The DEADLY Mistake You're Making on Social Media with Bob Menery | #neelhomepod Ep. 13

People who are thinking about building influence, first and foremost, just help somebody else. That just gets you going.

People are afraid to do it because they're afraid of what they look like. And they think that, okay, well, I'm gonna look like a loser. This is the most deadly thing that people don't realize. As I was growing and growing, I knew that I just want to help you. I just want to build a relationship with you. I'm willing to do whatever I can to build a relationship with you.

You help people, you bring them deals, you bring them value. It's like, bro, you're doing videos on Instagram. Now you're in a movie with fucking Jake Gyllenhaal.

Because I'm a master at getting to people. I believe I'm one of the most connected guys on the planet. And one trick that I think that people don't realize is, all right, so.

Building my network and putting out content. Internet has changed my entire business, probably changed my whole life. And it's allowed me to increase my income, meet all kinds of cool people. And a lot of times people are like, yo, how do you build your network? How do you build influence online? And so that's what we're going to be talking about today. I have a really special guest for those of you who don't know Bob, Bob Minnery. He has probably 9 million followers across all social platforms right now. He actually helped build the number one show on the Internet, the Full Send podcast. I think they're in the top five, five shows on YouTube right now. Built multiple shows online. And also, you know, he's in a movie coming out with Jake gyllenhaal and Conor McGregor. He's freaking the voice of Buffalo Wild Wings for a while. Just. You got your hands in so much, Bob, it's crazy. I feel like you got. As a. As a person who has add, I feel like. Like you got.

I have ADD extreme pacing around all the time because me and Neil met at the blackjack table, and that's how we got become friends, which I admire. Your balls at the blackjack table you can fire. Yes. Which is pretty fun to watch.

So, by the way, if you ever want to meet people, just. Just gamble a ridiculous amount of money like a degenerate. And you'll get. People be like, yo, who's this guy?

You know, you were with us. You were with us the night with Dana White, and we actually saw the video that we saw the video of us all dapping up. I use on my thing.

Yeah.

So I did screw up I didn't put the click on there. I screwed you because I. You couldn't click your name. I couldn't do the tap thing, so I was mad, but I left it up there. But it's good to be in here, brother.

Yeah, thanks for doing that.

Became quick friends.

Yeah, I love that. And what's cool about you is, like, I immediately kind of felt this energy. You were talking, like, when I first talked to you, you're like, dude, I just did this deal with this dude, I just did this. I'm working on this movie. And you were kind of all over the place. But one of the things I noticed is you do a lot for your network. You do a lot of. You do a lot for the people that are in your circle. You help people, you bring them deals, you bring them value. And I'm guessing that that's why you have such a good network, like a deep network. Is that right?

Yeah, I think in the beginning stages of building, you know, I first started building my social media up was, you know, I had. When I had zero, people literally knew I was on the Internet and whatnot. At, like 28 years old, coming back from LA, like, rock bottom, awful. Didn't have anything going for me. And my voice is what got me kind of going. You know, I started putting out these sports broadcaster clips that made, you know, kind of went viral because I kind of did what sports announcers want to say but can't. And I talked in this voice and did this voice thing and did parody skits and grew a bunch of fucking followers from that. But, yeah, at the end of the day, man, I mean, I was always. As I was growing and growing, I knew that, you know, I probably couldn't provide that much value to somebody, but I still wanted the relationship. So what I would do is just do whatever I could and say, hey, look, I have all these followers. Whether you're dropping a piece of merch or you're doing whatever, I'm like, I want to. I just want to help you. I just want to build a relationship with you. I'm willing to do whatever I can to build a relationship with you. And I did that the whole way up, and I'm still doing it today. You know, I don't have to do it as much anymore because those relationships are already set in stone. But that's definitely one way that I kind of grew up, you know, notoriety from. Just higher, you know, people up in the food chain was because I was just so willing and offering to just give and do whatever The.

Yeah, and it's like, I feel like the. You know, the best way to build a network is just to give without really expectation of return. But then it comes around. Like, what goes around comes around.

Of course, 100%. I mean, even to this day, Dana's one of the guys that. Dana's become a great friend of mine, even though he trashed me on the Internet a couple times. But, yeah, you know, just anything we can do for the ufc, pound the way the UFC we know Power Slap's important to him. He's up in the food chain. You want to respect a guy like that. You want to be liked by a guy like that. You know, pretty much just doing whatever we can for him to support his ventures. And, you know, he takes care of us on the other end, too.

But so then you talk about, like, okay, you're growing your social platform, but then you started building shows. So going back to, like, okay, first things first. You had a little shtick. You got this voice, you're making videos, they're going viral on Instagram and TikTok and all these things. At that point, you have a little. You have. You built an asset that's your brand. Right. And then now you can leverage that to help people and keep leveling up. Is that what you're saying? Yeah.

I mean, I had a lot of followers, and I had a great voice, and I was, you know, well spoken, I think so. And had a reach that I knew when we launched a podcast, it was going to be successful. So I launched our first one, Ripper Magoo podcast, which was with me and my buddy Tim Bounce Back. And Timmy was our co host. Friends with Steve Will do it, the YouTuber. And we were the number one show on Apple because we were just hammering streaming.

Yeah.

My partner was Kevin Conley e. From Entourage. You ever seen the show?

Yeah, yeah.

