If You Want a Profitable Personal Brand by The End of 2025, Copy This

You do not need years in the game before you start getting paid from your personal brand. You don't need a ton of followers. You don't even need perfect content. I spent the last five years figuring this out the hard way. I was posting content that wasn't really getting traction and then I wasn't really getting customers from it. This is why in today's video I want to answer the question, how can you build a profitable personal brand in just 90 days? It sounds far fetched, but there's actually a roadmap that you can copy. I've grown two businesses to over $12 million in revenue, built up an engaged audience on Instagram of close to 200,000 followers, and I teach this exact concep to entrepreneurs across the country every year. If you are serious about building a profitable personal brand, this is going to be your roadmap. For today's convo, I'm actually joined by my good friend Omar El Takori. Thanks for being here, bro.

Pumped. Let's get into this.

And me and Omar have been actually strategizing on different offers, different content strategies. We actually work together in the same hq. This is the TVD FWD HQ here in Vegas.

Yeah.

And we strategizing this stuff all day today. So I thought, hey, who, who would be better to bring on the episode to really break this down? Okay. Because I feel like, like I said earlier, like people are wasting their time because they're just throwing stuff up and not really like they're not focusing. There's no plan. And so I'm sure you've dealt with this a lot in your coaching too, but have you noticed this trend of people just wanting to build a personal brand, wanting to create content, but there's no plan, right?

No. 100%. It's so funny. Cause it's just people projecting their perception.

Yeah.

So what happens is we see people on social media like a you and an I and people think it's because we're posting is why we're making money. That's not necessary. It's not necessarily that direct, you know, it's so much more than that. But also, yeah, people think, I always like to say no one woke up today thinking to give you money, so that's.

Or hire you or whatever.

Yeah, yeah. So if you go into something without a plan or if you go into anything wrong, you can think of it in fitness, you can think of it in marriage, you can think of it in relationships, whatever. If you don't have a plan, then it won't work out. And you're just going to be frustrated and that's why you don't continue 100%.

And so, yeah, this is the problem right now is I think people are just, just winging it. And then they just need a plan, just like you would at the gym, just like you would with nutrition.

And let me just say, it's a big difference. This conversation we planned. Yes. So we aren't just winging this conversation. We are, we are leaning on our expertise, but we actually have notes. And so just, just so you know, we're practicing what we preach.

100.

Yeah.

So the first thing before we get into the strategy, I want to really just dispel some of the BS that's out there, because I hear it all the time. You hear it. People think you need to be viral to be successful as a content creator, to build a personal brand. If you are selling a service or people hire you and each customer is meaningful to your bottom line, you don't need to go viral. Like getting a customer, getting a new client impacts you in a positive way. It's not like you're selling T shirts now if somebody's doing E comm. Yeah, I get it. Maybe you do need to go viral to sell sweatshirts. But for the people that I serve, it's like, okay, people are trying to get customers, real estate clients, they're trying to get clients for their programs. They're trying to get people into their funnel. It's usually a high value client.

Right, Right.

So I think about not having to go viral. I think about reaching the right people. But it is, I, I do think about this. There is some value to just getting people to watch your videos.

Yep.

Nothing attracts a crowd like a crowd. So I'm not going to lie and say, like, hey, I have followers on Instagram. But that doesn't mean anything. It does help. It gives you social proof. I, I like to think about it like, you know, we're on a field and everybody has tents and the people are walking across and like, if you look at a tent and there's like two dudes in there and it looks weird and nothing's going on, you, maybe you just keep walking and then you come by the next tent. There's like people having a conversation, there's music on, it looks kind of cool. Maybe you go in, maybe you learn something, maybe you buy something. So there is some value to just having people in your tent that never transact, but they just watch your videos.

Yeah. So, I mean, yeah, it, this is the concept of where like you can have a breakthrough video that gets 10,000 views. That's a breakthrough video. But the reason why we wanted to start this conversation with killing some of the beliefs. And if you remove that pressure of the need to go viral with every attempt, then it's gonna let you be more consistent because it's like you, I mean, you hit me up when, when your videos are doing well and when they're doing bad. And usually my answer is the same. There's still next week's video. You still gotta show up. So you can't dwell too much on it. And there is a, there is some stuff you can do to increase the viewership, but the goal isn't to go viral. Yes. Which then if that means that, then stop following people who only go viral.

Yeah.

There's some stuff that you could pull from, principle wise. But every time I hear a content expert say, you know, Mr. Beast is stop, stop. Yeah, just, just give me the practical.

So, yeah. And it's like, how many times do we see a super valuable video, short form and long form. And you're like, man, I can't believe this isn't more popular. But it's got gold in it. You know, it's like a carousel that's doing okay for a creator or a video that has, you know, 100 likes on it, but it's really good information. So think about making quality content. Obviously, yes, you're going to have videos breakthrough, which is great, but it's not the goal. So views and viral are going to come, but not if that isn't like you will get a viral video by not trying to get a viral video. Exactly 100%. In my experience, the most viral content was stuff I would have never predicted going viral.

Yeah.

So it's just something that's going to happen along the way. The next thing I think people really get stuck on is the systems, the software, the funnels, the landing page. You don't need any of this to get started. Like we just had, we just had a discussion literally this morning about there's this creator who's selling millions of dollars of services off a Google document.

Yes.

So she's presenting and then you would think, oh, I need to get them to a landing page and get this whole process. She literally shares her screen and it goes through the steps of the offer on a Google Doc.

Yeah.

And like, so whatever your service is, when you get to that next step, and we're going to cover this towards the end, so make sure you stay till the end of the video but when we get to that conversion step, which is the most important part, to get the customer like you have to break down what it is the next step is. And you would think it needs to be fancy. It does not, dude.

And there's something to say even just about that example that when it's something as like raw as a Google Doc, it actually appeals as more legit than a polished website. And I love every time I get access to crushing a belief that I can do less, it's always a good thing. The goal is to fight for less. Usually the reason why when nothing's working is cause there's a level of complexity in a process or in a thing. But how many people are waiting to launch the thing because they want the website ready, they need the logo ready, they need the brand colors. Dude, she, this person I'm talking about, we've been talking about, she's had million dollar days with a Google Doc. So she'll just throw the doc in the chat on a zoom call and we'll talk about how she even got people to that zoom call because that's important. But it's like, hey guys, here's what it is. But it does show that people, they pay attention to the words you use more than the cuteness of a website.

So especially at that step, it's about the next steps in the process. So, so this is like really important when you think of lead magnets, when you think of funnels to opt in. Like another simple example is a lot of people think, well, how am I going to host a webinar? Well, did you guys know that a webinar is a zoom meeting with a registration page? Like everybody has free zoom. And then if you turn registration on, it creates a simple landing page for people to opt in.

You can throw your logo on if you want to.

It's not the fanciest, it's probably not like my first thing, but I used, I literally used that for years before I made a fancy landing page. So like people can make money just off a zoom registration page and then obviously you can link that to like systems later and all that stuff. But in the beginning I'm like, hey, I don't want to get held up on this. So I just export the list to a Google sheet so like you can connect the registrations to that. So there's simple stuff for all this and we're going to get into like how to like what are these simple tools? That was one just to preview it, but there's also another one I'm going to get to later on where, bro, you can literally set up your webinar or conversion event and it's. It takes. I just tested out. It took me 15 minutes to set up. It handles all the reminders for you. It does everything. I checked if I could be an affiliate for them. It's so good. But they don't have an affiliate program. So I'm still going to share it with you guys. But it is. And by the way, it was free. It was literally free to start. So we're going to get into all the tools. But another thing is, is like you. You had written down when we were talking about this value gatekeepers. What is, what did you mean by that?

Yeah, one reason people aren't creating because they don't know how much value to give and how much to keep.

That's true.

And that's. It's just a thing caught up in people's minds. How do I know what I'm supposed to share and how do I know what I'm not supposed to share? And so the way I address this concern or limiting belief is don't hold anything back. Yes, you should be constrained by the platform you're giving information on. So let's just say in this context that you. Our constraint right now is about an hour to 90 minutes. We've done things where we've taught for five hours at a time. Like, there is no, like, time and space that can limit us. Now. This is the freeing thought. This is how you create an infinite amount of content without having to overthink what you're giving away and what you're not giving away. Give yourself the permission to know that you don't control the context. Someone's consuming your content.

Okay, what do you mean?

So when you said the example, when you're like, you've ever seen a piece of content? We're like, why isn't this more valuable? Well, you're the one determining that as the consumer, the creator doesn't know you per se. So the reason why you can give everything away on the Internet and the people who are winning do that is because we don't know how. Someone's consuming this podcast right now. Somebody might be a mom right now. Like, while she's cooking breakfast with her kids running around, another person's like, literally just. They just went negative one in their bank account and they're like, I need the game and I'm ready to go. Like, but we don't know that. So all we can do is just give it all away. And let the person or the consumer determine what they're getting out of it. But this is why me and you being higher level individuals, we get so much out of an hour, we get so much out of a 30 minute Zoom call, we get so much out of a 10 minute conversation because as a consumer we get to control our context.

Yes.

Does that make sense?

Yeah. Yeah, because it's like we get to. And also you're getting more out of everything. So I would like squeeze it. Yeah. You know, so it's like who's, whose job?

Is that the person watching?

Yes.

So like if you're listening or watching this and you don't have your notes out, that's why you're not making money. Yeah.

You know, and if you're driving by now, don't, don't do that. Yeah, but like watch it back, take.

Notes again, screenshot the time code so you can reference it or whatever, you know, like. Yeah, but, but that is how, that's how we're able to show up consistently and just give things away. And then there's like, don't ever think for a second that everything you post, everyone's watching.

Yeah.

So then there's that too.

So the other thing I noticed people like get stuck on is we're going to get into like your system and all this process. But one limiting belief is I don't have enough value to give. I don't have enough. I'm not a true expert. But the thing is, if you're watching this, you probably have some level expertise and you can help somebody. So I think about someone who's gone from A to B, you can now help the person do the same. Now there are people who have gone C, D, E and F, which is awesome if you have. But even if you just gone literally A to B, you are actually most qualified to help the person go from A to B. So that could be helping someone buy a home, it could be helping someone establish their business, go to whatever result. So I think a lot of people disqualify themselves when actually you are uniquely qualified to help that person. And when you think about what to teach, what to give, you don't have to be the dude that knows it all. Like, I think people relate to someone who's like, look, I don't have it all figured out yet, but I've learned this and I want to share this with you. Or I've learned this, you know, throughout my system. And the other thing I've noticed with people who are maybe less far along in Their journey of business is like, you can bring in guests. Like, maybe I know everything about this, but Omar knows this. So I'm like, well, why don't we just both shoot the video, bro? Like, you know, you can bring in guests on your content to collab with. We're going to talk about that and also to present with at your conversion event.

