Noelle RussellChief Executive Officer, AI Leadership Institute · 5x Microsoft Trustworthy AI MVP | 3.4+ million students | #1 Thought Leader in Agentic AI | AI-Powered Revenue Growth + Cost Optimization Expert ✨Best-Selling Author: Scaling Responsible AI | TEDx Sp

The Power of Remarkable Products

22 Dec 2025 · 1 min

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In this talk, Noelle Russell introduces the concept of a "minimum remarkable product" (MRP) as a more effective alternative to the traditional Minimum Viable Product (MVP) when building AI agents. She argues that the primary reason AI projects fail is a lack of user adoption, which can only be achieved if the product is truly remarkable and useful on a daily basis. Drawing on her experience at Alexa, she emphasizes that impactful AI solutions are not massive monolithic systems but rather a collection of many small, laser‑focused features that solve specific user problems consistently. By ensuring a product is both remarkable and habit‑forming, even a modest initial version can generate outsized impact.

Chapters

I use a term called minimum remarkable product. And what that means is that when you build an agent, especially the first version of your agent, you're not building, like a lot of people use the term MVP or minimum viability. Anyone can build a viable product today. It's, they can vibe code a viable product in like an hour, right? Like it has to be in order for, I don't know if you know this, but the number one reason that these AI projects are failing is lack of adoption. And in order to get users to actually use the AI systems, it has to be remarkable. It's what I learned at Alexa. It has to be remarkable and it has to be something that they want to do every day. And when you get those two things right, you now have a small thing that has a huge impact. And that's, I think, different than the way most people think about AI. They kind of think of AI as this big thing that's going to have impact, but really it's going to be 1,000 little things that are laser focused on solving a problem for the user.