He was my partner in the. In the venture. We killed it. Did it for about a year and a half, and then we stopped the show, but we held it was us in, pardon my take for a while, but we had everybody on there. Shaquille O', Neal, Michael Rubin. I mean, we had Christian McAffrey. It was just very sports focused. And that was the first show that we did. And then we segued over to meeting these kids called the Nelk Boys. And I met them, and they just had a massive YouTube audience. And I just left the podcast, and I always kind of poked Kyle, the founder of Full Send. I was always like, you know, we should. We should do a pod. You Got this huge audience. I already made the podcast game. I know how to do this. Let's. Let's just build this huge show together. And then, you know, we ended up sitting down like President United States, President Trump.

And Dana was on there.

Dana, Snoop Dogg Post Malone, Shaq was on there. Shaq, everybody. I mean, we had every guest there was possible. We get to sit down, which was awesome.

So when it like, I think that's like people who are thinking about building influence first and foremost. And what we're going to do in the episode today, guys, we're going to talk about, you know, right now, everybody starts a fucking podcast. Everyone's trying to do content. There's never been this many people on the Internet, but there's also been. Never been this many people pushing out videos every day, right? So it's like, how do you cut through the noise? But then the second thing is, how do you level up? Because it's like, bro, you're doing videos on Instagram, now you're in a movie with fucking Jake Gyllenhaal. Like, I mean, there's a. It's a progression of meeting people, leveraging that connection for another connection. So we could talk about building a network. But first things first, like, content wise, like I said, a lot of people in my audience, they're trying to get known, they're trying to get more videos to more people to see. So I showed you my content and you're like, bro, it's boring. Kind of, you know, like, hey, you're. You're just too straight. Like you think you gotta be for. To make it in 2024. Do you have to be controversial? Do you have to fucking cause some stir or can you just teach?

I mean, I think you can just teach, but I think you have to be a little bit disruptive at the same time. I think disruption is kind of looked in a positive light nowadays, you know? Yeah, I mean, I know that from all the notoriety that I've gotten from some of the most stuff that I've been known for is some. The stuff that I never wanted out there, which was like, you know, just viral stuff. Like when like the Covington, Colby Covington got jumped or something with Masvidal. And I was with him that day and that was like a. Something that went on the Internet that got me a lot of like. And what Kyle did was he told everybody that I set him up and shit. And it was this big thing. But that's Kyle kind of like making these viral moments. He's very good at that, you know, for me, I didn't really ever care about the views and all that stuff. They just kind of came. But, you know, people use all the clickbait and all that stuff. Yeah, I just, I was never about that. I just couldn't. I just, I never really believed in all the clickbait stuff where like, because I want a guest comes in the room with me when we do a podcast show, you know, I want always that person to leave a better person. You know what I mean? So it's different. Like, you know, in the beginning stages of growing and building and stuff like that. Yeah, that clickbaity stuff works. All the little, you know, grab you all the stuff they write in the titles and the captions and the whatever it is. For me it was always. I have a different kind of attitude. I. I always never wanted to do that. You know, any guests that I have in our podcast always gets final review. We never trip anybody up. We never want anybody to look bad. We want everybody to come in and look better than they did when they, when they came in the room, when they're leaving the room. And so, you know, we've had. We've had some crazy ass. That's why I think like the Steph Currys, the, you know, and Phil Mickelson's, the guys that I've engaged with and done content with and all that was because I was so respectful of that. And that's, I think something really important to remember along the journey is like, I wouldn't with you if you, if you try to ever trip me up with stupid clickbait and stuff like that. Like, I think that's the most frowned upon, weakest thing you could possibly do.

Yeah.

In the game. So that's one thing I'd steer away from is doing that stuff. But.

But that's the game for a lot of people in the beginning is they're just trying to grab attention. So. But at over long haul, that's. That's not gonna work. I mean, it works like short.

I guess it does. I see some people get away with it. I just, that's not where I'm. That's not where I'm from. I'm kind of old school when it comes to just respect and whatnot. I've been a little disrespect a couple times the Internet from favorites that I did for people, and then they drop something and you're just like, who the fuck is this guy?

Yeah.

And it's just. That's why I just don't like that. So that's just one thing for me that I hate more than ever is when people just do misleading clips and misleading stuff to, you know, make, trust me, you look bad so they can gain personal.

Yeah. And so when you guys did this show, I mean. I mean, you guys. The laundry list of people that were on that show, I feel like, yeah, there's. There's a lot of, like, the vibe of all three of you guys on that show. The full send podcast, it was dope. But I feel like, you know, the guests coming on and. And what you brought to the show was really good. And so, like, now when you guys. I think there's something going around the Internet that's like, oh, it might be coming back.

Yeah.

And the comments were just lit. Like, you got a lot of people like, no, no, they were lit. Like. Like, dude, we haven't watched the show. Bring Bob back.

Yeah.

Free Bob was like, I saw Free Bob. Free Bob. I'm like, bro, yeah, all these people. There's a lot of people that miss in that space, right.