So easy. I mean, I say so easy from the standpoint of you don't always have to be the one coming up with the content.

Yes.

But when you do get inspired and you feel it and you're starting to write the notes down in your phone, like, go make that video, because that's going to, it's going to be the best way. You're going to communicate it while it's fresh, in your spirit.

So the first thing we're going to talk about now is the platform that you're going to start posting on. I feel like everybody tells them to post on multiple platforms, like Gary Vee saying, hey, you should post on all these platforms 12 times a day. It's not realistic. And honestly it leads to burnout and everything just getting watered down.

Yeah.

So I would rather pick where's your main platform going to be? And you, you talk about this a lot, bro, but you talk about, hey, what are you on like most of the time, where are you spending your time? What platform do you like? Because you're going to attract people like minded, your communication style, all the stuff, the nuance. The other thing that's really cool about posting where you are a consumer is you get to see the trends.

Right?

So right now, when I'm scrolling social media, I'm never just scrolling, like doom scrolling. Maybe once in a while if I'm super tired, but for the most part I'm researching, right. I'm scrolling. And this is also why, I don't know if this happens to you where people like say, hey, when you're getting ready for bed, you know, like maybe or you're in bed, you start scrolling it. It does the opposite for me. It doesn't decompress because I start researching. Oh, look at this video's viral. I need to tell my team I gotta forward this to somebody so it works backwards for me. But what I'm doing is I'm watching. Okay, what are the trends? How did this create, how did this video go viral here? Like, why do I think it went viral? How could I make my own version of this? So I really believe, like you should pick a platform now. I do like platforms that are easily Linked. So, for example, my audience where I get the most business and the most clients and conversations is Instagram. Well, Instagram is linked to Facebook. So, like, every time I post on Instagram automatically shows up on Facebook. Easy.

Right?

But then I then got that going and then started YouTube.

Yeah.

Then started something else, then started this. So I feel like you should pick a platform, get the momentum going first before you add the next platform. How do you. What are your thoughts on that?

I think this is how we don't fall into disappointment or discouragement because you're not spreading yourself thin and you can succeed a ton on one platform. As you mentioned, Instagram has been really that bread and butter for you. And then for me, really, it's been YouTube. Now when you start getting systems in place where you can then use the one platform to send that email, use the one platform you're on consistently to post it on another platform, then you can really. That's like the scaling season of content. But really when you're. If you're trying to build a profitable personal brand, the fastest way to do that is through one medium. And also, like, give yourself the Runway to get good. Like, the first few uploads are really for you to flesh it out. So maybe we say like, you know, how do you consume content? Oh, man, I love video podcasts. Okay. Book a video podcast studio in your city. It's $150 for two hours, show up and do two or three 30 minute episodes and then just like be like, wow, I did it. Like, that's breakthrough.

Yeah. And then like, that's how you get good. And so and the other thing is like, I like long form because you could chop it up into short form. I do feel like for the average creator, like, the short form that you chop up from long form doesn't necessarily perform because maybe you're not good at delivering the ideas. Maybe you don't speak in sound bites. So the chop, like the, the clips don't necessarily work. But it does work. Like you can go backwards from there.

But it is about getting it out your system. That's part of it. But dude, if this might go for just most people, then if you have a hard time looking to a camera and creating content, literally this is working right now, and you've mentioned it, Y is just read a script with a camera, not facing your eyeballs. Yes. And so it's like you're on a podcast. But like, all these female entrepreneurs are like crushing right now on Instagram and they're not. You can't find the full length of.

Whatever clip, like, that is. The. That is the. The game right now is like, okay, what would remove friction? So if looking at the camera makes you nervous, gets you feeling bad and all this, don't do it. Okay, so let's just capture conversation. So it's on me at an angle.

I'm.

Look, you could be reading off a teleprompter. You don't have a teleprompter. I think it's a piece of paper taped to something for some of these people. And sometimes you could tell that they're reading, but other times, dude, I can't really tell. It looks like they're talking to somebody.

Do you know Chris Williamson? Yeah, bro. You know how many times he, like, posts reels where he's reading a quote from somebody else?

Yeah, dude. The biggest creators, Alex or Mosi, he does it all the time. There's no podcast. He's just sitting in the podcast studio reading one of his viral tweets, right? And it crushes. And so the big strategy for you here is to start a fake podcast. You know, that's what it means. It's a podcast style setup, but you're just talking to nobody. And this is crushing right now. The other thing I've noticed by picking one platform instead of spreading yourself thin, is you can truly give it the level of effort it needs. I have so many people reach out to me and they'll be like, hey, I'm not getting any views. I'm stuck. I'm feeling discouraged. And I'm just thinking, okay, on a scale of 1 to 10, what's the level of. Well, first of all, what is the level of opportunity you have if everything went well on this platform? Like, if it. If it worked out the way you wanted it to work out and everything went your way, what type of opportunity would that create for your business and for your life? And usually it's like a level 9, level 10 opportunity for that individual. Okay, so we're done with that question. Next question. What level of effort are you giving that level nine or 10 opportunity? And if you're being honest, it's like a two or three. It's a sideshow to your main job. It's something you try and fit in on the side. And so I think the biggest takeaway from any content strategy we talk about today is you need to think about yourself as a content creator first and then think about the rest of your business. So I tell a lot of people this, and they're like, neil, I Get that.

But.

But I don't have time. I'm not like you. Easy for you to say. I've got this obligation. I've got this obligation. I've got kids. I've got. I've got to do this. I don't have time to just shoot videos. And so I would argue that, hey, you don't need to create more time, but let's look at your whole day, and what could we remove? So if I audit your whole day, if you were just to do an audit for the week and write down, like, what you do from nine to five, I would guess that there's multiple things in there that could be delegated, that could be hired out, and that would, voila, create the two, three hours that you need to do this with intention. So now we're giving a level 10 opportunity. Level 10 effort.

Yeah.

Or even I would. Dude, I would take an 8 effort at this point, and it would crush.

Dude. I'm a big fan of, like, putting your money where your heart is or where you want to be. And I think about a person who would just say, yeah, man, I'm a little busy to do that. I know it's important, but my days are stacked. And I just want to affirm the fact that your days are stacked is why you should be creating.

Yes.

Now go find somebody and pay them a day rate to follow you and be with you. When you are doing that zoom call, they're in the room, and they're capturing it at an angle. You get in the car, and you go grab lunch. Film a little real while you're on your way to lunch, and then they see you come home and they hug your kids. When you hug your kids, and then it's like, all right, man, you know, I'll pay the invoice. And now you have a day's worth of content and then figure out that later. But I think. I think some people feel like they need to. Sometimes it depends on your brain, and it depends on, like, what you're doing. But you're. We're saying the excuse now of saying, I don't have time. When. When. Now, this is how you distinguish yourself online. Literally, your day is your distinguisher. Who else has that background unless they drive the exact same car? Who else dresses like that, that drives that car, that has that family that eats at that restaurant that meets with those kinds of clients? Now. Now we're getting in a place where you're no longer competing. It's like, there's a vibe. I helped a guy, his Name is Ivan. He has a, like, I think he has 35 or 40, 40 franchises. His own franchises in California. Burritos and like, fried chicken and stuff. Latino dude loves God. One year he just like started having a guy follow him around and him just breaking down culture, what he does for the staff when he puts on the apron. And he, like, cooks and stuff. Dude, he grew his account to like 90,000 followers on Instagram. Not sitting down and talking to a camera.

Yeah, that's so cool. Because it's real life.

Real life. And. And then he actually got to the point where he was like, you know what? I don't want to do this. But it worked.

Yeah, it worked.

You know, so. But anyway, that. That what we're talking about is just crushing whatever obstacles. Like, one obstacle people have is editing. Yeah. So how do I get over that obstacle?

Like, well, there's videos, like, you can post without having a fancy edit. Like, just straight up, one take goes into the thing. Or like you said, the person who you've hired, maybe part of the deal is they're gonna output 10 reels or 10 pieces of short form content. And then the other thing I was thinking about, as you were saying, this is like, okay, one of the biggest questions people have or obstacles is I don't know what to say. I have all this knowledge of those ideas. I have expertise, but I don't quite know how to say it. I found that one of the best ways to do this is to just be prompted with a question. So you can give like, this creator, this person you hire, or you could just think of the question and answer it. You could think about these questions. And I actually put together a list of like 50 questions. I give this away. And so this is just. I just thought of this on the fly. But if you want these 50 prompts, they crush and you'll never run out of ideas. If you just think about this list. If you just check the link in the description or somewhere on the screen, you'll be able to get this. I'll shoot it over to you. And this will allow you to just never run out of ideas anytime you're like, man, I don't know what to say. Just answer one of these questions and you'll be good to go. But I think about that a lot. Like, your. Your honest answer to the question is content.

Yes.

And so if you're like in the car and you're like, I don't know what to say. It's my first time doing this. Just have the dude ask you the question and you're good to go.

Yeah. And then we, we were talking about the, the conversations you're already having. Yeah, it's just so underrated. Like I don't, I don't have any questions or I don't know how to tell. You're giving answers all day. Like when we're talking, if you are a professional and you've been doing what you've been doing for a long time, you're giving answers to people's questions. And usually they're the same questions and the answers change over time because of the market or because of wherever, you know, whatever industry you're in. But I think we're not, as we don't leverage those conversations we had. And so I think many ways is you can clip a conversation, you could talk about a conversation. Hey, I just got off the phone and somebody asked, this is how much money we have in our savings. Can we afford a home? Yeah, literally.

That's content.

That's freaking content.

That's the video. That's the video. And so you think about long form, short form. Should I start with YouTube? Should I start with Instagram? Well, we kind of went over how you would pick that. But what is, I guess the other, like, if I was torn between the two, I'm like, dude, I spend a lot of time on YouTube, I spend a lot of time on Instagram. Where should I start? You know, like, what would you end? How would you answer that?

You spend a lot of time on both.

Yeah, like I spent 50, 50. I'm not quite sure which one. Should I put a dart at one?

No, it's the platform, you know, you could be consistent in, period.

Yeah.

So because YouTube's consistency is more about one, I like to say one long form video a week. Instagram's consistency is like five times a week on the feed, whether that's a carousel or reel. And then it's showing up on stories. Yep. They kind of both require mental energy and emotional investing, you know, into the process. But which one can you show up consistently? I think that's my biggest thing because.

Otherwise not going to work.

Right.

