Build A Winning Online Brand | Keegan Smith Experience #103 | Luke Carter

Welcome. The, the event here over the last few days was hectic. We had 20 guys here in Montenegro. It's come a long way since the boxing with the no roof run in the mud. We actually did quite a lot of running at the event. There was a time trial on the first day, like 1 hour max distance around a track that we made around the property. So the biggest, it's 1km track with 50 meters elevation. So this is a world class ultra distance runner. He, he led that. He's like 93 kilos as well. Most guys and runs much better than, than most. So it's a good, good initial wake up and push and then we, we end up doing a 27k walk and hike and run through some rivers and into the hills here on day three, which is hectic as well.

It looked, it looked awesome. When I saw the pictures, especially you guys like down by the river and stuff. It was quite, quite dreamy man. I was, yeah, wanting to be there for sure.

Yeah. Manuel took some good photos. We had a fire, we had a barbecue up the top the property just over the fire on that third night after the 27k run fasted and then we came back and that was the, that was the food and cooked up at the top there. So it's pretty big. Yeah, big day. Some cool, some cool experiences. Everyone looking to grow. Yeah. Be cool to hear like the, the latest and maybe even sharing the journey like since that's the, the heart of the Brave brand is like the story. For those who aren't familiar with it yet or need to want to recap, maybe share the origins of Brave Brand, how we got to this point.

Yeah man, for sure, for sure. I think like firstly time flipping flies like it's quite crazy. I think, you know, we all can appreciate that and I think anyone who's sort of kicking off on this journey, it's like being able to just, you know, put yourself on the path and stick to it consistently and persistently. Like, you know, it's, it's quite surprising how quickly life can change. And I think you know, the journey just in terms of uncommon brave brand and everything, it, it, it's, it started out in London. You know, that's sort of what where I sort of, you know, was running my first business, my video production company, you know, telling stories for brands and you know, that sort of thing. And you know, on paper it was, it was epic man. And you know, it got to a stage. I remember you, you sharing that sort of analogy of frogs boiling in a pot to Me. And I was like, holy. Like, you know, that is what's happening. You know, I'm like, living in a place in an environment that is just completely unconducive to the life that I wanted to live. And so, you know, that sort of kicked off the journey of getting out of there, man, and sort of, you know, going down the uncommon path, if you will. I think it was still early doors then, early days, just in terms of, you know, what. What was going on with, you know, uncom and everything. But it was just like, get out, start traveling and sort of, you know, start creating value and putting. Putting myself out there. Because what I was essentially back then was a commodity, right? I was. I was essentially anonymous. I was invisible because, you know, I was. I was marching around the world as a video videographer, right? And, you know, how many video videographers are there in the world? And I think, you know, what I found really challenging was when you are running around with that label, you become a commodity, and, you know, you're. You're quite limited by how much you can earn, you know, whether it's in person or online. And, yeah, I definitely felt that. So it was like, all right, how can I get out of that. The environment of sort of trading my time for money and being a so of like. Like wage slave, if you want to call it that, you know, sort of having to do, you know, the amount of hours to. To earn a certain amount of money. And so I think the. The idea or the concept or the dream or the vision was to start monetizing my knowledge, right? It was like, how can I take the expert set of skills that I had learned in that environment and. And turn it into something of value for people through the content I produce, through the courses, through the. The mentorship or whatever, you know, and so that was the opportunity and, you know, a few years later for. Through. Through however many iterations it's been, it's like, you know, it's. It's at a place now where, you know, this is. This is my life's work. And it's something, you know, I'm incredibly thrilled to sort of commit every day, to excuse my language. But, you know, it's. It's the process of. Yeah, just getting to a place where it's like I'm getting paid for my knowledge as opposed to just my time. And that's been one of the most valuable transformations of, you know, getting here. And so, I mean, there's so many different, like, little detail that we could go into if you wanted to, but that's sort of the long and short of it.

Yeah. Yeah. It's a beautiful journey that so many want to take, but few have taken. So congratulations on stepping out of the, you know, jumping out of the pot is the. The analogy there. So now, like, share a little bit more about, like, what your. What's making the biggest difference for the people that you're working with now that you're. You've gone on this journey yourself, you've built your own personal brand, you've built a business, you've proven you can do it, and now you're helping others to. To do the same. What. What's. Yeah, what are the keys? What's working?

