42:47

In this episode of the She’s Crafted to Thrive podcast, host Nikita Williams interviews Kristen Diaz, CEO and founder of Bound & Bast, a virtual‑assistant and productivity‑coaching service for creative small‑business owners. Kristen shares her origin story, describing how a perfectionist personality and health scares (panic attacks, anxiety, asthma) led her to leave a traditional marketing agency and start her own business focused on preventing burnout. The conversation centers on the critical role of setting clear boundaries—both for herself and her clients—to maintain work‑life balance, avoid over‑commitment, and model healthy habits. Kristen explains the inner fears that arise when establishing boundaries, such as worrying about losing clients, and how she overcame them by defining her niche and only working with clients who feel like friends. She outlines practical tools she offers, including a “Taskify” worksheet and an outsourcing workshop that help entrepreneurs identify tasks to delegate to a virtual assistant. The episode also covers her process for gathering testimonials during de‑boarding, strategies for hiring virtual assistants (emphasizing personality fit, task clarity, and research), and the importance of authenticity and personal branding in a virtual‑assistant role. Community support from the Babe Crafted group is highlighted as a source of inspiration and learning. Kristen announces upcoming summer deals, a potential membership offering, and shares her favorite celebrities (Meghan Markle and Rihanna) as personal inspirations. Contact information and social media handles are provided at the end.

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