And so I think about not an outcome goal, but thinking about an output goal. And this has helped me a ton. I didn't even realize I was doing this for years, but I was thinking about what is the smallest action I can take today and this week. So a lot of people ask me, hey, what's your five year plan? Or how do I put together my five year. I'm really bad at that exercise because only thing I think of for the most part is what are we doing today, dude? And what are we doing this week? And I just know if we do the right thing this week, we're going to be good next week and so on and so forth. And the year is going to be better than last year. And it just, this is a game of just compounding. Like the effort that you put in, the skills, your audience, your message, your brand just continues to compound based on just these small actions. So what is the smallest action we could take today? Well, it might be, we could batch create one day. It might be just getting one video short form video published. It might be every Wednesday. We're just going to shoot one long form and that's it. Like what, whatever that could be to just be consistent. Because I've noticed the most successful people that I coach in both, whatever platform they're on, are doing something on a regular basis, but it doesn't necessarily have to be posting three times a day. Posting ridiculous amount of thing, like changing your whole life. It could just be something that you can stick with.

Yeah.

So like, I know you talk about, hey, I'm going to publish one long form every week. And I think you hit it 50 out of 52 weeks a year.

Correct.

But for. I know other YouTube creators that do two or three long form a week and both of you guys are growing, like, so I think it's just whatever you can do, right? No.

Yeah. And whatever you can do with constant intention. Like it's not just, it's not just doing. Because if it is about just checking off a box, then you're positioning yourself to be someone, someone you know, you're just a check off the box kind of follow. Yeah. But if you want to be somebody who people pay attention to and listen to, they can feel your intentionality, preparation and care in your content. So I think it's what platform, how you can show up consistently. Something you've done that is so brilliant is you set an alarm on your phone that say post something.

Yes.

So like don't get caught up in the head down on your laptop and working in zoom calls. It's like you get an alarm, you put an alarm. Like literally, if you're listening to this at 12pm every day, just say show up on stories. Yeah.

And then let people know what you're.

Doing and then just literally talk about what you're doing, what you just did, what you're gonna do. It doesn't matter.

I think, like what? Like that is a simple small Action you can take daily.

Yep.

And so just set an alarm of like, okay, what have I learned today? Any learnings from the day? Just a quick update. And honestly, some days the update might be, hey, it's been one of those Mondays. You ever walk in Monday and you just buzz saw and you just don't even know where the hours went. But that was my Monday. How about you guys? Yeah, you taught nothing. You literally did nothing, but you just related to your audience. So sometimes it could be something personal, could be something you're dealing with, but those are really easy moves to make, and then it allows you to not miss those, like, simple things. And I think that's where I have a thing on my desk that says, don't say no for the audience. So many people here are thinking I'm not good enough. Nobody be interested in this topic. I have a quick update, but who cares? Dude, that's the stuff that, when I post, has actually worked the most. So we're going to get into on the content side, and then we'll talk about how to turn this into money, which don't. Don't worry, like, we're going to get to that part. But the next two things that are really important that people skip are, who are they talking to? And then how do we package this for the platform? So this is really important, guys. Like, if you think about who are we speaking to? And I like to think of just one person. Okay? I want to help one person. His name is John. Her name is Susan. Here's what she goes through. And I really want you guys to think about, like, getting it down to that. That narrow of an audience, because I know we're thinking, hey, y'. All. Hey, everybody. On social media, I'm talking to this big audience. No, no, no. Think about the way content is consumed. It's you and the viewer, just one on one. But by doing this, you'll reach more people just like that person. So I want you to think about, okay, who is the person I want to serve? How old are they? What do they go through on a daily basis? And what are their struggles? Like, what are their obstacles? Because the most important thing I think we can do in 2025 is meet people where they're at. Like, don't lecture them. Don't talk down to them. I've even found that expert content, when it's like, you're. You're condescending with people, it's falling flat. It's dead right now. Like, people don't want to be lectured like that you almost need to be like, okay, man, if you're struggling with buying a home in 2026, man, I. I feel you. Prices are high, interest rates a little bit up still. But here's a solution I found. Or I was right there with you until I found this. And it. It just found. Sounds way better than, like, you lecturing people as the expert.

Yeah. And honestly, the only reason why we got to the place where sounding like an expert worked is because. Yes. At one point, the algorithm actually favored that.

Yeah.

The three things you need to. You know, it's like. No, just it's. It's. Honestly, it's storytelling versus expertise.

Yes.

You know, so. Dude. And here's what's so powerful. This is why people are afraid to create content, is because when they're creating in their mind, they're thinking about a bunch of people. But if you actually think about the one person that you are making content for, it's less overwhelming. Yeah. So think about if you got on a stage and you were speaking to 200 people versus I'm grabbing coffee with somebody. Which one are you less nervous? The grabbing coffee. Well, that's why we want you to create with that person in mind. And the thought we wrote down was the person you're creating for, they provide the frame that the content is for.

Yes. So break that down.

Yeah. So here's actually a really cool exercise I want everybody to do at some point after this podcast. You're going to reteach what you learned in this podcast as a form of an email, maybe on stories, but you're going to reteach it to the person in mind. So maybe you're listening to this and you're a fitness coach now. You're gonna. You're gonna reteach it to people like, hey, I just got done watching a podcast. And then you get to decide what's the frame like, here's the things I learned based on what I do as a coach and why it's important, regardless if you're a coach or an employee or whatever. Like, now. Now you. Now you get to reuse content, repurpose it, and you. And that's why we say frame. The. The thing you put the. The information in.

Yes. So, and when you talk about frame, I think a lot of people don't get this, but a frame is basically like, how you present it. And also it has a great influence, probably the biggest influence on how valuable the information inside of it is and how they receive it.

Yep.

And then the biggest thing with about frame is it has, it has a huge impact on whether or not they take action based on whatever it is that you're sharing. Because a lot of times people just roll it out there and I would say they roll things out flaccid and people say, don't use that word. But it is true. Like, people just like, like, here's, here's something for you, here's a tip. Or here's something I learned. But like, what about man? When I learned this, it literally changed everything for me. And it was not like same info but different frame. Y now it's way more valuable to the viewer, listener and, and they might take action based on it.

Yeah.

And so just think about framing is like the number one thing you can do. And then what? Also just to get deeper, which is more advanced. But like everything you do becomes framing for when you want to convert, when you want to get people to buy your thing or get sign up for your service.

Yeah, no, literally. It's funny because somebody noticed we, when we show up on stories, we just like by accident frame so. Well, yeah, we start with it becomes.

Like part of your life.

Yeah. Because it's so important. If you send out an email that says no subject, like, okay, but you've sent an email and says like free content idea checklist inside. Like, which one you going to click on? Right. So now box are you going to open? Yeah, but you know, we had a company clean our kids, babies or car seats and like they pick it up at night and they drop it off before the morning. Like the smartest business idea. And like, I was like, man, this is really good. Now I'm like taking a life experience and I'm like, there's actually something to say about this because everybody thinks they need to make money online or whatever. Whatever. I, I, I, I made a, I went on stories, I made a clip and I said, I'm like, I'm going to. Because my audience is a lot of times like entrepreneurs or small business owners or content creators. And I said, the people who last in business aren't people who build their business with pure passion. It's, it's people who build their business in service to others.

Yes.

So this, I was doing some and I did the math. I'm like, I paid this person $300 and if they did three families today, they made 1200 last night. Like, what? Yeah, but are they passionate about cleaning baby seats? No, but they're passionate about serving and maybe they love families. I don't know that stuff.

But the other thing that that person did inadvertently or probably on purpose is they made it easy for you to say yes. They made it easy to work with them. They thought about your time, your needs, not like making it inconvenient. And I would argue when we get to the conversion piece and the next step, I noticed the next step to work with someone for a lot of people is hard. You're selling work, you're making, There's a lot of friction to get you booked. And so all that stuff just leads to less people signing up for whatever it is that you're doing. So I think about, okay, we're thinking about the person that we want to help. What are they struggling with? That freaking car seat person thought, you guys are busy during the day, let me do this overnight. It's like they're, they're even just the hours of operation helps. But thinking about how could we meet them, where they're at, what are they struggling with? Now, you can do this through conversations with your clients. You could do this through questions. If you do a lot of zoom calls, look at your calendar over the last month, what are the problems people came to you with? How did you solve them? Like, those are going to be the questions. Like, I notice a lot of people in my industry, their customers are literally telling you the problem every day. Their referral partners are telling you the problem every day. How do we solve this issue in the market? Affordability, credit, this thing, that thing, whatever. Whatever your people are dealing with is going to be the thing now.

And if you don't have people.

Yes.

Did you have something for that?

Oh, yeah. I was going to say, if you don't have people, then you go to answer the public. Go to Google Trends, look at what consumers are searching.

Yeah.

So if you go to answerthepublic.com I think it'll give you a few free searches to start. You can type in your industry, couple words and it will tell you exactly what consumers are looking for or what those people need help with. Yeah.

And another place you can do that is for someone who does have the comments and the interaction. Oh, yeah, get the data from other people's comment section.

Bro, this is a crazy hack. I'm going to share with you right now is I didn't realize you could do this. And when I did, I was like, wow, I'm going to do this a lot more. Go into somebody else's viral video. Usually they'll have a ton of comments. Spicy comments. This comment, you can click on any other creator's comment section and then Pick a comment that you want to answer as your own, hit reply and then hit the camera button and it will allow you to create a real short form video with that other creator's question or like that audience's question. So you don't. It's not even your question, but you can answer it as your own. So to your point, like if you're not getting a lot of views and questions right now, just answer somebody else's comments and it like, and it's something to be said. I don't know why this goes viral, but when done correctly, if the question is a question that's on a lot of the viewers minds and maybe it was asked in a certain way and you can usually tell because that comment has a lot of likes or that you know it's already going viral so it's proven. And now that is your visual hook on your video. So, so I have a note in my, in my thing for content next week to like literally search for spicy comments that I could respond to. Yeah, like, I mean, so yeah, look at other questions. Use public resources to figure out what are people talking about so you can be a part of that conversation. It's much easier if you're already talking about things that are on people's mind than trying to like make them problem aware and do all these other things. I mean that takes more skill to do that.

Yeah, I mean, but what's happening, bro, is content ideas shouldn't be a problem with AI. But more than that, the way you rise above it is addressing with your take, speaking to your audience and the person that you want to help. Like that's how honestly there's times where I still look at art. I was like, dude, I couldn't have done that. Like, I couldn't have packaged that story in a way of that baby seat company for me to share that on stories. That was my intuition knowing who my audience is. Another one that I thought it was like I asked you for your watch and I made a video called should Christians have have nice Watches? Like who's, who would that work for? It would work for somebody who would understand their audience. Like there's a pulse, you know, And I understand that they're like, there's some, there's some like poverty mentality in my audience and it, you know, but that's on us to have that intuition. And I just say if you're not getting engagement, then you should engage first. And that's what we're saying. Go, go. You go find the comment section and get the information, find it out and.