Yeah, yeah. I think, you know, the thing that it always comes down to from. From my experience and. And what we've been doing is that the majority of people out there, whether they're coaches or they're in the ATG space or their personal trainers or whatever, is that the temptation is to label yourself as something. And. And. And in the process of labeling yourself, you. You simply become a commodity right? Now, I said that in my own experience there, but, you know, that's one of the most common things I see, especially with young trainers, young coaches. It's like, okay, I'm just in the sea of everyone else doing the same flipping thing, all right? So how do I actually create something of value that, you know, stands me in a market of my own, that people can come to me and resonate with my brand and be attracted to my brand through what I'm known for? And I think the biggest transformation, you know, that I've seen is when. When a brand or a person, you know, because at the end of the day, your brand isn't your logo, your colors, or any of that stuff. You know, you might think it is, but your brand really is your reputation. And so, like, understanding and getting, like, extreme clarity on what your brand is going to be known for and what you want your reputation to be and what. What it says about you. I think that is the. The. The thing that once people can find that, like, it'll give them so much clarity and bravery and confidence in actually showing up on social media. Because, like I said, you know, it's so easy to just replicate and do what everyone else is flipping doing, all right? And that's sort of the. You could even call that the common path, if you will. And, you know, we talk about it on social media, the market's saturated, there's loads of people, but it's like how do you create a brand that you know actually resonates a little bit differently? You know, you, you've done it. Keegs knees over toes guy has done it. And they create this wave of like, you know, and there's nothing wrong with going up the journey and following someone else's path, but it's like, how do you from the start create a brand that actually is a true reflection of your own uniqueness? And so I think to, to answer your question, like the thing that's working is like understanding deeply, like what do you want to be known for? And so the challenge, you know, with all of us because you know, we're all on a journey of growth and we're changing all of the time, is like also allowing your brand and your personality to keep evolving and keep adapting. Like, you know, I've changed my name on Instagram like however many times. My brand, however many times, yes, it's been detrimental to some degree, but I had to go through those different layers to get to the stage where I was like, holy crap, I'm going all in on this. And so it's, it's sort of that self reflective process of understanding, like, what do I want my brand to be about? What do I actually want my reputation to be about? And so, you know, what type of man do I want to be? You know, that's really what it comes down to. And so, you know, everyone like wants to know the secret pill, the million dollar launch plan, how do I create a million dollars? But I think what it actually comes down to is like, who are you as a person? Like the self development journey, how many push ups can you do? You know, how many like books have you read, how much stuff have you put into action? And that's, you know, that's what's, you know, I love about UNCOM is how it is a holistic view of it because you can't have a successful business if you're not, you know, someone who holds himself to high, high standards and is continually growing. And I think, um, you know, it's a, it's a self reflective process. But I think there's a lot of brands out there, they're just trying to jump on viral trends, they're trying to do viral music, they're trying to just replicate what everyone else is doing. And you're kind of missing the point. All right. In terms of developing a reputation and a brand that you know people is that people are actually going to know you for. And so to answer your question, it's like what's your uniqueness? Like, what actually makes you a unique human being that's going to resonate with more people. And I think that's sort of the key or the starting point, I would say.

Yeah. And that makes life exciting because you then working on yourself becomes the center of your financial future and your brand. Yeah. Maybe share a bit about the Bali Time Chamber experience and what you experienced there at the start before anyone really knew what it was going to be. And then seeing that brand expand.

Yeah, no, that was, that was really an epic experience. I think now I remember seeing like Nico, he, like gone off social media and then sort of came back and he was developing and building this like, insane mountain location, retreat space, you know, whatever it was, it was like, whoa, this is, this is interesting. And I think, you know, when I, when I heard the name the Bali Time Chamber, you know, as a Dragon Ball Z fan, I was like, whoa, this is, this is flipping epic, man. And so, yeah, I think it was early doors. I think the brand had like 5, 000 followers on Instagram when, when, when we went there. And yeah, it was. I mean, when I got there, the initial impressions were just like, this space is like five star quality. This is like, this is something special. And I think there was an air about the place and the brand that, you know, we were like, this is going to pop off. Like, this is going to be something that is going to, like, make a lot of impact. And so it was almost like that feeling was there. I think what I realized and, and what I guess we can all learn from the Body Time Chamber brand is that the brand's vision and the mission was a big and scary and audacious one. And it was like, you know, to create the next generation of strong men. And, you know, it was like, that's the vision.

Boom.

And I remember having a chat to Nico about it. You know, the bio on the Instagram was initially like sleep, train, eat, you know, etc, and it was, it was in retreat space, commodity space almost. It was like, yeah, I'm just on the retreat, but it's like, no, like, let's talk about the vision. Like, let's actually show what the brand's mission is on there. And so I think, you know, obviously Nico has a huge, you know, huge ambitions and stuff. And, and so I think him from the start, having that is something that's almost set the brand up on a. On a powerful foundation. I think that plus what was going on there, a collection of men all trying to flip and improve themselves. And it's hilarious to see, like, the videos people make hating on the place. I think someone sent me this one where they were like, you know, sort of taking shots at it and.

But.

But it's such a good sign that it's actually standing for something. And it's not being afraid to stand for something. It's being. It's a. It's. It's the embodiment of a brave brand in a way, because it's like, you know, Nico doesn't give a crap what these, these companies, these, these people are saying. It's like, no, this is a space and it's in a magical space really, if you go to it. So I think there's a lot of things you can learn from. From that whole business and the whole setup. And it's so cool to see how it's gone completely, completely global, which has been cool.

Yeah. And the. Exactly what you were speaking about. Nico's been trained hard and he's been following, you know, what was real movement. And now it's kind of the uncommon athletic direction with his training, where you look at him and go like, well, it stands in the same way as Bali time chambers. Something unique, something different. And can five ball juggle? He can handstand push up. He built his own personal brand around that physical foundation. And a lot of that uniqueness, confidence has come out in the other brand. And he's chosen to be able. He's chosen to do that without putting himself at the front of it, which was brave in itself. And it's turned out to be a massive positive move. And. But yeah, that. That foundation of his own journey, his own development comes out clearly in what he's doing, even though he's not at the front of it.

Yeah, yeah, exactly. Yeah. And I think, you know, it's interesting because, you know, people, there's a conversation, like a lot of people ask me is like, oh, should I do a business brand or a personal brand? Like, what should I do? And I think we need to remember that, you know, Nico had a really successful personal brand before he launched the Body Time Chamber. And I think there's definitely something to be said for that in the sense that Nico was a. And he set an example of the type of person he wanted to attract. And he, he even said when we were in the Body Time, he's like, yeah, I created the coolest place I could imagine for me. And. And guess what happened? He ended up attracting all of those type of people around the world to that space because he was the he was the example that was set even though it was a business brand. And I think, you know, what we're seeing now is like, the personal brand side of things is like, that's, that's like, you know, I think a powerful starting point, and I really do think it will stand you in, you know, huge amount of good stead. You know, if you do want to launch a personal brand, business brand, if you do want to start your own village, if you do want to do all these things, because people want to know, like, who's the mastermind? Like, who. What is the real intention behind this place? And so you can see that when you look at Nico's, like, the way he trains, etc, you can see that with the way you do it, man. Like, you know, you're. You're an example of the. The stuff that you're teaching. And I think that's something that a lot of people screw up on because it's like, you know, you don't want to be the fat pt, right? You don't want to be the dentist with smelly breath. Like, you got to be someone who practices what you preach, otherwise people are going to be like, who the hell is this dude? And so I think, you know, that is also the cause of a lot of people's imposter syndrome and fear and all of that stuff, because it's like, holy, like, you know, have you actually put your money where. Where your mouth is type thing? And so, you know, I think that's a, That's a huge lesson as well.