Because we built it from the ground up together. Me and Kyle started that thing from the ground up. So people that remember the show from the beginning, when it first started, and I think when it was at the strongest point was me and Kyle were just so obsessive compulsive with, like, making sure the best people were there at the time. And, you know, like, when something relevant happened in the world, we would just be on it and we'd be first to the punch. Like, for instance, like, I remember I always used to call Kyle and, you know, like, Antonio Brown ripped his shirt off the field and threw it into the stands. And it was a huge thing in the sports world, and we weren't really a sports show, but I was like, kyle, here's the deal. Like, we got to get Antonio to come in here no matter what, be his first interview. He's always about being first, too. And I remember calling Antonio Brown, like, 20 times because it was a huge story. It was like, you know, Brady and Antonio. You don't do that. You don't run off the field and throw his shirt in the stands. And I just hammered Antonio, like, 20 times and just asked him for a favor. And it's because I was so respectful to him because there was really nothing in it for him that over time, that I was showing that respect and that giving, you know, always giving mentality. That's when it kind of comes full circle and gets back to you. But we were always on. I mean, president Trump was insane. I remember right when Russia invaded Ukraine, I had the Secretary of Defense and a really high member, the CIA guy coming down to sit down with us. And I was in a room at three in the morning with. Because I get crazy ass ideas sometimes and I just, I just want to execute the mission. I'm like, we got to get the President, Steve, get these girls out of here and just, let's, let me just turn on the rap music and just go to work. And I remember calling Dana like 60 times, calling Trump Jr calling everybody because we needed the President. I was so confident we were going to get him because it made sense for him to come on the show at that time and our relationship with Dana that I canceled the Secretary of Defense's flight basically and without even really confirmation that he was coming. And then before he knew it, I think within a week we were down in Mar a Lago and went down to sit down with Trump.

That's fucking crazy. And what's wild is you talk about, you know, following like your follow up game is pretty. Is pretty crazy. Like you'll keep pushing. I always say this. Like sometimes doors aren't closed. You just got to push harder. And so you keep pushing for that thing. Like most people, I think just give up at some point. You know, you get told no or nobody gets back to you. I think that's the standard. Like, nobody gets back to you. You got to.

Oh yeah, everybody's saying no.

Yeah, they're like, yo, email. The like. So for example, I'm trying to get Cardone and think, yeah, send an email to assistant or you know, like, like, we'll, we'll set it up. We follow up seven, eight times, you know, And I think at some point they're like, yo, we either going to do this or someone's going to die. You know, like what it's like follow up or whatever. And I feel like you got to do that to cut through the noise.

Well, you call it OCD or whatever you call it, but I'm somebody that just can't. If I got something in mind, I just can't do it.

This came up on one of the episodes I was looking at. I was like, yo, Mark Wahlberg. So you're trying to get Mark Wahlberg. You're doing your normal follow up, follow up. And then he's like, at some point, leave me the fuck alone. But like, it doesn't matter, right? Like, what's it, what's the harm? You know, to me, it doesn't matter.

I look at it as like, there is a point where it comes annoying and I don't, I do usually do cap it at the point before it becomes annoying, but I just know when I go to these guys and ask them to come on their show, I'm gonna bring you huge value. Like it's a huge platform. You want to be on our show and you may have some people in your ears telling you don't want to be on our show, but like I said back to my original thing is like, we're gonna make you look better than you came in. We're gonna pump the shit out of your products, we're gonna make you look like a beast. We're gonna, you know, we're gonna edit, you know, no reddits, but we're gonna kind of edit it in your favor if you want because you gave us the time of day. And I look like I look at all guests that come in podcast. Guests is family. That's it. They leave. They come in family and they leave family. That's how I always look at it.

So one of my all time favorite growth hacks in business and life has been to go to live events. This is exactly why I'm putting on the fourth annual Ford event in Las Vegas live with world class speakers like Gary Vee, Christo, Phil Jones and many other experts who have been on this podcast. And I actually have a really cool gift for you because you're listening to this podcast and I know you're the exact type of person we want in the audience at forward, I'm gonna hook you up with something really special. Check the description below. There's a special link and a code just for you that's gonna hook you up with a huge discount for this year's event. Now, this code's only gonna work for the first 25 people, so it is first come, first serve. Check it out. And I hope to see you in Las Vegas. So for content creators out there, like, this is the big takeaway, guys, is like, hey, if you're trying to build influence, yeah, you're not gonna get the, the Shaqs and Trump right away. But like, whatever you could do to provide value to the person on the show that's like, dude, you're trying to. It's all about that person blowing them up. What value could you bring them? How could you promote their product, their business, their service, whatever. If you do that constantly, it'll just eventually the fucking world, it pays you back.

I promise you, if every day, if you're watching this, I promise you if every day you go on your stuff and say you have 500 followers, you have 10,000, you have 100,000 followers. For instance, Dana White, good example. Dana's somebody who really doesn't care who you are and just respects kind of what the. Like that effort of helping somebody. If you go on your socials every day and put HollerheadWhiskey Owerslap, support his ventures every day and tag him every single day, he's gonna get back to you and he's gonna hit you back and he may repost you. And that's where it begins, you know. And then you get a little bit of thing and then you screen grab that and you use that and say, hey, look at Dana posted me. And you go to the next guy and you say like use that as kind of like is a resume in a sense of. That's what it is. But like even like all your favorite people's products or whatever like that they'll see it over time. You know, DMs that everybody thinks people get like flooding DMs. There's times where I get DMs every 15 seconds.

Yeah.

There's times where I get dms every half hour. So there's times where people. And people are always on their phone looking at their ig.

So like you catch someone right place, right time.

Right place or time. It's usually when they don't have a lot of stories up is when the best time to catch them. That's it. But yeah, that's, that's. I would just hammer, you know, to get, no, to get noticed. You gotta. I would support. Yeah, I'm telling you, try it. Go, go tag Hollow head.

And this guys right now is the biggest hack I found. So what Bob just said, if you want to connect with someone who's levels ahead of you, just buy their shit and promote it. You know what I mean? Like whatever it is, you can't.