Figure it out and then, and then use somebody else's if you need to. Okay, so now we've got the, we've got the platform, we know who we're talking to now. The number one thing that we need to do, and this is the most overlooked part, is packaging. So I say this all the time. You actually say it even more than me is the platform is not the best content, it's the best package content. Like the smartest creator doesn't win. The best idea doesn't win. The best service provider doesn't even win on social, on YouTube, it's the one who packages their ideas the best. And so this is true on YouTube with titles, thumbnails, but it's also true on short form with the hook that you start with the first words out of your mouth, the title of the video, and even just how you're going to put this into 45 seconds. And I think people are shocked. How much information can you get out in 45 seconds? You could do a lot. You could teach a whole framework in 40 seconds if you're good at this. But you have to remove all the fluff and all this. So I would say if you're doing it on short form and you can actually do this on long form, is to do a brain dump into AI. Now, I know a lot of people use Chat. I actually prefer Claude for some of this stuff. And, and Claude's like a lot less known. We had an event with a thousand people recently and I asked the whole audience, hey, how many of you guys using Chat GPT every day? And all the hands went up and I said, how many of you are using clot? And it was like four hands.

Wow.

Out of a thousand person room.

So what's the difference?

So Claude is just more intuitive with writing, I've noticed. And so I just prefer it. And I think they just came up with a new model and it's just way better. Right? So I would just encourage you to try it. You can try both and see which one you like better. But I would put in like, okay, here's the idea I have. How could I package this best, even just at a basic level, and ask it to ask you questions back so you can go back and forth with it, but you can usually refine something that was going to be something where you were going to ramble on or just felt like incohesive. You can make it just refine it down by using AI. So I think that would be the number one thing is like, how would you get your ideas packaged? Now, when you talk about YouTube, what do you do? How do you tell people to start? Because I think you would say we need to start with the title first before we even get into what we're going to talk about.

Yeah. I think most people have an idea of a video they want to make, which I think everyone typically starts there. Like, yeah, like today we're like, let's make a video on building a profitable personal brand before 2026. Cool. Then you went to your office and you went to craft. Yeah. And really what I'm saying is, like, we're crafting the title for this conversation because we want the work we're putting in right now to get maximum reach. And we. You do the best you can with it. Not. Not always can we control the true outcome. We do the best we can. And great packaged content typically comes in the form of something that's already working. You know, if. If you're making a video on a certain topic, go look at book titles on Amazon or subheadings on book titles or articles on Google or other YouTube videos and other industries, and then just re. Alexate. Recontextualize the title for your title. So a lot of times people will say, oh, yeah, I want to make a video on Airbnbs in 2026. Okay. Let's just say that's the idea. Okay. I'm gonna go on Google and search Airbnb 2026 article.

Yes.

And then I'm just gonna look and it. And then I'm gonna go on YouTube and type in Airbnbs in 2026. Now. Now that I'm going Airbnb, there's a whole nother term, short term rentals. Okay. Now I'm like, do we go short term rentals or we go Airbnb or what if we did both? Yeah. So it's. So this is just called, like the. It's like the ideation stage. You do want to sit on an idea and flesh it out. And this, obviously, this isn't for stories. This is just for, like, you're putting out a piece of content that's going to have a lifespan. You want to give it its maximum potential. So, yeah, I would just try to come up with a great title that's already proven. Yeah. And then. And then draft my script off of that. Or draft. Or just formulate it out of that, you know? And the best way to teach is usually in threes, five, like, odd numbers.

Yeah. Think about, like, okay, what is the bet? How we're going to spend the time on making the video anyways, wouldn't it be cool if we spent just a little bit extra time on the idea how we're going to package this to reach. And this is the best part about content, guys, is like if we spent just a little bit of time, you not you don't just double the views. You can 10x the views. Like you could talk about a video going viral many times. It's because you spent just a little bit extra time on how you're going to start the video. The first words out of your mouth, the written hook on the front of the video, like, all these little things are going to make a big difference. But when I think about short form and even this applies to long form, I think about, okay, here is the best way to go viral with a piece of content in 2025 is like, okay, think about. You have a niche topic. Like, it's like, okay, I want to help people with Airbnb. Okay, well, I'll give you the example of Airbnb. Airbnb led you to short term rental. Short term rental. There's people interested in short term rental. Do you know what people will be more interested in than short term rentals? Taxes. Did you know the number one way to get rid of your taxes is to buy a short term rental? So what you want to do is like, what if I talk about short term rental as a tax strategy?

Yep.

It increases the market. So I want everyone to think about this is really important is what is the total addressable market of the topic you're talking about? This is tam. And a lot of people use this in business when you're selling products and services on the Internet, they're like, what's the tam? That's the number of people who could buy your service. Well, same thing with content. There's a number of people who could consume this video. Yeah, there's probably a niche audience of people who would consume short term rental video. But if I add tax strategy, bro, I just 10x the total addressable market.

That flip. That billion. Billion.

Yeah. Yeah, bro. So this is crazy. I lit and I'm telling you this because I just ran the play. Yeah, I wanted to talk about short term rentals because we're looking at different short term rentals. We're tired of long term rental. Like, hey, maybe I should do this. But then I ran into the rabbit hole of tax strategy. So I talked about STRs as a way to eliminate taxes. Yeah, it's viral for me right now.

On Instagram, dude, let's go.

So, like, I'm like, okay, think about how we could increase this. So when you think about your niche topic, how could we insert that.

Yes.

Into a larger market? Now, this is true when you want to reach a lot of people and sometimes you're okay reaching niche audience because you're going to be selling to that people. So that doesn't need to go viral. But if you are someone who's like, hey, man, I really want to make a piece of content that gets me more views and followers, we need to make sure that there's a big audience for that topic.

Yeah. It's so good. And it also gives you the permission to make a video three different ways for it. Five different ways, but. And be okay with the way it comes out. But I'm going to try to repeat what you said in another. In a, in another way to, to digest it. What Neil said is that short term rental and Airbnb in and of itself has a smaller audience. You have to know the term short term rental. But saving money on taxes is a W2 question. Is a entrepreneur question.

And so it's an every American question.

It's an every American question.

Or yeah, worldwide, maybe. Who knows?

Yeah. And so the question I think that's really worth asking if you're thinking about making a video is this. If I'm going to make a video on this idea, is this the answer to a bigger question? So I think because you serve a lot of real estate, let's just talk about loans right now. So is. Is an FHA loan the answer to a bigger question? Or. Or it is. What's the question?

Well, it's how to become. How to own real estate.

Okay, so yeah. Buying your first home. Yeah. Okay.

Now it's buying your first home with credit problems. Buying your first home with no money down.

Do more people. Are more people looking to buy a home with bad credit or are more people looking for information on FHA loans?

The former.

Okay, so then. But guess what? I could put the information on FHA inside of the video.

So, so the packaging. Packaging. It's like insert your niche topic within the umbrella of a topic that has broad appeal. Now there is something to be said again for the riches are in the niches. Okay, that's true. And I do want to make niche content. I don't want to be jack of all trades trying to meet reach everybody. But there are times where like, I'm like, hi, how could I make this video viral? I'll give you another example. Somebody's in the coaching space. And it just happened to me. They're in the coaching space. They help people in my industry. Real estate, mortgage. So they were talking about a marketing strategy that is crushing for real estate and mortgage people. And they were wondering why it doesn't go viral, why it doesn't reach for you. I'm like, well, bro, there's a limited audience now. It's good and you'll make money. But he's like, well, okay, I get all that, Neil, but I just want to go viral. I just want to reach more people. I need more followers. Okay, okay, I got you. How could we insert this underneath the umbrella of a larger market?

Yeah.

And so what we decided on was let's teach this as a strategy to get customers in general.

Boom.

Okay. Every small business in the United States now needs that video.

Yes.

Now I'm going to share with you guys how I did it to my industry, but you can apply this to whatever you want. So I'm teaching the thing I was going to teach to real estate mortgage people, but I inserted it under the umbrella of how to get customers, which is something everybody's interested in. So I know we beat this one to death a little bit here, but it is so important that if you're wondering why you're not getting views, make sure that there's a market for that video. Make sure people are actually something that they want to watch.

Dude. And you're saying we practice what we preach. I changed the title of a video I released, and then it performed after I changed the title.

Same information.

I video. Same video. Yeah. The video I originally released said, marketing experts, colon, how to run paid ads effectively. And it didn't perform well right out the gate. When I say that, I mean it didn't perform well as soon as we released it.

Yeah.

Then I changed the title from how to run paid ads easily or effectively to the new way to market your business with ads.

Dang. And what happened after that?

It went from a 9 out of 10 on YouTube to now it's 3 out of 10. Two weeks later has 40,000 views. But it's because we changed the title from the answer how to run ads. That's an answer.

How long is this video, by the way?

An hour and 50 minutes. Wow.

And two hours long.

Two hours long. And then we made it about marketing your business. Broad appeal, niche, focus.

Yes. Okay, so, okay, let's get this straight. If you did not change the title in your estimation as YouTube guru, what? How many views would you have on.

This video, I think it would have kept out at like 8,000.

Okay, so 8,000. And now it's going to be 50k more maybe.

Who knows? Based on this trend, based on this line that's going up like a stock, I feel like it can hit 85k.

Okay, so that's a 10x.

Yep.

So you reach literally 1000% more people by just changing the title. Exact same video. So if this doesn't prove, like, I don't know what else will. And by the way, this is a two hour video. So I know some of you guys like, Well, I see 80,000 on Instagram all the time. Well, no, 80,000 views on a two hour long video on YouTube is insane because the brand that you build over that time period is just totally different. That's another reason why I really dove into long form is because there's a study that Sundays people need seven hours of your content before they trust you, before they'll work with you.

Y.

It's really hard to get seven hours with someone in 30 second clips.

Right.

And even harder when I realized that when I have a 30 second video on Instagram, only half the people are finishing that video. And that's if it's an amazing video. Yeah, most people are not even finishing it. So I'm getting like 15 seconds at a time. It's hard to get to seven hours.

No, and it's not. I mean, even something no one really talks about is because consumption is so quick, you're actually being put up against the next video in their feed.

Yeah.

So like, so not only is it like you, you took the time to give the game and did all this stuff, it's like the next video was like their cat jumping or somebody's cat or something. I don't know, some random, random viral video.

And I've been really looking at how the algorithm works right now and it, it works in kind of groups. So let's just say you start consuming some political content. It'll show you like a bunch of it. But then it knows like, let me bring you something funny. Let me bring you something a little bit. And then it kind of like dives around. So like it picks a few categories and starts serving you those videos. And so you're right, you're. You might watch somebody's. Somebody might watch your video. And then the next video could be politics. The next video could be cats.

Yeah.

And then your idea is just long gone. Like I couldn't tell you what I watched this morning on so for. Yeah, honestly, I just the thing moves too quickly, which is why you need so many hours with somebody before it sticks, which is also why you need to repeat the same concepts. So before we move on to, like, okay, how to stand out, and by the way, what we're going to cover for the rest of the video is we're going to show you how to stand out with your content, and then we're going to show you how to get paid.