Yeah.

It's also worth jumping in here on the catalysts for. For starting this stuff. Like, when I. My personal brand went to another level when I partnered with Ben Patrick, and we did that unofficially to begin with. We were just supporting each other, and I was supporting ATG as it grew. And from when he had. He started an Instagram account from zero, actually just after we. We first started talking and when he had 50 online clients making a couple of grand, and you could see, like, oh, there's, you know, there's big potential in this, and I could see the potential in that. And he, he'd been following my stuff for 10 years, you know, on and off. He'd seen me 10 years before, so he knew that I was in the game, and I'd been in the game a long time. I was going to continue to go like. So we had that mutual respect for each other. Partnering with him, which eventually became ATG for coaches, was huge for my personal brand. His biggest cities, his three biggest Cities for his first couple of years in business after we spoke were in Australia and he only really knew me in Australia. So people underestimate the value of catalyst partnerships to get started. Nico's Bali Time chamber, the first event was half Hong Kong players and it was these buddies from France. Like it was, it was playing to the home team and, and that's what we, we need to do. Like that's almost everything is going to start in that way. But you get that critical mass of people who really care about you, who want to share something and, and you know, your own journey. Luke, like coming here two years ago, doing the boxing and stuff with Jay, you know, Jay's been a massive catalyst for me as well. He's in his early 20s making, you know, big money building million dollar brands. It gives you, it gives you like a boost and a possibility. Other people in uncommon success see you leading up the squats, you know, doing the 90 kilos for 10d10, you know, squats. It gives you that boost and that foundation. I think you're still in that early phase before the kind of the big mass adoption where other people can see it, but the men in our network know, okay, Luke really cares about what he's doing. He's getting results with people. The reviews are strong and, and so it keeps building momentum and for me that's the, the superpower that you, you don't have to do it on your own. And it's, it's going to be a lot more fun. It's going to be a lot smoother transition into business if you can in invite those who are already around you. Like, people always like, who's, who's my first client going to be? It's like, well, they're, they're already all around you. You don't need to look anywhere to find those first fans and those first clients. You don't even need social media for that. Like do stuff with good people, be the person you want to be and then show that onto social media because you're already being authentic doing the thing I haven't. Yeah, you've seen now some of these brands growing and some of these alliances with guys that you're working with. Some have been in uncommon success and, and brave brand at the same time and they're, you know, taking off. Yeah. What, what, what's your experience of like that brotherhood element and almost like playing to the home crowd?

Yeah, I mean it's, it's, it really is the, the catapult and the launch of, of my journey into the knowledge economy and, and, and creating programs and working online. Because I remember, you know, I think I was in South Africa or somewhere. I'd left London and it's like, cool. I'd created this program, this, this course, this online course, and I was like, yeah, I'm gonna make a million dollars. This is gonna be my epic launch. And, you know, I sort of went down the traditional route of sort of launching it, you know, solo. And, you know, I think for those of you that don't know the story, it's like I paid a marketing agency like £10,000. I spent £5,000 with ads as well. I was just like, cool. I completely didn't understand sort of what it took. And I thought it was like this magic bullet that if you create the most beautiful funnel, if you have the most, you know, well polished ads that you're going to, you know, make a lot of money and, you know, just. It just wasn't the case. And I think I remember I'd gone through that process and I just had, I just had the thought. I was like, I gotta message Keaton. I was like, let's just message Keegan, see what's up. Like, you know, I remember dropping you a message. I said, look, I created this program. I remember jumping on a call with you and you're like, well, mate, I have people who need this service or this product. Like, you know, drop a, drop a message in the telegram group. And so what I did was I, you know, I put my initial offer together which was, you know, rather than a full on charge, full price for this, I was like, let me do a case study program. I think that was one of the suggestions, you know, you came up with, or the brainstorm we had. And so it was. The focus was build the case study program first, right? Get people, 10 people through the program, get the results, get the testimonials, get. Build the confidence. Because at the same time when I was doing that, I, I was, I was, I was very afraid to put it, put it lightly. I was like, holy crap, this is. I'm out of my comfort zone entirely here. Like, my comfort zone was creating films and advertising, and this was a whole new space. And so, you know, there was a lot of that. I was like, okay, you know, you know, sort of that type of stuff to deal with. And I think what I did was I got 10 people through the program, and I think the deal was like $250. And if you complete the program and you give me a testimonial in return, I will refund the $250. And so what ended up happening was people had the investment, they had the motivation to actually finish the program, which was so important. Like, you know, you know what it's like if you get someone and they don't put a little bit of money down, they don't have any skin in the game. You know, they, they do the program, they put it aside, they don't actually commit to it. And so I had like 10 committed people went through the program. And I got my first messages back saying, luke, I love this. This is awesome. This is so great. And, and you know, for my confidence, that was, that was huge because before that I was like, wow, like, this is, this is quite a daunting experience. And so, you know, beyond that, I was able to then take the feedback on, use the testimonials. And then the, the momentum started to build from there. And I think, you know, for anyone who is thinking about launching a brand, thinking about launching something and selling your first programs, you know, the process of going through a case study program where, where whether it is just getting three clients or four clients who are not your mom, dad, brothers, you know, I think is a, is a huge, a huge advantage. And so just to answer the brotherhood side of things, you know, that's, that was really the incubator. And I think, you know, there's a lot to be said for that. And so I think just going forward, like the, the friendships and everything that I've, I've made through this network is true, truly quite remarkable. And I think if I was to look at who might, you know, the, the, the closest people in my circle now are all people that have come from Uncommon. So I think there's something to be said for that. And you know, having those in person events, I, you know, like Josh Whitlock, for example, he did my program, you know, maybe a year after its inception when it was a bit more evolved. And a year later, you know, we had a collaboration, did an event in Croatia which was, which was awesome. And I think, you know, I think, you know, also just seeing the pictures from Montenegro, man, like, that's a future I want to be part of. Like, that's a future I want to be part of where it's like, you know, guys are training, we're talking about incredible things. You know, there's depth to every single interaction that's going on. And the weirdest thing about it, and I'll call it weird because it's, it's certainly uncommon, is just like it's like long lost brothers, man. That's what it's about, really. It's like where the flip of these guys, you actually see the world like I see it been for the majority of my life. And that's something that's really sort of hard to put your finger on. But until you experience it, you know, until you go to Montenegro, you go to Croatia, you go to sort of the villages, and I think that's what I love about what's being created here. So, you know, whether it's business, personal development, you know, athleticism, it's like the journey is, is. Is actually so much better, you know, alongside each other. You know, the lone wolf mentality will only get you so far. And, you know, that's something I sort of wore as a badge of pride and honor for a load of years. And I was like this lone wolf, like it. I don't need anyone. And I think when you can realize that community really is the answer, I think, you know, a lot of opportunities will start to unlock in your life.