Even if you don't have to buy it, you can just, you can just literally just promote it. That's support it. 500 people, doesn't matter. Support it. If you want to get in touch with a guy and you can't get in touch with him, I mean, first and foremost, this is the most deadly thing that people don't realize is I remember, you know, because I'm a master at getting to people. I believe I'm one of the most connected guys on the planet. I'm not trying to say that like whatever, but from all across the board. And one trick That I think that people don't realize is that, say, you want to get in contact with, hypothetically. I'll use Susan Lucci as an example. Susan Lucci, my mother. And it was so funny. I could get to anybody. And Susan Lucci, for some reason, so hard to get to. I don't know why. She was a soap opera star. My mother loved her. And I wanted to set up a lunch for my mother on her birthday and have them meet. So I couldn't get to Susan Lucci. I was, like, calling her agents. I was calling whatever, and I'm like, this is driving me nuts. And you know what I did? I just went, oh, shit, wait a minute. Who is she following? Okay, she's following 110 people right now. All those 110 people that she's following aren't celebrities and hard people to get to. One of them's like, her gardener. One of her is like, her, like, whatever. One of her is whatever. So as creepy and stocky as it seems, you know, there's ways to navigate just through that following list and looking at that following list, but people that are easier to get access to, that you can just slide in the DM and just say, hey, look, I'm really trying to get in touch with so and so. Is there any way you can make this happen? You can click a random name that has 90 followers and guess what? They're see it because nobody's DMing them. So using that little, like, kind of to get to somebody, that six degrees.

Of separation, that's huge, man. These are freaking hacks. So I hope you guys are listening, man. This is like how you can connect with people head of the game and just be relentless, you know, Just keep trying. And obviously there's a. There's something weird.

Cops get called, though. Back off.

Yeah, yeah. There's a line where it comes into freaking becoming a stalker or being just creepy. But I feel like you can do it in a respectful way. I call it being pleasantly persistent.

As long as you're not aimlessly. Like, you become annoying when you're just aimlessly asking for shit. So, like, the people that just keep asking for either money or just keep asking for whatever, like, you have to have value brought. If you just spam me and it's. I'll literally block you. I don't care how much you like me.

Yeah. And so this is. Bob said this in the beginning. He's like, yo, man, I see Dana White coming in. I see Bob. They're going to meet. Like, let me take My phone. Wipe the lens, make sure it's clean. Take a good dope video. Post it. Well, Bob, make the person look good. Then they repost you.

Exactly.

And so it's like, dude, it's not about me. I'm not even in the video. But then when you posted that on there, you didn't even tag me.

I'm so mad.

I didn't, but it doesn't matter. 70 people DM me like, yo, what's up? Are you with Dana? What are you doing with Dana? Like, yeah, I wasn't with Dana, but I was in the room, you know? But like, imagine, you know, if you tag me, fuck, I would have gotten more. But it doesn't matter.

Shit, I'm mad about that, you know.

What is I.

Originally, I had it tagged. Yeah. But then what I did is I put a soundtrack over it, right?

Yeah, yeah.

And so then I put the sound. Because I delete and post stories all the time. Nuts. And so I put the soundtrack over it, and I didn't like the song. And so when I did it, I just took the screen grab of it and just put it up there. It didn't click through. So I was mad about that, Neil.

Yeah, no worries. But I'm just saying is the point of the story is, fuck, you can make other people look good, tag them. And I've done this with celebrities, you know, influencers, whatever. They're around you first. You got to be around people. But, like, this is something that just came up where you. You just moved to Vegas. I. I moved to Vegas last year because there was nothing going on in the town I was at. And a lot of people, I feel like people are like, yo, I'm stuck here. It's hard. I understand if you got a family and kids, but, like, we have kids. What. You know, if there's nothing going on, why can't you just leave and go somewhere to place where people. Where there is shit going on? And since I've been here in just six months, the people I've met randomly, connections, I've had, you know, business deals, all kinds of shit is just blown up because I'm in. In, like, the proximity. I think one thing is just being around people that. Where there's energy, where there's going, it's.

I don't know. I mean, Las Vegas is intense to live in. You got to have really crazy mental discipline. I mean, I'm here for a sole reason. You know, we're launching a casino out here, International casino. And so that's kind of Where I had to be. And we're launching another show that's airing too, called Fully Tilted, that's coming out probably about a week and a half right after full Senate will drop.

So Fully Tilted, is that going to be about gambling?

Yeah, it'll be heavily centralized around gambling. I want to be on that one, definitely 100%. So we have that. But, yeah, I mean, I think that. I mean, I moved to Boston to settle down. You know, I thought I had it all figured out, and I moved to Boston and settled down with a chick and was kind of like, not checking out of this life but definitely looking to slow it down. And the complete opposite happened because some stuff backfired in my life and didn't go the way as planned. And so, you know, I'm right back in. And just obviously, lo and behold, I'm in Vegas for some odd reason. But like you said, there is the great thing about living in Las Vegas is there's so much action. People come in here, they're in good moods when they come in, obviously when they leave, probably not, but they're, you know, they're making decisions pretty much like that sometimes. So, like, you know, when I meet people down here, I'm executing deals. They happen very quickly. And that's. That's kind of what I love about being here. And then you just gotta make sure you go to bed on time once in a while.

Yeah. So it's like, bro, if you are trying to connect with people, you notice they're in Vegas. Even if you don't live here or whatever the city is, just say you're gonna be there. Like, I've done this many times where you're trying to connect with so and so he's staying at the freaking. We're at the Fontainebleau right now. Like, hey, man, dude, I'm gonna be at the fountain Blue, too. What do you know? Like, could we grab a quick interview? Could we do this and just try and catch people where it make it easy to say yes. You know what I mean? Light's another way that's back to your.