Paid out.

We're going to get paid out.

Yeah.

Stand out and then paid out. Okay. But before we do that, I've found that people need to be reminded more than they need to be taught. So a lot of people, like, hey, I can't come up with 100 different topics. I've been talking about the same five or six things over and over for six years. I just keep putting them in different buckets. Maybe a new I, maybe presenting it a little bit different, but some of the formulas and frameworks are just tried and true and just keep repeating them. And I found that, like, eventually it sticks.

Yep.

And so if you keep bouncing around to, like, 100 different topics, it never sticks. And so I think you really need to be known. Like, I want people to be. Oh, yeah, Omar's the guy who teaches you this.

Yep.

Or Neil's the guy that teaches you this. If you can't say that about somebody, then they're just, like, random.

Yeah.

And it never sticks, which is why.

The goal is to be consistent. Because I hope what people don't get is that you're discouraged to do short form now because of, like, how much.

Time you can do. You can do it.

Yeah, but that. It's the. It's the big idea over a long period of time, what a person thinks about when they think about you. Yeah. You know, so that's the goal, dude. I always want to free people with this idea. The reason why you show up consistently on platforms, the reason why you send emails consistently is so people could see your face and so people could see your name. Yeah, that's it. Like, now, if they click on the video and they love the stuff because you do care and you put the work in, but, like, remove yourself from, like, the real goal here as a business owner, as long as you keep seeing this face and as long as you keep seeing my name, that's the goal. That. That's what you can control.

Yes.

So when I go on my emails, dude, there's just. There's only so many people that I see in my. I always see, you know, Russell Brunson, I always see Eileen Wilder, I see Neil Dingra, and I don't click on your guys emails. I'm sorry.

Yeah.

But I see your name.

They're really good this week, by the way.

But I see your name and. And boom, that's it. I just see your name. And we think about it like when we grew up, we saw the lawyers putting their ads on television. Was the goal that you would call them right there in that moment? No, the goal is that when you needed them, they came to mind.

Yes.

So just. I just want to free people. Like, you're doing work that will eventually start working for you in the long run. Right now it's working on you. But yeah, we can get into like now to get pizzaid.

Yeah. Well, you would think about how to stand out first and foremost. And standing. One way to stand out is just being consistent.

Mm.

Like how many people have we come up in the game with content creation wise, where they were super consistent and then they fell off. I know people, they're just gone. Like they went hard for 90 days fell off, six months fell off, a year fell off. And everybody goes through a rut. I think we've all been there where like, you're just not feeling it. You don't post. I think what you start to realize is how much. How detrimental that is because it's. It's kind of like working out a little bit where I just took a week off of the gym and then I went back in and I can't lift the same up weight that I was lifting. And I was like, man, that's. That bums me out. Because I was like, you had momentum. I had momentum and I gave it back, which is fine. I'll get it back. It's not like I'm in a race with anybody, but it does show you, like, how quickly you fall off. And so there. I don't want to create anxiety in somebody, but I also. We were just talking about a buddy of ours and we would tell him this. We're not talking crap about him, but we're like, hey, Sam, you stopped posting for a minute and then you saw your results. Hard, like. And I did the same thing last year. I had a huge hit on YouTube and you're. And I didn't follow it up. I got busy. And then I remember calling you and being like, I'm in YouTube jail. Why? I'm getting like a hundred views on a video. And mind you, I just had a video that had 100,000 views.

Yeah.

What is happening? And you're like, you want to know why, bro? And I was. And this is so funny because I tell people not to do this and I do it myself. We're all like our. We can't see it when we're doing it. But I was looking for the thing, the hack. I was like, you know what? I figured it out. I have my videos in the wrong category. I had them as education, but it's not how tos. I figured out why, you know, and Omar stopped me. He's like, hey, Neil, you know why? It's because you stopped. You took that time off and you just have to get back on. And so, like, yes. I don't want to, like, make it so if you miss the week, you're going to die. But yeah, you have to kind of show up every week. That's how this game works. So one way to stand out is be consistent. The other way to stand out from people so you don't get lost in the sea of sameness is three things you can do to do this. Number one is you could say it differently. You can have a contrarian belief. So everybody says it this way. You say it this way. Cool. The other way. I've noticed creators standing out today is the way they shoot their videos. Quality could be a way of standing out the set. Like if everybody's seated at a desk, maybe you do it standing, maybe do it in the car, maybe do it outside. I've seen people build their entire brand. Jefferson Fisher shooting all the videos in the car.

Crazy.

When everybody else was doing it in a fancy studio. Right. So one way to stand out is the. The topic, how you say it, whatever. I mean, I guess the belief that you have is going to be different than everybody else. The other way is going to be how you shoot it. And then the third way is going to be like the way you deliver it. So I noticed over time, you get better at just delivery. Like you. You pause the confidence you have in your voice, all those kinds of things. So the people who are most viral right now have all three working for them. But I think in the beginning, all you need is one. Would you agree? Like. Like, if I could just say it a little different. And then I noticed some people, like in both of our programs who are newer, they're kind of saying the same thing everybody else is, but maybe their packaging is better.

Yeah.

And that's how they stand out.

Yeah. I mean, my definition of standing out is becoming more of who you are because there isn't another version of you. So when you're saying, find a new way to say something. What you're really saying is find your way of how you say it. And that might be, that might be, you know, starting with jokes, that might be doing it with your kids in your lap, that might be sitting in the car. Like, it is just the you. Right? And, and what's funny is I remember during the time where it was all about how pretty your, your grid looked on Instagram. It was when I started caring less about the grid and just started caring more about the individual piece of content. What happened is people started to, started to put their own perceived grid in their mind about me. Does that make sense? Not, not about, not in a branding way, but in a messaging and perception way. All I did was control the one upload a day on Instagram. And then when I would meet people, they'd be like, dude, thank you so much. This one clip, dude, I love how you integrate God and family. It's like they were putting together my grid and they were telling me how I stand out to them on their feed, but I'm just being me.

Yeah. And I wonder for the people who do have the perfect aesthetic grid, does anybody ever come up to you and be like, hey, bro, I really love the way you set up your grid. Like, that ship has sales. Oh, yeah, it was like five years ago.

I mean, they do say the videos are crispy, but like, that's just single handedly. But I'm, I'm still uploading phone content. I got the hybrid approach, you know. But I think more importantly, it's really just like, give yourself permission. Because, like, no one, no one is like you. No one's office probably looks like yours. And if you're putting money to make your office look like somebody else's, you're literally losing. Like, literally. That is a. Everyone's got the, the wooden slats on their podcast back. Like when you think podcast studio, I gotta have wooden slats, it's like, no. What are some things you're interested in? You know, we have a friend who has like vintage cameras. You know, has nothing to do with his expertise, but it's like he's got vintage cameras in his background. You know, that's just, it's just little things like that.

Yeah, I remember, like our friend Pat Flynn. Oh, yeah, bro loves Back to the Future. He's got the skateboard, the DeLorean. Um, and it's like, okay, nothing to do with this content. He's literally teaching on one of the videos I watched him, he was teaching how to sell live, like on a webinar or something. And then there's like a skateboard in the back. I'm like, oh, dude, I love that movie too. So I think you'll find your tribe through your interests and these things that you just being yourself. But it's also like, man, this space is my own. I'm comfortable. I can say what I want to say, and you can just be yourself. So I think how you can be more of yourself in the content, because there was a guy today and he was telling me he's having problems reaching people with his talking head videos. And I was watching him and I was like, bro, John, I feel like there's two versions of you because I'm talking to you right now. You're not talking like this. John on social, and he was going into, like, radio announcer voice.

That's crazy.

And, dude, no wonder your videos aren't connecting with people. And so he kind of figured it out. Now he's just being more of himself, more conversational in the content. So as far as being yourself, that just comes over time. I've noticed a lot of people, like, they're thinking, what do I need to look like? And sound like? Eventually you can just be yourself. But then the other thing I noticed in terms of, like, saying things that would allow the people to connect with you is you.

You.

You've done this. Over time, I've done this. And I know the biggest creators who have the best personal brands. They start letting people know things about them and putting it into the content. So I would encourage people to write down, what do you want to be known for? Like, what are your values and isms? And this happened to me by accident. I just started doing it, but then I started to be intentional about it. And along the way, there was a guy speaking at one of my events, and he was teaching people an exercise on communication. And then he got to one part of the presentation on stage, and he puts up his cell phone number and he goes, hey, guys, how many of you love Neil in the room? Thank you, Neil, for bringing me here. And everyone claps and he goes, okay, I want you guys to all text me right now. Text. This is my real number. Text me just a quick sentence on what do you feel about Neil? Like, what do you. What do you like about him? What do you feel about him?

Dang.

And they started texting him. And then he sent me the screenshots afterwards. We just reconvened afterwards. And the goal of it was he was proving that we all had, like, these were the things that they thought about me. It was like, oh, hardworking, he'll do this family man. This, this, this, this. And it was all things that I've been putting in the content. Like, not even intentionally, but they were just in it. And it's just weird to see it from the viewer's perspective of like, oh, okay, they value me for this, this, this, and this. And by the way, this was a room of people who had paid to be in the room with me.

Y.

So it wasn't just that they landed up there because Neil taught me the best strategy on real estate or marketing. It was that they also valued all these other things. So if that doesn't prove it right there, I don't know what else will. Like, people will not just buy your service, your offer, your program. They'll buy you so good.

This. Yeah. I literally got this comment, this dm, bro, I'm inspired by your work ethic, your mind and your style. I hope one day we can connect. Like your work ethic, your mind and your style.

Work ethic, bro. What did you say? Two times a week, you work it smart, not hard.

Yeah, right.

But I'm saying, like, you show the work, right? You show the intentionality, what you're doing. And. But yeah, maybe you're working really hard at golf. Who knows? Whatever that thing is that connects with people. I like to say, like, hey, there's a lot of people in the group who are complaining about not wanting to show success, not wanting to show their real life, because it might look like you're showing off. I would argue the reason why you don't want to show the good things is because you never showed the work. So if you show the work, then you can show the golf, you can show the watch, you can show the family trip on its super nice resort. And what happens is these type of people are like, hey, dude, enjoy the time with the family. Hey, good for you. They're not haters. They'd, like, come along. So I have so many people who chose to work with me because of the stuff I'm showing.

Yep.

So I would just encourage, you know, when you think about how to stand out in this sea of content that's out there today. Fire hose coming at the audience. It's just. It sounds kind of cliche, but it's just being yourself.

That's it.

That's it. So, okay, now we get to the money, bro. People want to know, okay, I'm with you guys on all the woo woo stuff.

Should we have Started with the money. No, the money is for reserve for the people who are willing to lock in this long on a conversation.

