Noelle RussellChief Executive Officer, AI Leadership Institute · 5x Microsoft Trustworthy AI MVP | 3.4+ million students | #1 Thought Leader in Agentic AI | AI-Powered Revenue Growth + Cost Optimization Expert ✨Best-Selling Author: Scaling Responsible AI | TEDx Sp

#agenticai #sustainableai What's one "friction" you would remove with AI in your industry? #mdrt

25 Aug 2025 · 1 min

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1:06

In a brief address at the MDRT Global Conference before an audience of about 10,000, the speaker highlights two concrete AI‑driven ideas to eliminate registration friction at large events. First, she proposes using computer‑vision face‑matching at registration kiosks so attendees can be identified instantly without scanning QR codes or manually searching names. Second, she suggests applying document‑intelligence (via AI Builder) to read passports or driver’s licenses on the spot, extracting all required data with near‑perfect accuracy, thereby removing manual data entry. She praises the event team’s execution, expresses excitement about sharing more AI tips on the next day’s stage, and frames these suggestions as practical, immediately implementable improvements.

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Thank you so much. Alright, let's go over here. So here we are at the MDRT Global Conference in front of 10,000 people, and I thought immediately when I went and registered that there's a few things that you could probably do with AI to make registration happen even more smoothly. Though I will tell you, the team did a fantastic job today. But the one thing I was thinking about, like when you go up to the registration, you could see it here, there's a camera on every laptop. So you could actually use computer vision and see someone's face, match them to their profile, and instantly register them. So they don't need a QR code, that you don't need to type it in and search. Another thing you could do is document intelligence. Just have them hold up their passport or their driver's license and use a model from AI Builder and actually be able to interpret all of that information with 100% accuracy. I'm so excited to be here. I can't wait to share even more tips on stage tomorrow. We'll see you soon.