Point is like, yeah, when you get on the bigger scale, like, we were like, we wouldn't. We would be like, hey, Post Malone, we're just gonna come to you. Where do you want us? We're just gonna set up whatever's convenient for you. You know, you can wake up out of bed. We'll just have it all set up in your house. You know, we had a traveling crew. That was the difference, because it is top tier. Guests to come to you on a consistent basis. Because if you want to stay consistent and you're launching every single week, you know, not everybody's always in the place you are.

You know, we were in catch people.

We were in Newport Beach, California. So we would just shoot to wherever it was. I mean, we would leave. We'd be in the middle of dinner sometimes get the AOK to go, and then we just fly to wherever they were and just set up in the spot on the run.

Yeah. That's huge. So what the. Is it? This. This comes up a lot. You always talk about being zapped or what. How did this word originate and what. What is it like? Cause I've seen six different meanings of. I was, like, looking it up.

Zapped started off with me and Timmy. My buddy and Steve will do it and all them. And it's basically like once in a while, we would take an Adderall.

Yeah.

And it was just something that we called being zapped. Because you take it and it makes you obviously very focused and like, you know, which is kind of whatever. So that's what being zapped was. But being zapped can have many different meanings. You could be little banged up, have a little fun. You know, like, that's when you're a little weathered. Yeah. When you're weathered, I guess. I don't know if this is PG R, whatever the show is, but.

Yeah, yeah, yeah, you know, no, no, it's. We're somewhere in the middle there. But, you know, as someone. I'll tell you this, bro. Like, I know people abuse Adderall. You talked about that on a podcast in the past. I had ADD in. In high school. Barely made it through. You know, dropped out of college and found out. I, you know, ADD it's fucked. Like, that's why I'm not focused on stuff. And so I would tell you this, man. I know there's a lot of heat and people take Adderall to. And they abuse it, but that shit changed my life. You know what I mean? Like, I was able to focus in. Not abuse it, but focus in. And so maybe it's not the healthiest thing to be on medication, but fuck, it helped me.

Whatever it takes for my. That's. My man says whatever it takes. But the other day, it can definitely be if you abuse it. I did have a period of time where I went nuts on it like crazy. It was just. I was using it just to just hide different shit and, like, block out all these emotions and feelings and stuff I was going through. And all that. And so there was a time where it is, and it can be very addictive. And to be honest with you, I think the cons outweigh the pros with it.

Yeah.

But I mean, I'll tell you what. If you need to get your president, United States, on the phone and you got 24 hours and you're a little bit, you know, I wouldn't mind taking one there and figuring it out, you know.

Yeah. So let's talk about making more money with your. With your shows and stuff. I know you get adsense, you get all that. That's just the. The starting point. You got a show, you got a little bit of a following, you're building your audience. Is it brand deals? Like, where would you go for. If I'm. Let's just say you're talking to me. And I got, you know, 100,000 YouTube subs. I don't have that yet, but I will at some point. Right. And I've got some audience, like, where should I be doing to make more money with the show, or should I not even think about making money and just keep building the audience?

I mean, it depends. I mean, there's times where you don't, like at the beginning when you first launch a podcast, you shouldn't be worried about monetizing it. You should be, you know, building and building and building. I mean, I'm as simple as I'm not. It's probably not a professional thing to do, but I just don't give a shit is I literally am always posting on my stories. Hey, if you want to talk business, let me know.

Yeah.

And I get some of them, whether it be, you know, I'm involved in a bunch of different businesses just because so many different people come in. And I wrap my brain around it and say, hey, I got these 9 million people, right? And you talk to these really smart guys that you meet, and you say, hey, here's 9 million people. What do you want to do with them? And then basically, yeah, I mean, I was involved in the marijuana business for a little bit, made some money there. We have a little sports agency that we represent some NFL athletes. I got a piece of, you know, the movie stuff podcast made a lot of money, and a lot of.

You find people to partner with based on your attention.

Yeah, I mean, I have a lot of equity in a lot of different companies, too, that nobody really even hears about or knows about, or I just organically somewhat promote them. And you can't even really notice it that I'm doing it because you know, the deal that I have in place with them is just either attaching my name to it so they can go or not disclosure and all that stuff. So yeah, I mean all that sorts of stuff, But I don't mind the play. I think that people will tell you, okay, we'll work to a manager, work to an agent. They can help you facilitate deals and get all this stuff done. I agree. That works sometimes for me. I didn't really see the benefit of having it. I always kind of am very hands on. So anything that I do, I don't really like somebody else negotiating it. Now look, that sounds dumb because you shouldn't be negotiating for yourself. But at the end of the day, I pretty much just buy the book and know what the number is that I want to get done or whatever and whatnot. But I put in my story sometimes, like, dude, hey, I need sponsors. Looking for sponsors for a show. Now that's extremely unprofessional because it makes you look like you're weak, you're desperate, whatever, I don't give a fuck. Yeah, I know that fucking 50 fucking to 100 fucking companies are to come in and say, hey, let's partner, and I can go and it's fun. Yeah, I go through all of them and I look at them. Whether it be like stable Duel, this new startup fantasy app, whether it be a monkey tail casino that's launching, coming out, you know, I mean, there's so many different companies that come in that you can have potential to, you know, just put your brain around and say, hey, this is what I can do for you.

You know, and so it's like putting more offers out there, asking for more things. I would say like, you want more business, ask more people. You know, just, it's kind of simple, but it's just ask more. And so I've seen people, people are.

Afraid to do it because they, they're afraid of what they look like and they're, they think that, okay, well, I'm gonna look like a loser because it looks like I'm begging.