And by the way, if you, if you can just get this part dialed in, this part we're about to talk about, you will never have to worry about money again in your life. I know that sounds like far fetched, but it's happened for me, it's happened for you. We don't have to worry about money. And it is kind of a freeing thing. I could be broke tomorrow, bro. And I know how to. I have the skill of making money. It's like I almost get emotional right now telling you guys because it is so powerful. It'll free up everything for you in life. You won't have to worry about stuff, just, just like the worry you have. Like, I know so many men especially, they worry about being a provider for their family. You know, a lot of times it's like that meme where the man and the woman are in bed, lying together, and the, and she's wondering, what are you thinking about? Probably thinking about other women. He's like, literally thinking, how can I provide money to like, so we could be secure for our future?

My father passed away Easter. And the fact that I could just every first of every month send my, my money to my mom. Yeah, I don't have to pray about it. And then just took her out to. And my brother to a date night last night because my mom would have celebrated 38 years of being married to my dad. So I wanted to take her out on a date and invited my little brother. He's not little, but he's my younger brother and this is me signing him. No. And I was like, let's go out. I'll. I'll pay. Yeah. And then the bill came in. They're like, how much was the bill? I was like, don't worry about it. I mean, it was, it was a 300 dinner. But if we literally, when we say we don't have to worry about money, dude, going to Chipotle and going to get steak are the same price. Really? Like, what do you mean that. Oh, yeah, the number doesn't matter.

The number. No longer.

It could have been. It could have been a thousand. It could have been 20 bucks. Like, when we say, like, money no longer is something that you're just not.

A slave to money anymore.

Right, dude? Which, which I, you know, I actually believe is the heart of God. God's heart for us, as we take this, like, random turn real quick, is that you wouldn't be stressed out over money because money is a tool. And so if having a little bit of money stresses you out, money's a God. If having a lot of money, the idea of it stresses you out, money is a God. But if money is just a tool and in this sense you grow the skills to be able to make it when you want, like it it you have tapped into the infinite money glitch. For real? For real.

Yeah. And I think there's people watching or listening or like, man, I feel guilty about wanting to chase money and this not. And it's not from a greed perspective what we're talking about here. It's like, okay, money's a tool. If you think it's selfish to want to make more money, it's actually the opposite. Because when you have more money, you can serve more people, you can take care more, you can hire more people. I have hired people to work with me. I've created opportunities for others also. It allows you to come from a place of service, not scarcity. So now look at all the people we're helping in our groups and our communities and our customers online. So it just opens up a whole new world for you. So the reason I set up the frame for this is like, if you can do this correctly now you, you can start doing all the other things a lot easier too. So if you, if you do all the work and then you don't get paid, it feels like, man, I'm doing all this for nothing. I'm running on a hamster wheel, I'm on a treadmill. I'm not getting anywhere. Versus if you do this correctly now it's like, oh, I can hire someone to help me with my channel. Oh, I can hire an admin so I can have more time with my family. So I'm not saying you have to work eight hours a week, dude, make more money so you can hire more people so you could work less.

Right?

And be smart with your time. And so here's the way I think about this. Everybody watching. If you want to make Money in this 90 day window, you need to work towards a conversion event. Now what is conversion event? This is some date on the calendar where you're going to do something and we're going to give you three conversion events right now. But this is a date when something's going to happen where you're going to get customers. Now if it's real estate, you get clients. If it's mortgage, you get clients. If it's somebody selling an offer, you would get clients to buy your offer, whatever that is. And I've done all three of those and more. And I've helped other people do this and you have as well. I've done this at the highest level where I've done it and made millions of dollars in a single day doing the software. I've also done it where I just picked up, you know, two or three clients and that was a win too. So we've done all levels of this. But the reason why you need a conversion event is there needs to be a next step. And I found in current world, people are so indecisive. Customers have never been this like conflicted. One is distraction. There's just so much noise, they don't know what to do next. The other thing is they just are worried about making a mistake. They're worried about making the wrong decision. Should I buy a house now? Should I wait? What if I buy and it crashes? Okay, should I buy this guy's program? What if it rips me off? What if I try these ads and they don't work for my business? What if, what if, what if? So they just get caught in indecision and they do nothing and they just spin around and then eventually they buy the wrong thing sometimes. And then they're like, now they have this belief that like, oh, this doesn't work. So the number one thing we can do is give them certainty and a clear outcome. And so you need like a package for this. And so I think of this as a commerce event. Now. What's an example? One could be a webinar, it could be a live event. You do a challenge, it's a five day challenge. We've done just regular one day calls where you teach something and offer something at the end. So I think by the way, this is how you launched your business to seven figures.

I'm literally telling you conversion event. I had a conversion event and it made at this point, I think I could say over $3 million in under three years. Yeah, so.

And by the way, what were you making before that?

A few hundred thousand.

So you went from 200k to seven figures a year with this exact strategy we're talking about right now.

Literally this is it, but this is it.

And the problem is if you don't have a conversion event, you're just hoping you doing the content, you're doing this. Maybe you have a link in the bio and you're like, hey, I pray. Hopefully I get customers. Well, yeah, it happens, but it doesn't happen in droves. It doesn't happen consistently enough. And so I've seen so many people spinning their wheels with no conversion event.

Dude, let's talk about. I mean, you got the new iPhone.

Yes.

How do they announce the new iPhone?

They do a launch.

It's a conversion event. Yeah. Like, how many orders get put in as soon as they release. All right, the store is open. Go.

Yeah.

Everybody.

How about the seeds? They plant beforehand, Flashes of it. They leak out an image or two on social.

Yep.

There's ads on tv maybe like, it's like sporting event ads. All kinds of stuff. Billboards in major cities. And then it's here. Today's the day. Today's the day when you can buy this phone that's marginally better than the phone you already have and give us all this money.

Yeah.

And what happens? It sells out.

Yeah.

Every year. And everyone's like, dude, they can't do it again. All they did was change one thing. Boom. They do it again.

Yep.

Because of framing. And they make an event. They make a day out of it. So again, don't make it flaccid. Make it big. Like, make it like, okay, this is something that's very important.

Yeah.

And so here's the reason why I love doing it on web rather than live. Because live is its own hard thing to pull off. It's most powerful because you're in person, you have their full attention. You can really do a great job of framing things live, but it is harder to do than. Than online. Zoom is the easiest way. Honestly, y just set up a zoom call. And so for everybody watching, listening, I would say that the best, easiest way for a beginner is going to be to set up a webinar. Don't call it a webinar, by the way.

But when we give these terms, we're going to.

I mean, this is insider.

Yeah, we're insider. Dude. When I see people, you know, if you join my thing, you get access to my school.

Yeah, bro.

What? Don't say that. Say you get access to my exclusive 100k community. You get access to my. I just did a call with, with Russell Brunson and he called my prime movers group. Like, give it a name. Okay. Packaging. Go ahead.

Yeah. So, okay. Webinar. Somebody just told me they called it a home buying webinar. I mean, I mean, it's better than not doing one. But it's almost as bad. It's almost just as bad as not doing it because not that many people are interested in first time buyer class webinar, you know, like, some people literally just put that as the title and it sounds like work. And so I would just tell you, don't sell work. Sell the outcome.

Yeah. And I would even say it sounds kind of pushy because it's like, am I going to have to buy something? But when I go into this.

Yes.

Home buyer. Well, I don't know if I want to buy or like.

Yeah.

So this is why words are very powerful.

Yeah. So I think a basic one people can use is how to do X. Even if you have this problem. So it's like how to buy a home even if you don't have this. And. And then another one that's crushing right now is the new way to do this.

Yeah.

The new way to buy a home. The new way to run ads. The new way to insert whatever it is that you want to help people with and then sub headline. Even if you have this problem. This problem. This problem. Because people, again, are really good at disqualifying themselves.

So.

So they'll be like, I would love to attend your new way to do X, but I don't have any money. Even if you don't have savings. All right, cool. I'm in.

Boom.

Even if you don't have the best credit. So you want to do your best to qualify people to attend the conversion event.

Yeah.

Okay, so first things first. Again, just like everything we talked about today, it's all packaging. The title of your conversion event is going to have a big impact on how many people sign up. And I would just go for clear, not clever.

Yeah.

There's somebody in my group. I just showed this to you guys. She wants to host a conversion event on getting people to buy rental properties. Because of the tax benefits, because of how much it's helped her build wealth. And she has all these examples. It's proven it's going to work.

All of those that you were just talking about were outcomes, by the way.

Yes. She calls it the path. The playbook to. Was it the playbook to 10 doors or something like this? The playbook to get doors.

Yeah.

And that's something that insiders would call, like, each house, they call a door. But only insiders know this, by the way. So I was just looking at them like, the playbook to get to 10 doors. I'm lost, bro. And I'm relatively intelligent, and I'm lost.

That's how you know you're, like, in the industry. Are you talking about houses? Yeah. But you're calling them doors. Yeah. Yeah.

So nobody, like, it was like, okay, yes, it is an outcome, but it's not something that people would understand. So again, I told her the advice. Let's be clear, not clever. And what we came to is how to buy your first rental property in this city, even if you don't have large money or whatever. So super clear. How to buy, how to build wealth through this, how to get rich by rent, by owning rental properties, whatever that outcome is. And then she told all the story, all the strategies within that. So this is the real estate example. I've also done this with coaching and other offers as well. And. And it's like, okay, want to make the title attractive. It's going to be something people want to go to. And then comes the hard part of, like, okay, how do we get people on it?

Yeah.

And so we'll go through a couple ways to drive traffic. One is gonna be content just promoting it and making sure. Like, what would you give advice to people who are like, okay, I only have 500 followers.

Yeah, it's great.

Okay, so I wanna post the video to get people to sign up for my webinar.

Yeah. Well, one thing I also wanna say is another. Another way to title something is through pain, like biggest mistakes or costly mistakes. Mistake avoidance is huge mistake avoidance. And it's kind of just like make people just want to make sure they're not making this mistake. But one, one of the biggest reasons why you want to be very clear with your title is because when people sign up for it, what they're doing is they're raising their hand at the problem you solve.

Yes.

So like, when people show up to your live event, they're all saying, I want to grow my business. And Neil, if you got something, help me. Like, that's, that's why we want to be clear. If we're not clear, even with our, you know, the podcast and stuff, if you're not clear with it, then. Then you don't even know why people are there. Yeah.

And they may not even go.

Yeah. So, hey, you have 500 followers. You have a Zoom Web class link or a Zoom class link, that's going to help people get to the next level in some capacity. How do we make sure we. They show up, bro or sis, if you have five or ten people signed up to that thing and if you don't individually text them, you're a bum.

Yes.

So that's how you get them to show up. Hey, send a voice memo. Hey, this is Omar here. We just saw that you signed up for the class. So pumped about it. Just want to make sure if you want to hop on like a couple minutes early, I'll be on and pretty excited to help you get to that next level. That's a pattern interrupt. And it might take five minutes to do the 10 people.

