The NEW Way to Build a Profitable Personal Brand in 2026

If you're building a personal brand so you can make more Money Online in 2026, the good news is there's never been a greater opportunity if you're running the right plays. But the bad news is if you're using a 2024 playbook, you're going to spend years going the wrong way and get no results. So for today's conversation, I want to dive deep. What are the plays that actually work to build a profitable personal brand in 2026? I have done this over the last six years and I've figured out along the way how to change this from a mid six figure to a multiple seven figure business. And not just me, I've helped other people in our community. And so for today's episode, I want to bring on one of the members in my group who successful business. But then he launched a new online business and has made hundreds of thousands of dollars on his way to making seven figures.

By having the community we increased by 50%, quarter of a million dollars in the first full year is pretty cool.

So I'm joined today by Nick Saka. Thank you for being here, bro.

Thanks for having me, man.

Yeah, Nick, he's actually on the same path. He's building his personal brand. He's in the insurance industry. I was in mortgage and real estate. And he's actually launched an offer to his industry. And so we're going to be jamming on this. The shifts that you need to make in terms of what do you need to be doing with your content to actually get customers. And then on the conversion side, how do you launch things that actually convert today? How do you really help the market and just separate from the competition, how do you just dominate? And so one thing I noticed, bro, that's been huge this year is, you know, there's this whole space of like the gurus online and everybody's trying to build influence, but it feels like the audience is calling is like call the people out. Like they can tell who's fake, who's real. And so I think that I just call this the BS meter, you know, like people can tell if you're bullshitting or not. Right. Have you noticed the same thing?

Yeah. And you know, I've asked you, you know, if I'm about to do business with somebody, I'll try to vet them through somebody like you. Or I'm like, hey, you know, you might know this person. What are your thoughts on them? And so I think it we, when we have that gut intuition, we just want to double check.

Yeah. And so it's like, and by the way, your brand can answer those questions for you. Like you can look up somebody, but when, when they don't have that strong personal brand, then you're reaching out one to one. And that is another version of a personal brand. It's like, what are people saying about you when you're not in the room? Do they trust you? Do you have a good track record? And so everybody has a brand whether they want to admit it or not. And then the question is, do you want to put gas on the fire and really take it to the next level? So one thing I've noticed is this group that's crushing it. How do you get into there? Because that's what people want to know. How do I move into struck from struggling to just dominating? And the first step is going to be obviously making better content. Then it's going to be launching offers that actually connect. And then the last step is like, how do you convert more people to take advantage? So we'll walk through that whole framework, but on the content side there's just, there's so many people posting the same old, same old stuff. So they're using a 2024 playbook in a 2026 world where the game has shifted. So I don't know if you, you have a community which you launched and just to give quick background, can you walk people through like where you were? Because you didn't even have an offer, you were just doing it to grow your business, but then you accidentally launched an offer.

Yeah, I'm in the insurance industry. I have an insurance agency. And as I scaled that up, I started putting out content. I started on YouTube. I wasn't sure what type of content I would really put out on YouTube. So I just did like entrepreneurship, insurance, self development and the insurance stuff really popped off. So then I started catering to that community, started creating more insurance related content documenting my journey, stuff that was like hand in hand with it. And I built this big audience and I poured into that audience over like five, six years. And I always knew that I wanted to monetize it. I was like, I need to come out with something. I've been putting out so much free game, you know, it's time to monetize, but I wasn't sure what, how, and so I just stuck with what I was good at, which is what people inevitably knew me for, which was putting out content. And then after being a student of yours for the longest, I was like, you know what, I think I can create an offer around something that my industry really sucks at, which is content, social media. So that's when I created the offer. I call it the Insurance Creators. And within the last 16 months, we've got over 180 members.

Nice.

And yeah. And I just, you know, was time, you know, but I, I poured a lot.

And just talk about like, I know you've spent money on ads and just different things like that, but just in terms of revenue you've generated from this passion project, it was from zero to what, like, what would you say now?

Like 250 grand in, in a year? Just this year.

Oh, this. So annually. That's what meant you make from this.

Just this year. Yeah. That's not like, you know, net, of course, but there's ads, all that stuff. But, but yeah, I mean, quarter of a million dollars in the first full year is pretty cool.

Yeah. And we can talk about how we're gonna take it to the next level now. That's one of the topics you want to talk about. And I think it really helped the audience. But yeah, just going from unknown to known first and then helping other people do the same thing. And so that's the rate. Like that is the blueprint to actually making money from a personal brand. Like people think you need to put out content to get famous and to get views and like monetize that way. And yes, you can get adsense money and you can get sponsorships and brand deals, but that's like chump change. Yeah, that's like pennies on the dollar. The real money in a personal brand is going to be in growing your business and then helping other people. I don't know who said it, I think it's Zig Ziglar. It's a different version of this quote. But the best way to get rich is to help other people get rich. Right. If you can help people actually make money and do the thing that you're doing. And by the way, all of us are our own best case study. Right. Like your best case study in marketing. The best marketing asset you have is your own zero to hero story to begin with. Then it can be your students and your members and then you can take it to the next level.

Some people are better at like talking about things they haven't done. I'm not one of them. Like I have to do it and experience it and only then can I feel comfortable about sharing it and, and even monetizing that, you know.

Yeah, some people are good, but that's the part, I think that is the BS thing that people are getting called out on. If you haven't done it, people can tell you're just selling another thing that you haven't done or you don't have experience in. When you have proof, it's like, it crushes all the naysayers. And so just remember this. For all of us, it's a reminder. Even for me, it's like, nothing sells like results. When you have proof, it just shuts everybody up. Be like, okay, I got to pay attention to this now. I got the proof. Like, that's why even as I started this video, I'm like, hey, I've done this. I've been doing this. I'm doing it right now. And I'm in that top group that's actually having one of my best years ever, despite people saying, hey, this industry sucks. It's over. I'm not doing this anymore. I gotta find another offer. Like, I'm actually doing pretty well. Right? And so based on that, I might have a few ideas that could help somebody else. Right? So they want to see that there's proof of concept. But I think of it, for everybody watching, listening, they blueprint should be to do it for yourself first. Get the proof, get the case studies before you start trying to do. I think people make a big mistake of launching new offers and trying to make money from their personal brand. Too soon. Yeah, like, you've seen this too. Like, and those people aren't here anymore. So I hope you're enjoying today's podcast. I want to quickly tell you about something that's really helping my audience. Once a week, I send out my forward focus email. This is one tip that's going to help you move the needle in your business, your personal brand, your content strategy. And honestly, I have never received this much positive feedback from a single piece of marketing ever in my whole career. So I know this is really helping people. It takes you about 60 seconds to read and just gives you that clarity in a world of all this chaos and noise. So if you want to get access to this week's issue and get this every week from me, just check out the link. It's in the description below, and I'll shoot it over to you. And for now, let's get back to the episode.

