𝐀𝐈 𝐚𝐧𝐝 𝐇𝐮𝐦𝐚𝐧 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐜𝐚𝐧 𝐆𝐫𝐨𝐰 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫

Yeah. And I think that is also a human tendency, right? I do think that we could be using AI a lot more, but I think copywriters specifically are a little hesitant, even though it can amplify. There's not enough copywriters in the world, in my opinion. So do more and more is more. But I think a lot of marketers are a little hesitant to go all in on AI because there's this back of the brain concern that they're there's a livelihood impact, right? What it— if this does all of that, then who am I? What do I do? Even though I, as a practitioner, I mean, I have 32 AI employees, I still, I still don't have enough time in the day. Like I have just done more, increased the value in the things that I get to do.