And even better, if you shot a selfie video.

Oh, my goodness.

Doesn't have to be. You don't have to mention their name. So it could be the same video sent to all people.

Yep.

Text it to them.

And then when you say talking about it, don't think the job is done just because you got the link. Yeah, just because you posted the link in your description or you posted the link. Like when you talk about it, it enforces the person who signed up the importance of it.

Yeah.

So on your, on my way to the office, I have this class that I'm going to do today. We have a handful of people signed up. If you have not signed up, make sure you signed up. And when you sign up, we're actually texting you directly so we make sure that you get everything you need. It's, it's just getting them there. Don't, don't assume people are just going to get themselves there. You get them there and give them a reason. I was. Give people a reason to show up, to stay and to buy.

Yes.

Give people a reason. What's the reason? Oh, I don't know. I just, I don't know. A reason.

Well, you're going to learn these three things. Yeah. You're gonna walk away with this.

You're gonna walk away with this. Also, I'm gonna be giving away a cool resource. At the end of the call, I have a giveaway. And then if they don't have a reason, give them a reason to make a decision now.

So that's a bonus.

Can they make a decision later? For sure. But why give them a reason to take action now. And that reason could be, hey, if Anyone, we have 10 people on this call. I only have this many. Whatever. Whatever that may be.

And you've set aside the time on Thursday to do the one on ones and you have five spots available. These are first come, first serve. Now someone's like, well, I don't want just five or more. Well, if you really thought about it and you wanted to serve people at a high level, it is scarce. Your time is scarce.

Yep.

Or how about this? What if it's a bonus cash offer? So, like we use this line. Real estate. Everybody who's thinking about buying right now, how many of you guys are. Are more interested now. Okay, cool. There's a lot of people interested. Well, I want to give you guys the next step, okay? And here's the next step. It's start this process or book this call or do this application. Now here's the thing for anybody who. I really want to reward the people for being here today and for starting the process, taking action, because that's how you get this thing going, whether you buy now or whether you buy in six months. If you start today, you get $1,000 credited. It's a bonus. But I can only do this for this number of people because it is limited. You can't give everybody and their mom the bonus. You can only do it for a certain number of people because you have a budget. So.

Good.

So now what happens? The guy who was thinking about maybe kicking the can down the road, which, by the way, which is the reason why he's in the position he's in now, is because nobody ever gave him a clear and nudged him a little, right? So if you think about the nudging is not like hard closing. It's to get people out of their own way because indecision has killed them so far. This is why they're stuck, because they can't make a decision. It's your job to help them make the decision that you know is going to help them. And so this, by the way, works really well. As long as you're truly helping people. I'm sure there's people out there who use it the wrong way. But, like, in my standpoint, it's like, man, this is the best thing I could do for you, right? Is to get you out of your own way. Let me help you, because I know my thing's gonna help you, right? So these are just different things you could do. Another strategy is email everybody. Like, whether or not you have 500 followers, you should have an email database of people that you've. That have inquired with you, that you've built. This is why I love building things before you need them. Like right now, I'm sending those emails out and someone's like, hey, what's the big plan? I'm like, I don't know, but I know when I need something, I've got it.

I got open rates, because.

Yes, that's right. Like, imagine there's this video strategy that's going to crush. Which, by the way, is coming for all of us. Short form, long form. There's a new trend happening in six months. That's going to be a great opportunity for you and me. I don't know what it is yet, But I do know when it comes, if we're good at making content, we'll be able to jump on it right now.

Right.

So why would you wait till then to start? So think about, like, whatever. If you haven't done that work till now, that's okay, you can start. But you probably have some sort of database that you could put together. You could market to these people. And again, if it's small, make it personal. The best advice I got from Gary Vee when I first started making content and doing selling online was scale the unscalable. He told me, bro, you will crush it if you just do what you just said. If you send the personal message, if you send the video, because there's people. And he. He yells at people all the time. He's like, you got three comments and you didn't even respond to three people, Bro, who the F are you? And he'll curse people out because of this. But it's true. There's people who want to be influencers. They're not even taking care of the few people that you have.

Right.

So take care of that small group. Personally invite people that crushes. Anytime someone's like, I'm not getting traction. The default is personally invite. Who do you know? Hey, I just want to share with you. On Thursday, I'm doing this amazing class online. It's a small, exclusive group. I thought of you and so I'd love to personally invite you. By the way, if you can't go, or if you know anybody else who would, who would love this, feel free to share this with them.

Yep.

And here's why you should attend. Here's what you'll walk away with. Let me know if you're in. And so I love letting people know, like, hey, let me know if you're in. Because then they can simply reply yes or no. I don't send them a link. I don't, again, make it super simple to say yes.

Yep.

Don't be like, here's the link. And then now half the people don't even go to the link to fill it in. Just say, let me know if you're in. And they go, yeah, that sounds good. All right, cool. I'll take care of it. Opt them in for them. Like, if it's that small a group, you can do it for them. And I found that the number one fear of people doing this, they told me in my group, was nobody shows up. What happens, Neil, if nobody shows up? And I'm just telling you, like, you can prevent this from happening because you could look at how many people signed up to come. If you have more than 10, you're going to be good. Like, maybe four are going to show up. But I do think you should count on more than half not showing up. And marketers know this. If you got 20 signups, you're getting nine people on the call. And so the only cure for this fear is just to get more people to sign up. It's literally in your control.

And I know this could be fearful for people that are desperate for a sale, which if you are in that place, you need to figure out somewhere you can get leverage. So you're not desperate in the sale. Yeah. And. But something I've learned from my business coach is like, just frame that to a different mentality. Like, oh, no one took the offer. Cool. I'm going golfing. Oh, no one showed up. I'm taking out my wife for lunch. Like, see it as like, cool. Yeah. Like, my life just moves on. Because here's the other thing, dude. I have somebody in my program who is paying someone to do paid ads to get somebody to show up to their web class. They will get sign ups. The class is about to start. And I think once or twice for sure. Once. I think twice at. Right. Like, she just. She was scared that people showed up. Dang crazy.

Oh, she. She had the reverse.

She had the reverse, bro.

Like, she was hoping it would just be a dude.

Well, it's not even hoping to be dead. It's just like she was afraid of her performance and if it's gonna be bad. Like, so she. She just didn't do it. Isn't that what happened?

She left the call.

She just didn't show up. And like, and Mike and, you know.

Showed the people she no showed.

Yeah. Wow. Which, that's something I work through. You know, everyone's got their own different fear. I. I think you just, by the.

Way, you know what happened afterwards? Nothing.

Nothing.

Literally, the people don't care. They just move on with their life. You know, someone's like, hey, what happens if everything went wrong? Literally nothing happens.

Yeah.

Like, you're fine.

And the thing is, if you want to keep your show up rates high, keep it small. Yeah. So, you know, like, in all honesty, you can just hone in the fact that you only do this with five people max. Potentially. Like, you know, depending on what season you're in, depending on what you sell. I get there's so much nuance, but, like, the concept that I learned from a friend, Richmond Din was a tiny challenge and he found like, he's like, dude, guys like you, Omar, you guys are doing challenges with 300 plus people, but coming and showing up and it's crazy. And then people see that and they want to do that and they're like, they can't get 200, 300 people. Can you get one person? Yeah. Guess what? If you get one and one and here's the other one. So you were talking about a web class or webinar other known as a signature presentation, by the way. It's the same presentation.

Yeah.

We're not saying come up with a new one. We're saying deliver the same information, you know, repeatedly and you get good at it and you bulletproof it over time. But this concept of a tiny challenge is brilliant because you could literally say you put the dates on the calendar. It could be a three day, a three hour boot camp. It could be a three day thing or it could be a five day thing. And it's really a glorified sales call.

So people building trust with you. Yeah, they're getting close to that. Seven hours at seven hours.

So it's literally like, hey, if you are looking to buy a home and prepare yourself before the home prices shoot up because interest rates are going down, DM me. But not buy, but DM me, let's go or whatever. Home. Okay. And it's like, hey, what's your phone number? Boom. You don't even need to use email. You text them. It's literally we're, now we're just texting relationship. We're going to show up, we're going to, we're going to do, we're going to set you up for success so that when you're ready to buy. But literally you're setting them up.

Yeah.

And you're, and you're working through stuff and you know, if you're in fitness or health or relationships, if you're, you know, relationship coach, you're, you are literally just getting people through and it's 100 show up rate. And here's what's crazy. You can also charge for this experience.

Yeah.

So you could charge a hundred bucks. Five hundred. Our friend Ricky, I think he charged two grand and got four people. And then he sold like a super, you know, premium offer at the end of it. But it's so cool because they show up and then, and then at the end of it they're like, my goodness, I want more of this. Okay, great.

Here's the, here's the next step.

Here's the Next step. And the beautiful thing about the tiny challenge is really the goal. The. Here's the goal. What's the stinking goal for, for a conversion event? The goal for a conversion event is for people to experience internal breakthrough under your leadership, under your content, under your teaching. Internal breakthrough. Wow, I never thought of it that way. Oh my gosh, we can buy a home, babe. Oh, snap. I'm not, we're not as bad as I thought. Like breakthrough. When people experience breakthrough with your consulting, your coaching, your leadership, your content, your con, your teachings or whatever they, they, they think to themselves psychologically. If I spend more time with this individual, we will get the result we've been looking for. That's literally the conversation that's happening in people's minds. And, and if you have the right offer at the end of that, now we're talking about stuff that this is supplemental to showing up consistently and. But yeah, a tiny challenge can really accelerate trust being built with a small group of people. And then it gives yourself the permission to not have to have this large crazy show up rate.

Yeah, it even happens to some degree on a one hour webinar or a 20 minute webinar. Like it's better than the average person who's just pitching. Call me when you're ready.

Right?

You're like, hey, why don't you come to this thing and I'll teach you a bunch of tips. Now somebody might be like, well, I'm not doing that for 20 people because 20 of them are just going to take what I give and go do it on their own or work with somebody else, that's fine, but two won't. And now you got two clients. So, you know, the goal at the end of one of these events is to get 10% of the audience to take the next step with you to buy your services. And so if you think about that, that process, it's like, now it becomes math. If I get this many people opt in, I'm gonna get this many people to show up and I'm gonna get this many customers and then you can just become this repeatable thing. I was doing a podcast with Daniel Priestley and he's helped multiple businesses grow to multiple seven figures. And he's on diverse CEO, all these crazy things. And he was just like, neil, how often are you doing your conversion event? And I said, whenever I feel like it. Because, you know, I'm kind of like, I'm okay on money and I don't, I'm not worried about it. And he's like, well, why don't you just do it monthly or weekly? Like you need a repeatable thing? And then it becomes like clockwork. Your business just continues to grow. And that's how you get this chart of crazy growth. And so it made me think, like, oh, crap, I should just be repeating my thing. And I was like, well, I get tired of saying the same thing. He's like, well, Neil, do you think Coldplay gets tired of playing their set list tonight? He's like. I'm like, yeah, maybe a little. He's like, well, they.

