going to help me, and in some way, like where they're in a similar industry. So I thought, mortgage is boring, boring industry, and it's highly regulated. And then I thought, insurance business, it's boring, and it's highly regulated. So then I said, well, Patrick is. I was 31 years old at the time. He was 35. We're like four years apart. And I said, well, he's close to my age, so Patrick, he's a minority, I'm a minority. And then he was driving the 458, which was my dream car. So I hit him up and he doesn't answer me. And then I send them a link and a picture of my Ferrari. And I'm like, hey, you have a Ferrari? I have a Ferrari. Which racetrack do you go? Do you go to a club or something like that? And then he answers me. And then, long story short, I tell him that I'm in Dallas, but I'm not in Dallas. And I tell him I'm about to leave. I only have one more day here. Is it okay if I stop by? I just want to get a book sign. Just say hi and I'll walk out. And then he says, talk to Mario and set something up. So Mario tells me, okay, he could see you at 6. I fly to Dallas. I sit down with Patrick. We spend like two hours and then we become like friends. And then later on he accepts to mentor me. And then he go. We learn a lot about systems operations. And now I learned how to run a real business. Now it's not about, okay, courage and 10x, but now I learn how to operate a business. How do you hire more agents, how do you create golden handcuffs, which is like, how do you stop a top producer from learning from you and then be like, oh, Neil, I learned everything from you. So now I'm going to leave and start a business and be your competitor.

Yeah. And you're doing that through equity.

Correct, equity. You. You edify them, you mentor them, you offer them value. The only reason why somebody's going to leave you is because you don't offer value anymore. So, like, same thing with your wife. Like, if you don't give value to your wife, like, she's going to leave you. Same thing with me or with anybody else. Like, you have to give value. If you don't give value to your kids, they're not going to pay attention to you anymore because they're going to be like, well, my dad never spends time with me.

Yeah, that makes sense. Like, a lot of people forget that. Right.

So that's why I spend time with people that, based on numbers. So if somebody's producing really well, I'm going to take them out to a nice restaurant, I'm going to spend time with them, I'm going to mentor them. And that's how you keep growing. Because now everybody's like, well, why is he, why isn't he spending time with me? Because you're not producing. Because you're not earning it. You have to earn it.

Yeah, that makes sense. And then you talked about this a lot. You mentor both real estate agents and you mentor loan officers. Right, right. And young guys that want to get into this business. The, the young guys that want to get into, you know, real estate, I think they see, they see the million dollar listing shows, right. They see Ryan Serhant, who you just interviewed, they see these guys and they want to make the big commissions. But like, which is better for a young guy to get into, mortgage or real estate?

Well, it depends what you like. Because if you want to make more money, mortgage. Now, if you don't like being in an office and you like being outdoors, real estate. But you could also make a lot of money in real estate, the only thing why I like mortgage more is because I like to be in an office. I like to be. I like to call agents. I like the agents to find homes and I want to do the paperwork and all that. I'm a good numbers guy.

It seems like scaling is easier in mortgage.

I've found it is because mortgage. Mortgage people or mortgage agents are not only going to do financing for purchases, which agents sell homes. Right. But a mortgage guy could also refinance to lower payments. They could refinance to cash out money if they got to pay debt or if they want to invest it. They could also assist Realtors in financing for their purchases. They could do reverse mortgages for the elderly. So they could do a lot more things than an agent, but it doesn't mean that an agent can kill it and make a lot of money. They could also make a lot of money, but it's just what you want to. What you prefer. But definitely, loan officer has way more options.

Yeah, that's what I noticed. It just scales easier because you have business coming from multiple places at all times.

Yeah.

Like, you know, in the real estate game, when you first get started, you can only sell your sphere of influence. That's it. Like, who needs to buy or sell and that's it. Right. But a mortgage guy can talk to 100 agents.

Yeah. So one of the things that I would tell you, for example, is if you're. You're growing your company, you got to know your audience. So that's where metrics come into place. Tracking. You got to know your audience, and it's really easy. Like, everybody should know your audience. I don't know if you know your. Are you really. Do you know your audience really well?

No. Because it's so diverse, right?

Yeah.

So as I'm growing, I think I'm finding more people in the industry are in there.

