Noelle Russell runs a five-day challenge (Feb 16-20) teaching business owners to build AI agents that handle customer calls, manage email, and post on social media. Her social-media agent alone saves over 40 hours monthly. A free DIY track or paid VIP tier with hands-on support gets you a working agent by week's end.
Chapters
If you're a business owner like me, you often have things on your plate that you might not want to be involved in all the time. Things like marketing, sales, operations. And you've probably heard about artificial intelligence and that it can help you, but so far your experience has been like going into ChatGPT or Gemini or Copilot and having a bit of a lackluster response. This is where I come in. My name is Noelle Russell and I lead the AI Leadership Institute. I I started my AI consultancy over 10 years ago, and that's what I'm here to share with you today. We are in an incredible month. It is I Love AI Month. It's probably my favorite month of the year, and every year we do an I Love AI Challenge. And what that means is that we spend 5 days together learning how to implement AI for our business. And it's really, really exciting because this year we are finally in a moment where we can actually have AI work for us, literally as an AI employee. So that's what this year's challenge is all about. It's building your first, hopefully, or next, your AI employee. So think about what that means, right? Like, imagine most organizations, most businesses are thinking about hiring a human. And then figuring out what that human's gonna do and maybe having to find, you know, SOPs or standard operating procedures and then onboarding process. Well, guess what? When you decide to leverage AI to work for you, the process is similar, but AI machines are a little easier to teach, train, and onboard. And that's what we're gonna learn all about is how do we write the proper role description? How do we define what the capabilities are for this agent? And then How do we actually get that agent to deliver results for us over and over again, time and time again? This is an opportunity for you to look at what parts of your business do you want to take your existing humans and let them do higher value work while some of this lower value work gets automated and amplified with AI technology. Let me give you a couple examples. So one of the agents that we're going to talk about, and probably my favorite agent, is An agent that answers the phone, right? Many of us have businesses with phones, and as a matter of fact, my prospects prefer to call me than email me because my email used to be a disaster. But wouldn't it be great if you had a receptionist, right, that answered every call but turned every single call into a lead that you could follow up on and maybe even sell something to? The next one, maybe, maybe something that you struggle with again I'm speaking kind of my story here, but is having something that triages your inbox, your email, right? I often get hundreds of emails and I can't tell the difference between a contract request, money coming in, and a really cool newsletter with a shiny new button I want to click, right? And so I need to have my inbox triaged. I also need my calendar triaged. I need an entity that I can ask and just say, hey, what's my availability tomorrow? Or I have something really cool that just came up, an incredible opportunity, so I need to shuffle my meetings around. Can you do that? This is where AI can be extremely helpful. So I think every single person, every business owner should have an AIEA, right? An executive assistant triaging your inbox, drafting emails, Managing your calendar, even delivering a daily briefing to you every single day on what is the most important things that need your attention before you get distracted by all the shiny buttons that show up in our world. Another really cool capability and something that I think every business owner needs is consistency in the marketplace. How do you get in front of your ideal customers? How do you get in front of your ideal customers, your ideal prospects? How do you stay stay top of mind? Well, I call it an algorithmic heartbeat, right? Being able to stay in front of your customers every moment, right? Anytime they think about it, they're like, oh, Noelle does that. Oh yeah, I saw Noelle's post on that yesterday. Oh yeah, I remember 2 weeks ago Noelle did this. It is consistency in social media. So wouldn't it be awesome if you could have a social media associate, an employee, an AI employee that's custom trained on your brand voice and the imagery that you like and the, the, the terms and concepts of your business and have it generating content calendars, drafting content, drafting images, and even publishing them in draft form. So all you have to do is do a quick review and accept the changes. This is going to allow you to save at least 40 hours a month. That's a whole week of your life you get back every single month. I personally, I mean, I'm right now recording this in the early days of February. And I've already saved 63 hours just based on how hard I'm working my AI employees. So come join us in the AI Challenge. It is going to be happening February 16th through 20th, and you can see the QR code right up here. Scan the QR code with your phone as you're watching this video. Scan the QR code. It will take you directly to the registration page. And here's the thing, some of us just wanna learn DIY, do it yourself. You can learn by yourself by just attending every day. You'll get all the ingredients to build the perfect AI employee. However, for those of you, and there are a few, that want to actually put your fingers on a keyboard and build something, for those of you who wanna move past talking and start doing, we have a VIP level that you can sign up for. So when you sign up for VIP, you not only get the 5-day challenge, but you also get an extra hour of implementation time. So by the end of the week, you have a fully functioning agent that has been debugged, tested, and secured by yours truly and my team. So I'm super excited about the opportunity to work together, to have a chance to teach you what I know about amplifying my business. I have 6 incredibly valuable agents working for me every single day. I just shared a few of them with you here, but there's so much more to this. So join the challenge. Click You know, go up there, scan the QR code, join the challenge, join VIP if you wanna get serious. And in either case, I look forward to sharing with you how I have made AI an incredibly powerful member of my team. I'll see you soon.