Yeah. And it makes it real of like, people have this ideal customer out there in the ether who's just going to pay for their stuff and everything's going to be, you know, they're going to love it and it's going to work and. But as soon as you put it close to home and like, all right, we'll offer it to this guy who you already know, then, then it's real of like, oh, okay, I better just maybe fix a couple of things here and there. And like, the whole thing gets thought about from a different perspective when you, yeah, when you, if it's not valuable to people close to you, then it, it might not be valuable to people at a distance. So that's like the incubator idea of like, let's, let's put it and put it into someone's life. And especially if you can get people from all around the world as your early testimonials, like, that also has a lot of credibility if you've got customers in on all continents that people recognize like, oh, okay, well, he's not just in one place. And that's. Yeah, it's a beautiful way. Way to start this now that you have got momentum with this brand and you've got your brother and your father also part of it. Like, what is the vision that you're. You're working towards? Where do you see it going over the next few years now?

Yeah. So, you know, the, the vision really is to just empower entrepreneurs to build and get out there, get over their fears and, and, and go on the journey of becoming a sovereign individual, really. And it's like, it's the path that, you know, I've walked and, you know, helping people along that journey, whether it's from a business standpoint, is, you know, is, is. Is essentially my mission.

Right.

And, you know, the brand aspect of it, like, on the surface level, it's like, oh, yeah, you're building a brand, but, you know, name one successful business out there that doesn't have a brand, you know, that isn't recognizable. And so for me, the process of branding and personal planning, it's, it's almost an entry point into so much more for your life. And I truly believe that the world needs more brands that are honorable, brands that have integrity, brands that are actually fighting for something better than the status quo. And, and the, the stuff that we see around social media, around the world, all of that stuff. And so I really believe that it's in the individual's hands to actually get out there if you have a message to share, like, how are we getting it out there in a way that's effective and it's actually, you know, adding value to the world. Right. I, and I truly believe that that's where, you know, change is going to start. And so that's the vision for us is like, how can we help more people, you know, from a business standpoint, you know, we want to take this and grow this, you know, and get to a stage where, you know, we have our own, our own village, man. I want to build a village in, in South Africa, you know, a place where people can come to and have those peak experiences and learn about branding and connect and create projects that are, that, that are going to add value to the world. And so, you know, that. That's sort of a long winded answer in terms of where we want this brand to go. And, you know, I, I really do get fired up when I see young guys or whatever age, it doesn't flipping matter, but, you know, they, they have a desire to help people, all right? And it's like, how do we actually create the brand that's going to communicate your value to the world so you can start making money and you can start helping more people and, and it starts by getting to know yourself deeply, know your story, and how do you, how do we communicate that and create something that's honorable and flipping brave at the end of the day? So. But yeah, man, the vision is very much around creating this new paradigm of villages and community and that's why, man, you know, I'm, I'm here. We're, we're, we're, we're on, we're on the team and we're fighting for the same thing. So, you know, that's, that's sort of what the future looks like. You're on mute, brother. Sorry.

Yeah, there's a bit of noise here. There's a lot of, there's a lot of talk here about fatherhood and the energy that goes with that and the power of villages and the vision of all those things. And as soon as you start thinking about that, you realize there's only so far you can go on your own. There's only so many things you can do to support your own children, to have an amazing life. And yeah, that's the, the power of what's, what's being built here. I don't know if you saw the, the Brian Michaels and he was just hunting in, in Africa the other day. He was posted up some of the, what he, what he achieved there. I think that the Africa get getting some adventures going in Africa over the next few years is going to be huge. I'm looking forward to your seeing your first event popping up over there. And yeah, step by step, like it takes time to build the physical locations and, and whatnot, but it brings so much more meaning to building online business as well. How's it been for you working from different locations? You've been getting around the world like, like myself over the last couple years. As you're building a brand, you're living in different spots. Like what are the, what have you loved and loathed about that?

