48:46

In this episode of the Crafted to Thrive podcast, host Nikita Williams welcomes branding photographer and marketing strategist Angie McPherson to discuss her 2021 breast cancer diagnosis, treatment, and the profound impact on her personal and professional life. Angie recounts discovering a lump, receiving an invasive ductal carcinoma diagnosis at age 33, undergoing a double mastectomy, chemotherapy, and radiation throughout the year, and coping with the emotional fallout of the disease. She explains how she leveraged her business as a structured distraction, using meticulous calendar management, scheduled treatment days, and dedicated work blocks to maintain flow while honoring her health needs. Angie also describes the therapeutic role of sharing her journey on social media, connecting with other survivors, and setting boundaries around what she shares. The conversation shifts to mindset changes, the importance of a robust support system, and practical advice for other entrepreneurs facing chronic illness: hire help, be open to sharing, and extend grace to oneself. Angie looks ahead to a “breakthrough year,” planning a in‑person retreat for her community, and reflects on the balance between growth and healing. The episode blends candid personal narrative with actionable strategies for thriving as a chronic‑illness entrepreneur.

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