So you just got to spend a lot of time. Metrics, Metrics, Metrics. Tracking. Tracking, tracking. Because, for example, for me, I know my audience for all three companies and the main one, like 90% of our audience, people that buy homes, sell homes, refinance, cash out, people that come to driven, they're all millennials. This world is ruled by millennials. And this world, in the next five, 10 years, millennials are going to take over. Because millennials are the future. Millennials are. Right now, I think it's five years from now, I think 70% of the world is going to be millennials. Something like that. I researched it and I wrote it down somewhere. But if you want to sell more homes, focus on Millennials. Get off from Facebook, because Facebook is for. There's a lot of older people on Facebook and a lot of Hispanics. Hispanics, Older people. There's not a lot of Millennials on Facebook. Facebook is kind of like old school. But if you want to double, triple down and get way more customers, go on Instagram, because that's where the Millennials are. Millennials are the ones that want to take risks. Millennials are into lifestyle. Millennials want to invest. They want to be successful. They're willing to take risks. So that's why it's really important to know your audience, because I see a lot of people, like, they're getting coached by old mentors. So old mentors, they're really good at door knocking, cold calling, and doing all these old tricks. But those old tricks are they used to rely on those old tricks because they didn't have technology and they didn't have social media. If they had social media 20, 30 years ago, they would have had an Instagram account, verified account. They would have been taking advantage of technology, but they didn't have that. So when somebody comes now, like, they're like, in their 60s, 70s, and still mentors, but they're telling you, don't get Ferraris. Don't spend this, don't do that. Like, they don't know any better because they didn't grow up with that. And a lot of the millennials, right now, it's the easiest time right now for a Millennial to become a billionaire, because it's so easy with technology, social media and all that. Look at Kylie Jenner.

Yeah, it's insane. Just. And the speed at which you can do it is crazy. So for younger guys in your company or people that are in the industry, like, if they don't want to be crazy like you or like me, they don't want to go all in on this stuff. They, I think, like, they still have to do something.

Right.

They can't. Otherwise the business is just gonna go to. It's just gonna keep.

You're talking about. About. About seasoned agents.

Yeah. Or even people say my age, in their mid-30s, and their. Their businesses, they've never done social media. They're not. They're doing the traditional way, they're not doing the new way.

Because I do a lot of research about numbers, and I've noticed that a lot of. A lot of older Realtors and loan officers that used to be really big, their numbers are dropping every year because they're just not Adapting. They, they, they refuse to adapt. They're not on fit, they're not on Facebook, they're not on Instagram. And if they are on those platforms, they're just, they're not. They don't put anything out and they just don't know how, and they just don't want to. They're uncomfortable and they don't do anything. And their numbers go from like 20 million to 18 million to 16 million. And then I see them every year and it's just sad, and they don't want to fix it. And what I've noticed is, like, in our companies, when we bring in our people that fit our culture, our people that fit our millennials, that kind of like, are going to be coachable and they're going to be social media wizards, those are the people we have to focus on because we've tried experiments with people that are maybe, maybe a little bit older. And I call them dinosaurs. And nothing against dinosaurs, but it's just really hard to change them, to get them into, like, hey, you know what? You gotta do a Facebook Live. They don't do it. Like an Instagram live. They don't do it.

So do you think these people will eventually leave the industry? They'll eventually just kind of go away?

I mean, I definitely don't think they're gonna kill it and turn it around. I just think they're just fading. Unless they change, they're gonna go out of business.

Tom Ferry said this to me last time. He said these people are called the fading winners. So they used to be winners, you know, five years ago, 10 years, and they're slowly declining, but they're lying to themselves. They're not saying. They're not being honest and saying, look, my business is actually going down. Yeah, they're not, you know, so they're not making any changes and just continues to just. And it's hard to make a change because you don't. It doesn't fall off a cliff. It goes really slow.

Yeah.

So it's just, you know, a little bit less income. A little bit less income. It's not like it just falls out.

Yeah, they're just fading, linear. Kind of like growing your business, growing your income linear. They're losing their income linear. They're not losing it exponentially, but they're losing it linear. It's just like every year they're like 2 million down, 2 million down, 2 million down. And the people that are being aggressive on social media, they're winning. Like, I didn't start making a lot of money on social media, but I made a little bit of money and then I said, I'm going to get that money, put it on ads, advertise and do more, made more money, and I started advertising more. So all that, it just grew my audience, it grew my followers, and they got me verified and then started getting me all these interviews. Like the Wolf of Wall street interviewed me. I have like big people now that want to interview me.

Yeah, you're doing Lewis Howes coming up, right?

Yeah.

And just all these guys are kind of like in your circle now.