I remember a long time ago, Gary Vee was talking to Jake Paul and he was telling him that he was. You know, it's funny because in retrospect, it's like, you know, it ended up working out for him. But he, yeah, he was giving him advice like, hey, you're Throwing too many right hooks too soon. And. And I would hold off. Like, let me delay the ask, you know, but.

But you know what's crazy? Yeah. Well, it worked out for him. But like, that, that's the anomaly for the most part. If you just keep selling, selling, selling. Like, yeah, I can grow your business a little bit, but you, you're leaving the big money off the table. Like, you're just not going to get the big opportunity. So I noticed this with you and same thing happened with me by accident. I didn't, like, delay the ask because I was like, had this grand master plan taught by Gary Vee that I'm going to wait till five years and then I'll launch. No, I just didn't have anything. I didn't have the confidence to launch an offer. Also. I was still in the weeds doing my business. I wanted to make sure I was like, I couldn't do two things at once. Like, there's so many other reasons. But honestly, the thing that helped me the most was I was focused on just making better content. Yeah, like, and I noticed this with you. You wanted to make videos that made people laugh or you wanted to make videos that got more reach before. You wanted to launch a community and make 250 extra grand this year because you have a core business that is already being monetized. Your bills are being paid that way. You want to grow that business first before you do the next thing.

Because it needs to make sense. Because if this new thing is going to take this much effort when I could be focused on the main thing, I mean, yeah, the passion project's more fulfillment. It's a lot cooler, but it's still work. Especially when, you know, like, you want to deliver. It's like, I'm not going to put out nothing, you know, or put out some bad product and not feel bad about it. Like, I'd rather serve, like, less people, but know they got like, the best versus make a lot of money. But then, you know, you're getting people like, submitting, you know, disputes and, you know, refunds and things like that. And now all of a sudden you have a bad name.

But yeah, and I'll just kind of take people back and this will probably help you as well. It's like, I remember doing, using social media to build my personal brand and I started to get some traction. And then I had a business coach at the time. He's like, he's like, you need, Neil, you need to launch an offer. Like, you've, you've built up a Following people trust you. You need to do something to help these people. They're asking you in the DMs already. And so I already was getting inbound questions that led me to launch something. Meaning, like, I was getting them. Hey, how did you do that? Hey, what about this? Hey, Neil, could you come speak to my group here? Hey, I noticed this, and I started getting some cool opportunities. Some inbound, some I reached out for. And then I noticed that was like, proof of concept. Here's like, an indication that people are interested in me helping them with the same thing. So I just threw this out there as a test. And I think this is really important for people, is like, you don't have to, like, go all in. You can just test it, right? Like, you. Like, if you did your community's offer first and it didn't go well, you probably would just moved on. Like, it wouldn't have. You would have been depressed for a day, but, like, your life would have gone on. You got a nice family, like, it's cool. You got a good business. You would just gone on to the next thing. So I remember my first offer to my industry after I'd been doing this and I'd already had proof of concept for my business was I launched a content workshop. And I called it Neil's Content Day because I had no other name for it. And I was like, hey, you can come. And you came to it, by the way, this was years ago, like four or five years ago. And I remember launching it in Reno. And. And I was like, okay, well, I wasn't really focused on. I didn't need the money. My core business was doing well, but obviously it's a paid service. I have people coming in. Needs to be profitable. It needs to be a good business. So there was a price associated with it. And I remember the fee to come to this workshop. I was thinking of, like, just doing it at cost. And the costs were anywhere like two. Just over $2,000 hard cost. And I was like, I just want to learn to do it, and I'll just do that. And my business coach is like, Neil, you can't do that. Like, you'll lose money. And also, it's not worth. Like, you're not giving it the level of importance it deserves, and it's worth. And I'm like, well, I don't know yet, because I'm new. And so I was, like, afraid to charge what it's really worth. I just wanted to. So before this, I had already done it for free for people. Like, it was proven I'd done it for myself, I'd done it for a few people in my. In my network. And so I remember launching this first offer, and he's like, it needs to be $5,000. Like, wait a second, bro. There's no way I could charge $5,000. That's crazy. He's like, just trust me. If you had somebody in your industry that had already done the thing that you wanted to do, they were having success. Right now they have a proven concept that they've helped other people. How much would that be worth? I'm like, probably. And the ROI in this is like hundreds of thousands of dollars, by the way. I was like, dude, it'd be easily worth 10k. He's like, okay, so 5k is a deal. Like, change your whole thinking about how you charge for this. Give it that level of importance. I was like, okay, I'll go for it. And I was shocked. Like, I made that offer and people signed up for, became a hit, and I ran, like, I ran that play for multiple years.

Yeah.

And so I think that's important, like.

The fifth group or something like that.

Yeah. So, like, that's important to, like, test out now, for example, if I had launched it and no one signed up, it could be, like, poorly packaged, but it also could be an indication that, like, I'm not ready with my brand to make that offer. Like, people don't trust me enough to spend. Invest $5,000 with me, you know? And so I know you were thinking about launching workshops and things like that. Where's your fear or stuff? Because I think it'll help the audience right now in terms of they want to launch things, but they don't know if they're ready and they don't know if anyone's going to buy it.

Yeah. So where I'm at right now is I launched this community. It requires a lot of me. And I don't think it's a big. It's not this big ticket. I haven't sold anything that's $5,000 yet, $10,000 yet. So, yeah, there's a bit of a fear around that. 2. I haven't thrown an event. I haven't hosted an event. I've haven't done a micro event. So not even, like, I haven't even gathered 30 people. I do another event with other insurance agents where there's like 100, 150 people. But that's not all me handling that. So where I'm at right now is this is taking up a lot of my Time. It's such a low ticket that unfortunately I don't think a lot of people are taking it seriously.

Yeah. And so it's like, hey, you pay attention.

Is this even worth my time? Because I could give the same effort on my insurance agency and probably make a lot more money.

So I'm kind of like a crossroads.