Yeah, man, I mean, Flip, I think it's been a great sort of practice of just being out of the comfort zone and sort of, you know, trying to, trying to adapt and see and experience new cultures. And I think that's been, you know, it's added a lot of value to, to life, you know, at this stage. Like, you know, I've just got a house here in Bali, you know, with my partner and you know, we're probably a bit more settled now with a, a 12 month visa. So the plan is just to like hunker down and, and, and, and focus on the, on the business. But the travel side of things is always going to be important to me, man. Like I, I don't sort of subscribe to the, the notion of sort of settling if you will. Maybe I used to, but it's more just like, you know, I guess it's also like go where you treated best the, the nomad capitalist. It's like where, where is the, you know, the country that's giving you the most in terms of lifestyle and communities is also so important. So I think I've felt most energized and most excited and most powerful when I am traveling and I am visiting, you know, Vanuatu, Montenegro, all of these places. And so I think that that's definitely part of the future. But I think, you know, for now it's just like crack, crack on and like, and start making some serious gains in terms of just being in Bali. The lifestyle is good here at the moment, but I think to, just to answer your question, like the nomad digital nomad lifestyle is cool and it's great if you do it correctly. And I think the way I did it sometimes it went a little bit astray in the sense that I would be jumping from Airbnb to Airbnb 2 like too frequently. And so if you can travel and like stay in one place for at least a month, like if, or at least even a couple of weeks, you know, I was moving around so much, which creates a lot of disruption, you know, ungroundedness and you know, you, you only have a finite amount of time and space and energy to, to actually focus on what you're doing. So yeah, I think, yeah, the traveling, the traveling side of things is, is, is important. But right now it's like get grounded. And.

Yeah, the. How about the journey with pricing? Because you started with that $250 and it's like a cash back deal. And, and some business coaches, some people tell you don't, don't do that. I, I still think it's whatever you got to do to get the experience of being in business is what you should do. Wherever your confidence is at, wherever your sales skills is at, wherever your marketing is at, wherever the product's at. Like if it's all really strong, of course come in ticket offer. But if the marketing, sales and product aren't already at a world class level, how are you going to get them there? You got to do it like it's like saying you've got to start with five ball juggling. Like, well, no, let's like, let's just throw one ball and see, see how that feels. Yeah. How's it been working through the pricing journey?

Yeah, I mean it's been, it's been a journey. Let's just put it that way. I mean I've, I've had products from 250, 500, 5K10, then back 3.5. So like every price you can imagine at this stage. And I think, yeah, it's just, it's. I think the best way to explain it is just like testing and, and sort of a better way to have done it would, would probably have been to elevated step by step and sort of, you know, fill up a certain amount of clients at one price point, then raise up the prices, then fill up the amount and sort of raise up from there. I think that that would have been a strong approach, you know, for me. Like, I don't have a huge audience in terms of following and all of that type of stuff. So, you know, having a lower ticket offer for me doesn't make sense because I'm not really, you know, running ads or have a lot of traffic. I, we do want to create a low ticket offer but just in terms of like the money that we make is more from high ticket stuff at this stage. And I think, yes, it does come with confidence and I think, you know, being able to lean into your prices when you pitch it to people is so important. You know, I've, I've definitely had it before. I think I watched one of Paul Council's 25k offers and I put one together, pitched it and I, I was like, the, the execution or the delivery of it was so crap that, you know, obviously it just, it fell flat on its face with that pitch. But it's all good experience and I think, you know, now if, you know, when I'm pitching those higher ticket offers, it's like, no, I, I really believe in the value that I'm offering to people and I have the proof, I have the testimonials to say, like, look, you know, if you pay this and, and this is the service you're going to get, like, I can, you know, I know I'm going to give you a better service than, you know, my competitor. I know I'm going to have more empathy, more care and the way I deliver this to you. And so I think it comes down to confidence massively and confidence comes through reps and getting more testimonials and being in the game. And I think, yeah, that, that, that's a, a huge, a huge aspect to it. Yeah, I was gonna say share something else on that, but if it pops back into my head, I'll, yeah, I'll say it.

Yeah, see if, see if it comes back there. It's something that everyone has to go through and you say, you know, you, you arrive at the conclusion of like, yeah, of course I need to do high ticket. And, and I do think that is strong advice for people who don't have massive audiences. The idea of going on School with 20 to $50 a month for people without big audiences I think is a huge, huge mistake. Unless it's just the lead strategy and you, you know, intelligent with it. But generally it's going to be tougher to. If the low ticket thing is a subscription, you've already told them it's long term. So better to sell one time low ticket. But you can't just come in at high ticket. And you know, if you, if you're coaching people to just, okay, come in at high ticket, like most, most people are just gonna get their heads chopped off. Like it's just too, it's too brutal because the marketing isn't there, the sales isn't there, the product isn't there. But the idea of, okay, yeah, this is, this is the goal price and then we, we work towards that, as you said, step by step. The price goes up as more people come in and the confidence builds, you get more experience. It really is quite simple when you look at it that way. I just launched my 100k offer yesterday and the only three people who've done it so far, Ben Patrick, Nico and J. Top and, and they've all made millions. You know, so it's spending 25 days together, speaking most days, you know, working, working together for a year. That's, it's like, it's a really strong offer for someone who is already with some momentum but wants to do something bigger. You know, I got to spend 25 days with Nico when he had munduk leaf lodge, you know, which now everyone knows is by time chamber. But like it was a full month of mental warfare and challenge to, to transform the vision or empower the vision, which is. Was there in some way and it was there in Ben Patrick as well. The vision to, to change the way the world trains. But you know, everybody needs these influences to, to grow the spark. I, in my experience, every man has a spark, but, but not every man is willing to, to flame it into something, something bigger. And yeah, every, every man has light, but not everyone is willing to, to shine like the sun. So that's really. Yeah, the, the journey of the guys I've spent more time with most time with, is that we got to spend a few days together. There is a relationship with this. The other key thing that happens along with this, which I should mention is most of them have had a strong relationship at the same time. They've had a woman in their life and that support and generally brothers as well. So they have this like bonded social environment where they don't feel alone. And then we start talking about really expansive visions for the future and we talk about it over and over and things tend to shift when, when that happens. So yeah, I'm excited to have that back on the, on the table as well of something that someone can, can choose to move towards. And there's a five day, one to one version of as well. I love having these short, intense, you know, things like, like what we did, we're doing it in the group setting at the moment, you know, with the, with the villagers.