Yeah, but what's the, here's the thing. Like, so you post something, asking for something, you don't get shit, dude. You don't have to come back on social the next day and be like, yo, guys, I just want to inform you that I fucked up and I didn't get anything. I'm a little, nobody knows what happened behind the scenes.

Oh, I do that, though. I'm still like, God, we fucking missed. Yeah, no, I don't give a Shit.

You pull shit that makes you look bad. Like you do stuff all the time, and then you'll delete it two hours later. But like. But it's like that. Yeah, but. But you don't give a fog. But that's good. But that's part of your brand, is you just shoot it like it is. I think a lot of people can talk shit about you and say, oh, Bob's freaking crazy. He's off the rails. But then at the same time, anytime I talk to you, you just straight shoot.

Yeah.

You don't really have a filter of like, yo, I'm going to sugarcoat this. I'm just going to tell you how it is.

Yeah.

I think more people respect that than the.

And it took me a while to learn that, because I waste what is the most valuable commodity.

Yeah, Yeah.

I think that. And I just realized that for a while I was like, man, it just happened recently. Like the past couple years is when I just started to be, like, really direct. And whether or not I'm not an asshole, I'm not a bad guy. I'm a fucking good dude. I have a big heart. And I may come across an asshole sometimes, but I am not in the slightest. I just like to get right to the point because I think it saves both of us time.

Yeah, but you'll post something like, looking for sponsors, looking for deals. Then I saw you post something like, yo, anybody in my audience wants to come hang out now?

I love doing that stuff, bro.

Then I was at the casino and one dude came out and you're promoting his podcast, and he just came to hang with you. Just a random dude off Instagram?

Yeah. I mean, I love to. I love to help people. It's something that I always. My mother raised me pretty well when it comes to that. She was always about giving back to people and stuff like that, and why wouldn't I? And I was able. Blessed enough to be able to be in a position I'm in where I have so much opportunity ahead of me and so many connections and all that. So I think giving back is the most important thing. You know, if you're ever in a bad time or a dark time or anything like that, you help people. It makes you feel a lot better, you know?

Yeah. One thing I said, this is kind of sounds cliche or whatever, but if you are burnt out, you're stuck, you feel like in a rut, just help somebody else, bro. I found out that just gets you going. You. You just. It's not even about you. You're helping somebody else, all of a sudden some shit comes your way too. Like I noticed the other day, you talk about Steve will do it, and I don't. We don't talk about specifics, but like you. He needed help with something.

No, he lost a million dollars.

I'll give you talk.

Specifically, he lost a million dollars in blackjack at the Red Rock is casino. And so I saw my boy down and out.

Man, that's a lot of money. How the do you lose a million dollar? I guess people do it. He's playing what, like 30, 000 a hand? What is he playing?

30, 000 a hand? He's going from like 10 to 30.

But on multiple hands.

Yeah. And he's playing big slots and all that. But that's change. He doesn't do that anymore. He learned his lesson the hard way. I mean, they.

So he goes on tilt, he lose a million bucks. You see this going down. You're like, oh, I can't let my. He's not. My buddy's not going out like that.

And parents like coming in and all this. I'm like. And I really wanted to keep the stream going because the stream is so. Aw, yeah. Dana comes in, it's like just high stakes blackjack. And the audience, I mean, it's holding like 30,000 people. For eight hours we were doing it. It was like, that's insane. Numbers on kick. And yeah, I mean, just. I was like, bro, I got you. Like, I'm gonna figure this out. I'll get you a million bucks back. And so I went to war for. On the phones for like 24 hours and ended up bringing him two and a half million bucks for a little deal that we did.

And like a brand deal, right?

Yeah, on the spot too. There's not a lot of people could do that. You know, Like, I had a sense of. I pushed the guy too. He flew down there thinking he was giving me 100 grand, and I got him two and a half million.

Holy.

Which was pretty crazy. So. Yeah, and it was. It was. It's a great company too. It's safety shots. Great company that lowers your blood alcohol content in half. Publicly traded.

Wow.

And so they.

They flew out. You flew them out or something. The game. And you guys put together a deal in Vegas.

Yeah. Yeah. I was just like, hey, man, like, we want to keep the stream going. The stream's huge. We want to stream again tomorrow. And I was just basically like, look, you guys need to get behind this guy. I mean, I did the same thing. Back in the day with Dana, when I was telling him about Nelk and all those guys, I was like, you guys should be doing some stuff together. I know when something's right. I don't ever, like, come over and try and take advantage of somebody because they have money and then have it not pay off. I want both sides to win. And I just knew both sides would win. And I, I had a follow up call with them yesterday and I just said, hey, how's Steve doing? How's everybody doing? They grew 100,000 people already on Instagram. Wow. They grew 100,000 organic people and just getting started.

Yeah.

I mean, think about that though. Like, 100,000 people in and like organic followers in a week. I mean, Steve gave away like 50 grand, I think, for like.

Yeah.

You know, and he did it in the right way. He's like, whoever follows, he only follows five people as partners. Happy dad and all that. He was just basically like, you know, did the trick. Steve knows what he's doing, Steve knows how to grow. And we've all been in the game for so long, you know, so that makes sense.

So then you talk about building up, finding, you know, finding the right deals so you can promote them in your content. Even as a small creator, you can do this. You can. It could be your own products or it could be partners, whatever you want to do there. And looking for sponsors, finding people to partner with in your content. I think that's, this is where brands are looking more. So I've noticed, like big brands, they want to partner with influencers. I mean, the influencer market has been around for a while, but is it still effective? Like, I remember years ago, you pay influencers a lot of money, but influencers, like, they don't get the same reach.