I'm at a crossroad where it's like I've either got to go big and offer a bigger ticket to where it's a lot more, a bigger delivery or, or just make this require less of me and.

Yeah. And I think this is a big mistake people make in the beginning. And I was lucky because I had a coach that I paid a lot of money to and he helped me. And it ended up going from just so people know, like it ended up being from that workshop to a bigger community to a high ticket offer to a low ticket. Like ended up being a $4 million business over the next few years annually. You know, it's a really good business with good profit margin and all that stuff. And I get a lot of fulfillment from it too. And I still have time for my other core business. Like it was just kind of a really cool thing that worked out. But it's because I went a different path. And I think this is the big takeaway from this is like, you know, it's really hard to serve the masses with a cheap opportunity, like a lower priced opportunity because those people, they're paying you a small amount of money and they're expecting kind of a big result. And I found this too. Like yes, I have a lower ticket community and it's great but like there's only so much you can do because a, they're not as committed because they didn't really invest at a high level. But then they kind of just take it casual and maybe they're just dipping their toe and you gotta keep em motivated. It's a whole big thing. Versus the person who invests like $5,000, $10,000 with you to get a specific result. Like they're bought in. Like you show you flew your ass up to Reno.

Yeah.

Which, and by the way, like you had an easy flight. People would fly from east coast and they would always complain like, dude, it took me like eight hours to get here because I had to stop because no direct flights arena at the time. But that shows like they're committed, they're in this, they really want to get, they want the knowledge, they want to get in person and they were buying like a specific result and I'm sure.

If you were to compare the results of your Mastermind members to your smaller ticket members, it's not even close.

Oh, bro. I looked back and I recently started doing these workshops again. They're totally not scalable. You can only do 10 or 15 people. But it was the best results I've ever seen out of all the members. And I've helped thousands of people at this point years into the game. These people who came to these workshops, like you're a perfect example, are the people who have had the most success with their content, with their brand, with getting paid from their brand also. And so I look back, I'm like, well why is that? Because it makes the biggest impact. So I think people make the mistake I of they need to launch something scalable, they need to do this like SaaS or so. And yeah, that's cool long term. But in the beginning, I would challenge everyone to do something totally unscalable, like help people get a great result and make sure that they get like pour into making that experience really good over delivering. And by the way, over delivering does not mean adding more stuff like that's confusing to people. We have a gal in my group and you know her to Lauren and I just messaged with her on this. She was like, she has an AI kind of offer. Yeah. And she does a lower shake of thing just like you same crossroads. She wants to take people to high level, wants to get people results. So she offered a paid workshop for like thousands of dollars. But it was, she was just being upfront. She's like, hey, this is, I know it's really valuable. I've been getting people results, but less people are signing up for it. And so my advice was like, there's too many things. It looks like just a lot of work and overwhelming people. And how could we simplify it? Like if you come to this, you will leave with this. Like I know there's a bunch of work involved, but like they don't really care about all that. They care about the destination, the outcome. So I would challenge people to like a get the result for yourself, do it for free for people. Like make sure it's proven so you.

Can get that, that validation where people are messaging you for it.

Yeah. And then like talk about it and even ask the audience. Like on social you you'll notice if you're doing well in your industry. A lot of people in your industry follow you. Like if you're making content for consumers in insurance or you're making content for consumers in real Estate mortgage. A lot of people follow.

Like the more majority of the people that follow.

Yeah, it might even be like half your audience is people in your industry who want to copy your playbook or they're learning from your content or. And it's good for us because it's referrals. Like you can get a lot of industry referrals to your business and so.

That'S a part that you don't really think about either.

Yeah. And so that's like an actual business for you is like doing that. But then what have you seen? Because like before you even launched your community, you saw your business grow first, right?

Yeah, yeah, my business and this is something that I just shared on the call that I'm proud of in 2025 is by having the community, we increased our organic business by 50%. So it's like there's something about that accountability of. All right, I'm teaching this now. Like I gotta, yeah, you better show up. I gotta show up and you know, like make sure that people know that I'm for real.

And what's cool when you're teaching it, you're now have a little bit of accountability partner of like, hey, if I'm telling people to do this, I better be doing it.

Yes.

It's a leading by example model.

Yeah. And that's why it's hard because if you're balancing both, then. If you're balancing both, I've messaged you one point. I'm like, hey bro, something's got to give because it's. I could be going harder on my business, but I don't want to be like imposter syndrome where it's like I'm not getting the results either. So it's like I'm kind of driving myself crazy trying to dominate here and then also teach it here. And you need good leaders, good management, all this different stuff to.

Yeah. And I think at some point you get to the point where you could go all in on one or the other. Like I might get there in the near future too. But the way you do that is you hire operator to help you with the core business and once it gets going, it becomes self sufficient. It's the same thing like when I tell people about building content. Like I'm doing YouTube now. Well, a couple years ago I was not doing it because I couldn't even manage Instagram. Like I was. I have my business, I had a side hustle. I also have my family and I'm doing building my personal brand Instagram, me adding a podcast and a YouTube and all these other things, like it was just not possible. But once the thing gets to the point where it becomes not effortless but like it's a lot less effort, it's not such a heavy lift for you. It's kind of self sustaining. Meaning like you and I at this point, after doing content for a while, we can make this week's content in like a short period of time. When you're just starting or like when you're building, it takes you a lot longer to make that content. Ideas are harder to come by. Your brain doesn't work as quick on em, shooting them takes longer posting them cause you overthink everything and it just takes a lot longer versus now. Like I had an idea today to make a funny video about raw dogging my lunch, you know. Yep. I think I had the idea. We took 15 seconds to film it and it was up on Instagram. And I think it's going to make. It's at like thousands of views in the last hour. It might even be like semi viral for me, who knows? But like that idea and from idea to completion took like this.

And I love that you're adding humor.

I love that you're like you, but you let people get to know you.

Yeah.

And that's also a factor why they'll trust you to buy from you. Right. Like, I think a lot of your people who bought from you in that first group are like people that rocked with you.

Yeah. Just make people smile. Like that was McDonald's focus for the years. Just how do we sell smiles? Right?

Yeah.

Happy meals.

And so that's like the first step is like, hey, who are these people in here? And then how could I help them get a result? And I think you took a good route, which is like, I'll launch a community, help people at scale. But then it becomes kind of this burden now of like, I gotta help these people get results. And if they're not getting results, this is not working. And you have to keep engagement and all those kinds of things. So I think a community is the easiest thing to launch, but it's the hardest thing to maintain.

