50:38

In this episode of the "She’s Crafted to Thrive" podcast, host Nikita Williams interviews registered nurse and chronic‑illness coach Katina Morrison. The conversation explores how Katina built a niche business serving creatives and women living with chronic illness, leveraging her nursing background to provide health‑focused coaching and self‑advocacy guidance. They discuss the challenges of balancing multiple chronic conditions (rheumatoid arthritis, fibromyalgia, endometriosis) with a full‑time insurance job, the importance of energy management (the "spoon" metaphor), delegating tasks, and maintaining consistency over quantity on social media. Katina shares how she overcame imposter syndrome through mindset coaching, recognized the value of her expertise, and negotiated better pay and flexibility at work. They also cover strategies for authentic social‑media posting, building brand partnerships, and the role of micro‑influencers. The episode highlights the power of community, describing upcoming events – the Inflamed Sisters Thriving Summit & Gala and a Boss Brunch – aimed at supporting chronic‑illness warriors. Throughout, both hosts emphasize that living with chronic illness equips entrepreneurs with unique advocacy skills, resilience, and the ability to thrive when energy is managed wisely.

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