They.

I guarantee you they don't get tired of the paycheck. You know, they don't get tired of the impact it's making. And so you have to think about. It's a new audience mostly each time.

Y.

You're getting. You're helping people. If they miss the last one, they can come to the next one. And so we. Once you get good at this, you can just start repeating it. And so it doesn't have to be new work every time. It's just now you've done it once you rerun the play. I will say that when people do it the first time, they're like, man, that was a huge lift. And it. But then the difficulty comes down. And it doesn't just come down a little bit. It goes way down. It's like a rock out of a window. All of a sudden, it's like, man, that's it. I did it. That was easy. Okay, now I can keep going. So I think when you think about the first time, you're going to be a little discouraged. One tool I promised everybody earlier was like, okay, you guys can do zoom. There's this site, and I'm not affiliated with them at all. I don't get paid for this. But there's a site called luma lu.ma. and it's. I think their headline for the thing was, like, making events beautiful or like making. It's like maga, but events. I don't know. You guys check out the headline.

Dude, people just clicked off.

Yeah, yeah. It was something to do with, like, making events beautiful or something like make.

And make events great again.

Exactly. Okay, but it's for webinars or live. And. And I'm pretty sure it's made in, like, San Francisco or one of those tech cities. So there's probably 0 affiliation to MAGA. Yeah, but just to say this, like, the software was so clean, so easy. Took me 15 minutes to set up an event.

Dang.

And it sends out the reminders you can schedule reminders, SMS and text. And you could be up and running. No email deliverability issue. Like, everything's dialed in for you can upload your client list and it will opt people in for you. Wow, bro. It's crazy. So I would check that out. If you, if you don't have the software to run this and it links up to your Zoom, and I would encourage people just to use Zoom. Whether you do a challenge or do webinar, whatever you want to do for your conversion, zoom is the best thing. And then make sure you have a clear next step. Now, we could do a whole another episode on how to teach that class.

I think it's worth getting there. Yeah. I mean, we'll do that.

Yeah, we could talk a little bit about, like, we could at least get into, like, okay, what are we going to say now that we got them on the call.

Right. Which.

And by the way, just you touched on this. I don't want people to forget. People who shift make like a change in your perspective. Like you, you change the way you thought because of somebody else.

Right.

People who can shift your perspective are the most powerful people. Those are people who are true influencers.

Yep.

And if you've ever been commoditized, if you've ever been shopped for commission or rates or price, that goes away when somebody picks you because of this. Now, it doesn't completely go away. Yeah, there's a couple people who are like, hey, I found this better deal out there. Yeah, there's always going to be broke people who look for better deals. But for the most part, I would say 80, 90% of the people you work with are going to be your best customer because they truly respect you. They don't think of you as one of 100 vendors. They think of you as the one person I want to work with.

Dude.

So good.

You know what's so funny is I had friends that just recently got married and they put my information. Because I said yes to the invitation. It's the same concept. They sent out an invitation to their people in the world. I say, yes, I'm going to attend. They put me in that database, AI whatever. I get text reminders of when this is coming up. Here's the address. By the way. If you want to give money, click. Like, it is crazy that there's platforms like that. So this one that you just mentioned, that's so cool that they made that.

And they just wanted to solve a simple problem. They wanted to make a better version of Eventbrite. Eventbrite's. A little clunky. If you notice it doesn't look good and it's, and it doesn't have all the reminders, so they just built that.

It's crazy and it works so good. But something that came to mind, let's just say you're like, man, I want to do this, but I don't, I don't. If you guys are going to make that podcast where you talk about what you talk about, then I'll wait till then. I'm going to. Here's what you can do right now. To do a signature presentation is just think of it like an open office sales call. Like, forget the content right now. Yeah, just say, I'm showing up, I'll be on Zoom. Here's the link to sign up. Just pop in and have conversations. And what are you going to do with the camera? You're going to put it off to the side. Make content and make content. And you're going to capture these conversations and you're going to throw them in AI, and then you're going to create content from that. So, like, you're gonna, it's gonna serve you either way regardless. But I, I just think about how powerful, like, if we did that, bro, if, like we just hopped on, like, hey, we're just gonna hop on Zoom. I got an hour. Yeah, if you wanna.

And by the way, like, if you ever worried about no one showing up, dude, there's people in my community who will show up to these other, each other's events just to like, have some butts and seats and.

Yeah.

Get the chat going. You know, when you go to Q A, nobody asked a question. First person asks a question. Now all of a sudden the questions come out. Because nobody wants to be the first person, especially a new customer.

Sure.

They're very scared and someone needs to break the ice. Well, you can have a friend, you could have a colleague in the, in the chat.

Really good.

And so, like, there's so many ways to like, insulate yourself from this.

Yeah. Maybe you throw it. I mean, I mean, I'm always trying to think for your immediate audience, but if I was a loan officer, I would have a real realtor friend in there.

Yeah, hop in.

And then we're just, we're on for an hour, we're game planning and somebody hops in and it's like, hey, what's up? You know, here's the thing though. If you're posting consistently, people will be pumped to just ask you a question.

Yes.

Like, dude, I've been following Your content. I love your stuff. Sweet. How many times have you commented? Never. How many times have you liked. Never. Cool, let's talk.

You know, like, these are people in the shadows, right? They will never say anything unless you prompt them with something like this. And by the way, like, we talk about content connection conversion. These are the things that I teach in our group, in our communities. And so I'm going to put links to all the resources we're talking about in the description. But there's also a link in there. If you're in the industry, real estate, mortgage, and you need help with this specific thing, I help people with this all day. Like we have templates, you can copy, paste the funnel, we walk you through the whole process. And this is literally the game of turning content into clients. And so I'll put that link in the description. But when you think about like, okay, I've got them here for an hour and I would honestly tell people, like, you could just do this open thing, but if you did it as a structured call at a certain time, I would say to make it a less of a commitment up front. So I have this strategy right now where we're calling it a 27 minute whatever. And more people are signing up because it's less of a commitment. Now the call ends up going for an hour plus, but the 27 minutes is the meat and potatoes. Then the rest is like Q and A offers whatever else you're doing. So 27 minutes, I'm going to teach you this. You're going to walk away with 1, 2, 3. And like you said, threes, fives, sevens, whatever. So I like three steps and we're gonna teach you 1, 2, 3. And people love that. So it's less commitment. And then on the session, I have found one of the biggest mistakes I used to make before I learned this. And I've seen so many other people is they just go straight into the teaching without setting it up first. And so you don't realize this, but people are watch. You're not just teaching that person, you're teaching their false beliefs what their uncle told them yesterday, what the news said last week, maybe a ripoff that they've had in a past experience that has shaded their everything. So I think the first thing we do before we get into our three steps that we're going to teach is we need to break some beliefs, shift the perspective. And so I would encourage people to start off with a story or something and then be like, hey, before I get into today's thing, I'm really excited. And by the way, this is really important. Omar said this earlier. Give them a reason to stay. Let people know, hey, at the end, I have something for you. Hey, I got a bonus for everybody who sticks around. We're going to be getting into that later because nobody wants to be a part of a call or conversation where they don't know where this is going or when it's going to end. Nobody likes that. So you let them know, hey, I'm going to be doing this. And at the end, I've got something for you. Would it be cool? I think you even ask permission, right?

Oh, yeah.

You tell people, like, I'm about to tell you this at the end. Would that be okay?

Yeah, I was like, do I have your permission? I mean, this again, I think this is where you have like a handful of people. I mean, inviting people to a call isn't necessarily like, you know, breaking. Having to break something, but, like, because I'm an info educational guy online.

Yeah.

I want to make sure that people are okay. Like, hey, let's make. Here's what I like to do. I go, hey, can we make a deal? Like, sure, go. I'm like, if I do my part and I give you tangible things to implement immediately or change the way you're approaching your personal brand, will I have your permission to tell you about something cool I got going on?

Yes, yes, yes.

And then just please. Of course. It's like they're asking the walls broken. So then now I could freely teach and like, yeah, I do address beliefs as a form of my points, but we'll get into that in another episode. I think that'll be really cool. To crafting your signature presentation.

Yeah, it's a whole nother talk.

Yeah. And if you have any questions about that, like, throw it in the comments or DM D. Yeah.

If you. If you want me and Omar to dive into that whole topic, just let us know in the comments because I sometimes think that's too detailed, too, Too niche. But if you guys want it, let me know. I would love to dive into that because like I said, that has been the skill that has made me the most money in terms of, you know, how to present to people, how to get them off the fence. So many people on the fence right now. This is really important. So hope you guys got value from this conversation. Uh, this is like, this has honestly been a masterclass for people. And I think, you know, if you are struggling with any of this stuff, think about, okay, what is the smallest action step I can take next. So if you got lost in, like, okay, I've got all these things now. I'm so excited. I got notes, I got summaries. Well, let's get back to the beginning. What were the first things we needed to do? Like picking the platform, talking about who you're talking to, dialing in that messaging, and get back to the basics first. Because without that, there's not going to be a conversion event. Without the content, then none of this stuff is going to happen.

And for someone who. Because this was all about, like, getting to a place where you're, like, making money off of your efforts, just know one way you're making money is by bringing down your ad spend. I think people don't really think that.

We haven't even got into, like, how to drive traffic. You can use ads to drive traffic.

Yeah. But your ads will be way cheaper if you have content out there. And then you can even use the content out there to run as ads. Like, it's. Yeah, everything will serve you if you just do the work.

Yes. And, like, you don't need to know how it's going to serve you yet. So you think you're doing the videos for free and you're just stumbling through, but you're creating an audience that can be remarketed, too. So what Omar is talking about is, I just ran this play. I ran videos. I've been posting videos organic for years, and some of them get more views than others. But then I wanted to run ads for a webinar. And so we ran ads to people who had watched a certain percentage of my videos. The people who are running the ads, the media buyers told me to expect to pay $12 a lead. I ended up paying $2.60.

Crazy.

Because we were marketing to people who are somewhat familiar with you. So at the end of the day, even if you're not getting customers, you're building brand, and that's something that will serve you. And Cody Sanchez was just on a podcast with me at one of our events, and she said that this is the one area where you, the individual, personal, brand, content creator, have a huge advantage over big money, big VC capital. All these big companies, they're continuing to just pump money into ads, and the cost of the ads keeps going up. The only way to bring that down is through what you just said is by doing organic content and then remarketing to those people, and the costs just drop through the floor.

Crazy.

And so we'll get into that in the future, but let us know what you thought of this episode. Thank you for being here, bro.

Bro.

We'll see you on the next one.