Yeah.

And so that's just if you're, if anybody's watching or listening and you're thinking about launching a paid community, you could launch it free and then make it paid in the future. That's fine. You just went straight to paid, which is good. Yes. It can be profitable and you've proven that. But it is work. It's not like you just. It's self Sustaining and you could just check out.

Yeah, from the accountability of what you got to do for yourself to the, the, the, the care of making sure that the people are getting an ROI to keep them plugged in. You know, I kind of ripped the page out of your book and it's like, let me make sure that people stay close to the fire. Like. So I sent out a, I had a mastermind call today and I reached out to a bunch of people. I'm like, hey, make sure you're on today's call. And like I got away from that. And you know, and then you also start seeing some people just feel like maybe they, they figured it out. And if you're not constantly sharpening your ax, then you're going to get some people that are just going to like leave because it's like, ah, saw what this community is about, you know, one to two months in. But the people that also like leave, they don't really know you that well. So if they came in with, without a relationship or kind of knowing much about you, they're going to leave easier because they, they don't know much about you.

And there's just so much more to a community. It can't just be about you providing service. It's got to be the other members helping each other. Now they don't necessarily come in with this great mindset of helping each other. Like I'm in a community with, for, with Hormozi set up when he does book launch that's full of all these super successful entrepreneurs and they understand the game. Like you help others, it comes back. It's like a circle of trust and karma and all that kind of stuff. So they come into the thing looking to serve other entrepreneurs. And so you just have this magic of like everyone's out, out serving the other guy. And the community grows because everyone's helping each other, right? And what goes on comes up. But like for beginners when you first, they don't know all that shit. So then they come into community looking to be helped. Like. And so everyone's sitting there with their hand out and nobody's giving. And then it's all on you as the leader to give. And then that becomes unsustainable. So you have to foster and it takes a long time of like, hey, how are you guys helping each other? And hey, by the way, if you help people, your score goes up. I'll give you free merch, I'll give you free thing. You can have a in person day with me. Like we'll Do a shadow, like what's the, what's the prize? So you can actually light a fire under people to actually engage and help the community grow in school. That's one of the platforms that you can build one on which is the easiest to launch. I think you would agree too. You can launch it tonight if you wanted to. But you can lock certain members, like certain resources for people who have a certain score. So as they engage more, their score goes up. It's like a gamification. And then if you get to this score, you get this resource. So it can kind of like incentivize people to engage. If there's no engagement in the community, it's dead.

Yeah. And the more if you empower somebody to take that initiative, they're going to be a little bit more locked in because it's like they need me, you.

Know, and so that's just one like people will buy. So I want to, you know, let people know what people will buy in 2026. What are the things that are working? What's not working? Well, if you just sell information like courses, it's probably not going to work because information is everywhere.

Those days are gone.

Yes. And also it's been replaced by AI. Like you can go to ChatGPT and get information.

Yeah.

Now it might not be specific to you. So there are some highly specific course are. Like I'm in this industry and I've come up with this special model. It's called X, Y. Like you have a name for the framework and I'm gonna teach it to you in this 90 minute thing or this six section video. And it's $200. Well, cool. Like I know people like the gal Maria in our who spoke to Mastermind, she sells like low ticket courses and they work like she makes a lot of money, crushes it. But that's the anomaly. Most people who are selling corsa, it's just generic information and it's dead. So unless you're like highly specialized there, for the most part, it's not going to be viable to sell. And you have to sell a lot of them to make money. So the better way would be like to sell something else. So what are people buying in 2026? Well, they're buying community, not just information. Information on its own is dead because it's so prevalent. You think about this on YouTube. The only way, because YouTube is so competitive, the way that a YouTube video does well is if it's so valuable that people stuck around, watched it, take notes, especially in the business marketing niche. Like the business growth, like, you have to really give value. So what's happened is the best creators, like people like Alex Ramos, they're putting out their best stuff on YouTube for free. Vers. So how are you going to compete as a course seller with the best entrepreneurs in the world giving away all the secrets for free on YouTube. And so what you want to do is give all those secrets away, like put out your best content. It's going to build your personal brand, but then sell the implementation, sell the accountability, sell the community. So, like, I can give you all the info, but if you're anything like me, like you're probably just going to get lost in the sauce, get overwhelmed and not do anything. That's why you need to join my XYZ community, because we help you implement. We do this, we do this. And other people are in there just like you, who are growing and we all help each other grow. Cool. Here's the results. That's something I would buy today in 2026. You see what I'm saying? Yeah. So it needs to be like, it's not the best offer that wins. It's the best packaged offer that like really meets a need for 2026 consumer.

Right. And the community helps them with the implementation.

So yeah, so like you can make a community really profitable, but it needs to actually help people grow. And that takes work, you know?

Yeah. It's funny because a lot of people don't want to. They're kind of gatekeeping their best information and Alex from Ozu has proven that. No, just give it all away.

Yeah. And I noticed this with like a lot of people. Like, I remember getting the most knowledge from like Gary Vee, from a lot of. He used to do this thing, I don't know if you ever saw was called like a. It was a day where he counseled small businesses on content and marketing strategy. I think it was called 3DS or something digital, something delivery. I don't remember. And I remember watching they would just publish the whole thing on YouTube and people paid like 5 to 10k per person to be there. And then the recording of the whole thing would go on YouTube. And I was like, whoa, this is crazy. This is worth like a hundred grand, bro. And it's on YouTube. Well, what I realized was what was he selling? He was selling the fact that you flew your ass out to New York to be in his office with him while he's teaching you and his team is teaching you. So there's in person proximity. Like if I heard Gary Vee tell it to me across the seat. It's totally different than if I heard Gary Vee tell me on YouTube while I'm in my underwear at 11 o' clock at night. It's just different. Like it's different. Yeah, it's different. So like they'll pay for that. And maybe they just want to shake his hand and get a phone. Like there's other things that they were paying besides just the information. But if it was just information, it's free. So that's the shift people need to make is like stop selling the thing, sell something else. Which is the outcome, the implementation, proximity to you, a community of other like minded people that I've coordinated. Like there's so many other layers that are actually things people want and will pay for than information. And that's probably the biggest. That's what my friend Lauren was struggling with. She's selling a list of information and the things that was overruling people. And people like, no, like they're, they're literally saying no.