Yeah, Ed Milette, great guy. I'm gonna be with Ed Milette like in a month. And just, just a lot of things going on and I've been like, I don't know if you wanted to talk about this, but I positioned myself also in better environments, which is why I moved to the 20 to the 10k building where I pay $20,000 a month to rent, because to me, it's like a no brainer because it's a $20,000 a month mentorship package. Like, I get to work out with billionaires. I get to have breakfast with billionaires. I get to have a drink with billionaires for 20,000 bucks a month. So I get more than $20,000 ideas from billionaires. And now I hang out with them. Now they want to go out and eat. I mean, Lewis House lives in my building. The Wolf of Wall street lives in my building. But there's billionaires that live there. The billionaires are like, that's a whole different level. But now I work out with them. They invite me to go to the sports club. And yesterday I was leaving the gym, I had an appointment. And then I find a billionaire there, multi billionaire. He tells me, hey, Albert, hey. And then, and then he's like, I have to be here till 11. I'm waiting for my, for my. There's a funeral I have to attend. And I'm like, okay, well, you know what? I'll join you. So I make my. I stayed there like an extra hour or two hours. I got a protein shake, then I finished it. I got hungry again. I got some food. And I was just talking to him, talking to him, talking to him. And he gave me so many, so many great ideas and input. And one of the greatest things he told me was like, when you, when you start a company and you're building it like myself, I'm not in the, my. I'm not in the business of being an originator anymore. Now I'm in the business of HR. So now I have to do HR because now I have 100 plus agents that are producing. So now it becomes the business of hr. And there's always. There's a lot of headaches that happen a lot. Now you have bigger problems. So now you have to. That's why systems are very important. So this is a whole different topic. But it's, It's. It gets exciting. Like, it gets exciting, but with growth, you get bigger problems, but also you grow yourself so you're able to process bigger issues faster.

And why are you in such a rush? I always noticed, like, you're waking up two in the morning, you're doing this event, then there's another event, then you're hiring, then you're doing this. Like, it seems like you're running always.

I'm always running. I'm always running because the times that I've stopped running and I got a little bit comfortable, I lost. And I don't want to lose again. I just want to keep running, running, running, running, running, running, running. And I spend time with my kids, but I make them adapt to my life. So if I want to see my girls, like, I'll just have our nanny that helps us bring them here. But, like, I do a lot with everybody. Like, I use my kids, like Italia. I'll tell her, hey, do this story for me. And she knows Instagram and everything, so I tell her, tell people that they need to come to the bootcamp. She tells people, come to the bootcamp. You got to come to the boot camp with my papa. And then I tell her, hey, tell people that they need to join Ambiance Realty because they're losing a lot of money. And she'll say that, and I'll put it. And then the agents message me back and they say, like, oh, my God, because your daughter said that. She's so cute. I'm joining the company today. And they joined the company.

That's cool. And I read a quote recently, and it kind of made me think of you. So what it was was somebody said, life is long. Life is very long. But your time to make it, you know, to make your money, make your business is short. So, like, people think it's a lot. They think, oh, I've got all this time. I can take it easy, you know, and go slow. But then what happens is you end up working for the rest of your life as an originator or as in the trenches, you know, you never build your business because you think you have time. Yeah.

I mean, you. You have to always fight for your, for your potential, Max potential. And, and you don't like laziness is. You gotta get rid of that. And like, kids are not lazy. Like, when have you ever seen a kid that's lazy?

No, like, it's not like young kids, they get older.

They do. Yeah, because they, they start building insecurities and people tell them things and then they start eating crap and then they start, they get all messed up. But like, the kids, I like Italia, she wants to climb my back at 10pm and she's obviously tired. She's been up all day playing around, running around, but she's like climbing my back till the point where she just collapses and falls asleep. And that's the way I program myself to be. Like, I operate like a kid. Like, I'm just action, action, action, action, action. And suddenly, like, I'm just done and I just fall asleep, my eyes open and I'm up, like with my eyes open. I don't like, turn around and move around in bed and try to go back to sleep because then I could lose 40 minutes. Those 40 minutes, I could make a lot of money. You know, I could prepare, I could read a book and get smarter. And then I could tell my wife, hey, you know what? I made a thousand extra bucks. These 40 minutes. Now I could go buy your whatever you wanted, your Chanel little thing that they like.

So just kind of wrapping up, like, what's next? Like, what do you, what when you see next couple of years, people are talking about recession coming. You've said that there's already a recession here in Southern California. Like, what do you see in the next 3, 5 years for your business and then for like the market?

Yeah, well, the billion. The multi billionaire yesterday told me that March 2021, whether Trump wins or loses, we're going to have a recession. So that's what a multi billionaire told me. So he could be wrong. But can we thrive in a recession? Oh, absolutely. That's the best. Because remember when recessions happen, if you have the knowledge, the information and money, it's going to be great for you. Because a recession is not bad. It's just a market adjustment. So people panic and people remember that, remember that. Just sadly but realistically, 99% of the people are not the smartest tools in the shed. So they're gonna panic and they don't have information, they don't know what to do. And they're gonna be like, oh, my God, oh my God, my property. And they'll give you great deals. They'll be Like, Neil, I'm behind three months on my payments and just give me 50 grand and keep the house. And the house could have $250,000 of equity. You just made $250,000. So you have the information, you're intelligent, and you take it. And those are opportunities. So you take advantage of opportunities. You're helping them because they need 50 grand. They just want to leave because they're scared, and they want to go back to Mexico or Guatemala or whatever and live there with their 50 grand, and they forget about their house. But if you have the money and the information, there's a bunch of opportunity that you could just go out there and get, get, get, get.

