50:45

In this episode of the Crafted to Thrive podcast, host Nikita Williams interviews Ale and Gabriella (Gabby) Mira Brown, co‑founders of TYSAH (Treat Yourself and Heal). The conversation traces their professional backgrounds—Ale’s nonprofit management, communications, marketing, and university teaching in El Salvador; Gabriella’s social‑work and community mental‑health graduate studies in San Francisco—and how they met at a California fundraiser before later partnering professionally. They discuss the evolution of their organization’s name and mission, shifting from “Treat Yourself and Hustle” to “Treat Yourself and Heal” after Gabriella’s personal loss of her infant son, which inspired the creation of healing gift boxes and a deep focus on grief. The founders explain how community care, collective healing, and open conversations about grief are woven into TYSAH’s work, including their “Overcoming” storytelling series that highlights diverse experiences of trauma and resilience. They describe the curation of gift boxes sourced from under‑resourced entrepreneurs in El Salvador and the U.S., emphasizing ethical sourcing, community reinvestment, and detailed usage guides. The interview also covers TYSAH’s partnerships with nonprofits such as Project Bear and SOLVE, virtual community events, and upcoming initiatives like customizable healing tools, expanded events, and a nationwide outreach campaign. Throughout, Ale and Gabriella stress core healing principles—removing shame, recognizing healing as a process, and using language mindfully—while encouraging listeners to visit taisa.com, follow their social channels, and engage with the community.

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