But.

There'S not one, you know, the giving yourself permission to expand into what you really want to expand into, like have a digital product. But then if you do like spending time with people, then having that as a possibility within your, your offering. Not only, it's not just that it gives, it's not only that like someone might buy it and you might get money from it. It's also that it shows that you really want to interact with people and you back yourself if you, if, you know, I put my life on show here. It's not always perfect, I tell you, like sometimes the kids are, you know, there's, there's trouble or you know, I'm here with my wife, like it's real and, and there's 20 other men here and so it's. Anyone who's buying anything online, well, they know. Well, there's a certain amount of transparency there that very few people have ever exposed themselves to that level of transparency of having others living in. You went and did that with the Bali Time Chamber. I think that was a huge thing for confidence within our network of those men who were there with you in Bali type chamber. Like now they know you for the, you know, your time here in Montenegro as well. So yeah, the pricing thing is. Did it come back to what you wanted to say there or.

Yeah, it was just, it was just that, you know, I actually remember J Top said this to me because I'd done a bit of consulting work. He done a bit of consulting work for me. And I think one thing that really hit home was that, you know, he, he looked at everything that I was offering and everything that I had to offer and everything along those lines. And he was like, mate, there are agencies and there are people out there that don't have the amount of empathy you do, the amount of service, the amount of care, the amount of like real commitment to what you're doing and they're making a shitload more money than you. And that pissed me off. All right. That really flipping pissed me off because I was like, oh. Like I, I know I've got a good service, I know I have a good product, but it's like I'm not marketing it correctly. I'm not putting an offer together that's actually irresistible for people. And I think, you know, the, the mistake that I was making was like, okay, how, how did I make money? How, how do I create an offer that's going to be really awesome, that's going to make me a million dollars? And that, that's like the wrong question to ask yourself. And, and it's really, you know, about our clients. It's like, what is the off? Like what, what is the transformation that we're helping people achieve? And I think when you build the offers and you build your products that way around and your brand that way around, where it's like, what is the payoff? What do people get from working with me? You know, and I think that that's really the, you know, the magic bullet, if you will, on, on creating something that people actually want to buy. Because the moment that we lead with what we think people want, we just, we're just, you know, falling at the first hurdle, really. And you know, you Talk about your 100k offers, you talk about all, you know, these high ticket things. You know, at the end of the day, the transformation is flipping huge. You know, these, these guys are going to be making billions. It's not. Well, they are making millions. You know, it's not, it's not about the amount of money or the investment put in. It's like, what is the return? What's the payoff? And then people look at 100k and they go, that's worth it. You know, they look at a high ticket 5k offer and actually in the grand scheme of things, that's small based on the payoff that's coming around the corner, you know, provided your offers put together effectively and clearly. And I think, you know, rather than thinking how you're going to go out there and make 100k, think about, you know, the payoff for your client. I think that that's been the biggest, biggest upgrade for me. I would say.

Love it. What about the, the athletic journey? That's something that we speak about in uncommon success. And the, there was a time there where you may be a little bit fluffier than you wanted to be. And then there was like, you, you were pushing the Power lifting hard and then you've been lean, you've been different journeys. How does that play in with you, with, you know, what you're doing? Do you, do you feel like it impacts your, your brand, your business?

Yeah, I mean, everything really. Like I, you know, I'm not, because I'm not in the health coaching space of the, the, you know, coaching people around the fitness goals and stuff like that, you know, my body or what I'm doing, like, I'm not showing it on social media. It's not necessarily, necessarily part of the proof. But you know, if I was to take my shirt off, like I, I have a six pack, I, I do, I look, I'm in good shape and I'm, you know, that's something that I personally have taken a lot of pride from and, and my fitness journey has been the base of success in business. It's been the base of my confidence, it's been the base of my presence. When I walk into a room, it's like, no, this guy takes care of himself. Like, he's not, he's not, you know, he's not lazy, he's not about the sloth life, you know what I'm saying? And so, you know, cut it however way you want. Like, whether you're in the health space or not, your body says a lot about you. And you were the first one who said this to me. Keegan is like, no one can do your push ups for you.

Right?

And, and, and like at the end of the day, like that's, that's your business card. And it's like, wow, no, this guy's got discipline. This guy's not screwing around. He's taking his health seriously. He cares about how he feels. And so for me, the health journey has been, you know, huge. And so, you know, provided my training does get a bit lonely sometimes and it's always much better when I'm with you guys. You know, you push me way more but, you know, I'm, I'm staying strong for when I do get to the village next. I don't want you guys to be, to be too far ahead of me for sure.

Yeah, we, you jumped in at the deep end. You jumped in the deep end on that dense. I was doing 10 sets of 10 every day and then I just built up to like a decent weight. And then you came in straight at that weight, did it fine and, and then you took it to another level. But it was still a rough time to, to come and stay.

I don't think I could walk Properly, bro. Like, I was like fully, fully cooked. But no, that. That. That actually set me off on a year of like going off the squats, like, hugely. I mean, my legs are pretty big at the point, but I'm working now. I'm working on my pull ups and my dips. Like, I want to have a strong up and a strong bit of dips. Like, that's sort of the focus right now.

So.