I know.

I mean, Instagram is all fucked up algorithm.

I know that I'm very, I'd be with some of the business because I control a lot of marketing dollars for a lot of different companies that we're involved in. We obviously do influencer marketing. We do spends. Yeah, it's got to be the right ones. I mean, I'd say majority of time now it's a miss for companies, I think.

Yeah, they're just spending, like, just wasting money.

Yeah, it depends. I mean, there's so many variables. But at the end of the day, I think that for the most part I'm hesitant to just do, you know, like pay, you know, in the beginning, influencers getting paid a lot of money, dumb money. And then they finally all realize, like, all Right. This doesn't work. You know, there's other ways. Obviously, they're more effective than this. So.

So say you're. You're trying to grow your business. You got a small brand, whatever it is, an event podcast, something you want to drive traffic to, and you want to pay somebody who has an audience to do it. Like, is it them wearing your freaking hoodie or in the. In the. In all the content? Is it them using your product in the content? And is it.

Over time, it can be so many different things. I mean, like, Steve's deal, I think, was basically like, what I would say when I, like, truthfully, and it's. I help. It's different for other people. Right? So I'm sometimes like, hey, look it, here's a deal. Like, if we're partners and we sign a deal together, I don't want you to really tell me what to do. I built my audience. I know how to do this. You know, obviously, I guess for your protection, you have to have a bare set of minimal deliverables and stuff. I try to make it as loosey goosey as possible, but, yeah, for these companies that want to come in, say, I have, you know, rizzfarm is a company that's a telehealth company that we just started. We just sponsored the UFC on the ufc and basically, you know, some. We have a couple of influencers coming in. Basically, what we're going to have to do with some, like, appearances at different, like, you know, like, say. I'll use a better example, like Happy dad, for instance, Right? Like, Steve goes, and every time a store opens up, Steve will go there and everybody will show up and do all that stuff. Steve wears the Happy dad stuff. Steve does the story post. Steve does the engaging followers there and all that.

You know, I mean, so the Happy dad deal with, like, the guys on full send, because. I know. So you guys would rock that. How did that come together?

The Happy dad deal? Yeah, the guys have an active lawsuit against right now.

Oh, I'm sorry.

I'm talking about anything. No, we're actually dropping. The lawsuit's done. But, yeah, it was a little messy for a minute. I mean, you know, I'm not a partner. Happy dad. Yeah. I think that we were under the impression that I was going to be a partner in Happy Dad. We talked.

You promoted the shit out of that company.

We did. I mean, we were told we had equity in the company. I mean, in a sense, like, where it was that trust system where, hey, we're getting around to it. Just give us some time. And then I was like, whoa, like, buddy, a lot of time has gone by, like, this company's moving and, like, what's going on here? And so, yeah, I mean, the happy dad is soaring. It's doing great, and they did a great job with it. I'm not involved, which is fine. But definitely something that was like a big issue of why that whole lawsuit happened was that, you know, because I'm pretty fair. I've never sued anybody in my life and I've never been sued, so.

Yeah, and so you talked about this. I don't know, one interview I saw a while back, you're like, yo, I'm like, from Boston. I do the deals with people I trust. I do the right thing. I expect other people to do right thing. But is that a mistake you've made over your career of, like, not getting into the fucking contracts, not getting into attorneys and getting.

Definitely.

And dotting the T's and crossing the I. Whatever the fuck, you know?

100%. Yeah, 1,000%. I mean, I think that there's a lot of things I could have done differently. And you just learn as you go. Yeah, but. And then, yeah, that old school mentality of just a handshake deal doesn't exist. Really? Too much. I mean, I'd say for like 90% of my deals, it's been pretty good. Everybody's played by the rules and been cool, you know, and then you get that 10% of the time where now, well, we have a contract and you're just like, oh, fuck you. You know what I mean? Really? Okay, I get it.

Yeah. People just send you stuff to E sign. It's like 40 pages.

No. Yeah, I can't do those. I mean, I can't. I don't do them anymore. I mean, obviously the ones that are big companies. Big companies and stuff, publicly traded ones and stuff like that are different and. But like, at the end of the day, I'm usually. If I'm getting in something with you or doing like a little marketing campaign for you or helping you do some stuff, I'm like, I can't. I don't want a lawyer to read it. I want it to be like, written in crayon and we just both sign it. Yeah.

On the back of a napkin.

On the back of a napkin.

Bucket, you know, that's good shit. So this is kind of just wrapping up. Like, if. If somebody. A lot of content creators out there are trying to build, like, what's the mistake you're seeing people do in Terms of shows on YouTube, you know, content on Instagram. Because I feel like the content games changed from like five years ago to now. It's a little bit different today. Or do you think it's the same shit, just different day?

It's funny with me is like I'm not as. I'm more behind the scenes stuff now, which I enjoy doing, deal making stuff and all that. I love doing that stuff. But I think mistakes is just simple and it sounds cliche and whatnot, but I think it really is consistency. Like it's about, you know, creating a game plan, really having it thought through and sticking to the time to like stick to your time. You're gonna release once a week on Wednesday. You have to release once a week on Wednesday. Even if you don't have a guest, even if you don't have an episode, even if you can't get out of bed. You depress whatever you have to do it. You just have to stay consistent. If you have to do vlogs, you have to do them consistently. You can't miss. Yeah, you just look, you know, it's for your own well being and just for, you know, your audience, Whether it be one person or 10 million, you know, you got to stay consistent for them. You know, that's the most important thing by far is consistency, which is something I have trouble with, that I'm always working on. Constantly, every day.