It's only like her too. Because there's some people that are just too damn smart that you can't just give me the framework and give me the information and I'm going to implement it. Like I need to people, there's people like me out there that I need to be around you. So that way I can slowly be better at implementing it because I'm not that smart for me to just take it and be like, all right, cool, that's it, you know, and then run with it and then do.

Yeah. And so that's the part where like you telling them the result and then letting them know straight up. Like I could give you all this information. I could make a course right now and send it to you, or I could put all the videos on a YouTube series and nobody would do anything with it. That's just the truth of today's business owner. You guys are still busy and so what you need is a structured way to do this. And this is why I'm doing this program. This is why I'm doing this six week program or this online program or this community or this workshop. We're going to do this, this and this. And I try and simplify it to like we're going to do 1, 2, 3, not like 1 through 9 because people lost. We're going to do 1, 2, 3 and yes, there's more to it, but I don't want to overwhelm you right now. We're going to 1, 2, 3 and you will leave with this. Like, that's the thing. They need to see the end result. Like, at the end of this, after a year of my program, you will have this. And now does that happen for everybody? No. I can't guarantee results because I don't know what you're going to do. You might never show up and not do anything. So your result would be zero. But I can tell you the people who have done it, these are the results. They're. And then you could, like, talk about results, you know, success stories. Yeah. And so, like. And then, you know, I think people that could be like all those different things. I talked about the different things that people would buy today. But I think people are reluctant to do that because they don't have the proof, the success story. And it's really hard to sell this stuff if you don't have success. But you're in a catch 22 because you want to sell without. So that's the part of, like going and getting the success story first.

Yeah. And I think in a way, we're all learning. We're all figuring because the game keeps changing. So, like, we're all figuring out content, we're all figuring out ads, we're all figuring out AI as this stuff keeps changing. And so, you know, I think maybe selling the journey and the. Selling the journey and the outcome, because as it keeps changing, you know, it's not.

That's the cool.

Figured it out.

That's a content strategy. Like, going back to step one is like, your personal brand is going to be your best asset to sell this. Because people trust you, they'll buy from you, they'll work with you. And so building in public is important. Like you just said, we're all learning. Like, I remember, I built my whole brand organic. So I'm not going to say I'm a paid ads guy, but in the last 24 months, I've used ads to take my business to a whole nother level. So now I do have some ads expertise I could share. I can bring on an expert to help. And you guys can talk about ads, and I can talk about that because I did it and I saw the results. And you talked about this recently. You're like, hey, I tested one thing with ads, and my lead cost was half of what the competitor's lead cost was. I saw the same thing, bro. And my lead cost when I was marketing to people who have seen my videos was one eighth of what, like, some of my competitors were paying. So it's like a fraction. So that I'M like, holy shit. I just tapped into a crazy like hack. Let me go explore that before I start, like selling it or teaching it, like make sure it actually works. You know what I mean? Yeah. And so that's something like you just saw that first like hint of like huge success. That was one thing I was going to tell you is like, hey, you should take that to the next level and really prove, walk that out, you know.

Yeah. And I'm still working on it. But basically in my industry, buying Internet leads is insurance agents are super lazy. They just wanna throw money at a problem. I'm guilty of it sometimes where it's like we gotta hit a goal. Let me just throw money at this problem. And as I've built my organic brand, it's time to run ads. And it's like, let me cut out the middle person. Let me cut out the Internet lead vendor that I'm spending 30 to 50 grand a month with. And every other insurance agent's doing that as well. There's insurance agents spending a hundred grand on 150 grand a month on Internet leads. And a simple switch would be if they just created content and put out the, and built their own brand and then ran ads to that. Now they don't need the lead vendor cause they're exclusive leads that they're generating on their own. And so that's what I'm testing. It's this never ending process. But you know, one cool takeaway that I had from it recently or a breakthrough was the first set of ads that I ran were, you know, oh, I used to spend this. They were like paid actors. Like I used to spend this much on car insurance and now I'm only spending some fake number. Some like super like clickbaity number. Yeah. All I had to do is go to this website, fill out some basic information and just like that I was saving money. We switched that to, you know, if you live in Las Vegas, you're paying too much for car insurance. You know, we need to talk. My name's Nick Sacca. You know we've got an agency. Yeah. We're showing the office got the branding and it's just like, hey, we're a local office, we actually pick up the phone. We're not going to leave you high and dry whenever there's a claim, yada, yada yada, and like kind of like staying away from.

Yeah, but the cool part about that is you're leaning into your strength. It's like it's Dave versus Goliath. You're Competing against the people with unlimited marketing budgets and national companies, like conglomerates, publicly traded companies. And you're just Nick Sacca in Las Vegas, little guy. Yeah. Why would you do the same thing that they're doing? Like, let's do the opposite. Which is, hey, they're doing that call center website thing. Like, yeah, we have all the tech, but we also have people. When you need us, we're like, we're real team. Here's my people. Like, we're doing this. And so in insurance, you need both. And here, if you want that, like, if that resonates with somebody, they're going to reach out to you because you're the opposite of what they're seeing with GEICO or with, you know, these online offers.

Yeah.

So that's like leaning into your strength. Yeah, but those, those are the ads that did well, right?

Yes, they're doing well. But I'm, I'm trying to crack it, you know, I'm like, once I figure this out and, like, I'm even telling my community, I'm like, guys, I'm like, I spent. I got screwed over by some lead vendors last month, and I'm like, I'm on a mission. Like, I'm going to figure this out and I'm going to teach this, you know?

But that's the part that's so valuable. Like, that's what I was telling you is, like, you paid the cost so somebody else doesn't have to. You're going to make all the ads that fail. You're going to spend the money that ends up going down the drain. You're going to get screwed over by the lead vendor, you're going to get screwed by the ads guy. You're going to get. You're going to go through all this shit, and then you're going to get success. And then you could help somebody else do that first if you want to, or you can go straight to the market and be like, you know what? I spent the last 18 months going through a, like a maze. There's so much, like, crap out there. There's so many strategies. But what I figured out is there's two things that actually work. And here's what I did. So I'll like. And you walk them through and you teach them.

Yeah, you just gave me the script for my next ad.

That's it. But, like, that would be the thing of, like, I went through this whole thing and now I've got this result and it's been a game changer. And I would tap into, like, how does that help someone make money, but also how does it improve their life? Because I've also noticed that 2026 customer of our products and services and our coaching and our mentorship and all these other things in the industry, they want to make more money for sure, but they also want a better quality of life. How can your offer help them have a better quality of life? Tap into that. And sometimes that's even more powerful than the money story. Like if I were to say your business is running on autopilot so you can be on vacation with your baby and your wife and, you know, as your family, like that might resonate with someone more.

