Nick Krautter explains how to build a lasting business through persistent client outreach and follow-up. Most contacts won't respond immediately, but consistent touchpoints like newsletters and calls pay off over years. Growth requires patience, not quick fixes.
So let's dive into mistakes and failures. Did it go off without a hitch? If it didn't, what mistakes did you have to overcome to get it to where you now have a system that's predictable? It does take time. It does take an investment of time to call and to really do the staying in touch. That's where I think it's easiest to slip up as an agent that's taking over a business, is not everyone's going to answer the phone, not everyone's going to call you back, not everyone needs anything. And that's normal, right? Like, our own clients don't meet us every year. I don't know what your markets are like, but up here, it's about every 10 years people typically move. You get some clients that are builders or investors that do more. I think just staying in touch with people that you haven't met yet, that you've just been sending newsletters to and emailing and calling, and just sticking with it even if nothing's coming of it, because all those seeds come back and they do grow eventually. It's just having the patience. I think that's one thing I think that this is not a get-rich-quick scheme. This is to grow a huge business over time. I'm