Yeah. And so if you are someone who is messed up, they're like, you can partner with people who aren't, I mean, who are good at that shit.

Infrastructure, yes. Getting some infrastructure in place is important big time.

And then what's your feeling on this just in terms of right now? I noticed on Instagram, it might be because I'm a degenerate, but I see a lot of gambling content.

That's where the world's going.

It's blowing up. I feel like everybody's into gambling. There's states, more states are legalizing sports bet. Like I opened up the app for William Hill, for example, a couple years ago. You had to like go deposit money at the sportsbook and do this thing right now, dude, it connects to all your bank accounts, credit cards. You can bet. There's. There's like 50 prop bets. It like presents you. It's like, it's like a gambler's paradise. You know what I mean? Like, people are so much into it. So I feel like gambling for better, for worse, you can argue it's bad for culture, whatever, but which I think.

It is for 100 I think it is. I think the world's going down the with it. But at the end of the day, it's like, all right, well, what are we supposed to do about this? I mean, I'm in. You know what I mean? The world's going that way, then I'm going that way too.

So I see so much content about this. And you even talked about, hey, I'm gonna do a show about gambling because there is ways to do it responsibly. I know a lot of people abuse it, but there's a lot of fun around it too. So people are into it.

There are ways to manage, like playing blackjack and playing that stuff. There are ways to do it.

So you. So this is what I want to ask you. Like, you've seen people blow a ridiculous amount of money gambling. You've seen fucking people do it. Well, you've seen Dana play. You know, all these guys play and so, and a lot of sports guys, I noticed, I love gambling. They love the competitive. I don't know what it is. Like, it just gets their, their brain going. Yeah. So, like, from a gambling perspective, what's the advice to the, to the degenerates out there, man? Like, what do you think they should be doing when they go to casinos in Vegas? You're here with your boys, Quick Stop playing. Don't play at all?

No, I mean, yeah, I think that you need to probably. I mean, I haven't mastered it, but I think the way Dana does it is really well, he goes in and he doesn't have to have a 20 hour session. He doesn't have to have a 10 hour session. He doesn't have to have a four hour session. He can have a one minute session. He goes in and he just hits his number. You know, he'll go in and play like 30,000 a hand and he'll bet 30, he'll win. And then he'll bet 30 again. He'll win. He'll be like, all right, I'm done. And he'll cash out immediately. So just bankroll management's the most important thing. You have to play within your means or else, you know, which we've all not always probably done perfectly for the most part. But yeah, you have to play with your means. And don't be afraid to just spend five minutes at a casino and get out, out, you know, don't be afraid to just get in and out and exit, exiting.

It's.

It's boring because you want to keep going. You think you can hit a million. It's not going to happen.

Yeah.

So this is. You're not. The longer you play, the longer you're gonna. You know, Chances of losing.

Yeah. So this is. This is what the advice Bob gave me, which was good, is like. He'd be like, yo, I'm like, I'm gonna play blackjack. You're like, well, okay, hold on. Wait a second. Like, what's the target? So you always talk about, like, what's your target? Yeah, you want to make 5k and get out. All right, cool. We're gonna follow that.

Yeah.

You want to make 500 and get out. Like, whatever your levels are, it could be a 100. Whatever your thing is, you're always saying, hey, set a target.

Yeah.

And then when you hit that target, you just leave.

Just go. That's it.

And then if, like, I feel like if you did that, then you can just go drink, have fun, like.

And then go to the cashier.

Yeah.

And then take your chips that you have, those little four chips that are green that really look like nothing. Then take those chips, go to the cashier, hand them to them, and have them give you $20,000 in cash. And then you'll look at the difference of chips and cash.

Yeah.

Because these chips are just easy. Don't think about it. But when it's in your. It's in your hand. It's cash, green money. You just start to start to realize, oh, this is a lot of money I shouldn't be doing, man. I got lucky. I made my 10 grand there. Holy shit. I ain't risking this.

Yeah. Imagine freaking Steve. And a million bucks in cash on the table.

Exactly.

It'd be insane. But it's just these. This casino's not what they're doing. It's just chips. It's like this little blue thing that.

Says 50,000 on it. I'm like, what if it falls out of my hand?

It's funny money, right?

How much money you think these casinos make on lost chips?

So this is. Yeah, that's a lot. And then if you find a big one, thing is, you can't even cash it because you have to. Have to trace it back to a verified player.

Right.

So if you pick. If you ever find, like, a $5,000 chip, you can't do anything with it. I don't think you'd have to give it to somebody who plays at that level.

Yeah, exactly. Which isn't hard to do.

Yeah.

We figure it out.

You can figure that out, I'm sure.

Yeah.

But the thing is, people, you know, in terms of, like, how much they're betting, all this stuff. I just see people come in and they just want to. They want some unrealistic target, you know, like, you want to make, like you said, a million bucks, or you want to make 100 grand or 10 grand, but you came in with 500 or a thousand bucks. So I think you got to set a lower target.

Yeah.

And just take it.

You can always make, you know, make 20% of your investment every day. You'd be good, right?

Yeah.

Put in 500, you want to make 200. That's it.

If you guys want to follow Bob, obviously, if you don't follow him on social and send him. Send him a dm, and if he doesn't respond, just send him another one. Don't.

Don't listen.

And then just keep sending him fucking DMs until he. Until eventually he gets back to you. That's the way to get in contact with Bob if you ever want to connect with him.

You love a party at Neil's.

All of us. Yes.

Yes.

But thanks, man, for doing the show. I really appreciate you, man.

I love it.