51:51

In this episode of the Business with Chronic Illness podcast, host Nikita Williams interviews Diane (Deanne) Hinds, a London‑based PR director, publicist, and debut novelist who lives with sickle cell disease. The conversation weaves together Hinds’ professional journey across entertainment, literary, and classical‑music PR, her early diagnosis at age six, and the ways denial and later acceptance shaped her life. Hinds recounts childhood moments that highlighted her difference, hospital crises, and the impact of family dynamics—especially being the only sibling with full‑blown sickle cell. She describes how she used denial as a survival tool, later embracing her condition to fuel determination, and how passion for talent‑building and storytelling helped her cope. The dialogue explores systemic barriers (e.g., a job loss due to her condition), the importance of disclosing illness, the evolution of medical attitudes, and the role of chosen‑family and supportive networks. Hinds offers concrete advice for younger people with sickle cell: own the condition, research limitations, stay focused on joy, and surround oneself with uplifting people. The interview also delves into her debut novel, Konka Rabbia: The Struggle for Identity, set in 18th‑century Trinidad, reflecting her heritage and a desire to tell under‑represented colonial histories. Throughout, both speakers maintain a conversational, empathetic tone, emphasizing resilience, humility, and the power of sharing stories to empower women with chronic illness.

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