And I think as far as hiring goes, just I've noticed putting out content, I've attracted los that want to work with me now. So I think that becomes even more prevalent as the market gets worse, because they need this stuff. Then, like, right now, they're like, oh, that's okay. That's a hobby. Neil's on social media, whatever. But I think in the next year, next year after that, they're gonna need it.

People that are not on social media, they're gonna go out of business. They're gonna be dead. So I know, like, what I'm casting right now, I'm casting the vision that all real estate companies and mortgage companies, they're gonna go out of business, and that's when that's gonna be a huge opportunity for us, for you. Because people are not doing it. And if they start now, they're way behind. So now they have to catch up. And they're gonna catch up right in the moment of a recession. So we're gonna be so ahead that we're just gonna double, triple down on marketing, and we're gonna get all the good ones and all the middle ones or low performers. They're just gonna go have to find a different job. But we're gonna take all the good ones, and we're gonna take over the industry. And of course, there's huge companies, billion dollar companies, so they're gonna be good, but we're gonna take over all the other companies, and we're gonna get to that. To that level. And then we're gonna have a great opportunity for one of those big goliaths to be like, hey, you know what? I'll cut you a check for a billion dollars, buy you out, and then that's your decision. Do I want to do that or do I want to wait or do I want to grow it more? But I'm excited about, like, what's to come because we're never in. We've never been recruiting so many agents every week.

I just see every. Like, you announced, this guy started, this guy started.

We're getting like. We're getting like 10 wires, checks a day, and it's just growing, growing, growing, growing, growing, growing, growing. So that's why. That's what keeps me. Like. It's momentum. See, like, moment momentum is critical. It's crucial. You never want to lose the momentum. When you have that momentum, you can't let it go. And you have to squeeze it and squeeze it and squeeze it and squeeze it, and then nobody's going to be able to catch you. People are trying to catch you, but if you stop and you take a little breather, they're going to catch you.

Yeah. I think it's important for people to realize, like the pie, the number of deals is not growing. Right. It's actually shrinking. So when one of us or somebody, one of your guys is exploding this business, that's deals that somebody else isn't getting. Right. They're taking market share, so somebody else is actually going down as somebody else. So it's kind of a. It's not fair, you know, Or. I mean, it is fair, but it's not. It's not a great subject because a lot of guys are losing business. They're actually, you know, and you have one guy who's crying and one guy who's laughing, you know, so it's kind of like you see feast or famine.

Yeah. And one thing I think you should start doing is doing a bunch of lives, like, all the time, and go on, go on Facebook, Instagram, YouTube, all of them, and use it like a prostitute, like, get attention. And you're gonna have a hunt. You're gonna have maybe 20 viewers on one another 10 viewers, another one, and another five viewers, let's say on YouTube, because you just got started on YouTube or whatever. But then people see the replay, and then by the end of the 24 hours, you might have a thousand people that watched it. And you give them value and you tell them, hey, you know what? It's the best time to cash out or sell your house. You're gonna have like 10 leads piled up. And you don't have to drive anywhere, be in traffic. Sit down with. Because I'm sure you being a lender, sometimes you go to a real estate office, networking events. Yeah. And you sit down with the agent. The client doesn't qualify, and then the agent wants you to sit down chit chat. And then you have to take him out to lunch, then you have to pay for his lunch, and then you have to hear him talk about his wife and all his problems. And then you go back and you drop him at the office, and then he wants you to stay for a little bit. Then your whole day goes to waste. You don't get any business done. But if you do it on, if you do it live, you could reach so many people using technology and social media and get so much business without having to do all that dirty work.

Yeah, makes sense. So, guys, if you want to learn more about any of this stuff, follow Albert on social media. He's big on Instagram.

And.

And then also go to drivenevent.com because that's coming up in September, right?

So September we're having Driven Event. That's Driven Event four.

Also, guys, let us know what you think. Leave a comment below. If you agree with Albert or even if you think he's wrong, let us know. Leave a comment below.

A lot of people think I'm wrong.

Yeah. So let us know. Drop a comment. And we will see you guys on the next episode. Hey, everyone. Thanks so much for listening. Please share this podcast with anybody who may find it useful. And if you haven't done so already, hit subscribe on whichever platform you're hearing this on. See you next time.