As AI handles routine work, human creativity becomes more valuable. Fashion brands use generative AI for design, but consumers still prefer human-made items. Expect a resurgence of physical retail as people seek authentic, human-centric experiences.
These are the types of things that make us more human. And in a world where AI is going to help us do a lot of mundane type tasks, the humanity that we can express will become our differentiator. And that I'm seeing in the biggest brands in the world. Like we've seen large fashion brands create— use generative AI to create assets, like to create content, not just content, but create bags or outfits. And it turned out that there are people that were buying it didn't actually want an AI-generated thing. They wanted the human thing and the uniqueness that came with that human thing. And I think that's going to get even more kind of exaggerated as we move forward.
I couldn't agree more. I think that we're about to see the third renaissance of experience design, and we're starting to see this in, you know, the rebound of brick-and-mortar retail and consumers
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