But also, you know, what is Simon, the. The movement Monk? You know, we were doing a lot of the road flow stuff. Like, I thought that was really interesting and really cool, and I really do want to, you know, incorporate that because sometimes the gym does get boring like it does. If you are just doing strength all the time, it's like, you know what's really happening. So, you know, the road flow thing is something I'm definitely interested in exploring. Like the more sort of just moving well and. And that's sort of interesting to me now as well.

Are you doing some handsome stuff also?

Yeah, so I'm. I'm just at the end of every session, a little bit of handstands. Like, I can't hold it for more than like five seconds, but I'm. I'm just doing handstand push ups for like shoulder strength right now. So just like maybe like two or three at the end of the session because I'll again, I don't want you guys to be hand standing without me, man.

Yeah, man. I would also recommend, like, if you're doing dips and stuff, also implement some. Some overhead stuff. So you're getting extra dips are.

Yes.

So maybe I would do spike push ups. That's. You can do it anywhere. Start with feet on the floor.

Sweet.

Work up. And then when you get the. The balance, you. You'll be. You'll be ready for some handstand push ups.

That's it, man. That's what I want. That's the goal, man. Thanks for the tips, brother.

Nothing, nothing. Thank you for everything, man. We've taken. We. We give and take.

Yeah. Looks like another beautiful day in Montenegro, man.

Yeah, every day. Every day is beautiful. It was raining and thundering. It was still beautiful.

Gorgeous, dude. Enjoy.

The last part I want to talk about is like the. The one that people don't necessarily want to talk about. The. The spiritual journey of business and the relationships that go with it. How has it impacted you as a man to be able to make your own money, become this sovereign man, choose where you live, be able to support a family. If you choose to go down that path that.

I mean, it's a. It's a big question because for me, it was like, one day I had no money, and then the next day you got some money and the cash flow is coming in. And, you know, you always imagine, like, oh, 10k a month is going to be. It's going to change everything. And then you get to 10k a month and you're like, actually, nothing really is changing apart from, you know, the space or the stuff that you can focus on. But the, you know, it doesn't. I guess it's just that it's that level of security and groundedness that you can give to yourself and your family, which is. Which is priceless at the end of the day. And I think the spiritual journey, all of that stuff, it was like I had my biggest spiritual breakthroughs when I had my money stuff sorted, you know, because I wasn't in survival mode. I wasn't like, okay, scrambling to get the next paycheck. And it's like, you know, I think. I think what ended up happening was like, okay, then it was like, time to explore the inner world. I was able to, to go down those different paths and really invest money into mentorship, invest money into my relationship. So I think the ability to just have cash flow, that was my goal for a long time. I was like, I just want regular income and cash flow to, to just give me the space to explore the stuff. I wanted to explore, to read and learn, to expand myself rather than just reading and learning to make more money. And that, that was a huge change. It was like, you know, I. I want to explore spiral dynamics. I want to explore the levels of consciousness. But, you know, you can't really do that if you're worried about where the next paycheck's going to come from. And so, you know, it's like, it's. It's such a, you know, what comes first, the chicken or the egg? You know, do I focus on the spiritual or do I make money first? And I think what I see, you know, and it's a problem for a lot of young men is they almost find spirituality too soon. And, you know, they find spirituality, they check out, they're like, you know, I don't need any desires. I don't need money. Money is evil. You know, all of these things. And what ends up happening is they go 10 years and they realize, holy, I do need to make money. And then, you know, then they go in the cycle of money is this evil thing. And it's a really difficult place. To get out of. And I think it's important for young men especially to go out there and actually interact with the world, bump into things, create things, try and make money, you know, get into fights with the wrong people and. And sort of, you know, not being afraid of that wild man inside of yourself. And it's almost like you have to make friends and sort of embrace that part of yourself, learn to make money. And then the spiritual comes, and it's a way more beautiful journey because it's not, you know, you're not sort of trying to spiritually bypass things or, you know, sort of suppress the desires of yourself, suppress being a man, because at the end of the day, you know, whether we're spirit, you know, I believe we're spiritual beings having a human experience, but it's important for me to interact with the world and to build business and to make money and to. And to help other people. And so for me, I had the journey. I found spirituality. I started detaching from everything, and then I realized, holy. No, I actually have to go on this journey. So I think there's a risk sometimes, you know, with the whole spiritual side of things if you. If you don't learn to make peace with that and actually learn that money is not evil. It's actually a tool that you can use to have more impact. And so it's a. It's a. It's a big, crazy thing, man. It's like, you know, I'm sure you've experienced it. It's like there's a. Especially in Bali, like, there's a lot of the. The people, they've. They were in Ubud, and, you know, they're. They've completely detached from society. But I don't think that's the answer because there's this. We need to be the sway. We need to be the swing of. Of positive energy that's going to counteract the. The craziness in the world right now. And so, yeah, I don't think checking out is. Is the answer personally. And I think, you know, it's important that we do make money. It's important that we are sovereign and. And we. We take our lives into our own hands.