Right.

Than hey, I doubled my money this month. Like, cool.

True.

You know what I mean? Like, that's what everybody says.

Selling the, the outcome.

Yeah. So that's the vacation. Call it sell the vacation, not the work.

Right.

So yes, there's work involved, but if you work hard, here's the result you can get. That's the truth. And you don't want to be a fake guru, like you want to have done it like you said. So I think that would be such a great offer because I'm willing to pay you 5, 10,000, $12,000, 7,000, whatever it is to get that. Because I'm not just buying some course, I'm buying a system from someone who already paid the cost so I don't have to. I'm buying the literal shortcut.

That's how we always spend money. If you think about it, yeah.

You're buying time and you think about who are the successful people that we want to sell to. It's not the guy who's spending $200 and wants the world from you. It's the guy who will pay $7,000 because he's successful and he wants a shortcut. He wants to like, he's like, dude, you've done this. I want to learn from you. Like, those are the best people. Those are your best customers. They'll do the work. They have an assistant or a team member that can help them. They'll convert and they'll be a great case study for you for the next round. You know what I mean? Like, that's the client you want rather than the low ticket person who's like, you know, like you said, it's very hard to get them to do anything. And I'm not saying don't serve that market, but it's just harder.

Yeah. And I never understood that. I remember like when I was broke and, and I remember hearing some like.

Guru Like Tony Robbins.

And it's just like, look, I could sell this for this much, but I know none of you guys would do anything with it. And I'm over here, like, broke as hell.

Like, bullshit.

Like, I would do everything with this.

You know, but that. You're the anomaly. You're right. You and I would do anything. So I'm gonna sell it for a.

Thousand just so I know you do something with it. And then I'm like, well, there goes me. You know, I can't afford that right now.

Y.

True.

Yeah.

But now I get it.

It.

It makes sense now.

Yeah. And so you have to charge what it's worth. And the out. The. The cost is based on the outcome. It's not based on, like, the deliverable. The number of things you do. That's a big mistake people make is like, that's the mistake I was making. I was like, well, I'll charge a couple thousand bucks for this thing. And my coach is like, no, it's worth way more than that. What are you talking about? And then what's crazy about when I charge 5,000, bro? We had to rise to the occasion. We made it a great experience. I brought in even more staff. We enhanced it. Like, we have full meals during the day, too, like, because now we have the budget to make it good. It's kind of short, changing your group when you undercharge because now you're cheap with everything.

Yeah.

You know, we've been to Masterminds where they're charging us all kinds of money. And then the lunch is Porta Subs, you know, but it's like Porta Subs.

As long as it's not Subway, you know?

Yeah, that's all right. But, like, if you paid a high ticket, you expect certain things, you know, like, you expect. And if you have the budget, you should be able to do that.

Yeah. It's kind of like when, you know, when we were at your event and, you know, everybody got the drumsticks and the keynote speaker, and I'm just like, that's crazy. Like, these drumsticks weren't. Weren't free. Like, you know, this was like a value add. The drummers that went up there, the lights, all that stuff. It's like, you know, let's make this experience worth it.

And it's small. It's small things that add to big results. Like, it's not just like, one of the things might not be that big of a budget thing, but then when you start adding up, I remember looking back, like, so when you Think about people buying an experience. So the reason why I do events and I do them at a high level is because I notice that when you get information, the, the, the, the form that like the, the environment that you receive the information has a huge impact on your ability to take action. Like, like I said earlier, if you're sitting in front of a YouTube video or you're in this room with a thousand people, high energy, and it's a great experience, you're just that much more likely to move on. It's, it's kind of a weird universe kind of thing that happens because I know this, because it happened to me and it's happened to so many other people. So I'm like, I'm all in on events, but if I'm going to do that, it needs to be a good event. It needs to be a great experience that requires bigger budget, that requires like great speakers. You can't have a shitty speaker because that's kills the vibe, right? You have to have great content, has to be curated. And then I ask for feedback and people like, well, you know what, in the afternoon I get a little tired and I'm older, I need coffee. So like, well, at the casino, a hotel, like try get 800 people or a thousand people coffee. It's all of a sudden like a big check, you know, like you think all these little things, but then those are the things that make their experience better and making, you know, all the little things add up. But then as a result, the experience is like something they would tell their friend about coming and hey, I really love the event.

Why?

Because the content was good and I had a good time and the experience was great. I felt like Neil cared. Cool, you'll come back. You know what I mean?

So those are like friends.

Exactly. So that's what would make that work. But in order to make that work, I gotta sell a ticket for $500 or a thousand dollars or 2,000. Like it, there's a cost, right? And so it just, it kind of, if you're doing this correct, when you charge more, it raises your ability to deliver for the customer. That's the big takeaway there. But I would think for you, like, what's an outcome people want? So let's like reverse engineer this so that everybody can get value. Like, what does somebody want in your industry?

They want to lower their acquisition cost. And I think that's like any business, like, how do I lower what it costs me to write an insurance policy?

Get a customer, essentially. Yeah. Okay, so I want customers for lower cost and what else do they value?

Like making sure that that customer is quality, that it's gonna. It's not just crappy business. I would say.

So better leads.

Better leads.

Yep. Okay. Okay. And then anything else like that you've noticed just yourself in the industry or you speak at all these conferences now. So like you kind of hear the conversations from agents. What else do they want? Life wise or business wise?

Insurance. Yeah, insurance agents are probably the most entitled to this, but it's that like that work, life balance. So like having, making sure you have a business that you know, doesn't need you, that you're able to just kind of like on autopilot, right? Yeah, but with raising, with rising acquisition costs, like more expensive leads. With more expensive, with higher goals, more expensive leads. It's requiring agents to have to kind of get involved. And I think maybe they're upset about that or.

Yeah.

Have to reinvolve them so they have to actually work, you know.

Yeah.

But I would say that that's probably the biggest problems. Finding good people like staffing and marketing are all like the two biggest problems I think universally with like any business.