Love it. Yeah. I want to finish saying congratulations. Thank you. You've done so much. You've come so far. The first meeting in Spain, 2020, Mitch pike and the boys, like, it was a huge experience, but it was pretty much a training camp with some, you know, some random conversations, going deep on different things. It's come so far since then and, and you know, I appreciate your, your support that you've given that, all the projects that, that I've had along that way and it's beautiful to see the change in, in your life. Different country, different source of income, different vision for the future. And it's, it's beautiful. There's a huge amount of work that's gone into that. It's not always fun. Some of the challenges we, we kind of would rather not have to go through. I know, you know, you've been through so much to get to this spot, this point and I'm so proud to have you on the team with, with UNCOM as a mentor and someone who wants to see the villages grow and these to happen around the world. Hopefully you'll see some. Emmanuel was here filming, so we got some really good content and, and footage out there so you'll be able to see visually what's just happened here. I feel like we've just opened up a new chapter with the style of event that we've had here and other men wanting to run their events here and there's, there's a new level of growth coming with, within the network and, and obviously like everything that men within our network can do to support Brave Brand, it all gets us closest to having those experiences in Africa. And you know, the, the cool thing is that the more anyone wins, the more possibility everyone has for winning. The bigger Brave Brands is the, the better it is to be a part of that and the more possibility you have to help others. It's. Yeah, it's a compounding thing that across the network it can be very exponential very fast. You might look at our channels at the moment, the uncommon brotherhood or Brave Brand or something and think, well, you know, don't know. But when you see what's happening underneath with all these men who are growing up and the vision becoming clearer, I'm very, very confident in your future and the future that we have together. I'm always on your team. I said that to you before we decide on this partnership. Yeah, we got, we got resources, we got, we got everything that we need. You know, we've got the heart, we've got the visions, we've got the skills. So let's, let's go full on. That's the, the why we're, why we're working together. But it's also for, for all the men who listen to this now listen back to the recording like it's the same opportunity is there. I see you bring me opportunity, I'm bringing you opportunity and this brings more for everyone. So thank you so much for. For what you're doing. If you have any. Anything final that you want to share with the. With the brothers, with the network signing out.

Yeah, man. Just got goosebumps you saying that, man. It's like I'm. I'm pumped. I'm excited to be on this journey. And, you know, we're. We're all working towards a shared vision and a vision of a better world. So. Yeah, I have no doubt that the future is bright, you know, with all of us working on our missions and our visions, and we're making it happen. So, yeah, no, that. That. That's. That's where I'll leave that. But look, if anyone wants to get in touch or need support, just DM me on telegram. We can have a chat, no problem.

Love it. I just want to say that there's some real magic happening here, Luke. So, yeah, jump on as fast as possible. Like, don't wait and let's connect. Let's connect. Sorry. Let's do it.

Let's do it. Cheers, George.

You want to share something there as well? Fab.

Hey. Or we just listening? I like everything you did. Look, and I really enjoyed your course, as I did the Brave Brain course.

I still work.

I still need to work. I still need to make a better offer. I'm still on my journey to be a better man, I guess. And, yeah, I'm. I am a little bit lost at the moment once again, like, the beginning of the year, because I'm not making much money and I'm not in trouble, but this is just, like, in my head, and it's a little bit annoying, but I know I will handle it and I will make better.

But, yeah, I don't know what to say. No, I understand, man. I'll tell you what, bro, let's. I'll be down for brainstorming just some stuff around, you know, what you're doing.

So, yeah, I need to answer you. I need to answer to you on telegram. I know you text me.

We could even do it as like a. I don't know, we could do. Even do it as an UNCOM chat if people want to work on their offers together or something like that, because I'm actually. I'm going through that process now. It's like we've had a, you know, really strong offer, but it's like, you know, making it even more powerful. Like, what is the payoff? Like, what's the actual tangible problem we're solving? What it. How are we actually putting that together. So I'll be down for doing like a brainstorm session if you're, if you guys are keen.

Yeah, I'm definitely, definitely down for that as well. And I know there'll be a lot of opt ins on this from the, from the brotherhood, NASA. We may as well. I'd like to throw to you as well, brother. Since you're in here and you've, you've been going hard, you've been transforming yourself.

I just wanna, I had a, I had a conversation with Luke like a couple weeks ago and I. Paul cancel talks about this. Like when you're at the edge of like kind of your, like your limit, you don't know how to like express kind of how you're feeling, I guess. And that's where I'm at right now. Almost like, like what you're saying, like, really resonates. Like if, if I want to like actually do something, I have to like.

Have it.

Have it for the customer and have it.

Yeah.

Like I'm saying, like, I don't know how to express it, but it's just, it's hitting home and it's definitely something I need to figure out. Like, like my skills and how I could help people because I know I need to help myself to help other people. But that's, that's just what's really hitting home and it's. I was really glad I was here and got to write stuff down and really listen and everything.

So.

Thank you for all you shared, Duke, and thank you guys for everything.

Pleasure, brother.

Yeah, you're very welcome. And I understand the struggle. The struggle continues. It's not without struggle to have a village here in Montenegro, to have 20 men here and to have this and that and other things going on. Like we, it's ever present. There's, there's new challenges coming for Luke. There's new challenges coming for Fabian. Everyone but we, we rise, we, we pass through the challenges and that's, that's what happens. Like, look at where you're at now compared to where you were a few months ago, compared to where you were a year ago, two years ago. We're all in completely different positions with the work that we've done. And that's the thing that you can leverage for, for confidence. But yeah, I love that we're, we're in that together and we want to face those challenging questions. What would it take? What would it take to own the village? And yeah, you can get some impatience of, okay, well, hurry up. You know, when's, when am I going to have the, the cash to buy this big chunk of land or what it's going to be. But the biggest and best thing is, is who you become in the process and what you learn about yourself and then what you have to share with other brothers through the struggle. You know, it's, it's the baptism into greatness and it's not always easy to embrace that joyfully, but we're, we're moving in that direction of embracing the, the challenge of it. The challenges will get bigger, but the ability to embrace the challenges and enjoy the process is also something that, that we can grow as a skill. So, yeah, I look forward to, to continuing the, the journey with you. Fab nus, Luke. And yeah, let's, let's book the next one in as a, as a practical workshop. Let's go some step by step stuff and some Q and A. And this was good to recapture the story again because it's been a while and you've come a long way since we last did one of these and so it's nice to capture that. And yeah, let's look out for a deeper dive into the details again.

Yeah. Sweet, guys. Thanks for joining, man. Good to see you lads and we'll catch up soon. Cheers. Keegs champion. Talk soon out.