Yeah. So. So like I'm just thinking out loud and this might be something you could implement. We probably have to work through this. It could be a whole nother video, but it's a lower cost. Like better leads at a lower cost. That's what you said first. And then you said better quality of life. Meaning, like I want some of this to be able to be easy on autopilot. Right. That's what they really want. Okay. So how could you. Like, and that's like a dream scenario. And maybe you can't check all the boxes or make it that easy or fully autopilot, but like there's certain things you could be doing to get them closer to that goal. And so the way to do this would be like, how would I do this for myself? Like, you know, and, and if you're already doing it, that's great. How could you take it to the next level? Like you said, you've already been doing it on the ads. How could you really make it work? And proven so it's repeatable. Okay. So that becomes a process. Then the next part is like, okay, now we have more leads. How do we make sure they're better leads? So then you get into like, what are the few questions you could ask in the funnel that makes it indicating who's a good lead, who's a shitty lead, all those kinds of things. And then how do we. Maybe there's any kind of AI that could automate some of the process or help that process go faster. And that's where you can collaborate. Like, you can get someone like Lauren or hey, here's the problem I'm facing with my lead flow and my funnel. Any ideas on how I could use AI to help this? You'd be like, oh yeah, use this tool. It does X, Y, Z make your life easier. Cool, I'm going to implement that. Okay, so now you do it and you do it. Like, and then you can maybe even help somebody in your inner circle do it as well. And then you would take this to the market as like, dude, this is my system. I've like come across like, I've spent the last number of months or year putting this together. And this is a system that will get you better leads for lower customer, for lower cost, and you won't have to like break your back or like, you know, you'll get to work less. Like, it'll be like the dream scenario. Like, you just talked about the outcome that they want. Right. And it doesn't have to be hyped up, but like make it realistic. And then you walk them through the process of how you do this. Yeah. And then like you would actually teach that. And that could be something that you teach in the lower group or even in your content. But if you want help, if you're anything like me, how many of you guys get overwhelmed when we went through that process? All the hands go, well, this is what I noticed. And so this is exactly why I put together this workshop where we're going to do this together or I'll help you do most of it and we'll do it and then. Or this is why we're going to do this six week online program. You're going to show up once a week for a call. There's also a help call for like if you need help implementing. But at the end of the six weeks or the end of the eight weeks or the end of the 10 weeks, whatever it is, you will have this result. And then now they're buying that result instead of the work. You know what I mean?

Right.

So I think that's where you sit.

Weeks. You get to hammer out, you get to hammer down. Like, this is exactly what you need to do. So if you miss.

Yeah, it's like, okay, week one, I need you to do this. Okay, this is the homework. And then come back and we'll review. And then on anybody who's stuck on it we have a support call like that. I remember doing a program just like this. This is one of my offers I've done over the last few years and did really, really well because it was the anti course. And this is important, we can get into this. When you're selling, when you're selling something, it you need to demonize the thing that is opposite or like what you solved for. So if I was selling like in person, I'll talk crap about courses. You know, like if I want to sell a course and this is both true, it's not like me flip flopping, it's like if I'm gonna sell a course, the advantage is you don't have to fly out here in person. You can do it from the comfort of your home. Now downside of that is very few people do it. But then that's what I would kind of hype up or magnify if I'm selling in person. So there's like, you play which side you want to play. But I remember selling a course, a learning cohort, meaning you go from here to here over this many weeks. And so the way I sold that was like, I have a course, I have community, and only this percentage of people get results. And so I set up this group so that way we can be very structured on what we do every week. So you'll get the result. And when I launched the first one of those, I was like, you guys are my founding members. The first group of this, you get this deal. When I do this again, it's going to be this price, literally double the first group. You guys get this. And the reason I'm giving to you this is because I, A, I want you to get incredible value, but B, I want the case studies. And the next round, it's going to be double the price. And then they bought it for like 3k and then the next round was like 6 or 7k. And then it kept growing from there.

Right now you have more proof of concept, more testimony.

So the like, if anybody's in a catch 22, like I don't have the result that I need to sell it for a higher price. Do the first round like at cost or less money and then you get the proof and then you can take it to the next round.

Yeah.

Does that make sense? So like, I don't know. Is that something you would want to do?

Like yeah, yeah, my mind's working.

It sounds like a lot of work, but like it's not if you've proven it out yourself first.

Yeah, yeah, it's absolutely something I would do because a break, like I've thought about doing a. Doing like a five day workshop or. And even like charging. You know, there's a guy named Taki in Australia. I never did Existence now, which, you know, you're qualifying people just to even get them in the room. And. And now it's like, all right, you got some serious people in here. So I think it is something I could do and would do and will do as I'm figuring this out.

Yeah. And it's kind of like that is more of a vibe of people who want to grow their business, are part of a group and they all grow together. That's his model. A results based offer is like you're literally buying a system or a program and a result training. So that's one way to go. So there's just different things you can go and, you know, you could do both, honestly. But I think if you don't have. If you want to launch a community, you need people doing things in the community for it to work. Otherwise, it's all on your shoulders, which is kind of what you feel now, you know. Yeah, you have to motivate people. You got to coach, you got to inspire, got to lead by example. And it's a lot of pressure. Yeah.

I mean, there's some people that take and run with it, but there's a lot that, that don't, you know, and, and I take ownership when. When, when they're not. Yeah, they're still around like, you know, 12 months later. I'm like, all right, man, like, you got to add captions to this video or, you know, like, start off with a good hook.

It does bother you when somebody's in your group and then they make bad stuff.

Yeah.

Because you're like, man, you should know better. I've been teaching this. So that's good that you feel that because yeah, most people don't care. They're just out to make a quick buck and move on.

It's something you said earlier that stuck with me is when somebody, when you're getting asked to do certain things, that's. That's an indication that you should make that a part of your offer. And I've been getting asked to help people from an entire holistic agency approach versus just content. And I've kind of been away from that. I'm kind of like, oh, you know, because I almost assume that like these are some of the basics, you know, like, you know.

Yeah.

Running an agency takes X, Y and Z, which when in Reality, there's some people that they can't even create content because they don't even have staff. Like they're answering service calls or they're.

That might have stumbled onto something even more there.

Yeah. They're wearing every single hat, you know. And so I've never considered myself that. But it's something that keeps showing up ever so often.

Yeah. And so, you know the fastest way to launch that would be you could just do one on one and it could be expensive where somebody does have to invest and they get your guidance in a set number of calls and you're going to help them build their agency properly, staffing all the problems and you can put together and you can use AI to help you organize your thoughts. I have so many things jumbled up my head. My biggest benefit of AI is I'll dump it all in and help me organize this. Yeah. Because it's all like this massive mess in my brain. But I have the information, I've done it. But it's all like duct taped here, there, everywhere. So I need to organize it for somebody else because they're not going to get my ADD brain. So I'll help. Like that helps me a lot. But that would be one offer. The other offer would be just straight on the marketing side. But this would be stuff that the right person would pay a premium for. And you could do it one to one and then you could eventually do it in group setting. But I think don't be afraid to offer it one to one even though it's not scalable because. Or in a small group setting because that, yeah, that's not scalable but that's how you get people results. Yeah. You can't really hide in a five person group. You definitely can't hide on one to one either.

I've almost been unwilling to do some one on one stuff. You know, I mean I, I'll do it but I don't think anything of it. I'm just, I'm just doing a good deed, you know, like I'll jump on a call with somebody and I'm helping them out. But then that's about as far as it goes. I'm like.

And also sometimes those people don't do anything with it. So I'll give you an example. There's a guy who came to forward a few years ago and he wanted to launch an event in real estate and do something similar. He's a team leader, he wants to recruit, he's growing, he's like, dude, I love the way you put this together. I would love to pick your brain. And I'm like, okay, well reach out. Like we have a book, you can book a coaching call. And. And then they was. I remember him asking at the time and I wasn't doing any one on one. This was a few years ago. And I was like, well, I don't know what it costs for an hour. What 2500 bucks is what I just, we just kind of threw out the idea and it was like, okay, I paid, like when do we. And they book a call. Oh, maybe it should have been 5K, you know, I don't know. I don't. I'm just saying. But what was cool was he. I obviously went way above and beyond, like over deliver, make sure he got the result. And he was like, dude, I made 100k off of that. Like that. Just the stuff we talked about on this thing, it improved. And also I'm going to use it again and again. It's not just the one use case. Also I can teach it to my people. Like this has been extremely valuable. And I was like, wow, that was really cool to hear. And he actually valued it and he paid, you know, and that's like a good. So you can charge money for a one on one session or a package of one on one sessions. And the right person gets a lot of value out of that. So that's just something to consider.

Helps you frame it too.

Yeah, yeah. It's like, dude, this is the most impactful thing. I can't do it. And I was telling people I don't even do it or I would tell them, look, I only do this for a very select number of people. Here's the pricing and it's very scarce. And I'm not making this up. It is true. Because I don't, I can't, I don't have time for it. And so now maybe it'll be in the future. Right now it's at $2,500, but maybe it's going to be 5,000 or more in the future. Chris Doe told me the same thing. He started off with $500 for a one hour call with him, then it was a thousand. I remember booking it with him when it was a thousand, which was. Sounds like a steal now. Now it's 5,000. You know, because he's been doing it for so many years. Right.

You know, it's interesting too. I feel like everybody does have a strength or something that they do really, really well that they could turn into an offer. And there's a girl in my community, that is like the process queen. And I keep telling her, I'm like, when's your thing coming out? I'll be one of your first customers. You know, she's a system and process queen, and she hasn't come out with anything yet.

Well, because part of it is it's this mess in your brain and you don't know if you could translate it. So the hardest thing is, like, just because you know it doesn't mean you can teach it. Teaching is a whole another. As you know, it's very difficult to get. And so. But you'll never have be. Have gained such expertise than going through the process of teaching it. Cause you see all the holes in it. You have to become an. You truly need to be good at it to teach it, you know, and it doesn't mean that you have to stay doing the thing. You can eventually just become a teacher and a coach. That's cool. That can be its own business. And many people go that route. But I think it's really good when you can be like, yo, I just did this. It worked. It's gonna work for me. It's worked for John. It's gonna work for you too. Here's how we do it. And it gets better as it goes. I think just. You can't be afraid to put out that messy version, the first one, Right. Cause, like, you noticed. Were you ready to launch a community?

Oh, no, no. It was time to go.

But it's time to go.

You gotta show up. I've been putting out free content for six years now. Like, it's time.

But you just did it. So the work expands to the deadline that you give it. And so you're like, you know what? It's time. I'm gonna do it now. Am I ready to do a webinar? No. Am I ready to launch the thing? You were on the phone, like, asking me, hey, bro, I'm about to do this. I'm about to do this.

My second webinar.

Yeah.

I got one sale, and it was from somebody that was like a homie. So it was like, really got no sales. And I thought it was the best webinar.

Yeah. I was like, I gave so much free value and zero sales. Zero sales. Yeah. And like, but that's the. You have to go through. Yeah. So you learn, like, apart the process of what do you. And maybe you overtaught on that. And that's just one thing I'll say before we wrap is like, when you're teaching vers, like, gatekeeping we talked about earlier, should you put out your best stuff you need to teach, like, the overall knowledge, but not the, like, Weeds. So, like, if I was teaching email marketing, I would talk about how powerful it is, the shifts that you need to make, why you should be focused on this, the big shifts that are happening with marketing in general, and why you need to get people deplatformed into your email list. And then maybe three tips on how to reach more people through this. You need to do this. But I'm not like opening up the software and showing you, here's how you do this. Like, that's the actual Weeds implementation. Right. And so you can talk about the concepts of things and how they can grow and benefit without getting too technical. Because when you give people almost all this technical knowledge, they're like, oh, I got all the thing, I need to go do it all. And I'm overwhelmed. When you give them the concepts, they're excited about taking it to the next level. And you can be that person to help them do that. So it kind of flows. If you like this, you're going to love this. Yeah. It shouldn't be like, if you like this, we'll go do it on your own and let me know if it works out for you. And then if it doesn't work out, come back. Like, that's too much, you know? Yeah. So that could be a mistake when you're teaching.

Yeah. That's a powerful lesson that I learned too.

Yeah. But this we learned through failure, bro.

Yeah.

So anyways, if you want to connect with you, what's the best way to reach out, bro?

Yeah. Instagram. Icksaka.s a k H A. Yeah.

And just like, just so you know, like, Nick came to one of my first things that I talked about, that workshop that years ago. He's also in our mastermind, crushing it. And he's telling you right now, he's building in public, he's working through these things. And I thought this would bring value to you guys. If you guys got value from it, let me know in the comments, Let Nick know. Just send Nick a DM and tell him you saw him on this and let him know, like, hey, what did you get value from? What would you like to dive deeper on? And then also let me know, like, what are the topics you want me to go deeper on that we talked about today? Because I read every single comment on these videos and we want to make content based on the things that are going to help you the most in 2026. So leave a comment. I will check that out. And until then, I will see you on the next episode.